Marketing4ECPs Product Offerings Eye Recommend

Last Revised: January 12th, 2024

ABOUT Marketing4ECPs Marketing4ECPs, a comprehensive digital marketing agency, has joined forces with Eye Recommend to deliver top-notch services to their valued clients. Our collaborative mission is centered on driving the success of your eye care practice. By integrating superior digital marketing services into your business strategy, you will see tangible results.

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ABOUT Marketing4ECPs TABLE OF CONTENTS WEBSITE SOLUTION ESSENTIAL ESSENTIAL+ ENHANCED PREMIUM CUSTOM ENTERPRISE BRANDING DISPLAY ADS SEARCH ADS - PPC EMAIL MARKETING MONTHLY EMAILS WELCOME SERIES DRIP CAMPAIGN ORGANIC SOCIAL MEDIA PAID SOCIAL ADS AWARENESS ADS INTEREST ADS LEAD GENERATION ADS FULL FUNNEL ADS SEARCH ENGINE OPTIMIZATION YOUTUBE FAQ

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WEBSITE SOLUTIONS

Marketing4ECPs offers an array of website solutions to meet your business needs no matter what you’re looking for. Not sure where to start? Take our website quiz by scanning the QR code to find out what website is right for you.

ESSENTIAL

ESSENTIAL+

ENHANCED

PREMIUM

5 Pages

5 Pages*

20-25 Pages

CUSTOM/ ENTERPRISE

MARKETING MEMBERSHIP MARKETING AUDIT WEBSITE RESPONSIVENESS WEBSITE ACCESSIBILITY HAND SELECTED IMAGERY ENHANCED SEO FRAMEWORK CUSTOM CONTENT ENHANCED CUSTOM HOMEPAGE ENHANCED CREATIVE CONSULTATION FULL BRAND GUIDELINES PREMIUM DESIGN NEED SOMETHING SPECIFIC?

*Additional pages of custom content are available for purchase at cost 4

WEBSITE SOLUTIONS

ESSENTIAL (~4 WEEKS)

Our essential websites are perfect for new startups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.

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3 tones/voices to choose from 10 design templates to choose from Hand selected imagery Responsive and accessible

ESSENTIAL+ (~6 WEEKS)

Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.

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3 tones/voices to choose from 10 design templates to choose from Hand selected imagery Responsive and accessible 5 pages of custom content Enhanced SEO framework

ENHANCED (~10 WEEKS)

Being the most popular option, our enhanced sites target the 5 sections of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content and a fully customized homepage to showcase your brand and give website visitors something to talk about.

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3 tones/voices to choose from 10 design templates to choose from Hand selected imagery Responsive and accessible 5 pages of custom content Enhanced SEO framework Enhance custom homepage Enhanced creative consultation Enhance custom homepage Enhanced creative consultation

PREMIUM

Our premium sites are custom websites with 20-25 pages of custom medical content, SEO performance monitoring and custom design.

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Hand selected imagery Responsive and accessible Enhanced SEO framework Enhanced creative consultation Premium design Full brand guidelines 20-25 pages of custom content

CUSTOM

Custom sites are completely custom and are only available upon request.

ENTERPRISE

If you have multiple locations or require multiple websites, our Enterprise option is built for you.

REPORTING (INCLUDED IN ALL WEBSITE SOLUTIONS)

Analyze your website activity and engagement through our reporting metrics:

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Direct: metrics about users who typed your URL directly into their browser, or who have bookmarked your site.

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Display: measures the traffic your website receives from display ads.

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Email: indicates traffic from the users who visited the website through a link or an image pixel embedded in an email.

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Organic Search: Indicates website traffic coming through Google Search organically versus through paid ads.

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Paid Search: Indicates traffic from PPC campaigns run in search results.

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Referral: the segment of traffic that arrives on your website through another source, like through a special referral link on another domain.

