MATTHEW EVANS
BRANDING PROJECT HOT TUB CINEMA BRANDING BA HONS MOTION GRAPHICS
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BRIEF HOT TUB CINEMA HAVE RECENTLY PROVIDED A PREVIEW VIEWING OF A BLOCKBUSTER FILM. AS THE COMPANY CONTINUES TO DEVELOP AND CONTINUE OUR AIM TO PERFORM A WORLD TOUR. IT IS TIME TO ESTABLISH THE HOT TUB BRAND, CLEARLY, AGAINST OUR COMPETITORS. HOT TUB CINEMA WISH TO SEE - LOGO - IDENT
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RESEARCH WHAT IS HOT TUB CINEMA? WHAT IS HOT TUB CINEMA? “HOT TUBS, MOVIES, AND AMAZING SPACES... PERFECTLY BLENDED WITH A DASH OF HOT TUB CINEMA MAGIC” “HOT TUB CINEMA IS A UNIQUE EVENT WHICH COMBINES DELIGHTFULLY WARM HOT TUBS WITH FAVOURITE FILMS ON THE BIG SCREEN. WE HAND PICK THE FINEST LOCATIONS, SET UP OUR TUBS AND THE MAGIC BEGINS.” LOCATION? “THIS SUMMER SAW US TAKE OVER THE ROOFTOP OF NETIL360. IN EAST LONDON WITH ITS AMAZING VISTA OF LONDON’S INIMITABLE SKYLINE.” “FOR THE AUTUMN WE HAVE AN AMAZING NEW INDOOR VENUE. IN SHOREDITCH TO SHARE WITH ALL OUR WONDERFUL TUBBERS.”
TARGET AUDIENCE B2C & B2B - COUPLE / GROUPS / FRIENDS AGE: 18 - (EARLY) 30’s “AVAILABLE FOR PRIVATE HIRE, CORPORATE AND MEDIA EVENTS.”
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RESEARCH HOT TUB IMAGERY
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RESEARCH SPRING BREAKERS EVENT
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BRAND STRATEGY BRAND IDENTITY
BRAND ARCHITECTURE
What is the product / service?
More than one specific area of Operation?
‘Hot tub’ is a pop-up-hot-tub cinema service.
No. One specific area of operation.
What does the brand do best?
Varied market?
Unique pop up cinema experience.
Yes - film may influence individual Interested in the event.
What does the brand not do?
Other brands?
Sensible. Boring.
Partners - lazy-spa
CROSS-PLATFORM
BRAND VALUES What does Hot Tub Cinema brand stand for?
HOT TUB CINEMA
A unique cinema experience. What is the brands origin and heritage? London.
1
What is the vision of the founder? International tour.
Events
What aspects of the brand discourage / encourage? Concerns with photographs & website design. / The spring Breakers preview work.
Always present in it products? Sense of humour. Social.
Provide Food & Drink 2
How do customers view the brand? Negative & positive.
Branded
- Robes - Props
Intimidation. Quirky / funny /sense of humour Why choose the brand? Playful & comical approach to cinema experience
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BRAND STRATEGY STAND POINT Values Hot Tonal Tub Cinema
CORE VALUES Film
Spa
Club (Nightlife / Group)
BENEFITS Social
Exclusive
Relaxing
PERSONALITY Smart
Illogical
Alternative
Outgoing Original
Playful Charasmatic
Intimidating
Informal
Mischevious
AUDIO / VISUAL Drive BA HONS MOTION GRAPHICS
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BRAND STRATEGY TONE OF VOICE Confrontational Aggressive
Confident Loud
Caring
Shy Thoughtful
Touching
Sensual DARKENED ROOMS
Illogical
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RESEARCH COMPETITORS
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RESEARCH COMPETITORS
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RESEARCH ALTERNATIVE COMPETITORS - MUSIC/NIGHTLIFE
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INSPIRATION RIZON PAREIN
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MOODBOARD CLUB
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MOODBOARD FILM
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MOODBOARD HOT TUB / SPA
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TYPOGRAPHY
HOT TUB
LANGDON
HOT TUB
BARIOL
NEXA
HOT TUB
HOT TUB
HOT TUB
LEAGUE SCRIPT THIN
league script thin
MISTRAL
DAKOTA
HOT TUB CINEMA
hot tub
hot tub
HOT TUB
5AM GENDER
STATIC
DOCK11
HOT TUB
HOT TUB
HOT TUB
CINEMA
cinema
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CINEMA
cinema
cinema
cinema
cinema
C INEMA
cinema
CINEMA
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LOGO INITIAL IDEA
HOT TUB C A I N E M
HOT TUB CINEMA
HOT TUB C A I N E M
HO
T T U BA
HO
T T U BA
C
HOT TUB C I N EM A
HO C
T T U BA
I N E M
C
I N E M
I N E M
HOT TUB C A I N E M
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LOGO INITIAL IDEA
T TUB O H
HOt TUB CI
NEMA
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cinema
HOt TUB cinema
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LOGO FINAL LOGO
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BRAND EXPRESSION
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IDENT
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