I prefer to spend time at my computer rather than socializing
I have systems in place for running my business
I produce better when I am held accountable by others
There is a place for everything, & everything in its place
I send postcards to advertise my listings and solds
I like to read
I recharge after work by finding a quiet space I make friends easily
COMPLETE OUR SHORT QUIZ TO FIND OUT! CHECK ALL THAT APPLY
I would rather email than text or message I am selfdisciplined
I like working in groups
I spend a lot of time on Facebook I like to work on my website
COUNT THE NUMBER OF CHECK MARKS ABOVE IN EACH COLOR. ENTER TOTALS IN THESE SQUARES.
I would rather take an online class than a live class
Sending recipe cards is a good way to stay in touch
Re-targeted advertising is a great way to build business
I find great business tips & connections on LinkedIn & Twitter
I have all of my contacts in a database I send a calendar or magnet out every year to past clients
DEFI N E YOU R G O ALS T O
REACH THEM
#bebetter
STEP 2: DEFINE
WHAT DO YOU WANT TO ACCOMPLISH THIS YEAR? WHAT WOULD YOU LIKE TO ACHIEVE? HOW MUCH MONEY DO YOU REALISTICALLY WANT TO MAKE? HOW MUCH TIME CAN YOU INVEST?
A. Annual Income Goal: (Be bold, but realistic. Choosing a goal is the first step to success!)
B. Your Average Sale Price: _____________________
C. Average Commission Percentage To Broker: _______________
D. Average Gross Commission Per Transaction (Multiply B x C)_______________
E. Your Current Commission Split: ________________
F. Your Average Commission Income Per Transaction (Multiply D x E):___________________
G. Number of Transactions Needed To Reach Annual Income Goal (Divide A/F) ______________
H. Number of Monthly Transactions Needed To Reach Goal (Divide G/12 months)__________
I. Hours Per Week Committed To Reaching Your Income Goal _______________
J. Hours Per Month Committed To Reaching Your Income Goal (Multiply I x 4 weeks) __
K. Hours Committed Per Transaction (Divide H by J)______________
Look at the number you have entered on Line K. Given the amount of time you are willing to commit are your goals realistic? Do you need to make adjustments to reach your goal? Maybe you need to work toward increasing your average sale price? Are you willing to give the time needed to secure and close transactions that will deliver the results you are looking for? If not, you need to adjust your time commitment or your income goal!
FIND Y OU R PAT H TO SUCCESS
STEP 3: PLAN
PLAN HOW TO USE YOUR TIME AND MONEY WISELY TO GET THE RESULTS YOU WANT! MAKE A PLAN THAT TAKES INTO ACCOUNT WHO YOU ARE AND WHAT ACTIVITIES ARE MOST LIKELY TO YIELD YOU THE RESULTS YOU WANT!
Look back at your choices in Step 1. Looking at the colors you checked most often, pick the two or three colors that best described you and choose business building activities from the corresponding sections below. Circle the choices you will commit to for the coming year!
SOCIAL
1. Join clubs and groups to make connections and increase your sphere.
2. Call on old friends. Reach out to someone in your sphere every day and ask for referrals!
3. Pick a neighborhood to farm and make a plan to meet everyone. Host a neighborhood garage sale or block party!
4. Advertise at a school or little league and get involved to develop connections
5. Get involved with a charity that is near and dear to your heart to build your sphere with people who share your passions!
6. Entertain friends. Practice ways to mix a little business with fun!
INDEPENDENT
1. Set up email campaigns to stay in front of your contacts and past clients.
2. Buy into lead generation platforms and follow up diligently and quickly with all leads.
3. Pick a neighborhood to farm and walk it regularly, placing fun and informative information and treats in door hangers.
4. Research FSBOs and expired listings to prospect to. Put together packets of information, videos, and emails to capture these leads.
5. Build a blog or Facebook page and study best practices for using these tools to connect, engage, and convert!
PROVEN
1. Create postcard campaigns to stay in front of your sphere or farm area. Set up the entire year before January 1st.
2. Send personal emails to contacts about community events that might be of interest to them.
3. Write handwritten notes and letters to people on your sphere every day, letting them know you are thinking of them or sharing something of interest.
4. Send a branded real estate newsletter to everyone in your sphere.
5. Hold weekly open houses capturing contact information from visitors and follow up with emails, video, and items of value.
HIGH-TECH
1. Build testimonials into your website and online presence. Drive traffic to these pages through re-targeted advertising.
2. Use text tools to capture leads on social media.
3. Segment your database into groups and create a variety of automated customized monthly or quarterly market reports to go out to each group.
4. Create jump searches for listings in specific communities or neighborhoods and create posts on Facebook driving visitors to these unique pages.
5. Use pinpoint data to specifically target unique groups with content of interest to them.
ORGANIZED
1. Use your extensive database to stay in front of clients and prospects through drip email.
2. Create videos that are fun and relevant to stay connected.
3. Create time blocks each week dedicated to prospecting. Use these time blocks for specific activities such as posting to social media or calling on FSBO or expired listings.
4. Respond to online forums and social posts on business sites with interesting real estate information and links back to your website.
5. Create automated quarterly market updates showing your contacts what is happening in their neighborhood.
#makeachange
METRO BROKERS offers an impressive list of tools and services that make reaching your goals a whole lot easier!
Lead Generation (Relocation, Scrubbed E-Leads)
Lead Generation From Websites
Ability To Identify The Hottest Prospects In Your Database
Lead Generation From Social Media Tools
Lead Generation From Print and Subscription Tools
Marketing With Pinpoint Accuracy For Targeted Effective Results
Marketing With Automated Prospecting Campaigns
Business Building Through Drip Email Campaigns
Automated E-Newsletters
Easy To Use FSBO And Expired Campaigns
Open House Events And Opportunities
Training On The Latest Tools
Organizational Tools That Keep You On Task And Producing Time Management Tools
Support To Keep You Informed - 7 Days A Week
Answers That Allow You To Be The Expert Your Clients Expect Tools For Converting Leads To Clients
Training And Tools For Resi/Mercial Business Models
Training And Tools For Full Commercial Business Models
Marketable Designations And Market Expertise
Live Call Answering - So You Are Available, Even When You Aren’t
Which of these does your broker offer?
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“ If you keep on doing the things you have always done, you will keep on getting the results you have always gotten!