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BRAND EXPLORE Auditing & competitive research analysis

LOGO

AUDITING

BRANDING SOLUTIONS

LOGO RESET Creating a logo from scratch

STANDARD

LOGO REFINE Recreating or minor refreshes to the logo

ENTERPRISE

BRAND INSIDER

BRAND PRO

BRAND ELITE

BRAND ASCEND

The budget friendly branding for Standard

The essential branding package for Standard

All-in-One branding package for Standard

The essential package for Enterprise

One-Page Style Guide

Up to 24 Pages

Up to 42 Pages

Up to 72 Pages

BRAND TRANSCEND

All-in-One branding package for Enterprise

B RA N D I N G PAC KAG ES

LOGO RESET + PACKAGING

BRAND GUIDELINES

Up to 120 Pages

BRAND STATIONERY PRODUCT STYLE GUIDES

Website Only

BRAND GUIDELINES WEBSITE BRAND EXPLORE

Brand Audit Only

CUSTOM VIDEO SHOOT PRESS RELEASE

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DISPLAY ADS & SEARCH ADS (PPC)

DISPLAY ADS

Display ads work to create a demand for your services. We are going after the patient of tomorrow. Digital ads can increase brand awareness by 80%. We can target users by zip codes, age and interests to ensure we are reaching the right audience at the right time.

Goal: To increase brand awareness among top-qualified leads • • • • •

5 branded image-based ads 5 headlines that each drive different goals 5 descriptions Automation and optimization of each ad Greater conversions with images, multiple headlines and descriptions.

Includes ongoing management by a Marketing Scientist as well as a dashboard report on the campaign.

Reporting on: Impressions, Clicks, CTR, and Bonus Leads.

SEARCH ADS (PPC)

Search ads serve 3 main purposes:

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PROMOTE - your business to potential customers searching under several keyword variations in and around your location.

ENGAGE - your potential customers with specific information they are searching for and prompt them to contact you using a variety of call to action terms.

OPTIMIZE - assess what leads converted to customers and optimize to generate more, increasing your conversion rate.

What’s Included: • • •

Keyword management Adjusting bids (mobile vs desktop) Boosting our AD score (adding assets such as headlines, descriptions & checking landing pages, user experience)

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EMAIL MARKETING

MONTHLY EMAILS

Send 1 email a month to your patient base to highlight promotions, events, or anything new and exciting in your office! What’s included: •

2 sections per email • Promotion, service-based, strong CTA • Educational, blog-directed, seasonal (custom curated and strategized - typically from our growing content library)

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Built and sent out on your behalf from our platform

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Fully custom-branded email templates

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Advanced analytics

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Quarterly meeting with marketing strategist

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Option to send a survey to patient base to gain feedback and determine opportunities for better patient satisfaction

WELCOME SERIES DRIP CAMPAIGN

Our welcome series is an additional package of 3 custom emails you can add on to your email marketing strategy, to be automatically sent out to new patients and leads. Welcome series benefits: •

A valuable tool to welcome new patients and establish a relationship with them

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A chance to introduce yourself and show off unique practice features

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Ensures no new leads are missed

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Set expectations and improve customer retention by creating a higher level of customer satisfaction and loyalty

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Encourages engagement (website visits, reviews, social media follows) Monthly Email Examples

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ORGANIC SOCIAL MEDIA

Our innovative social media solutions allow you to carve your presence on social media. If you desire a hands-on approach, we can provide the guidance to kick start your journey. If you seek a hassle-free, peace-of-mind solution, your search ends here. And if a top-notch coaching solution is what you fancy, we will lead the way! Regardless of the path you choose towards shaping your space on social media, we offer a tailored solution that’s perfect for your needs.

OSM SOLUTIONS

INCLUDED FOR ALL EYE RECOMMEND MEMBERS

TOOLBOX

FOUNDATION

MOMENTUM

MASTERMIND

2 x Per Week

3 x Per Week

3 x Per Week

Every 4 Weeks: • 8 Customized Graphic Posts*

Every 4 Weeks: • 10 Customized Graphic Posts* • 2 Videos

Every 4 Weeks: • 8 Branded Graphic Posts* • 4 Videos

Graphic Posts

Graphic Posts, Reels, Carousels, Stories

Graphic Posts, Reels, Carousels, Stories

Every 3 Months

Every 3 Months & Monthly Metric Check-Ins

ACCESS TO THE CONTENT LIBRARY ACCESS TO NEW CONTENT MONTHLY BRAND HUB SET-UP IN CANVA ON BOARDING CALL CONTENT SCHEDULED PROFILE AUDIT PROFILE OPTIMIZATION FREQUENCY OF POSTING TYPE OF CONTENT SCHEDULED FORMATS OF SCHEDULED CONTENT REPORTING ON-DEMAND POSTS BOOSTING

3 Custom Posts Created 1 x per quarter**

2 Custom On-Demand Posts Per Month For Timely Updates*** $50 Boost / Month Included

CUSTOM CONTENT CALENDAR WITH IDEAS FOR IN-HOUSE CONTENT COACHING SESSIONS ( 3 PERSONAL SESSIONS + MONTHLY GROUP SESSIONS AFTERWARDS) *Branded graphic posts include content selected from our extensive library of high-quality social media content in alignment with your business priorities, featuring your branding elements such as brand colours, fonts, and logos. **Custom posts include original content crafted from scratch to showcase practice updates, including promotions, new team members, upcoming events, birthdays, and more. ***On-demand custom posts include custom content created promptly upon the client’s request, with a swift turnaround time of 1-2 business days, offering increased flexibility and a real-time response to practice events.

