Big Data Impacting Information In SEO As search engine optimisation Melbourne (SEO) becomes more complex, the role of big data is becoming increasingly important in improving the effectiveness of SEO strategies laid by the digital marketing company melbourne. Big data can provide insights that help improve the accuracy of SEO predictions and the visibility and ranking of websites. By leveraging big data, businesses can optimize their website content and improve their chances of achieving a high ranking in search engine results pages. Big data is changing the face of SEO. With more information available to marketers than ever before, understanding how to leverage big data for your SEO strategy is essential. In this Whiteboard Friday, Rand discusses four ways big data impacts information in SEO. For reference, here's a still from this week's whiteboard! Video transcription This week our SEO company Melbourne is going to chat about the impact of big data on SEO, specifically on the information side of things. So what do I mean by information? I mean understanding what's going on with your website, your competitors', and your industry as a whole so that you can make better strategic decisions. Big data is changing that. It's allowing us to get much more access to information, more quickly and easily than ever before. I'm going to walk through four ways that that's happening. The Amount of Data is Increasing The first way big data is changing how we get information is by the sheer amount of available data. For example, in 2009, there were 5 billion gigabytes of data in the world. In 2013, that number had increased to 35 billion gigabytes. And it's estimated that by 2020, there will be 163 trillion gigabytes of data in the world. That's a lot of data! And it's only going to continue to grow. This data increase is due to several factors, including the growth of internet users, the growth of mobile devices, and the growth of social media. All of this data is giving us more insights into what's happening in the world around us. And it's allowing us to make better strategic decisions because we have more information to work with.
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