Issuu on Google+


INTRODUCTION “Ecko is the Reflection of the Rhino in You” This campaign book is a tool that focuses on the concept of brand management and the elements and processes that brand management entails to build upon an already successful brand. Since its inception in1993, Ecko Unlimited has been influencing street fashion, giving rise to the hip-hop culture, graffiti art and subculture trends associated with urban wear. Its rhinoceros logo has since been a recognizable label in street fashion and the rhino empire has since continued to grow from its humble beginnings. The following pages will reflect the building blocks to brand management for Ecko Unlimited and their new sports line of clothing Ecko Extreme. Same Rhino, Same Flair, Same Quality…


Table of Contents

1.0 Brand Research 1.1 1.2 1.3 1.4 1.5

Abstract Brand Objective Target Market Creative Brief SWOT Analysis

2.0 Creative Concepts 2.1 2.2 2.3 2.4 2.5

Toolbox Mood Boards Logo Development Print Ads Web

3.0 Style Guide 3.1 3.2 3.3 3.4 3.5 3.6

Logo Design Color Textures Typography Imagery Application

4.0 Design Solutions 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8

Social Media Print Media Television Website Product Placement Direct Mail Conclusion References


1.0 1

Campaign Project Book and Style Guide


BRAND RESEARCH 1.1 Abstract .......................................... 3-4 1.2 Brand Objective ............................. 5 1.3 Target Market ................................. 6 1.4 Creative Brief ................................. 7-8 1.5 SWOT Analysis ................................ 9-10

Ecko Unltd. • Ecko X Extreme Sports Line

2


1.1 Brand Research

Brand Research

3

“A look at whats new with Ecko Unlimited” Campaign Project Book and Style Guide


Abstract

The founder feels that the company should still target young audiences, but wants to offer its forward thinking consumers and sports enthusiasts a line that they can wear while making a statement. The brand will target diverse audiences within various age groups and sports enthusiasts who want to wear the brand and feel a sense of individuality and toughness while still feeling comfortable. Many, including famous celebrities, who in turn will capture worldwide audiences, will wear the new sports line as well. The infamous Rhino will continue to stomp of the grounds of the fashion industry,but with its new sports line called Ecko Extreme. There will be a change in color scheme for the line representing a rugged look that in turn will be pleasing to the eye. The company will introduce its brand using various forms of media, giving accessibility to the brand to diverse audiences worldwide, while also raising the awareness of rhino extinction.

Ecko Unltd. • Ecko X Extreme Sports Line

1.1 Brand Research

In researching various brands and companies within the apparel sector, Ecko Unlimited stood out from the rest within the urban, hip-hop fashion industry. From six t-shirts and spray cans to the great empire it has become now, this company is sure to spell success in such a competitive industry. However, to stay on top of trends, Ecko unlimited is willing to make some changes to their brand while remaining genuine to the brand’s loyal customers.

4


Brand Research

1.2 Brand Research

Objective

5

The objective is to add a sports line to the urban hip-hop brand specifically targeting diverse markets using various forms of media to meet the needs of forward-thinking consumers. These changes will reflect the company’s position, remaining consistent with the company’s values that have been established in the past and staying true to their graphic identity that has allowed the company to become and infamous label. Ecko will be able to keep its loyal customers satisfied while gaining the business of new and diverse target markets that will find the brand suitable for their needs. The brand will continue to be a recognizable brand and continue to stay on top of the apparel industry and separate their brand from the rest with their newly added sports line.

Campaign Project Book and Style Guide


The Ecko Extreme brand will target diverse audiences in various age groups who want to wear the brand and feel a sense of individuality while still feeling comfort. The casual sports line will be worn by many including famous celebrities, which will in turn capture audiences. The brand will target various markets including sports and fitness and compete with other urban wear competitors in an industry where trends change frequently. Ecko Extreme will gain popularity with young men and women, older adults and fitness and sports enthusiasts with distinct needs. Ecko Unltd. • Ecko X Extreme Sports Line

1.3 Brand Research

Target Market

6


Creative Brief

1.5 Brand Research

Positioning

7

Ecko Extreme, a sports line under Ecko Unlimited meets the needs of audiences worldwide. Ecko is one of the only urban hip-hop apparel brands introducing a sports line to the target market. With this said it, Ecko Extreme will focus on become a strong winning brand and succeed in a competitive industry.

