NEWS
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AUDIT WATCH
ZBBZ GETS A NEW LOOK Cross-border e-commerce Walmart launched a crossborder e-commerce service “Walmart Global Shop”, available nationwide on its mobile app to serve customers with more quality and authentic products from overseas. By simply downloading the Walmart app, customers can now purchase imports and have the products delivered directly to their home from bonded area.
A cracking idea McDonald’s Hong Kong teamed up with DDB Group and OMD for an outdoor interactive campaign, turning the Causeway Bay Percival Street tram station into three giant bubble wrap walls. Noticing the fact that people are always busy with work and living a fast-paced life, the brand wanted to give them the opportunity to take a break and have some fun in the city centre.
Creating memories HDFC Life and Leo Burnett have created a new digital platform enabling customers to leave behind more than just money. The digital platform called #MemoriesForLife comes from the idea that often a lot is left unsaid as we strive to secure the future of loved ones. The digital platform was launched via an integrated campaign designed for both offline and online media.
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SPH’s Chinese magazine ZBBZ is undergoing a revamp and the new look will be unveiled in April. The magazine targets the bilingual and bicultural elite and high-net-worth individuals. It looks to put forth the “fi ner things in life”, said Woo Mun Ngan, supervising editor of ZBBZ. Advertisers of the magazine come from high-end fashion houses, luxury cars, hotels, watches, luxury homes and private bank sectors. With the revamp, advertisers can expect a new look and content. The masthead will be changed to ZBBZ using upper case instead of ZbBz. ZBBZ has also established a partnership with top-end hotels for distribution. The magazine is currently not audited. The revamp was spurred to better meet the needs of readers and help them better appreciate the things and people in life, said Woo. Currently there are four pillars
of content: In the know, in focus, in conversation, and in sight. In the know consists of the month’s talk of the town that includes the “should know and must know” – both in town and out of town. In focus is the cover story and feature of the month. In conversation consists of profiles stories and in sight covers areas such as travel and gourmet living.
Resuming operations Two years after closing its doors, FCB resumed operations in Hong Kong, interestingly enough, at its old location of Taikoo Place in Quarry Bay. Consisting of five people, the Hong Kong office is led by general manager Jocelyn Tse, who joined from Ogilvy & Mather Hong Kong where she was planning director. Before that, she was the associate planning director at TBWA Shanghai.
Assisting the elderly Uber brought its specialised feature uberASSIST to Hong Kong for the elderly, those with disabilities and others with mobility or accessibility needs. UberASSIST is a scheme developed with training for Uber driver-partners and input from a host of local NGOs.
Mullen takes a ride with Bajaj Bajaj Auto appointed Mullen Lintas as the creative agency for its popular Bajaj Avenger range of bikes. Mullen Lintas was given the mandate for integrated campaigns for Bajaj Avenger and will collaborate with group company LinTeractive to create a seamless brand experience across the entire eco system, including television, print, OOH, web and mobile.
New offering Eyeing China’s booming domain registration market, GoDaddy offered .cn to its customers and expanded its services to 11 Asia markets. GoDaddy has brought the total number of domain name extensions it offers to 421 by adding .cn to its line-up. “Having the ability to offer crossborder commerce with China is important, especially in the Asia region,” said Roger Chen, vicepresident of Asia for GoDaddy.
Tencent partners Omnicom Tencent Online Media Group established a partnership with Omnicom Media Group to collaborate on the development of new consumer data interpretation methodologies to maximise marketing ROI. The collaboration will create an infrastructure for holistic data mining and solutions that provides advertisers with deeper consumer insights to improve media planning and buying efficiency. Both companies will explore and develop data models for eight different industries. Adobe launches new app Adobe launched its latest offering aiming to simplify building and maintaining enterprise applications. It announced the Adobe experience manager mobile to simplify the process of building and managing visually appealing enterprise applications that are as easy to use as consumer apps. Brands such as Under Armour, Black Diamond, DuPont USA and Hartford Funds have been quick to adopt and use the tool.
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