Museum of Arts & Sciences (MOAS) Annual Report | 2017

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From the Executive Director opened when Hurricane Irma struck. Multiple groups of volunteers including the Daytona Beach Kiwanis, Target Corporate, and the Boy Scouts were able to assist with cleanup efforts from Hurricane Matthew which allowed the Museum to reopen a portion of the boardwalk and the educational classroom. Unfortunately, the damage after Hurricane Irma was severe to the extent that it would not be safe for volunteers to enter to help with cleanup.

DEAR FRIENDS, Throughout the past five years, the Museum has gone through many major changes both internally and externally, many of which have revolved heavily around construction. The year 2017 ANDREW SANDALL ended with one of the final, major construction projects scheduled for the MOAS campus, the opening of the new Guest Services Expansion. The new lobby broke ground in March 2017 and throughout much of the year, guests were diverted through the Planetarium lobby which proved to be a great resource and optional main entrance to the Museum. The new lobby developed quietly throughout the summer and started to make a considerable splash in the fall as it became very apparent on how big of a focal point it would be for the Museum.

No longer hidden behind greenery, the new lobby stands tall and proud to greet its guests with the MOAS logo displayed prominently. The Root Family Museum, and in particular, Root Hall, are among the next locations to receive attention with plans to have a new roof in place as well as a minor facelift to the interior of Root Hall, including the removal of the dark carpeting that covers the walls. We have been unfortunate in Volusia County to have been affected by two major hurricanes within the past two years. In 2016, Hurricane Matthew left the MOAS campus with a lot of debris and down trees that required removal. In 2017, Hurricane Irma left us with much of the same, although far less debris as much of the growth had been cleared out by Hurricane Matthew. In 2016, the Museum was forced to close portions of the boardwalk in Tuscawilla Preserve for several months with some areas still not re-

EXHIBITS AND PUBLIC PROGRAMS The Museum continues to provide large quarterly calendars filled with public programs and events through the Education, Curatorial, and Special Events Departments that range from children and family classes and event, to adult education lectures, tours, and events. Over 93,000 visitors enjoyed the Museum’s variety of permanent exhibitions throughout the year as well as changing exhibits including Along the Eastern Road: Hiroshige’s FiftyThree Stations of the Tokaido, on loan from the Reading Public Museum in Pennsylvania; Pulled Pressed and Screened: Important American Prints, on loan from the Syracuse University Art Collection; and NASA

Even though the MOAS campus overall saw less damage to the site and buildings from Hurricane Irma, we were very unlucky with what happened within Tuscawilla Preserve. Multiple down trees, many of them quite large in size, fell right across the boardwalk, severely damaging it in several places and on every pathway. With the damage starting close to the front of the path, there was no way that the trail could be opened to the public until the fallen trees are able to be cleared and the boardwalk is able to be patched. In 2018, a lot of focus will be given to Tuscawilla Preserve as cleanup efforts and repair will be ongoing. The strategic plan remained a large focus of 2017. With areas of focus determined back in 2016 through the use of focus groups made up of museum constituents, in 2017 we dove into those areas to develop an actionable plan of initiatives that could be integrated into the daily operations of the Museum’s staff. Moving forward these initiatives will be in the forefront of the work that we are doing at MOAS with the intention of working towards reaching a final, measurable goal. It is truly an exciting time to be part of the Museum of Arts & Sciences. As we move into 2018 and a clear direction for growth and improvement, we will continue to raise the bar as we become an even better resource for the community and for visitors near and far.

Innovations: How Space Technology Shapes our Everyday World, which included artifacts from NASA and the Kennedy Space Center Visitor Complex. Two new exhibitions opened at the Cici and Hyatt Brown Museum of Art, one of which focuses on Floridians and tourists enjoying the events, activities, and natural treasures available in Florida, and the other with a display of wood engravings from 19th century illustrated magazines and journals documenting events in Florida. Through the Museum’s Education Department, signature events such as History Con, MOAS Space Day, the American Muscle Car Show, Family Art Classes, Film Classes, Family Art and LEGO Days, and the Fall Family Festival were held and continue to increase in attendance with every year. Adult programs including the popular Porch Talk’s at Gamble Place, the Lunch and Learn series, and the Afternoon

GRANTS & DEVELOPMENT The MOAS Guest Services Expansion opened to the public in November 2017. Thanks in great part to a Volusia County ECHO Grant and a generous donation from Honorary Trustee, Dr. Thurman Gillespy and his wife Elaine, we now have a beautiful new lobby entrance to welcome Museum guests, which is very fitting of the impressive collections on display within. After moving the Museum to a calendar year rather than a fiscal year, the Major Sponsors program has transitioned into an Exhibit Sponsors Program for the calendar year. The Exhibit Sponsors Program is a way to help continue to bring world-class exhibitions to the Museum. The Museum welcomes over 90,000 visitors to its exhibits, classes, and programs each year. Our audience is as diverse as is our exhibitions, including art lovers, history enthusiasts, and life-long learners. Becoming an exhibit sponsor is a great way to strengthen name recognition, demonstrate community leadership by partnering with a Smithsonian Affiliate Museum, and to support programs that colleagues, family, and friends would like to see. The Exhibit Sponsors Program will begin in 2018. The Museum is forever grateful to the Museum Guild, its community of volunteers, and the continued partnership with the GE

