Team Fleisher Honored With Coveted Diamond Award

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Team Fleisher Communications Earns 2019 Diamond Award, Marking Third Straight Year of Recognition Team Fleisher Communications receives 2019 Diamond Award for exemplary work on inaugural WonderBus Music & Arts Festival Columbus, OH – November 25, 2019 - - The East Central District of the Public Relations Society of America (PRSA-ECD) announced winners of the 2019 Diamond Awards competition for public relations campaigns and tactics. Team Fleisher Communications was honored to receive a Diamond Award for its work. This marks the third straight year that Team Fleisher Communications has been honored with the coveted award. The 42nd annual competition drew over 120 entries from 17 chapters within the six state PRSA-ECD region. The Diamond Awards are presented to public relations practitioners who have successfully addressed a communication challenge with exemplary skill, creativity and resourcefulness. Team Fleisher Communications received a Diamond Award in the Events & Observances – Seven Days or Less category for its work this summer on the WonderBus Music & Arts Festival. Team Fleisher implemented a successful earned media campaign focused on the mission behind the music, to elevate the conversation around mental health. This was the first year of the WonderBus Music & Arts Festival in Columbus, Ohio.The two-day event not only offered a slate of outstanding musical acts, but unique Festival messaging had been developed to educate the public about the signs of a mental health crisis and what to do about it. "This was a particularly meaningful engagement for us. We were excited to be part of a robust effort to talk about mental health openly and honestly," explained Team Fleisher Founder Marcy Fleisher. "In addition, the musical lineup was first rate and we were confident that Columbus would not only embrace a music festival of this caliber, but one that focused on music and more." In the months leading up to the festival, the event promoters had secured some earned media, but the majority of the coverage was focused solely on the lineup. There was little discussion of the festival’s mission in terms of mental health. Hoping to change that, event promoter Rick Milenthal, CEO of the digital marketing firm The Shipyard, turned to Team Fleisher, engaging the PR specialists to interest the media in coverage that included not just the musical acts, but the importance of the mission behind it. In just three weeks, Team Fleisher Communications delivered results that exceeded all expectations. Team Fleisher secured more than 55 earned media placements across print, broadcast, and online outlets. The expanded coverage played a key role in delivering a tremendously successful festival. WonderBus plans to return in 2020.


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