Portfolio 2022

PORTFO L I O MARIANNA DENTE

2 O2 2

Education MSc in STRATEGIC DESIGN- Building new

Lancaster University, UK

Supplier of bath surfaces and furniture

YOUTH REGIONAL PARLIAMENT, parliamentarian

businesses and strategies through design

Sydney, Australia

Politecnico di Milano, Italy

Utilizing customer journey mapping and

11/2020 - present

Program relating to the issues surrounding strategic design and to innovation and design

MARIANNA DEN TE

ARTEDOMUS, Service Design Intern

of the product-system for companies.

Exchange Year UNSW, Australia

2018- 2019

Qualified minor: Innovation & Enterpreneurship

09/2018 - 12/2018

service blueprinting to develop insights about customer needs, expectations, pain points and opportunities and drafting creative solutions to support existing and new service propositions.

NOAO Food, Service Design Intern

interaction, graphic design, brand design.

Designing elegant solutions that meet the

06/2017 - 08/2017

strategic objectives of the work and delivering end user experiences across various channels.

2017-2020

Qualified minor: Marketing. Modules: Service Design, UX design, UX reserach and ethnography, design consultancy, consumer behaviour, quantitative methods.

with an international background driven by the

Work experience

deep desire to craft better and more inclusive

UNStudio, Business Strategist Intern

solutions for all. For this reason, I am looking for a whole strategic and human-centric experience to be able to support this vision as

Global Architecture Firm Amsterdam, NL

09/2021 - 02/2022

well as getting challenged and improve my

Researching into the social, cultural and

skills and understanding.

environmental context to find new business opportunities and developing a Growth Strategy for the UX team of the company.

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Hamburg, Germany

09/10- 2016

Languages Italian | Native

Skills Microsoft office | Advanced Adobe Creative Suite | Advanced Apple Keynote | Advanced

Volunteering

Figma | Intermediate

PPL, Researcher and Service Designer Morecambe, UK

11/ 2019

FORTUNATE AND CO., salesgirl volunteer I am a young service and product designer

ERASMUS PLUS at Ozel Avrupa Lisesi

Spanish | Proficient

Event management company Bisceglie, Italy

Lancaster University, UK

2016 – 2017

English | Fluent

Modules:UX/UI Design, human-computer

BA Service Design Honours

Bari, Italy

2017 – 2018

Sydney, Australia

11/ 2019

Sketch | intermediate MIRO | intermediate

Interests

UNSW, member of the student union

Sailing

Sydney, Australia

Bouldering

2018 – 2019

Personal achievements

Yoga and meditation Circular economy and Sustainability

STUDY ABROAD SOCIETY, social secretary

Psychology

Lancaster University, UK

Photography

2019 – 2020

LICA FACULTY, Design student representative

Design thinking & workshop planning

CONT E NTS

PROJECT 01 | 4

PROJECT 02 | 18

PROJECT 03 | 26

PROJECT 04| 42

THE GLOCAL POWER OF GF PASTA

VESPA ESPEREINZA

PRECIOUS PLASTIC

GROW WITH US

A strategy for sustainable physical and digital

A sub-brand of Vespa by Piaggio

A design consultancy project

A strategy to end homelessness

packaging solutions

PROJECT 05 | 52

PROJECT 06 | 60

THE SKIN

DESIGN IS ONE

A strategy for flooded Lancaster

Typographic journal

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01 THE GLOCAL POWER OF GF PASTA A strategy for sustainable physical and digital packaging solutions Date | 2021

Briefing Task To create a new strategy to make Felicia (Italian brand of pasta) grow in the Italian GF

Type | Group work (3 people).

pasta market by exploring two main assets

Topic | Branding, promotion, communication

and emerging trends in the packaging design

Role | Strategic design developer and reseracher, graphic designer.