Key Tenets Extreme Individuality Tough

Campaign Project Objectives

Tagline

The campaign objective is to focus on their promise to meet the needs of audiences worldwide providing a look that is comfortable, sporty, and casual. Targeting diverse markets worldwide especially fitness enthusiasts, Ecko Extreme will be the brand to trust to give you individuality and allow you tomake a statement. Ecko will allow you to feel the strength while wearing your “Tuff Skin.”

“Wear Your Tuff Skin”

Campaign Project Book and Style Guide


1.4 Brand Research Ecko Unltd. • Ecko X Extreme Sports Line

8


Creative Brief S.W.O.T. Analysis 1.5 Brand Research

Strengths • Pioneer brand in the urban hip-hop apparel

• Needs to catch up with competitors

• Gained success from humble roots

• Lack of evolution with culture and trends

• Flexibility in affordable prices and diversity

• Competition is intense in the fitness

in brands

apparel sector

• Only hip-hop apparel company to own a sports line

Opportunities • Gaining and keeping loyal customers by demonstrating its uniqueness • Evolving into fashion sector • Providing cutting edge designs in sports wear • Flexible and affordable prices • Targeting audiences worldwide

9

Weaknesses

Campaign Project Book and Style Guide

Threats • Competition will evolve and continue to target audiences similar to Ecko Extreme • Regain and keep profits to become a leader in the fashion apparel sector • Gaining trust from fashion enthusiasts who are followers of the competition


1.5 Brand Research

Ecko is the Reflection of the Rhino in You… Ecko Unltd. • Ecko X Extreme Sports Line

10


2.0 11

Campaign Project Book and Style Guide


CREATIVE CONCEPTS 2.1 Toolbox ............................................. 13 2.2 Mood Boards .................................... 14 2.3 Logo Development .......................... 15-16 2.4 Print Ads ........................................... 17-18 2.5 Web .................................................. 19-20

Ecko Unltd. • Ecko X Extreme Sports Line

12


Toolbox 2.1 Creative Concepts

This toolbox is a compilation of creative elements considered and used for the final creative actions, materials and inception for this campaign. Various type, images and logo styles were used in the completion of this rebranding process for Ecko’s new clothing line Ecko Extreme.

13

BRAND LOGO

SPORTS BRAND LOGO

TAGLINE

Wear your tuff skin...

Campaign Project Book and Style Guide


2.2 Creative Concepts

MoodBoards

The mood boards used to represent material used for Ecko Extreme will enable the client to get an idea of what the brand is about and give the audience the “look and feel” of the company. Various photography, color palettes, typography, patterns, and textures give the overall feel of this campaign. The mood boards all represent individuality in an extreme form, conservative form and more subtle form. Nevertheless, they all played an important role in the design for the brand. Ecko Unltd. • Ecko X Extreme Sports Line

14


2.3 Creative Concepts

Logo Development The original Ecko logo uses a pictorial mark with a standing rhino with the word mark Ecko Unlimited. However, I wanted to “keep the genuiness” of the brand and did not want to change it drastically. Therefore, the final logo still uses the infamous rhino pictorial mark, but in motion to depict the action in sports. The word mark now changes to Ecko X, to represent Ecko Extreme. The “X” consists of two arrows, which intersect into each other also showing motion. The bar over the typeface represents weights that are used in weight lifting and fitness. The design’s color attracts the attention of the viewer because it represents coolness, security, confidence and individuality.

Rough Draft logos for the new Ecko Extreme sports line. 15

Campaign Project Book and Style Guide


2.3 Creative Concepts

Final 5 Draft choices

Final logo and tageline

Ecko Unltd. • Ecko X Extreme Sports Line

16


2.4 Creative Concepts

Print Ads

Ecko Extreme print ads are geared to promote the toughness and individuality of the brand and the statement it will make when you wear it. The goal is to target and convince audiences worldwide that the clothing line comes from a successful brand and that they can expect the same quality, affordability and service. The ads are meant to draw the attention of the reader and to entice the viewer to want to purchase based on what they see.

Rough Sketches for Ecko Extreme print cover and magazine spread. 17

Campaign Project Book and Style Guide


Ecko Your Own Flava This tagline will draw in the reader because each individual has a unique style that they will like to express in their own individual way.

