Food Business Magazine- Supplementary Edition 2017

Page 10

NEWS

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including the 'Lentil Farm' and 'Lite Chicken Pumpkin', which are packed with superfoods, the 'Glorious Shrimp Caesar' and 'Marvellous Crab Salad' for sea food lovers, as well as the 'Green Chicken Pasta' and 'Authentic Greek Salad' for those looking for a classic, fresh lunchtime treat. Snacks are also available at Seattle's Best Coffee, with the 'Tempting Tomato Bulgur', 'Delightful Beetroot Hummus' and 'Classic Labneh with Zaatar' offering customers a taste of their favourite Middle Eastern flavours with a modern twist. The founders of Seattle's Best Coffee were early coffee pioneers who roasted the finest beans to achieve bold and full flavours that were also smooth and mellow. The awardwinning brand was launched in 1968, and to this day provides a warm, inviting atmosphere for the perfect specialty coffee - and now dining - experience.

Naturex and Olene collaborate to create Gingest™, setting a new benchmark for highly standardized ginger extract powder Naturex and India-based Olene are collaborating through Ingenium, Naturex's Open Innovation Program, to bring Gingest™ to the global market. Gingest™ is a new, highly standardized ginger extract powder for natural digestive health applications. Gingest™ was developed using Olene's innovative and patented new technology, Aqueosome®. This solvent-free and safe process makes it possible to obtain ginger oleoresin powder while retaining a high level of standardization of active compounds (greater than 26%). This represents a breakthrough for the nutrition industry because it had previously not been possible to create a highly-standardized ginger powder extract. With the launch of Gingest™, however, it is now possible to achieve high content of the key active ingredients in ginger in a single small capsule (160mg only). Ginger, which is set to be the next big thing in botanicals, could be an answer to digestive health issues, which remain a major concern for millions of consumers worldwide. Ginger has been known for centuries to relieve nausea, to calm and soothe digestion and to promote FOOD BUSINESS GULF & MIDDLE EAST

FRESH PRODUCE EDITION

gastrointestinal comfort. More than 40 clinical studies have demonstrated ginger's benefits for digestive health and its antiemetic-effect. Alexis Manfré, Global Category Manager Health & Nutrition for Naturex said: “Our partnership with Olene enables us to bring to market a new natural digestive health solution that delivers on all of the dietary supplement industry's key priorities: traceability, purity, efficacy, high levels of concentration in small volumes, and ease of use in multiple applications. Our goal with Gingest™ is to set a new benchmark for highly standardized ginger powder and to begin educating the public about the documented benefits of gingerols and shogaols for digestive health.”

Rational celebrates opening of new subsidiary in Dubai Rational wants to be close to customers and understand their needs to offer customized solutions. This is only possible with a local team and local support in the region. The team is led by Mr. Simon Parke Davis, Managing Director and has grown to 13 employees. The company has built a strong and extensive service network comprising of trained technicians, chefs and specialized application support team in the Middle East region. Alexander Wimmer, Senior Area Vice President Business Development EMEA, Rational International AG said: “Middle East is an important market for Rational and we see great potential there. After being in this region for more than 10 years, now the new office and training center in Dubai is a major milestone for the further development and our support for the Middle East markets.” The newly opened Rational training center is equipped with the very latest kitchen technology: two SelfCookingCenter® and one VarioCooking Center® linked with ConnectedCooking, our latest innovation. Regular seminars and cooking events are hands-on opportunities to explain customers all the advantages of using the Rational combi-steamers and multifunctional cooking devices in the kitchen. Rational customers get individually trained to their needs ensuring maximum benefits.

DECEMBER 2017


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Food Business Magazine- Supplementary Edition 2017 by Food Business/ Gulf Agriculture/ Livestock & Poultry - Issuu