10mm
46.5mm
20mm
40mm
44mm
44mm
10mm
15mm
for immediate release 21.5mm
contact: john doe (ext 349) 020 565 11 11 doe.john@fortis.com
Fortis SA/NV, Rue Royale 20 1000 Brussels, Belgium Tel.: +32 (0)2 565 11 11
The Private and Commercial sector has a higher quality of customer so the paper must be to a high quality the logo to the left will be UV Varnished and the whole cover should be Matt Laminated.
21.5mm
Fax: +32 (0)2 565 42 22
The cover should be printed on 250gsm stock with the inside paper cheques at 180gsm this will give a heavy and more quality feel to the cheques making a difference between these and the normal cheques.
As business users will write more cheques than personal users the cheque book cover should be more rugged.
Checkbook Covers Press Release
These are the three different banking area’s cheque books. They are designed to something that you take away from Fortis that feels like the brand.
The press release needs to have the brand shown as well as get enough of the necessary information across. This is the public face of the brand so the logo has to be clear at 40mm x 400.
The cover should be printed on 200gsm stock with the inside paper cheques at 120gsm this will give a heavy duty cover and lighter cheques to fit more inside the business users checkbook.
There are set paper effects and thicknesses shown in the descriptions. This will help the individual customers gain the brand experience they require.
To change the business sector the 40mm square logo needs to be placed in the given space.
This area will have the most amount of customers requiring alot of units to be produced so the paper thickness is reduced to save on costs.
The typography used is Heading 3 in Red and Grey and the normal body copy.
The cover should be printed on 180gsm stock with the inside paper cheques at 120gsm this will give a more cost effective checkbook still with an attractive design advertising the other services. If you would like more information about this topic, or to schedule an interview with John Doe please call Fortis Public Relations.
2.5mm
17 18