Publication | Submitted to Politecnico di

industry: sustainability and smartness, This has to be done by leveraging on the partnership between All4Labels one of the world’s leading label companies and pioneers of

Milano, and presented in class in front of

sustainable packaging solutions, and Andriani,

representatives of All4labels and Felicia

one of the most important businesses in the field

companies.

of innovation in the gluten-free food market of which Felicia is the main brand.

Materials - Adobe Indesign;

My role consisted in creating the final visuals

- Adobe Illustrator;

and graphics for Felicia’s new packaging. I also

- Adobe Photoshop;

created the website mockup and I contributed

- Figma.

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My contribution to the project

to the development of the strategy and research.

Skills developed - Social media communication; - Brand strategy.

- Primary research skill; - Secondary research skills; - Benchmarking analysis - Use of Adobe Illustrator and Adobe Photoshop; - Ux design; - Clear and smooth communication with the clients; - Teamwork; - Time management; - Iterative prototyping;

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Helath & GF trends in Italy In Italy, the gluten-free category grew by 7.1% in value (equal to about 45 million euros), and by 7.5% in volume. (2020).

Global Gluten-free Pasta

Italian’s perception of alternative pasta • The majority of people (83%) from 18 to 34 have tried alternative pasta and were

Italian’s perception of alternative pasta

Market- Summary

9.78 : R CAG

%

satisfied.

• The main reason to try alternative pasta is curiosity. The perception is that it’s healthier.

• Cardboard boxes are the preferred

2019

packaging • A Gluten-free label gives the idea of a less tasty product only aimed at celiac people.

2024

Health Food Market Annual turnover in Europe, € 5.7 billion

* Data collected from online survey.

€ 1.4 billions

Italy Europe

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€ 4.3 billions

Competitor’s analysis Felicia brand appears to be the one with the most flavors compared to its competitors and it has a competitive price compared to Barilla which is one of the leaders in the pasta market in Italy.

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About felicia

STRENGHTS

WEAKNESSESS

S

W

• A broad variety of products • Various pasta shapes

Our team knows what kind of values Felicia is already trying to portray in the market and

• R&D in Gravina di Puglia • Sustainable Italian supply chain

• Packaging similar to product for specific diet only and far from italics style • Packaging is not as premium quality as the product

we want to convey them into through the packaging, so we researched more what could be strengths and opportunities.

Brand’s values analysis Variety Innovation Unique taste

OPPORUNITIES

THREATS

O

T

Gluten -free Social sustainability Environmental sustainability Made in Italy Raw materials High quality Excellence

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• Increasing customer target based on curiosity • Great source of protein for athletes/vegans/vegetarians • Growing numbers of glutensensitive people

• Label gluten-free is considered only for people who have some intolerances • The traditional perception of pasta in Italy

PROSPERITY

Behind every brand there is a person who is buying and we see it as a person who cares about its health yet it is easily influenced by trends, therefore, keeping a person curious and aware is our goal.

PULL

H E A LT H C O N S C I O U S N E S S

User persona analysis

PUSH E N V I R O N M E N TA L C A R E

SCARCITY

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Strategy

Strategic concept The strategy consists of, on one side increasing people’s curiosity on alternative healthy choices of pasta and, on the other side, developing people’s awareness about the brand.

Curiosity

Awareness

Grab attention

Maintain interest

Unique value proposition Pasta is not a commodity, it is a stimulus that sparks creativity in kitchen, it has to create an experience that is exciting and memorable.

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Color palette

Ceci

Riso integrale

Riso e mais

Lenticchie gialle

Lenticchie rosse

Barbabietola

Puglia.

Grano saraceno

by the roots where the brand is coming from,

Avena

Moreover, the choice of bald colors is inspired

Gagioli verdi

customers.

Piselli verdi

different flavors of pasta that Felicia offers to its

Teff integrale

The eleven colors correspond to the eleven

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Packaging design development

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“Mix & Test” package This type of packaging is conceived for those people that might have never tried the brand Felicia but are curious to test it.

Therefore, through this special packaging, they can try three different flavors of pasta at the same time, without having to buy three diverse boxes.

