2025 Fairview Luxury Proposal

LUXURY PROPERT Y MARKETING PROPOSAL PREPARED FOR

2025 Fairview Road, Raleigh, NC 27608

MARKETING OPTIONS LOCAL PUBLICATIONS

DIGITAL MARKETING

• Triangle Business Journal

• Social Media Plan

• Walter Magazine

• Email Campaigns

• Midtown Magazine

 Single Property Websites

NATIONAL & LOCAL PUBLICATIONS

• Paid Online Placements

 Syndication Sites

• Prestige Magazine

PROPERTY MARKETING

• Wall Street Journal Magazine

 Print Collateral

• Unique Homes Magazine

• 3D Virtual Walkthrough Tours

 Professional Photography & Videography

LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8

2

TRIANGLE BUSINESS JOURNAL DIGITAL

PRINT

Over 351,000 monthly unique visitors

Advertising

with 1,675,000 monthly page views. Their

Runs in Friday issue of your choosing

audience has an average income of $220K, an average age of 50 and 68% of all readers

Full Page............................................................................ $4,773

hold management positions or above.

Island.....................................................................................$3,991

Run of Site

½ Page............................................................................... $3,072

130,000 Impressions................................ $4,704/month

¼ Page................................................................................$2,245

200,000 Impressions.............................. $5,980/month

Luxury Home Guide Feature Insert

XL Banners............................................. $5,500/month Bottom Line/Slider...................... $3,040/month

Inserted into Standard Paper Full page............................................................................$2,500

Morning/Afternoon Edition Email Audience Impressions Morning Edition............................................................ 24,498 Afternoon Edition..........................................................23,641 Total Investment per Week Morning Edition Top Banner................................$4,287 Morning Edition Middle Banner........................ $3,430 Afternoon Edition Top Banner..............................$4,137 Afternoon Edition Middle Banner..................... $3,310

LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8

3

MIDTOWN MAGAZINE E-NEWSLETTER

PRINT

Weekly on Thurs to 10,000+

140,000+ readers per issue with an average

Header Leaderboard............................. $450/wk

home value of $500K.

Horizontal & Footer................................... $325/wk Medium Rectangle................................... $325/wk

CUSTOM GROWE-BLAST YOUR

BUSINESS Cary Living

Two-Page Spread........................................... $4,900 Full Page....................................................................

$2,730

2/3 Page..........................................................................

$2,210

DIRECT MARKETING: CUSTOM E-BLAST

1/2 Vertical or Horizontal.......................... $1,775

Dedicated email marketing campaigns are one of the fastest, most effective digital marketin .......................................................................... $750 tools a company can use. They allow your company to send a direct marketing message ab your product/business to your target market. Provide us with content and we will deliver the ................................... $1,325 email blast on your behalf to our dedicated subscriber base.

Midtown

1/3 Vertical or Square

...................................................................$500

TALKoftheTRIANGLE +

Midtown & Cary Living ............................. $1,250 MIDTOWN/CARY LIVING CUSTOM E-BLAST

HEADLINE TEXT <10 WORDS + (1) URL LINK 1/4 Page............................................................................. $995 DIRECT MARKETING CUSTOM E-BLAST RATES

PRIMARY IMAGE SIZE

600X800 300 DPI

RATE MIDTOWN

$750

RATE CARY LIVING

$500

RATE MIDTOWN + CARYLIVING

$1250

One week prior to email bla

DEADLINE

A

DELIVERY

Once a week on Tuesday* *Per Availability

B

E-NEWSLETTER: TALK OF THE TRIANGLE C Custom E-Blast

A Header Leaderboard B Footer C Medium Rectangle

Our digital readers are looking for powerful local content on the latest happenings in th Triangle. In this weekly newsletter, our editors will feature story highlights from the curre issue and hand pick the best events and happenings in the Triangle.

Blast out weekly on Thursdays to 10,000+

E-NEWSLETTER SIZES + WEEKLY/ MONTHLY RATES*

POSITION

Header Leaderboard

Horizontal & Footer

Medium Rectang

SIZE

600x250

600x120

300x25

MONTHLY RATE

$775/month

$650/month

$650/mo

WEEKLY RATE

$450/week

$325/week

$325/we

DEADLINE

Monday, prior to scheduled Thursday deliver

FORMAT

JPG, Standard GIF *Per Availability

For additional information, call 919.782.4710.

LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8

4

WALL STREET JOURNAL PRINT

DIGITAL

1 Column (A).............................................................$1,473

Digital advertising reaches 67.5MM monthly

1 Column (B)..............................................................$2,211 1 Column (C)...........................................................$2,948 3 Columns (D).......................................................$11,053

uniques, 90% of their audience read the Wall Street Journal daily, 8 out of 10 people take action as a result of advertising on their pages.

Audience includes 4 out of 5 educated with a bachelorâ&#x20AC;&#x2122;s degree or higher, 1 out of 3 affluent with liquid assets ($1MM+).

3 Columns (E)..................................................... $21,369 Featured Results for 90 Days.............$500

E

B A

C

D

LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8

5

PRESTIGE

B E R K S H I R E H A T H A W AY H O M E S E R V I C E S

SPRING 2020

L U X U R Y C O L L E C T I O N & R E S O R T P R O P E R T I E S I N T E R N AT I O N A L

PRINT Print distribution of 20,000+ with copies direct-mailed to individuals with a net worth of $25 million+. Inserted into Unique Homes magazine.

Two-Page Spread............................................ $2,495 Full Page.......................................................................$1,695

ROADMAP FOR 2020 INSIGHTS & PREDICTIONS FOR THE NEW DECADE IBERIAN INVESTMENTS THRIVING LUXURY MARKETS IN SPAIN AND PORTUGAL FOUNTAINS OF FATE ICONIC SIGHTS FEATURE THE POWER OF WATER

1/2 Page.............................................................................. $895 1/4 Page.............................................................................. $550

UNIQUE HOMES PRINT Readership of 100,000+

the ultimate resource for luxury real estate • design • exceptional lifestyles

ELITE 2020 How to Select a Top Luxury Agent

Two-Page Spread............................................$3,500 Full Page.......................................................................$1,750 1/2 Page...............................................................................$925

On Our Cover

Gracious Florida Estate on the National Register

LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8

6

DIGITAL MARKETING FACEBOOK, INSTAGRAM AND DISPLAY ADS Did you know the average person spends

We reach over 6 MILLION people and generate

over two hours a day on social media? We

over 200,000 clicks on average per year with

know how to navigate the digital world to

our digital advertising efforts. A primary

meet buyers online. By creating a diverse

component of our reach is advertising on

online presence across multiple networks,

digital display networks including the Wall

we promote our properties using our

Street Journal and similar sites as shown below.

intelligent targeting system to connect with the right buyer.

ADVERTISE across the entire web

TARGET ads to the right location

FIND PEOPLE who are looking to buy your home

FACEBOOK

WEB DISPLAY

PAID ONLINE PLACEMENTS Static Ads Small — 8,000-12,000 views.......................................$148 Medium — 16,000-24,000 views............................ $289 Large — 24,000-36,000 views.................................$438 VIRTUAL TOUR

Video Ads Small — 21,000-25,000 views.................................... $418 Medium — 34,000-38,000 views.......................... $698 Large — 50,000-60,000 views..............................$1,048

INSTAGRAM Ready for a new home? Check out this 4 beds, 7 baths (2 partial) in Raleigh!

Spectacular Italian Renaissance Revival with exquisit formal design nestled in an expansive seting, emerges from Raleigh’s early suburban history, noe and enclave of urban adventure Notable updates complement its stunning...

LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8

7

PROPERT Y MARKETING SOCIAL MEDIA PLAN EMAIL CAMPAIGNS SINGLE PROPERTY WEBSITES SYNDICATION SITES

3D VIRTUAL WALKTHROUGH TOURS Pricing contingent on square footage of home

PROFESSIONAL PHOTOGRAPHY & VIDEOGRAPHY Pricing contingent on square footage of home

PRINT COLLATERAL Pricing does not include tax/shipping

Foldover Brochures...................... $87.50/50 qty 8.5x11 Flyers................................................... $40/50 qty

LUXURY PROPERT Y MARKE TING PROPOSAL : 202 5 FAIRVIEW ROAD, R ALEIGH, NC 2760 8

8