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NOVEMBER 2016
CUSTOM COUNTER TOP FABRICATOR SPECIALIZES IN QUARTZ PRODUCTS “It’s just a very exciting FLOFORM: Industry Leader In Kitchen & Bath Counters For More Than 50 Years
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ICTORIA – For many the kitchen is the heart of the home. It’s a place of creativity where meals are prepared, it’s a place of warmth where the family gathers to share stories and ideas and it’s a place of delight where memories are made and cherished. For more than half a century FLOFORM has made that special place as functional and as beautiful as it can be. Looking toward its next 50 years FLOFORM is expanding on that legacy of success by offering new products for its expanding North American client base. FLOFORM are specialists in the fabrication and installation of custom made quartz countertops primarily in kitchens and bathrooms. Founded in Winnipeg, Manitoba in 1961 by brothers Harry, Frank and John Dyck, the company has expanded over the years to include 13 branch locations across Western Canada and into the United States. While a fixture in Victoria for years, the opening of its new and expanded Capital Region showroom this year has dramatically expanded its South Island presence. “Our footprint extends into the US with Washington State (the company operates in Seattle and in Spokane) and in Portland, Oregon. By the end of this year we’ll be adding locations in Boise, Idaho and in Salt Lake City, Utah so we’re definitely in a growth phase,” explained Derek MacDonald, the company’s Marketing
time for the company and I’m looking forward to what the future has in store.” DEREK MACDONALD MARKETING MANAGER, FLOFORM
Manager. “Basically we do one thing and we do it well, which is kitchen and bathroom countertops. Over the past few years we’ve expanded our product base with the addition of countertop-related items including sinks and faucets (in partnership with Kohler) and backsplashes in partnership with Ames Tile & Stone.” FLOFORM has had a showroom in Victoria since spring 2010, but recently transitioned into a new and much more expansive showroom and warehouse facility at 201-620 Finlayson Street. The strength of the FLOFORM business model is its ability to take a project from concept right through to final installation. Not merely the fabricator of the custom countertops, the company offers a full service that goes from the initial planning stage, through measurement and design and right through to installation by a FLOFORM trained and authorized installer. The countertops produced by FLOFORM are manufactured primarily from Cambria Quartz, Formica Laminate and Corian Solid Surface materials, ensuring the finest in quality and the widest range of colours and designs. “We will fabricate to the customer’s
FLOFORM’s quartz counter tops come in a wide variety of colors, thicknesses and styles specifications, install the product and provide any after service care required,” MacDonald explained. FLOFORM Victoria provides services and products for clients all across Vancouver Island, with its team of salespersons and certified templaters and installers. “We have designated sales reps all across the Island as well as approved installers,” outlined Derek Ballman, the Branch Manager of the Victoria operation. To provide material for FLOFORM’s 13 branch locations the company operates five different production facilities to fabricate the finished product – dramatically shortening the wait time between the order and installation of the counters. The company operates a pair of laminate manufacturing facilities, one in Winnipeg with another in Abbottsford, as well as three premium surface manufacturing facilities in Saskatoon, Edmonton and Seattle. SEE FLOFORM | PAGE 34
Specially authorized installers are used to install the custom designed and produced FLOFORM products
Congratulations We are proud to continue our successful partnership with FLOFORM and wish Derek and his team great success with your new showroom.
Using quality quartz products FLOFORM specializes in bathroom and kitchen counter tops
#206 3400 Douglas Street Victoria, BC V8Z 3L5 M-F 8am- 4:30pm, Sat 9am-4pm Phone: (250) 380-1570 pdandrea@emcoltd.com
FLOFORM 508 Herald Street Victoria, B.C. V8W 1S6 Phone: 778-265-0700 info@jamesriverkitchens.com www.jamesriverkitchens.com