Ecko Unltd. • Ecko X Extreme Sports Line

2.4 Creative Concepts

Rough sketch for Ecko Extreme sports magazine ad.

18


Web Application 2.5 Creative Concepts

Ecko Extreme’s web will focus on simplicity and image display that focuses on the sports line and the target audience. The navigation on the web will also be simple and user friendly. The brand colors and logo will be incorporated throughout the site and video and music links will be accessible to consumers. Customer service will be priority and accessibility to areas within the site will be kept simple and user friendly.

Rough sketches of Ecko Extreme sports website application. 19

Campaign Project Book and Style Guide


Web Interface wireframe

Web Interface menu bar web application a look at logo placement, the menu, drop menu and color scheme.

Ecko Unltd. • Ecko X Extreme Sports Line

2.5 Creative Concepts

web application prototype menu, color scheme, links, copy and image area.

20


3.0 21

Campaign Project Book and Style Guide


STYLE GUIDE 3.1 Logo Design .................................... 23-26 3.2 Color ............................................... 27-28 3.3 Textures ........................................... 29-30 3.4 Typography .................................... 31-32 3.5 Imagery .......................................... 33-34 3.6 Application .................................... 35-40

Ecko Unltd. • Ecko X Extreme Sports Line

22


3.1Style Guide

LogoDesign

23

Campaign Project Book and Style Guide


Ecko Unltd. • Ecko X Extreme Sports Line

3.1Style Guide

Ecko has built upon their brand and they have established a well recognizable logo, it is always good for business to make small changes here and there in order to stay with the trends and sometimes redesigning might take place, however, the Ecko Extreme logo plays a very critical role in the marketing of the brand and will keep the infamous rhino logo. The color was changed and a signature was added to distinguish the “look and feel” of the line of clothing.

24


LogoDesign Surrounding Space

3.1 Style Guide

Space around the logo should always be taken into consideration and should be applied and maintained at all times. The clear space is displayed by using the “X” as a marker to illustrate the space where no other type or graphic images or elements should appear.

25

Specifications Ecko Extreme depicts a pictorial mark on their brand and a sequence of cognition, which is the rhino that has become a recognizable image. “The image itself may allude to the name of the company or its mission, or it may be symbolic of a brand attribute” (Wheeler, 2013). It also includes a word mark with distinctive font characteristics. This is very important to the company in order to carry on tradition while differentiating itself from the rest using their infamous rhino pictorial mark. This is what makes Ecko stand out from the rest. Everythingis visual and must be pleasing to the eye and recognizable to the brain. Campaign Project Book and Style Guide


3.1 Style Guide Ecko Unltd. • Ecko X Extreme Sports Line

26


Color Palette “Color is used to evoke emotion and express personality� – Alina Wheeler

3.2 Style Guide

Color is a very important element in the subject matter of a logo. A logo cannot represent a brand without color. Color and consistency are key elements in representing a cohesive look and feel for Ecko Extreme. The colors chosen to represent Ecko Extreme for their sports line symbolize confidence, security and individuality.

27

Black represents the conservative side of the brand while it goes well with any other color. Blue represents strength, importance and confidence, while gray represents the security and the stability and the feeling of a balanced existence in life. White represents the coolness and simplicity of the brand. Overall, the colors representing Ecko Extreme convey the toughness in you.

Campaign Project Book and Style Guide


CMYK: 12-100-100-3

CMYK: 98-91-0-1

CMYK: 67-10-0-0

CMYK: 79-92-0-0

CMYK: 88-26-100-16

CMYK: 37-23-38-0

RGB: 207-32-39

RGB: 41-31-32

RGB: 8-182-246

RGB: 91-31-32

RGB: 35-31-32

RGB: 166-176-160

Pantone: 711C

Pantone: 654C

Pantone: 299C

Pantone: 637C

Pantone: 357C

Pantone: 443C

CMYK: 158-80-0-0 RGB: 152-53-224

CMYK: 48-53-74-30

CMYK: 20-20-38-0 RGB: 206-193-162 Pantone: 453C

Secondary Colors

CMYK: 1-54-97-0

CMYK: 15-23-87-0

CMYK: 15-51-0-0

RGB: 244-140-38

RGB: 220-187-69

RGB: 230-138-224

Pantone: 7412C

Pantone: 142C

Pantone: 245C

Pantone: 2592C

RGB: 111-93-67 Pantone: 7532C

Ecko Unltd. • Ecko X Extreme Sports Line

3.2 Style Guide

Primary Colors

28


Textures

3.3 Style Guide

Elements of art, such as textures are used to give a two-dimensional feel to the work of art. Textures for Ecko Extreme are being used to complement the designs used for the brand, but not overpowering the design. The textures representing Ecko Extreme are being used to complement the brand while allowing the viewer to feel the uniqueness of the brand and what the brand is about.

