Because this is the only way to reach the audience you desire, you must ensure that every content is SEO friendly. Marz Now, SEO company Melbourne make sure that none of your stuff is duplicate. It's no secret that Google and other search engines frown upon duplicate content. As a result, using duplicate content on your website can hurt your SEO efforts. Here's why:
When search engines crawl your website, they index your content to serve relevant results to users searching for certain keywords. If there is duplicate content on your site, it's more likely that search engines will index the wrong version of the page, which can lead to lower rankings.
Additionally, having duplicate content can make it more difficult for search engines to determine which version of the page is more relevant to a user's query. This can result in your website being penalized for keyword stuffing, which is when a website repeats the same keyword repeatedly to game the system. So, how can you avoid duplicate content on your website?
The use of canonical tags is one method for avoiding duplicate content. An HTML tag known as a canonical tag instructs search engines which version of a page is the original and which version should be treated as a duplicate.
You can use a canonical tag to inform search engines which version of an article is the original, for instance, if you have a piece of content that you've also published on another website design company Melbourne. By doing this, you can ensure that the search engines only index the page's authentic version of the page and not the copy.
By using a 301 redirect, duplicate content can be avoided yet another way. A URL change that is permanent is known as a 301 redirect. When you use a 301 redirect, any links to the old URL will automatically be redirected to the new URL. This will help to ensure that users are redirected to the correct page, and that the search engines are indexing the correct version of the page.
Finally, you can use robots.txt to help prevent duplicate content. Robots.txt is a file that tells search engine crawlers which pages to index and which pages to ignore. You can use robots.txt to tell crawlers which pages to index, and which pages to ignore. This can help prevent duplicate content from indexing by the search engines.
So, what's the bottom line? Using duplicate content on your website is a surefire way to hurt your SEO efforts. Instead, make sure to write original, well-written content that is targeted to your audience if you want your website to rank highly.
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Why using duplicate content is always a no, no in SEO!