These are three modular boxes that are held together by a ribbon that goes in the middle, each box contains 115g of pasta and the sum of them would make up for a regular package of Felicia pasta.

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Digital Strategy Each pasta box has a different QR code depending on the flavor of pasta contained in it. This QR code will land you on a page where you will discover new exciting recipes according to the type of pasta that you buy.

Scope The main aim is to trigger curiosity about the brand and inspire people with exciting recipes divided by categories on the website, e.g.: vegan, vegetarian, with meat, with fish, and so on.

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Future vision Short term

Long term

In the short term, we would like to partner with

In the long term, when Felicia will be more

some restaurants across Italy, specifically in

established in the minds of people we would

Milano, Roma, and Napoli. The collaboration

like to install some zero waste stations in

would happen with some famous chefs that

bio shops across Italy and therefore almost

work in vegan and vegetarian restaurants that

eliminating packaging, as trends of zero-waste

can cook and advertise Felicia’s pasta through

products are increasing.

the dishes that they cook for their customers.

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02 VESPA ESPEREINZA A sub-brand of Vespa by Biaggio Date | 2018 Type | Group work (3 people).

Briefing Task

My contribution to the project

To create a sub-brand of Vespa by Piaggio

My role consisted in creating the final design

targeting the Australian population’s needs,

for the Vespa and accessorizes on Photoshop.

Topic | Branding, promotion, communication

delivering a special edition Vespa, with a new

Role | Strategic design developer and

branding strategy and new features.

reseracher, graphic designer.

Solution

Publication | Submitted to UNSW, Au.

Materials - Adobe Indesign; - Adobe Illustrator; - Adobe Photoshop; - Canon 1000d.

Vespa Esperienza is a sub-brand and limitededition scooter for those who want to live life to the fullest. The Vespa Esperienza rider perpetually yearns for utopia, either through seeking knowledge or freedom, both of which are gained from new experiences.

Their attributes mirror this sub-brand visual language and, therefore, the scooter’s surface design. The bold co-lours, three-dimensional graphics, and wavy line patterns are dynamic and suggest continual movement - they are forever following the flow of life.

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I also collaborated with another team member to create the layout of the publication. Moreover, I contributed to research about the brand history and demographics.

Skills developed - Social media communication; - Brand strategy.

- Primary research skill; - Secondary research skills; - Use of Adobe Illustrator and Adobe Photoshop; - Localization strategy; - Strategic design - Effective communication between team members; - Teamwork; - Time management; - Iterative prototyping;

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Target demographics Our target demographic is couples aged between 45-70 years, who live in metropolitan/urban areas of Australian cities. As metropolitan regions are pervaded with traffic congestion and are known for having limited car parking spaces, a Vespa scooter is well suited to this demographics’ lifestyles.

Strategic concept

The users that we are targeting are confident, vivacious, and spirited. They are continually thriving and evolving. For them,

The word ‘experience’ encapsulates the essence of our target demographic. One aspect of our concept, which will be emphasized, is that o ​ ne’s sense of spirit and adventure does not waver with age.​ Our target demographic does not settle. They yearn for meaningful experiences. A Vespa is a perfect accompaniment for them as they enter a new stage of their lives.

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this scooter is not just a mode of transportation, but a portal towards more rich and meaningful experiences.

Vespa Esperienza ‘Esperienza’ is Italian for ‘experience’.

Slogan Live Life Our slogan represents the essence of our target. People wanting to continue to gain knowledge and understanding through vibrant and exciting encounters, explorations, and escapes.

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Promotion publication design For the layout of the publication and

Three- dimensional pattern

promotion posters we have developed a color palette consisting of yellow, two shades of orange, red and deep blue

Colours and surfaces graphics The Vespa Esperienza and all accompanying add-on accessories are available in either

#FFEE72

Freedom Blue, Thriving Yellow, and

Flowing wave pattern

Confidence Red color ways.

