How-To Optimize Your Social Media Profiles

FOR FACEBOOK & INSTAGRAM

WHAT IS PROFILE OPTIMIZATION? Profile optimization is a powerful tactic that allows practices to enhance their message on social media platforms. By using strategies such as keyword selection, branding, engagement, copywriting, design, and planning, businesses can: • Generate leads • Increase brand awareness • Reach a larger audience In simpler terms, profile optimization is about utilizing social media to its fullest potential in order to strengthen your online presence and attract potential customers or clients.

Profile optimization is the essential first step to unlocking success in your social media journey. Let’s talk about how to make your brand stand out on social media!

INSTAGRAM OPTIMIZATION Instagram is where your patients come to learn about and connect with your practice. Optimizing your profile is crucial to create maximum impact for anybody when they land on it. Some tips for optimizing your Instagram profile include: • Creating a user-friendly username • Crafting an informative bio • Creating engaging story highlights • Utilizing pinned post • Maintaining a cohesive & consistent posting strategy Are you ready to delve deeper into these essential aspects of Instagram profile optimization?

USERNAME, NAME & BIO Your Instagram username serves as the unique identifier for your profile, while your page name represents your business or practice. In 150 characters or less, your Instagram bio is your opportunity to showcase your practice and services to patients. These components are vital for being discovered in Instagram’s search function and conveying important information about your practice.

Name Tips • This should be the actual full name of your practice • This should be the same across all marketing platforms Bio Tips • What you do

Username Tips

• Why you do it

• As close to your company name as possible.

• Where you do it

• Simple to remember, spell, and type.

• It should be structured in point form with 3-5 key points

• Future-proofing: Ensure it’ll remain relevant as your business grows.

E.g. potentially avoid location-specific names

LINK

PROFILE PHOTO

Did you know that you can include a website link in your Instagram bio? This is a great opportunity to direct visitors to the most relevant part of your website. Don’t forget that many people view social media profiles on their mobile devices, so it’s important to make sure that your linked website is mobile-optimized.

A profile picture on Instagram is an essential element that conveys your identity and immediately establishes your online presence. It’s the visual calling card representing your business.

Tips • Use an external program to create a landing page for multiple links • Instagram allows you to include up to 5 links in your bio now as an alternative • Highlight your most important links

Tips • Your logo • If you can’t use your logo, choose an image that is relevant to your brand • High-quality image sized appropriately

STORY HIGHLIGHTS

PINNED POSTS These eye-catching posts will be the first thing people see when they visit your profile. This allows you to ensure the most important information is front and center.

OUR TEAM

SERVICES

Highlights are a valuable tool for showcasing important content that has been previously shared on your stories. They serve as a convenient way to present key information about your business in a format that is easy to understand. By utilizing Highlights, potential customers can quickly gather a wealth of knowledge about your brand with little effort.

Tips • Select 3-5 topics that you’d like to highlight • Assign each topic a name with less than 10 characters • Create an icon to match • Add 5-7 relevant stories to each highlight

How to create a highlight 1. Tap your profile picture in the bottom right to go to your profile.

2. Tap + New. If you don’t see + New, tap Story highlight.

3. Tap to select the story or stories you want to add to the highlight, then tap Next in the top right.

4. Tap Edit cover to choose a cover photo and enter a name for your highlight, then tap Add in the top right.

You can edit your highlight at any time by tapping on the highlight, tapping more actions in the bottom right, and then tapping Edit highlight.

LOCATIONS

FAQ’S

How to add a previous story to a highlight 1. Tap profile or your profile picture in the bottom right to go to your profile.

2. Tap more options.

3. Tap Archive.

4. Tap the story you want to highlight.

5. Tap *insert image* Highlight in the bottom right of the story or stories you want to add to your highlights.

6. Select the highlight you want to add your story to.

How to add a new story to a highlight 1. Tap profile picture in the bottom right to go to your profile.

2. Tap your profile picture in the top left to see your story.

3. Tap *insert image* Highlight in the bottom right of the story or stories you want to add to your highlights.

4. Select the highlight you want to add your story to.

Tips • Select 3 topics of essential information that patients should know before scheduling an appointment with you.