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PAID SOCIAL ADS

AWARENESS ADS

Awareness ads focus on building the brand to be recognizable to patients or customers. Our goal is to build impressions and reach, keeping the user on the social media platform. What’s included: • •

1 static ad advertised on Facebook and Instagram Option to upgrade to a video ad for additional cost

INTEREST ADS

During the interest phase of the sales funnel, potential patients or customers are evaluating their options and making a decision which practice to book their appointment with or do business with. Our goal is to drive traffic to your website or get interactions on the ad. What’s included: • •

1 static ad advertised on Facebook and Instagram Option to upgrade to a video ad for additional cost

LEAD GENERATION ADS

Interest Ad Example

Lead generation ads prompt potential patients to submit an action to express interest. During this phase, it’s important to implement tactics that solidify the prospect moving from being a lead to becoming an actual patient. Our goal is to get form submissions on the social platform. What’s included: • •

Lead Generation Ad with Form Confirmation Email

FULL FUNNEL ADS

The full funnel ad solution simply takes the awareness, interest and lead generation ads and packages them together to create the ultimate social ads funnel. The benefit to using all three is you have the opportunity to nurture a lead from awareness down to a form submission. Collecting data of customer behavior at each stage of the buying process provides valuable insights into customer behavior and preferences, allowing you to optimize and refine your marketing strategy for maximum impact.

Lead Generation Example

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SEARCH ENGINE OPTIMIZATION & YOUTUBE SEARCH ENGINE OPTIMIZATION

Search engine optimization is essential in establishing your practice with authority in your geographical area.

Our SEO programs are designed at different levels for the size of the practice and the population of the area.

SEO BASE

SEO 1

SEO 2

SEO 3

FIRST BLOG CITATIONS QUARTERLY REPORTING STRATEGY REVIEW EVERY 6 MONTHS 1 GOOGLE BUSINESS PROFILE POST SECOND BLOG CUSTOM INFOGRAPHICS

YOUTUBE

YouTube is the world’s second largest search engine and the second most visited website after Google. Video allows you to better connect with your audience, resulting in viewers retaining 95% of a video message, as compared to 10% when they read it in text. Our YouTube product is designed to target a detailed audience and bring awareness to your practice. What’s included: • • • • • • • •

YouTube channel & logo set-up Monthly strategic review with account manager Geo-targeted campaign with 1,000+ views Ongoing management & optimization by our digital marketing team Reporting that shows you how many people see your ad (impressions), how many people watched your ad (views), and if they engaged with your ad to learn more about you The option to switch out your branded video for free every 6 months’ Your preference of video solution between a custom content block video or a branded video from our library

YouTube Ad Example

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FREQUENTLY ASKED QUESTIONS

IS DOMAIN MANAGEMENT INCLUDED WITH A WEBSITE? No, clients are required to own their domain. This can be purchased from any hosting registrar such as GoDaddy, Google Domains, Bluehost etc. Our team will work with you to connect your domain.

DO YOU HANDLE DNS RECORDS WITH A WEBSITE? Yes, DNS management is included with the purchase of a website.

DO YOUR WEBSITES INTEGRATE WITH SHOPIFY OR E-COMMERCE PLATFORMS? This is managed on a case-by-case basis depending on the capabilities of the platform. We are unable to build e-commerce into the website but can link off to it or embed it into the site.

CAN I USE MY OWN EMAIL PLATFORM TO SEND EMAILS? Our emails are designed and built into our platform, therefore, transferring to a different platform is not possible. Transferring to our platform is seamless and only requires your contact list.

DO YOU OFFER SOCIAL MEDIA MANAGEMENT TO RESPOND TO MESSAGES, COMMENTS OR POST INTERACTIONS? Our social media solutions focus on content creation and posting to social media platforms. We encourage our clients to respond to messages and comments in an authentic voice that best represents their brand and image. Our Mastermind solution includes coaching sessions where guidance and direction are provided for topics like this.

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