10 Important Digital Marketing KPIs To Track

Digital marketing company Melbourne is about driving online traffic to your website and converting that traffic into paying customers. But how do you know if your digital marketing efforts are actually paying off?

That's where KPIs (key performance indicators) come in. By tracking the right KPIs, you can see which digital marketing activities are working and which need to be tweaked.

Check out our guide to the top 4 essential KPIs for digital marketing.

1. Website traffic

One of the most basic and essential KPIs for digital marketing is website traffic. You need to keep tabs on the volume, origin, and nature of the traffic coming to your website.

This information will help you determine which marketing tactics are working and which need to be adjusted. By tracking website traffic, you can also see whether your website is growing or shrinking.

2. Website conversion rate

If you aren't monitoring website conversion rates, you're missing out on important data. The percentage of website visitors who complete a desired action, such as joining a mailing list, making a purchase, or downloading a white paper, is known as your website conversion rate.

3. Email open and click-through rates

Email open and click-through rates are two more key pieces of information to track. The percentage of emails that are opened is known as your email open rate, whereas the percentage of emails that lead to a click-through to your website is known as your email click-through rate. Tracking these rates can help you to gauge the effectiveness of your email marketing campaigns.

4. Social media followers

Social media followers are another important metric to track. You can see which platforms are most effective for reaching your target audience by tracking your number of followers on various social media platforms.

By tracking this metric, you can determine whether your website effectively converts visitors into customers. You can also track how conversionNot sure which KPIs to track? Here are 10 crucial KPIs for digital marketing company melbourne that you should monitor:

1. Website traffic

2. Bounce rate

3. Time on site

4. Pages per visit

5. New visitors vs. returning visitors

6. Leads generated

7. Conversion rate

8. Sales

9. ROI

10. Customer satisfaction

By tracking these 10 digital marketing KPIs, you'll see which activities drive your business's most results. Contact us today to learn more about how we can help you successfully business marketing strategies melbourne.