• Create 3 corresponding posts for these topics • These should be branded to your practice

How to create a pinned post • Tap profile or your profile picture in the bottom right to go to your profile.

• Tap one of your posts, then tap more options in the top right.

• Tap Pin to your profile.

FACEBOOK OPTIMIZATION

COHESIVE CONTENT Your entire grid serves as the initial impression viewers have when they visit your profile—so creating cohesive and captivating graphic content is absolutely vital. By consistently posting cohesive content, you not only build strong brand awareness but also entice viewers to engage with your content.

Tips • Create a digital brand kit in Canva or another design software

Facebook is another key social platform for your patients. Many patients use Facebook the same way they use Google, so optimizing your profile is key to catching their attention and directing them to key information like learning about you and booking an appointment! Some key profile optimizations on Facebook include: • An eye-catching cover photo

• Include colours, fonts, logos, and any recurring brand elements

• Informative featured posts

• Create graphics using templates to match all your content

• Selecting a relevant page category

• Effective calls to action • Providing comprehensive, cohesive information Let’s dive into each of these aspects to understand their significance.

BEFORE

AFTER

CALL-TO-ACTION & CATEGORY Did you know that your Facebook page button plays a crucial role in getting viewers to take action? It’s true! Your call to action serves as your best lead-generation tool on the platform. That’s why it’s vital to make sure you’re using the correct button to achieve your goals.

Message

Call Now

How to set up a CTA

1. Switch to the Page you want to use, then from your Page, click About.

1. Go to your Facebook Business Page and click on the blue “+ Add a Button” button below your cover photo

2. On the left side, select Contact and Basic Info.

3. Below Category, click edit.

It’s important for you to decide what lead generation is most important for you.

Contact Us

How to set up a category

Book Now

2. Choose the page button you want to use from the list of options

3. Enter the URL where you want people 4. Start typing a category and select an to go when they click on the button option from the dropdown list that 4. Click “Finish” to save your changes appears. If you don’t see a category that describes your Page, choose the closest available option.

5. Click Save.

Your page category also plays a significant role in making your business more searchable. By choosing the right industry category, you can improve your visibility and attract the right audience.

INFORMATION SECTION

Contact Us When it comes to the content on your page, there are two main sections: the Intro and the Details About You. These sections are your opportunity to provide custom information and give viewers a glimpse into your practice.

Tips • The intro section is a quick introduction • 1-2 complete sentences • 101 character limit • The details about you is the place to include a full write up • Include details about technology, services, staff, your story or FAQ’s • Up to 10,000 characters

FEATURED POSTS

CONTACT INFORMATION Including your contact information is essential. Be sure to provide your address, phone number, email, website, and operating hours to facilitate easy communication and accessibility for your audience.

Tips • Keep your hours up to date • Ensure your contact information matches your website

Make your featured posts stand out and catch the attention of viewers.

Just like pinned posts on Instagram, featuring your posts at the top of your page ensures that important information is easily accessible and draws potential customers in.

Tips • Select 3 topics of essential information that patients should know before scheduling an appointment with you.

COVER PHOTO

• Create 1-5 corresponding posts for these topics • These should be branded to your practice

The cover photo on your Facebook page is a prominent, wide photo that appears at the top. It showcases the contents of your page with visuals, such as photos, graphics, and text elements. By strategically designing your cover photo, you can educate and engage viewers from the moment they land on your page.

Tips

How-to

• Design a 16:9 aspect rato graphic

• Go to your business profile.

• Include text elements to provide important information about your practice

• Find the post you’d like to feature, then tap more options in the top right.

• Match all elements to your brand • Include your logo • Avoid designing too much on the bottom as the profile picture can cover this area • Check the image on both desktop and mobile

• You can repurpose your Instagram pinned posts

• Tap Pin Post.

BEFORE

AFTER

CONCLUSION Creating a strong presence on social media requires optimizing your profiles.

This means tailoring your profiles to effectively represent your brand and its values. By taking these small steps, you can make a big impact in terms of brand awareness, reaching new patients, and boosting your online presence.

Our team is here to help you optimize your social media profiles and get patients talking about YOU! Get in touch with us to learn how we can help you elevate your social media to the next level.

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