These bold and vibrant shades make the Vespa Esperienza the perfect statement vehicle.

The curvilinearity of a circle inspires the Vespa Esperienza’s surface graphic applied to

#D33D3D

the vehicle body.

The circle as a shape suggests continuity, wholeness and content, ongoing movement.

This unique design updates the circle’s perfect symmetry into a more dynamic rippling wave pattern. The fluid, organic lines symbolize individual life journeys.

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#144777

The deeper, moodier navy blue

The lively yellow, orange, and red

contrasts against the brighter

suggest warmth and sunshine.

colors and represents the

These colors represent the

contemplative, solemn nature

vivaciousness and adventurous

of the sage.

spirit of an explorer personality.

Final design of Vespa and accessories

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Bus shelter posters Bus shelter posters to be placed in Australian cities.

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Social media experience Mock ups of how the Vespa Esperienza will be

edia mediaexperience experience showcased and marketed on Instagram and Facebook.

be ted e-

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03 PRECIOUS PL ASTIC A design consultancy project Date | 2020 Type | Group work.

Briefing Task To undertake a design research consultancy project that addresses a real world need of an

Topic | Strategic design & design consultancy

organisation with a UK base, namely Precious

Role | Strategic and service design.

Plastic Lancaster.

Publication | Submitted to Lancaster University, and presented in class in fron of a guest critic.

Solution The solution consists of adding value to their product offering and raising awareness about

Materials

the issues regarding plastic and its recycling through their product offerings.

- Adobe Indesign; - Adobe Illustrator;

My contribution to the project

- Adobe Photoshop

My role consisted in creating the graphics for

- Sketch up

the final solution. Moreover, I contributed to research at the Christmas market and about the brand history and demographics.

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Sustainable development goals

Skills developed - Design ethnography - UI design; - Primary research skill; - Secondary research skills; - Use of Adobe Illustrator and Adobe Photoshop; - Strategic design - Effective communication between team members; - Teamwork; - Time management; - Iterative prototyping;

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Strategic concept 1. Add value to their product offering: • Map out their current product offerings and consumer touchpoints.

• Research the material and production constraints, so that our team can identify the barriers and opportunities and deliver a feasible solution.

Timeline

• Research the PPL consumer groups and their values to identify their different needs and desires.

October

December

November

January

• Explore the gaps between consumer preferences and technical constraints.

2. Raising awareness through product offerings: • Research what types of engagement are most successful amongst different consumer groups (what approaches, what emotions, what messages) • Within the different consumer groups, research their degree of current knowledge, interests and opinions around plastics.

• Identify the knowledge gap between PPL and the community, so as to inspire actions towards the reduction of plastic usage.

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16/10

31/10

07/11

29/11-30/11

Research on local

Skype interview with

15/12 - 14/01

Fieldwork

Fieldwork

business

clients

Data organisation,

observation-workshop

observation-Christmas

secondary readings

visit

market visit

Feburary

31/01 Focus group1 with Precious Plastic society members.

March

April

07/02

08/02 - 26/02

27/02

01/03 - 10/03

01/04 - 19/04

20/04 - 26/04

Focus group 2 with

Data analysis,

Testing focus group 3

Data analysis, personas.

design solution

Solution testing,

general university

idea braindstorming,

with Green Party

visualisation making.

prototyping, finalising.

students.

props making.

Lancaster members.

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1. Behavioural mapping Rationale This method gave us more flexibility than, for example, the time-lapse video. We decide to use it as it gave us a chance to observe the path that the visitors had to go through

Research

before approaching the PPL stall or making a purchase so that their hidden user needs can be tracked down.

To better understand PPL’s back-stage

Rationale

production process, we visited our client’s

We aimed at understanding the visitors’ brand

workshop to conduct fieldwork observations.

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Moreover, to gain an initial understanding

awareness and attitude towards PPL, as well as their level of knowledge on plastics.

of PPL’s customers and their attitudes

We relied on our notes to analyse the data.

and awareness, we conducted a variety

We coded the notes into different themes

of research at the Christmas Market in

to identify emerging patterns by using color

2

Morecambe where PPL participated.