29

Campaign Project Book and Style Guide


3.3 Style Guide

The rugged textures such as the brick wall, graffiti art, the chain link fence, the crumbled paper, the stucco wall and he cracked wall are representations of the urban, hip-hop look, allowing the viewer to feel the two-dimensional effect of the brand and the ruggedness and the toughness it represents.

Ecko Unltd. • Ecko X Extreme Sports Line

30


Typographic Usage “Typography has one plain duty before it and that is to convey information in writing with style” (Arfa, 2010).

3.4 Style Guide

Ecko Extreme’s corporate typeface is one that identifies and represents the brand’s identity clearly. Typography is one of the elements of success in any form of communication and therefore a very important element in Ecko’s brand to convey the correct information to the viewer. Typefaces from the Avant Garde font family are being utilized for a more subtle look, while other fonts such as Imagine, EL & Font, Magic Marker, Paint Cans, Sear Font or Electrical could possibly be incorporated as well.

31

Campaign Project Book and Style Guide


3.4 Style Guide

AvantGarde - Book Bold / AvantGarde Gothic LT ExtraLight/ Avant Garde Font Family

Ecko Unltd. • Ecko X Extreme Sports Line

32


Imagery

3.5 Style Guide

The images chosen to represent Ecko Extreme should compel the viewer to want to read the content. The images will engage the customer while establishing the reputation of the company and its brand. Images used for Ecko Extreme will evoke emotion about the brand and establish and promote a connection between the reader, the viewer, the target audience, and Ecko.

33

Campaign Project Book and Style Guide


3.5 Style Guide Ecko Unltd. • Ecko X Extreme Sports Line

34


Application

3.6 Style Guide

The following are examples of merchandise displaying the brand mark. Target audiences or consumers will be capable of wearing their “Tuff Skin� and sporting accessories.

35

Campaign Project Book and Style Guide


3.6 Style Guide Ecko Unltd. • Ecko X Extreme Sports Line

36


37

Campaign Project Book and Style Guide


Ecko Unltd. • Ecko X Extreme Sports Line

38


Application

Outdoor Advertisement Advertising on billboard’s vehicles and bustops

3.6 Style Guide

to promote the new Ecko X (Extreme) sports line.

39

Campaign Project Book and Style Guide


Indoor Advertisement Advertising through televison and monitor’s and campaign display’s with Ecko X

3.6 Style Guide

advertisement, marketing and promotions.

Ecko Unltd. • Ecko X Extreme Sports Line

40


4.0 41

Campaign Project Book and Style Guide


DESIGN SOLUTIONS 4.1 Social Media ................................. 43-44 4.2 Print Media .................................... 45-46 4.3 Television ....................................... 47-48 4.4 Website ......................................... 49-50 4.5 Product Placement ....................... 51-52 4.6 Direct Mail ..................................... 53-54 4.7 Conclusion .................................... 55-56 4.8 References .................................... 57-60 Ecko Unltd. • Ecko X Extreme Sports Line

42


Social Media “Social media amplifies the consumer experience” – Jeffrey Summers

4.1 Design Solutions

In a world where social media has taken over activity on the web and 93% of marketers use social media for their business, Ecko Extreme will use this means of marketing in order to reach wide audiences worldwide. Ecko Extreme will become a leader in the sports fashion industry using social media sources such as Facebook and Twitter and mobile apps. Social media will truly create mobility in the palm of the consumers’ hand.

43

SPORTS BRAND

Campaign Project Book and Style Guide


THE BL OG MOST TALKED ABOUT STYLES

Ecko Unltd. • Ecko X Extreme Sports Line

4.1 Design Solutions

SPORT S FASHIO N

44


Print Media

4.2 Design Solutions

Print media is an important element in marketing and a worthwhile endeavor for any brand. Ecko Extreme will use print media to meet the needs of those that prefer magazines, newspapers and print material. Also because it is visible and portable and very long lasting as opposed to electronic sources.

