Eckox project book 10 4 1 final

INTRODUCTION “Ecko is the Reflection of the Rhino in You” This campaign book is a tool that focuses on the concept of brand management and the elements and processes that brand management entails to build upon an already successful brand. Since its inception in1993, Ecko Unlimited has been influencing street fashion, giving rise to the hip-hop culture, graffiti art and subculture trends associated with urban wear.

Its rhinoceros logo has since been a recognizable label in street fashion and the rhino empire has since continued to grow from its humble beginnings. The following pages will reflect the building blocks to brand management for Ecko Unlimited and their new sports line of clothing Ecko Extreme.

Same Rhino, Same Flair, Same Quality…