2023 Marina Carsello

MARINA CARSELLO

2023 PORTFOLIO

MARINA

CARSELLO

MARKETING & DESIGN

SERIES PHOTOGRAPH (USED IN RELEASE CAMPAIGN)

2019 LUCHADOR CLUB SERIES RELEASE POSTER

INSTAGRAM STORY GRAPHICS

CRM (USING MAILCHIMP)

FOBAB Award Winning, Cruz Blanca brewery celebrates their annual release of their barrel aged stout series with a release party. Shown left are designs I created to market the 2019 release. In addition, I designed a menu that was used on the day of the event to show customers what was available for purchase.

VENUE

EVENT COCKTAILS

EVENT POSTER POSTCARDSOCIAL MEDIA GRAPHIC

NEW YEARS EVE 2020

I had the privilege of designing the campaign for Cruz Blanca Brewery's highly anticipated 2020 New Year's Eve party. Embracing a futuristic theme, I set out to create captivating assets for both print and digital platforms. From eye-catching posters to sleek digital banners, every element of the campaign exuded a sense of excitement and anticipation for the event.

PHOTO USED FOR DIGITAL ADS

ASSOCIATION FORUM

FREELANCE GRAPHIC DESIGNER

JUNE 2020 - DECEMBER 2020

DIGITAL EVENT MARKETING

Company Event Description: Join fellow association executives, their rising stars & aspiring CEOs at the Annual Women’s Executive Forum. This is an exclusive opportunity to personally interact with your women CEO peers and their carefully selected women up-and-comers in the association world.

SMARTTECH CONFERENCE 2021

Company Event Description: The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership and adapt to today’s changing business environment.

HOLIDAY SHOWCASE 2020

Company Event Description: The Holiday Showcase, the ultimate celebration of the Chicagoland association community. Expertly curated program designed to help association members grow both professionally and personally, with sessions in a variety of learning formats tailored to your unique journey.

Given the virtual nature of this event due to COVID-19, our team worked together to ensure a sense of collaboration and foster connections among attendees. Working alongside the Association Forum team, I played a key role in developing a virtual conference space that offered various interactive features. Within this virtual environment, participants had access to a virtual exhibit hall, networking lounges, virtual fitness classes, and virtual educational session rooms. Our aim was to provide an immersive experience that replicated the benefits of in-person events while ensuring the safety and convenience of attending from any location.

PROMOTIONAL WEBSITE BANNERS

ZOOM BACKGROUNDS

Given to event speakers and attendees to promote the event

ADDITIONAL ZOOM BACKGROUNDS

CONFERENCE AGENDA

CONFERENCE PRESENTATION SLIDES

BRAND DEVELOPMENT & CREATIVE DIRECTION

2020-2021

BRAND BOOK AND LOGO DESIGN

Soco, the founder of Soco Social, worked with an artist to create the portrait of Soco in the logo. She reached out to me to finish the logo and branding for Soco Social by adding in typography and creating logo variations.

SCAN THE QR CODE OR VISIT THE LINK TO READ THE WHOLE BOOK

HTTPS://RB.GY/XC3RH

WEBSITE DESIGN

• E-commerce Store

• Company Calendar and Event Pages

• “Guide to the Journey” Resources Page

• Contact and About Page

Visit the site at SocoSocial.club

COMPANY LAUNCH PARTY

This page features my designs for the Soco Social launch party. The upper left displays the print designs, including an "Honoring Station" prompt and the event program. The lower left showcases social and event graphics used for promoting the event. These designs were carefully created to capture the spirit of Soco Social and create visual impact for attendees and online audiences.

Instagram Graphic Eventbright Banner

APPAREL

I designed these shirts to sell at the company launch event and through Soco Social's website. Each shirt carries a message that reflects the core mission of Soco Social. These messages aim to inspire and promote a positive associate with taking care of one’s mental health, fostering a sense of unity, empathy, and empowerment among individuals working on improving their mental health.

INSTRUCTIONAL POSTCARD

The Healing Box is an innovative and transformative project that aimed to revolutionize the way we approach mental health. By offering a monthly subscription box centered around improving one's well-being, the project sought to provide individuals with curated experiences and items that promote mental wellness. While the project is currently on hold due to funding challenges, its core concept remains powerful and filled with potential.

The Healing Box is an innovative and transformative project that aimed to revolutionize the way we approach mental health. By offering a monthly subscription box centered around improving one's well-being, the project sought to provide individuals with curated experiences and items that promote mental wellness. While the project is currently on hold due to funding challenges, its core concept remains powerful and filled with potential.

The practice guide in this month's box walks participants through using the contents with step-by-step instructions, tips, and techniques. It also provides additional resources for further exploration.

SCAN THE QR CODE OR VISIT THE LINK TO READ THE WHOLE BOOK

HTTPS://RB.GY/WXC13

THE PROPERTY SOMM.

2020-2021

FREELANCE GRAPHIC DESIGNER

LOGO DESIGN & BRANDING

Joey Hoisescu is one of the top 1% of Brokers in Colorado and owner of two successful Denver-based businesses. He came to me looking for a creative direction and a professional yet stylish redesign of his real estate brand.

I recommended the name "The Property Somm" because of his previous career as a sommelier and his sincere dedication to his clients. I chose a bold sans-serif font combined with custom hand lettering to reflect Joey's bold and unique personality and approach to real estate.

WEBSITE DESIGN

While collaborating with Joey to create the website for “JoeyProperty Somm.”, He asked that I turn a print neighborhood guide into an interactive & digital format.

To do this I created a hover function that zooms in on the neighborhood. This allows the viewer to see the neighborhood relative location in the Denver area while also showing the closer makup up the neighborhood.

In addition to the neighborhood guide, I also programmed and designed an about section, contact form, and blog. Finally, I ensured the website maintenance was simple enough for my client to manage on his own. In this way, he did not need to spend more money to add blog posts or update information on the site. Visit the site at www.ThePropertySomm.com

PRINT MARKETING & DESIGN

After completing the brand design for “The Property Somm.”, Joey hired me to create a mailer postcard designed to generate leads for his business. The celebratory postcard show left contains a QR that when scanned pulls up an automated SMS message to Joey. This prewritten message asks to schedule a chat about Denver real estate with Joey.

BUYERS PRESENTATION

In addition to the postcard marketing, I also used the updating branding to revive Joey’s buyer’s presentation. This presentation helps Joey land contracts with new client buyers by breaking down the buying process in digestable slides.

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KENTWOOD REAL ESTATE

SENIOR GRAPHIC DESIGNER

2022-PRESENT

MY DENVER TEAM

Logo & Branding Development & Marketing

BRAND MOOD BOARD

CONCEPT BOARDS

My Denver was presented with 11 original logo designs that reflected their logo request in the original debriefing. While the team considered several of the logos, they ended up choosing number 8 because they felt it best represented the team.

FINAL BRAND & GUIDELINES

ANIMATED EFLYERS

KENTWOOD COMMERCIAL FOLDER

This folder was designed for the Kentwood Commcerial branch of Kentwood Real Estate. The folder will be used as a presentation folder for client meetings