45

Advertising is also an important element under print media, which Ecko Extreme will be using for brochures, flyers, pamphlets, catalogs, etc. Outdoor print media will also be an important means of advertising for Ecko Extreme to convey the look of the brand.

Campaign Project Book and Style Guide


4.2 Design Solutions Ecko Unltd. • Ecko X Extreme Sports Line

46


Television

4.3 Design Solutions

Television is an important advertising medium for Ecko Extreme since it creates a broad awareness of their new sports line and reaches audiences in mass numbers because of the properties television has to offer in sight, sound and motion, which sets it apart from other media assets. By using television, Ecko Extreme will reach diverse audiences by ages and gender in various networks, channels and programs and will be used to entice and capture the audience with sound and visual aspects of the design.

47

Campaign Project Book and Style Guide


4.3 Design Solutions Ecko Unltd. • Ecko X Extreme Sports Line

48


4.4 Design Solutions

Website

49

Ecko X Interactive infographic design concept

Campaign Project Book and Style Guide

A website is one of the most important tools that a business can use for marketing. A website will reach audiences in mass numbers worldwide and will allow the user the independence to learn more about the business and order merchandise online. The benefit to having a website is that it is accessible seven days a week, twenty-four hours a day. Ecko’s user-friendly website will provide an online community and outstanding customer service.


4.4 Design Solutions Ecko Unltd. • Ecko X Extreme Sports Line

50


4.5 Design Solutions

Product Placement

51

Ecko Extreme will draw many audiences to their sports line with the association of celebrities and professional athletes, instilling the feelings of trust in the brand. Ecko Extreme will generate audiences for sporting events and enter agreements so that the sports line will be endorsed. The brand will gain exposure and recognition with celebrity endorsements and celebrities will express the genuiness of the brand.

Campaign Project Book and Style Guide


4.5 Design Solutions Ecko Unltd. • Ecko X Extreme Sports Line

52


4.6 Design Solutions

Direct Mail

53

Direct mail is a must for any brand in order to draw audiences and to be able to touch a customer across multiple channels to increase a brand’s success. It is one of the cheapest and most effective marketing strategies and allows the company to form a bond with personalized mailers and reminders to the client about their relationship with the company. Therefore, Ecko Extreme will be using this means of communication with their consumers and will also be using direct mail through text and email, offering coupons and promotions to entice consumers.

Campaign Project Book and Style Guide


4.6 Design Solutions Ecko Unltd. • Ecko X Extreme Sports Line

54


4.7 Design Solutions 55

Campaign Project Book and Style Guide


“Iconic designs that stand apart from the crowd

That’s it. Just one. Not two, three, or four. You want to leave your client with just one thing to remember about your design” (Airey, 2010).

Ecko Unltd. • Ecko X Extreme Sports Line

4.7 Design Solutions

have just one feature to help them stand out.

56


References

Advanced Car Service. Vans & Buses. [Image]. Retrieved from http://www.advancedcarservice.net/vans-buses/

Airey, D. (2010). Logo Design Love: A Guide to Creating Iconic Brand Identities. New Riders. Berkeley, CA.

4.8 Design Solutions

Alexa, Grace (4 October, 2011). Importance of Graphic Design in the Web Designing Process. Retrieved from http://ezinearticles. com/?Importance-of-Graphic-Design-in-the-Web-DesigningProcess&id=6603350

57

Ali Express. Infantry All Black Sports US Royal Police Date Alarm Men’s LCD Digital Wrist Watch Silicone Band NEW. [Image]. Retrieved from http://www.aliexpress.com/price/police-watch-price. html

Catabase. Soundkase Sonic Boom Audio Speaker Backpack BlACK. [Imgae]. Retrieved http://catabuys.catabase.com/search/ brand_name.asp?brand=SOUNDKASE Cass, Jacob (2009, August 26). Vital Tips for Effective Logo Design. Retrieved from http://www.smashingmagazine. com/2009/08/26/vital-tips-for-effective-logo-design/ Chrome. [Untitled image of electronics]. Retrieved from https:// www.google.com/intl/en/chrome/browser/?platform=mac&hl=en City of Raleigh (July 2013). Bus Advertising. [Image]. Retrieved from http://www.raleighnc.gov/services/content/PWksTransit/Articles/BusAdvertising.html