1. BEHAVIOURAL MAPPING 2. ETHNOGRAPHIC OBSERVATIONS

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2. Interviews

3. INTERVIEWS

1. Mother and son

4. TIME-LAPSE VIDEO

2. Woman

coding.

4. Time-lapse video Rationale Time-lapse video delivers visually rich data, allowing us to gain detailed insight into the experience of customers. We can silently observe their behaviour in a natural setting and understand what products people like and dislike through their actions.

People who visit the PPL stall during the markets

3. Ethnographic observations Rationale We wanted to understand the setting of the market, the atmosphere and people’s behaviour before starting to conduct our interviews. This would allow us to understand how not to disturb the market too much with our interviews.

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1

Focus groups After engaging with the audience in Morecambe, we wanted to conduct research with university students to understand younger consumers’ attitudes towards PPL’s offerings. We conducted two groups: 1. Precious Plastic Society members who represented a sustainability 2. Regular students who are less knowledgeable on sustainability.

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2

Activity ONE

Activity TWO

Aim

Aim

• To understand what kind of audience the participants are

• To identify what values contribute to a product’s disposability.

• To explore what are their plastic-related habits

• To gain deeper understanding of what qualities of objects our participants value the

• To identify a knowledge gap that PPL can fill

most.

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Activity THREE

Activity FOUR

Aim

Aim

• To gather the thoughts regarding the current products;

• To identify what values contribute to a product’s disposability.

• To find out what is appreaciated by the users;

• To gain deeper understanding of what qualities of objects our participants value the

• To explore the possible aspects that can be improved in the future.

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most.

Testing focus group We conducted a third focus group to gain

PRODUCT AESTHETIC

NEWSLETTER

PARTNERSHIP

feedback on the initial ideas we generated.

We decided to invite a more knowledgeable audience from a different demographic, thus, we conducted the focus group with the Green Party.

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Strategy development After our brainstorming session, our group came up with the solution of building on the PPL website aiming to: • Add value to the core product.

• Make the product more accessible.

• Strenghten educational benefits.

• Engage diverse target griups.

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User journey map To assess what role the website might have within consumers’ interaction journey with the organisation, we created a customer journey map based on the persona that we defined.

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Service Blueprint

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04 G ROW WITH US A strategy to end homelessness Date | 2019 Type | Individual work.

Briefing Task The brief consists of suggesting a radical design solution, aiming to give a new purpose

Topic | Urban design and space development

to an available site in the Northern Quarter of

project.

Manchester City, UK.

Role | Strategic and service design.

Publication | Submitted to Lancaster

Solution

University, and presented in class in fron of a

‘Grow with us’ offers permanent housing to the

guest critic.

ever-increasing number of people that are on the threshold of homelessness in Manchester. In

Materials

parallel, these people will have the opportunity

- Adobe Indesign;

them a better quality of life. My main inspiration

- Adobe Illustrator; - AutoCad; - Canon 1000d.

to benefit from free services that aim to give has been the “housing first approach” to end homelessness in Finland.

Purpose To give a secure home and the opportunity to conduct a good quality of life to the people in need, and to create a place where people can socialize and share their experiences.

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Sustainable development goals

Skills developed - Secondary reserach skills; - Use of Adobe Illustrator and Adobe Photoshop; - Use of AutoCAD; - Time management; - Site analysis; - User experience; - Communication & presentation skills.

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Key services

Key outcomes

App The app will enable people to see the timetable of the activities running for the week.

Strategic concept

Housing

Reduced homlessness

Enhanced wellbeing

01

02

Providing people with an

The offers of housing and

independent house, intensive

support are separate but

support, and spaces to

permanent. People can freely

socialise are proved to reduce

decide if they want to make use

homelessness.

of support offered.