Volunteers for the many hours of service received last year. In 2017, our volunteers donated a total of 17,990 service hours to the Museum. According to, the value of a volunteer hour is $24.14 in 2017. This means that in the past year, the Museum’s volunteers contributed more than $400,000 in valued services. These hours of service do not go unrecognized and the generosity of our volunteers cannot be overstated. County and State funding have always been an important source of operational funds for the Museum. For many years, MOAS was able to count on significant support from the State of Florida, which provided hundreds of thousands of dollars in general operating support to start every year off with a large percentage of our operating costs already covered. Since the recession in 2008, the financial landscape has changed for everyone, but even before then in the early 2000s the size of grants available was dwindling. In 2002, the Museum received $250,000 in State grants, which was already a sharp drop from the sizable grants we had received in the past. Despite having one of the highest scoring grants in the State, our award for 2018 will be just over $10,000 – meaning that it will barely cover 0.004% of our annual operating costs. This is one of the many reasons why the generosity of our supporters and donors is so important to us. All of these important funding and giving initiatives are vital to the Museum’s sustainability, as is the support of our members, donors, and supporters in the community. With traditional sources of support that have funded museums like ours for decades seemingly gone and unlikely to return, you support is more vital and more welcomed than ever.

During the 2017 fiscal year, 190 objects were accessioned into the MOAS collection. The most significant acquisition was the purchase of 30 gold ornaments from the estate of Olga Hirshhorn. Formerly part of the Olga Hirshhorn Collection, these ornaments had been on a long-term loan to the Museum and have been on display as part of the African artifacts collection for over 30 years.

2017 Attendance and Outreach 93,791

Annual visitation


Summer Learning Institute participants

17,990 Hours donated by volunteers 141,731

Website Views

and Evenings with Florida History are an important part of the Education Department’s mission and are successful in showcasing the details of temporary and permanent exhibits found within the Museum as well as different aspects of our State’s history. A new program started by the Education Department was its Florida History Bus Tours, so far with each selling out in advance. The Summer Learning Institute had another successful year with 37 classes offered and over 233 students in attendance, filling 540 seats throughout the summer. For the first time ever, all pre-school classes sold out in advance of camp even starting. With the introduction of the new MOAS website design, 2017 was the first time that we experimented with an online registration. The feature worked well and contributed to half of this year’s registrations.

School field trips and the outreach program continue to remain a large part of the Education Department’s weekly calendar. During the school year, the Museum hosts an average of 8,000 school children from five different counties that participate in live planetarium shows, interactive stage shows, the Children’s Museum, and gallery tours. One of the most popular school programs that the Museum’s Education Department provides local schools are Family Science Nights. Family Science Nights are a way to bring the Museum to your school for the night and allows for a student’s whole family to come and join in the fun. Family Science Nights feature 15 science stations demonstrating topics such as astronomy, physics, environmental science, and paleontology. In 2017, the Museum hosted 20 Family Science Nights for 15 schools throughout Volusia County.

1,501 Public Lectures and Gallery Tours, Adult Lifelong Learning 1,450 Adult Group Tours 12,700

Special Events, Family Days, Enrichment Programs, Open Houses


School Field Trips/Tours




Events Rentals

Impact by Numbers

Multiple large trees fell due to 2017’s Hurricane Irma causing severe damage to the preserve boardwalk.




Income: $5,334,497 2 7

3 4 5 6


1) Federal, state, local and foundation grants $186,664 1b) Volusia County ECHO * $355,100 2) Individual contributions** $826,618 3) Corporate contributions $123,942 4) In-kind contributions $148,020 5) Benefits and fundraisers $300,064 6) Membership, admissions and programs $866,673 7) Investment income $2,343,493 8) Other revenue (store, publications, rentals, etc.) $184,923 $5,334,497

10% 15% 2% 3% 6% 16% 44% 4% 100%



Expenses: $5,406,664


A) Exhibits and educational programs B)Gamble Place operations C)Marketing and Development D) Management and general services E) Museum store and retail inventory, supplies F) Guild Expenses

$4,024,374 $64,044 $509,260 $350,444 $292,059 $166,483

$5,406,664 100%

*This year, the Museum received funds from the County of Volusia ECHO program for the completion of the Guest Services Lobby project which began in 2016 and was completed in 2017. **In addition to revenues from individual donors, major sponsors, appeals and other stable annual giving programs, endowment pledges for the Cici and Hyatt Brown Museum of Art that were made in 20142015 continue to be fulfilled.

74% 1% 10% 7% 5% 3%

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