Ali Express. 25 Bran Genuine Sports Apparel Men’s Compression Shirt Performance Underwear Running Fitness Yoga Cool Feeling Quick Dry UV. [Image]. Retrieved from http://www.aliexpress. com/price/mens-designer-shirts-apparel-price.html

CRN Staff CRN. (2013 February 21). Tech 10: Hot Displays for 2013. [Image]. Retrieved from http://www.crn.com/slide-shows/ components-peripherals/240148910/tech-10-hot-displaysfor-2013.htm

Biome Eco Stores. SIGG 0.4L Black Water Bottle [Image]. Retrieved from http://www.biome.com.au/sigg-classic/7102-sigg-04lblack-water-bottle--7610465832721.html

Currie, Maria (n.d.). Importance of TV in Advertising. Retrieved from http://www.ehow.com/about_5349433_importance-tv-advertising.html

Bracey, Dacre (Photograph). Summer Sportswear: JD Campaign. [Photograph]. Retrieved from http://www.behance.net/gallery/ Summer-Sportswear/4822853

Diretório de Links [Image]. Ecko Unltd do Brasil – Facebook. Retrieved from http://moda.diretoriodelinks.com.br/ecko-unltddo-brasil-facebook/

Cardinals Sport Center. Youth UA Clean Up III Football Gloves. [Image]. Retrieved from http://www.mycardinalssportcenter.com/ browse.cfm/youth-ua-clean-up-iii-football-gloves/4,12727.html#. UpQ3fY29vFQ

Diadora. [Untitled image of a shoe on a finish line]. Retrieved from http://www.diadora.com.au/stockists.php

Campaign Project Book and Style Guide

Duncan (2011 December 6). Beats by Dr Dre Colors. [Image]. Retrieved from http://theinspirationroom.com/daily/2011/beatsby-dr-dre-colors/


Ecko Unltd. Ecko Men’s T-shirts Rhino Swoop White. [Image]. Retrieved from http://www.eckoshop.co.uk/mens-t-shirts-product-166 FFFFound. Ecko. Jpg. [Image]. Retrieved from http://ffffound. com/image/dd4087713dfb37794e07c2ae6ef08f342326c09f ?c=246452 Fighter Fashion. Combat Sports Thai Style Training Gloves. [Image]. Retrieved from http://fighterxfashion.com/combat-sportsthai-style-training-gloves/ Five Star Limousine. Limo/Party Buses. [Image]. Retrieved from http://fivestarlimorentals.com/the-fleet Flashpoint Grafix (24 August, 2007). Sight: Ecko got that Bluetooth for our Graffiti. [Image]. Retrieved from http://www.onetwomagazine.com/blog/2007/08/ecko-got-that-bluetooth-for-your-graffiti/ Gurung, Vanessa (Photographer). MMA Mel. [Photograph]. Retrieved from http://www.behance.net/gallery/MMA-Mel/10774681 Image Design & Communications. HIL20 Three Curving Panel Display. [Image]. Retrieved from http://imagedesigncom.com/ trade-show-truss-booths-by-size/ Jenkins, Corey (Photographer). Football Color Series. [Photograph]. Retrieved from http://www.behance.net/gallery/FootballColor-Series/10274365 Jenkins, Corey (Photographer). Pacific Coast Fitness: Not your standard running trail. [Photograph]. Retrieved from http://www. behance.net/gallery/Pacific-Coast-Fitness/4447871