Enhanced community

Reduced prejudices

03

04

Communal spaces will facilitate

The creation of a support and

people’s interaction and the

career centre, and a workshop

creation of a sense of community

space will enhance the sense

based on understanding other

of community and reduce

people’s stories.

prejudices on homeless people.

1/2 floor prefabricated apartment My vision is to give everyone the chance to have a secure home and the opportunity to conduct a good quality of life. This will be

units reserved for the families and people who lost their house to avoid them from becoming homeless.

done by providing them with accommodation,

Health and wellbeing centre

health, and career support that can guide

Where a team of specialists will

them in future education and employment.

work with the community to improve

My mission is to bring positive change and hope in the lives of these people by helping them to set their goals and live a better future.

their mental health and wellbeing.

Career centre Where a team of specialists will run workshops and one to one sessions to help people to come up with a plan to reach their life goals.

Workshop space Where people can volunteer and work along a team of professionals to gain skills. They will help in the process of fabrication and assembly of the prefabricated house units.

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Context

Back Turner St.

Vehicle way

Heritage buildings

Sun path and prevailing winds

The Northern Quarter of Manchester My project is set in the Northern Quarter of Manchester, which is a unique, charming area where a robust bohemian culture is rooted. It is considered the urban heart of many creative industries, bohemian cafés, bars, and street art.

Pedestrian ways

100m

Shudehill Metrolink Station

Market Street Metrolink Station

600m

Green area

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Transportation map

Spatial development

6.6 m 0.6 m

6.6 m 0.6 m

3.3 m 0.6 m

3.3 m 0.6 m

3.3 m 12m

0.6 m 12m

6.6 m 0.6 m

11 m

45 m

6.6 m

11 m

11 m

0.6 m

3.3 m 6°

3.3 m

5°

3.3 m 0.6 m

4°

3m

3° 2°

1°

Bird-eye view

Side view

Front view in context

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Spatial development

1°| Registration office

2°| Lounge and study area

5°| Access to pod houses

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3°| Kitchen and dining room

6°| Access to pod houses

4°| Social and game room

Bird-eye view of floors to access pods

11

m

1/2 peopl e

3.3 m

4m

3/4 peopl e

11

m

6.6 m

Up t o 8 peopl e

4m

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3D visualisation

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Residents of the tower

User journey

Mental health

Approaching the tower

Registration office

Community of NQ of Manchester

Connecting to the centre

assessment centre

app

assessment centre

app

Housing

Mental health

Approaching the tower

Registration office

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05 T H E SKI N A strategy for flooded Lancaster

Briefing Task

My contribution to the project

It is the not-too-distant future Lancaster

Two members completed this project. I was

town, under extreme weather conditions has

Topic | Urban design and space development

in charge of researching and subsequently

flooded. Fortunately, there is one place nearby

building the strategy for our project. Moreover,

project.

that constitutes a potential solution due to its

I created the illustrations for the ‘key functions’

Role | Strategic planner and urban designer.

privileged position on the top of a hill: Lancaster

and the user journey.

Date | 2019 Type | Group work (2 people).

Publication | Submitted to Lancaster University, and presented in class in fron of a guest critic.

University campus.

Solution A circular construction that wraps around

Materials

campus that resembles the human skin from a

- Adobe Indesign;

goal to make people feel safe in a new exciting

- Adobe Illustrator;

structural and conceptual point of view, with the context.

- AutoCad;

Purpose

- Paper prototyping.

To sustainably accommodate the population of Lancaster, which will be transferred to Lancaster University. Aiming to maintain the campus identity by preserving it as a historic site and the only trace of the existence of Lancaster.

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Sustainable development goals

Skills developed - Secondary research skills; - Use of Adobe Illustrator and Adobe Photoshop; - User experience; - Communication & presentation skills; - Design thinking; - Effective communication between team members; - Teamwork; - Time management; - Iterative prototyping.

