Tech tends 2013 deloitte and touch

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Finding the Face of Your Data

Bottom line Information as an asset is moving to the forefront of the business agenda. From basic analytics to sophisticated visualization. From taking advantage of big data to pattern discovery and sense-making. Despite many advances, we remain a long way from completely automated discovery and contextual analysis. Machines are very good at finding patterns, but we should still have human analysts – augmented by visualization tools – to determine real meaning and value. In Finding the Face of Your Data, we are building on the foundational elements of previous cycles and trends, while recognizing the importance of balancing people, data, and computing power to discover questions that previously couldn’t be answered – or even asked. The goal remains the same: data-driven decision making, with higher speed-to-value.

Authors Vikram Mahidhar Director, Deloitte LLP vmahidhar@deloitte.com Vikram Mahidhar is a Director in Deloitte LLP’s innovation group, which focuses on the development of next generation business intelligence products and services comprising big data, semantic intelligence, analytics, and mobile.

David Steier Director, Deloitte Consulting LLP dsteier@deloitte.com David Steier leads the Deloitte Analytics Solutions Group. Using advanced analytic and visualization techniques, David’s team of specialists help clients across a variety of industries to solve complex technical problems.

Endnotes 1 Kelly, J. Big Data Market Size and Vendor Revenues. Retrieved December 11, 2012, from http://wikibon.org/wiki/v/Big_Data_Market_Size_and_Vendor_ Revenues 2 CB Insights. Big Data Companies Pull In $1.1B from Venture Capitalists Since Q2 2011. Retrieved December 11, 2012, from http://www.cbinsights.com/blog/ venture-capital/big-data-companies-venture-capital-fundinc 3 Brian Gentile, Why Are B2B Social Media Firms So Hot?, http://mashable.com/2012/06/19/big-data-myths/ (June 19, 2012). 4 ACID: Atomicity, Consistency, Isolation, Durability 5 Thomas H. Davenport and D.J. Patil, Data Scientist: The Sexiest Job of the 21st Century, http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21stcentury (October 2012). 6 Michael Scherer, Inside the Secret World of the Data Crunchers Who Helped Obama Win, http://swampland.time.com/2012/11/07/inside-the-secret-world-ofquants-and-data-crunchers-who-helped-obama-win/ (November 7, 2012). 7 Stuart K. Card, Thomas P. Moran, and Allen Newell, The Psychology of Human-Computer Interaction (United States: Lawrence Erlbaum Associates, 1986). 8 Yevgeniy Sverdlik, Chicago CIO: Big Data for big-city problems, http://www.datacenterdynamics.com/focus/archive/2012/10/chicago-cio-big-data-big-cityproblems (October 22, 2012). 9 Ariel Schwartz, 5 Outside-The-Box Ideas To Change U.S. Cities For The Better, http://www.fastcoexist.com/1680855/5-outside-the-box-ideas-to-change-uscities-for-the-better 10 Brett Goldstein, Chicago’s Smarter City Transformation, http://www.socrata.com/discover/chicago-open-data-webinar-transcript/ (April 26, 2012). Transcript 11 Deloitte acquired Recombinant Data Corp. in October 2012. Press Release: http://www.deloitte.com/view/en_US/us/press/Press-Releases/3a04a4722c89a310 VgnVCM2000003356f70aRCRD.htm 12 Gary Marcus, Moral Machines, http://www.newyorker.com/online/blogs/newsdesk/2012/11/google-driverless-car-morality.html (November 27, 2012).

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