Kocak, Omer (Photographer). (2012, October 7). Photoshoot for Ecko Unltd./SMU Collection, Retrieved on June 28, 2013 from http://www.behance.net/gallery/Photoshoot-Lookbook-for-EckoUnltd-SMU-Collection/5422199 Lima, Rodrigo (Photographer). TV LCD x TV LED x TV Plasma. [Image]. Retrieved from http://rodrigoglimaa.blogspot. com/2011/04/tv-lcd-x-tv-led-x-tv-plasma-qual.html Lombardi Sports. Icebreaker Swift Jacket. [Image]. Retrieved from http://www.lombardisports.com/athletic-apparel/women-s/ women-s-athletic-jackets/icebreaker-swift-jacket.html Long, Robb (Photographer). Sanford POWER Sports Campaign. [Photograph]. Retrieved from http://www.behance.net/gallery/ Sanford-POWER-Sports-Campaign/7296093 Lucy. Criss Cross Tank II. [Image]. Retrieved from http://www. lucy.com/lucy-Criss-Cross-Tank-II/211798,default,pd.html Macy’s. Winning Brands [Image]. Retrieved from http://www1. macys.com/shop/womens-clothing/womens-activewear?id=29891 Mirza, Arfa (22 July, 2010). Typography and it’s Immense Importance for your designing. Retrieved from http://www.dzinepress. com/2010/07/typography-and-its-immense-importance-for-yourdesigning/ NEW Mens Ecko Unltd MMA UFC Miguel Cotto Camp T Shirt Tee S lBk. [Image]. Retrieved on June 28, 2013 from http://www. popscreen.com/p/MTU5MDA4MTU1/NEWMensEckoUnltdMMAUFCMiguelCottoCampTShirtTeeSBlk New Ecko Unltd MMA UFC Walk Tall Hoodie Jacket M Black. [Image]. Retrieved on June 28, 2013 from http://www.popscreen. com/p/MTU4OTg2NjI1/New-Ecko-Unltd-MMA-UFC-Walk-TallHoodie-Jacket-M-Black Ecko Unltd. • Ecko X Extreme Sports Line

4.8 Design Solutions

Ecko Ads. [Image]. Retrieved from http://gophoto.us/key/ecko%20 ads

58


References

Nike. [Image]. Retrieved from http://store.nike.com/nl/en_gb/pw/ mens-dri-fit-knit-collection/7puZcgw Outdoor Advertising – Bus Stop Shelter. [Image]. Retrieved from http://www.alibaba.com/product-gs/514168256/Outdoor_Advertising__Bus_Stop_Shelter.html

4.8 Design Solutions

Peter’s of Kensington. Star & Rose – Micro Fibre Sports Towel Black. [Image]. Retrieved from http://www.petersofkensington. com.au/Public/Star-Rose-Micro-Fibre-Sports-Towel-Black.aspx

59

Pics to Pin. Bus Ads and Billboards. [Photograph]. Retrieved from http://www.picstopin.com/2775/atheist-bus-ads-and-billboards-a-compilation/http:||www*patheos*com|blogs|friendlyathei st|files|2009|11|billboard_neocor_high-res*jpg/ Poierier, Susan (2013). Social Media Building Blocks: The 6 Spheres of Social Media Marketing. Retrieved from http:// www.business2community.com/social-media/social-media-building-blocks-6-spheres-social-media-marketing0687662#YMo2gRo1GTtsUyc6.99 Roberto, Pablo Alexis (Photographer). KSI sportswear: Design for clothes 2009/10. [Photograph]. Retrieved from http://www. behance.net/gallery/KSI-Sportswear/2756125 Rough Sportswear. Women’s Screen Printing Racerback Tank. [Image]. Retrieved from http://roughsportswear.com/womensraceback-bamboo Scoreboard Wrestling. Asics Medium Duffle Bag. [Image]. Retrieved from http://www.scoreboardwrestling.net/asics-mediumduffle-bag.html Campaign Project Book and Style Guide

Shawn (Photographer). Fitness/Gym Photography [Photograph]. Retrieved from http://pushinguppixels.co.nz/105645/1536162/gallery/fitness-gym-photography Shop Ex. Monster Beats Headphones Studio. [Image]. Retrieved from http://www.cheapmonsterbeatsstar.com/162_Monster-BeatsHeadphones-Studio-High-Definition-Blue-Cheap.html Silva, Jeanine (2012 August 14). Different Types of Fitness Apparel. [Image]. Retrieved from http://gymflow100.com/differenttypes-of-fitness-apparel/ Steph. (n.d.). 16 Simply Stunning All-Black Packaging Designs. [Image]. Retrieved from http://weburbanist.com/2011/03/14/16simply-stunning-all-black-packaging-designs/ Tapscape (n.d.). Google TB Still has top partners, despite poor sales. [Image]. Retrieved from http://www.tapscape.com/googletv-ces-2013-partners/ Tasevski, Lubin (Photographer). [Untitled photograph of a female boxer]. Retreived from http://www.behance.net/gallery/Fitness/3896295 Thibeault, Jason ( 2013). RE Think: Is Tansmedia Storytelling the New Digital Marketing? Retrieved from http://www.rethinkeverythingblog.com/is-transmedia-storytelling-the-new-digital-marketing/ The Pilates Body of Orange County. [Image]. Retrieved from http://www.bing.com/images/search?q=zumba+girl&id=FC0581F ABA834708442DB4F15D74B619DB95F870&FORM=IQFRBA#vie w=detail&id=FC0581FABA834708442DB4F15D74B619DB95F870 &selectedIndex=0


