MATTHEW EVANS
BRANDING PROJECT FEATURE HOUSE CHANNEL BRANDING BA HONS MOTION GRAPHICS
WWW.MATTHEWEVANS.TV
BRIEF TO DEVISE A BRAND IDENTITY FOR A NEW TV CHANNEL OF YOUR OWN CREATION. YOU ARE TO CREATE A SPECIALIST SATELLITE OR CABLE CHANNEL THAT FOCUSES ON ONE GENRE. YOU MUST ALSO NOMINATE YOUR TARGET AUDIENCE FOR YOUR CHANNEL, DEFINED IN AGE, GENDER, ETHNICITY. YOU MUST DECIDE THE INDIVIDUAL PERSONALITY AND CHARACTER OF YOUR BRAND, I.E. YOUR ‘BRAND VALUES’. CREATE DESIGNS THAT PROVIDE A BRAND STRUCTURE THAT CAN BE APPLIED TO VARIOUS MEDIA AS REQUIRED.
ELEMENTS OF YOUR BRAND IDENTITY: A LOGO/MARQUE THAT CAN BE DEVELOPED TO WORK BOTH PRINT AND ON SCREEN. A BRAND FONT/ TYPEFACE TO WORK ON SCREEN AND ON PRINT ANIMATED MASTER IDENT. BREAK BUMPERS/SHORT STINGS/EXTENDED STINGS (W. LIVING HOLDS TO CARRY V.O). ON SCREEN PROMOTIONS PACKAGING E.G. ‘COMING NEXT’. CROSS MEDIA APPLICATIONS OF THE BRAND (PRINT & ON-SCREEN). ALTERNATIVE MEDIA (WEB/INTERCATIVE TELEVISION/MOBILE PHONE/APPS) TRADITIONAL PRINTED STATIONARY (LETTERHEAD/BUSINESS CARD/COMPLIMENT SLIP)
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IDEA A HOME CINEMA CHANNEL
AIRING ONLY IN THE EVENING
PROVIDING THE MOST POPULAR CLASSIC AND MODERN FILMS (ACCORDING TO VIEWING AND GROSSING FIGURES)
INCLUDING A VARIETY OF BEHIND THE SCENES, EXTRAS AND INTERVIEWS
TARGET AUDIENCE:
NICHE: COUPLES / GROUPS / FRIENDS GENDER: MALE & FEMALE ETHNICITY: WESTERN AGE: 16 - 25
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COMPETITORS
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BRAND NAME IDEAS IN HOUSE
HOME VIEW
FRAME
CINEMA CLUB
CINE
EASYVIEW
CLASSY CINEMA
L.C.A
CINEPAD
PICTURE HOUSE
MOVIE HOUSE
SCREEN
HOME CINEMA
HOME MOTION
REEL
NIGHT IN
HOME ENTERTAIN
FEATUREHOUSE
ON-SET
HOMESCREEN
FT.
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BRAND VALUES IDEAS EVENTFUL
MOVIE EXPERIENCE
EXCLUSIVE
‘MAKING OUT’
SIMPLISTIC
TEENAGE FILM
FUN
FAMILY EVENT
WESTERN
CONVENIENT
EXCITING
A TEEN EXPERIENCE
WARM
‘A RITUAL’
‘COMING TOGETHER’
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BRAND IDENTITY FINAL
EVENTFUL WARM
FILM
HOME QUALITY WARM COLOURS FUN COMING TOGETHER
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MOODBOARD EVENTFUL
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MOODBOARD WARM
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MOODBOARD COMING TOGETHER
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MOODBOARD FILM
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TYPE RESEARCH IDEAS
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TYPOGRAPHY PRIMARY
Lobster 1.4 ABCDEFGH觸KLMNOPQRSTUVWXYZ abcdefgh議klmnopqrstuvwxyz SECONDARY
GOTHAM BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BA HONS MOTION GRAPHICS
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LOGO IDEAS OOOOOOOOOOOO
HOUSE HOUSE
FH HOUSE BA HONS MOTION GRAPHICS
HOUSE OOOOOOOOOOOO
HOUSE
OOOOOOOOOOOO
HOUSE
HOUSE
HOUSE O O O O
O O O O O O O O O O O O O
HOUSE HOUSE
HOUSE
O O O O O O O O O O O O O
O O O O O O O O O O O O O
HOUSE
O O O O O O O O O O O O O
WWW.MATTHEWEVANS.TV
LOGO DEVELOPED IDEAS
HOUSE FEATUR E
HOUSE
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FEATURE
HOUSE WWW.MATTHEWEVANS.TV
BRAND EXPRESSION INITIAL IDEA FEATURE
FEATURE
FEATURE
FEATURE
FEATURE
FEATURE
HOUSE
HOUSE
INSPIRATION
HOUSE HOUSE
FEATURE
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HOUSE
HOUSE
FEA T
H O URE USE
WWW.MATTHEWEVANS.TV
BRAND EXPRESSION DEVELOPED IDEA
INSPIRATION
dim the lights! The movie is about to begin.
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FEEDBACK SEEMED SATISFIED WITH CONCEPT. MENTIONED SHORTCUTS. IS DIGITAL (2D/3D) ANIMATION THE RIGHT CHOICE OF MEDIUM? CAPTURING NATURAL LENS FLARE CAN LOOK MORE APPEALING WITH ORGANIC MOVEMENT.
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INSPIRATION ODEON IDENT
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DEVELOPED LOGOS
Get ready..
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BRAND COLOURS
C - 35 M - 96 Y - 92 K - 57
C-0 M - 73 Y - 98 K-0
Background gradient
C-0 M-0 Y-0 K - 100
Copy/Body Text
C - 70 M - 64 Y - 64 K - 64
Heading background block
C-7 M-5 Y-5 K-0
Logo and Backgrounds
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MAIN LOGO
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CORNER MARQUE
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MASTER IDENT
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UP NEXT + LIVING HOLD
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BREAK BUMPER
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SHORT
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TEASER
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BRAND EXTENSION
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