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Key functions

Trasportation system

Towers There will be seven towers in the SKIN aiming to provide for the citizen’s needs. These towers will allow products and services to be

Strategic concept

Train

Tram

The train will be used by people

People will move around by using

to travel around the country and

trams, that will allow them to

to bring in supplies.

move from a tower to the other or

easily accessible by the citizens, and they will offer space for businesses and organisations to operate, preserving people’s jobs and

The SKIN is a design intervention built around

ensuring a sustainable economy in the SKIN.

the existing campus of Lancaster University.

Our team wanted to build a place that could make people feel safe after such a catastrophe like a flood. The project was

to stop in between to reach their CULTURE & ENTERT AINMEN T TOWER

built as a result from our urge to give back to

HEALTHCARE TOWER

people their ordinary life and their routine in a context where they feel like home.

accommodation.

BUSINESS & OFFICE TOWER

Plane

Boat

The planes will be used to bring

The boats will be mostly used fro

in supplies as well. and in case of

bring supplies into the skin and

emergencies.

for moving the containers into

RETAIL TOWER PUBLIC SERV ICE & COUNCI L TOWER GYM TOWER POLICE & FIRE S TATION TOWER

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and out the SKIN.

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Energy management From the brief, we learnt that each citizen generated 6.1 tonnes of carbon dioxide emissions per year; Therefore, in order to reduce greenhouse gas emissions, we decided to adopt sources of energy which have less environmental impact than conventional energy technologies.

Wave energy

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Energy-generating pavement

Solar energy

Wind energy

Pedal power

Food management One of the floors in the tower will be dedicated to plant-based food production. To tackle challenges, such as the lack of sunlight, all crops/plants will be growing in greenhouses where temperature can be controlled. As we will have a lot of water surrounding us, we also considered using hydroponics as a method of growing plants without soil.

GREENHOUSE IN C OLD W EATHER

HYDROPHONICS

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Container houses design We decided to adopt container houses as the form of accommodation for all the citizens in the SKIN.

Durable Green building

Couple

Modular

Poor insulation

Safety

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Disadvantages

Adaptable

Single

Conteiner houses render

Movable

Advantages

Stackable

Family

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overview of features and main structure

07 DESIGN IS ONE Typographic journal Date | 2018 Type | Individual work.

Briefing Task To realize a typographic journal based on “The Vignelli Canon” reading by Massimo Vignelli

Topic | Graphic design journal

and to represent its central idea through the

Role | Graphic designer.

combination of typography and images in the

Publication | Submitted to UNSW, Au.

Materials - Adobe Indesign; - Adobe Illustrator;

layout of our journal.

Concept statement I found fascinating how Vignelli claims the existence of some rules that we, as designers, are supposed to follow to create an aesthetically pleasing

and

functional

product.

In

my

- Adobe Photoshop;

publication, I will explore these rules, and I will

- 35 mm camera.

demonstrate that they will not stop my creativity, but they can enforce it and enhance it.

Aim To create a unique interpretation of this reading.

Designers as artists have to follow some rules, but these rules do not have to limit them in the creation of their creative piece.

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Skills developed - Social media communication; - Brand strategy.

- Primary research skill; - Secondary research skills; - Use of Adobe Illustrator and Adobe Photoshop; - Localization strategy; - Strategic design - Effective communication between team members; - Teamwork; - Time management; - Iterative prototyping;

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The creation of meaning I decided to push my boundaries and go out of my comfort zone in this project; accordingly, I used very bold and vivid colors. Even if I went out of my comfort zone, this publication still represents mY graphic style in its simplicity and clearness.

The images on the left have been my inspiration for the front cover page of my typographic journal. The images above inspired the layout of the table of contents.

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While working on these projects, I realised that my ideas and efforts in their realisation were not only guided by an academic purpose.

Indeed, my passion for the design discipline and my need to stimulate positive energy and developments guided me and triggered my creativity.

MARIANNA DENTE

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Contacts Email | mariannadente26@gmail.it Linkedin | Marianna Dente

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