BRAND STRATEGY TONAL VALUES
BRAND ARCHITECTURE
RFU CORE VALUES
What does the brand value?
Strengths
Hard work / teamwork / commitment.
Diversity
The RFU (Rugby Football Union) generated five core values in order to ensure the original principles of the sport are not lost as it grows.
Language & style of brand?
Good facilities
Diverse, Heroic, War like.
Opportunities
Masculine or femenine?
Never same team
Masculine, definately.
Less competitive rugby
Car?
Player of the week
Black Land Rover Defender.
Online presence
It is important I do not ignore and overlook these values when choosing the direction of the brand.
Weaknesses Commitment Funding Lack of advertising space Threats Never the same team
BA HONS MOTION GRAPHICS
WWW.MATTHEWEVANS.TV