[Untitled image of Wiley X line of eyewear]. Retrieved from https://sasquatchagency.com/wileyx-blackops-packaging-placehold er/?iframe=true&width=960&height=768

Tasevski, Lubin (Photographer). [Untitled photograph of a female boxer]. Retreived from http://www.behance.net/gallery/Fitness/3896295

Velocity. Tweet for Beats. [Image]. Retrieved from http://velocity. uwaterloo.ca/tag/blue-beats-by-dr-dre Wheeler, Alina. (2013). Designing Brand Identity: Fourth Edition. John Wiley & Sons, Inc., Hoboker, NJ. Canada. Chrome. [Untitled image of electronics]. Retrieved from https:// www.google.com/intl/en/chrome/browser/?platform=mac&hl=en

Thibeault, Jason ( 2013). RE Think: Is Tansmedia Storytelling the New Digital Marketing? Retrieved from http://www.rethinkeverythingblog.com/is-transmedia-storytelling-the-new-digital-marketing/ The Pilates Body of Orange County. [Image]. Retrieved from http://www.bing.com/images/search?q=zumba+girl&id=FC0581F ABA834708442DB4F15D74B619DB95F870&FORM=IQFRBA#vie w=detail&id=FC0581FABA834708442DB4F15D74B619DB95F870 &selectedIndex=0 Tjoos. [Image]. Shop Ecko Coupons. Retrieved from http://www. tjoos.com/Coupon/72880/Shop-Ecko Tasevski, Lubin (Photographer). [Untitled photograph of a female boxer]. Retreived from http://www.behance.net/gallery/Fitness/3896295 TV Wall Unit Picture [Image]. Retrieved from http://www.vangviet.com/retro-luxury-lacquered-tv-wall-unit/retro-luxury-lacquered-tv-wall-unit-picture/

Wyper, Steve (Photographer). Sports Photography: A selection of sports images. [Photograph]. Retrieved from http://www.behance. net/gallery/Sports/2137536 Zedge. (n.d.). Ecko Untld. [Image]. Retrieved from http://www. zedge.net/wallpaper/7746984/ecko-untld/ Zoot Sports (2011 October 1). Zoot nimmt ITU Triatlon Weltmeister Javier Gรณmez Noya unter Vertrag. [Image]. Retrieved from http://www.openpr.de/news/499458/Zoot-nimmt-ITU-Triathlon-Weltmeister-Javier-G-mez-Noya-unter-Vertrag.html

[Untitled image of a female runner stretching]. Retrieved from http://www.bing.com/images/search?q=WVWS_running&FORM= HDRSC2#view=detail&id=D1B51A9729B488B0B9374E867DE36B 38B56FCE45&selectedIndex=1

[Untitled image of performance apparel by Crossfit]. Retrieved from http://wodreview.com/ [Untitled image of a female runner stretching]. Retrieved from http://www.bing.com/images/search?q=WVWS_running&FORM= HDRSC2#view=detail&id=D1B51A9729B488B0B9374E867DE36B 38B56FCE45&selectedIndex=1

4.8 Design Solutions

Tapscape (n.d.). Google TB Still has top partners, despite poor sales. [Image]. Retrieved from http://www.tapscape.com/googletv-ces-2013-partners/

Ecko Unltd. โ€ข Ecko X Extreme Sports Line

60


4.7 Design Solutions


MARCECKO 4.7 Design Solutions

ECKOUNLTD.


Stomp on over and visit us at www.eckox.com

Campaign Project Book By: Marcos Ochoa gprod09@yahoo.com


Eckox project book 10 4 1 final