Italy at COSMOPROF NORTH AMERICA

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COSMOPROF NORTH AMERICA LAS VEGAS, NEVADA - July 18 - 20, 2010 - MANDALAY BAY CONVENTION CENTER - pavilions A, C and D

BEAUTY MADE IN ITALY: DRIVEN BY PASSION

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Italian Trade Commission 33 East 67th Street New York, NY 10065 t. (212)980-1500 f. (212)758-1050 newyork@ice.it www.italtrade.com

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Unipro Via Accademia 33 20131 Milano t. + 39 02 2817731 f. + 39 02 28177390 unipro@unipro.org www.unipro.org

Promos Via Camperio 1 20123 Milano t. + 39 02 8515 5881 f. + 39 8515. 5227 www.promositaly.com

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COSMOPROF NORTH AMERICA LAS VEGAS, NEVADA - July 18 - 20, 2010 MANDALAY BAY CONVENTION CENTER pavilions A, C and D A3 COSMETIC LABORATORIES ARSMETALLO BARUFFALDI SCISSORS ITALY CERIOTTI ITALIAN TECHNOLOGY FOR HAIRDRESSER ART

COSMO SERVICE EGOWORLD EVLASER GROUP ITALY GAMMA PIU’ GI PICCO’S COSMETICS GIMAP - HENBOR GM KOSMETIK GREEN ENERGY ORGANICS HAIR COMPANY PROFESSIONAL

KIEPE & CO. KLÉRAL SYSTEM LANDOLL MILANO LUMSON Booth D13028 MASCARA PLUS Booth D13058 MUSTER & DIKSON Booth D13046 MY YOYO Booth C13349 NATURA HOUSE ITALY Booth D12047 OLIVELLA Booth A15336 PAGLIERI SELL SYSTEM Booth C13339 ROSACTIVE - SPACEUTICAL Booth A15354 TECMES Booth C13343 VITALFARCO Booth C14336 Booth A14373 Booth A15348 Booth A14339

Booth D13052 Booth D13040 Booth C13371 Booth C14370 Booth A15370 Booth D12029 Booth A15376 Booth A14359 Booth C14354 Booth C13355 Booth C14348 Booth C14342 Booth D12041 1

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ICE, the Italian Trade Commission, is the Italian government agency entrusted with the development, facilitation and promotion of trade between Italy and other countries in the world. Its mission is to support the internationalization of Italian firms and their consolidation in foreign markets.

Through a network of 117 offices in 87 countries, of which 6 are located in the United States, ICE is the most authoritative ambassador of Made in Italy excellence in the world.

The Institute’s information service is aimed at guiding and assisting companies in the selection of appropriate areas and forms of action, the acquisition of information on markets of interest, supply and demand characteristics, and, in short, trade opportunities.

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All ICE’s activities concerning the business world are set out annually in the Promotional Program. The program involves the implementation of different initiatives every year, aimed at supporting the extremely diverse nature of Italy’s industry. Among the program’s initiatives is the participation at international fairs, the organization of workshops and seminars, independent exhibitions, bilateral meetings with foreign entrepreneurs, media advertising and promotional activities.

The creation of the online Made in Italy Official Portal (accessible through www.italtrade.com) is a further tool to promote Made in Italy products on international markets. The website is a technical-systematic source of information and an open door to Italian excellence, customized to meet the needs of all foreign trade members.

The Italtrade portal offers foreign partners the opportunity to access information on the Italian market in the business language of each country.

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Unipro is the organisation that represents the Italian cosmetics industry system, with more than 500 members, operating in both production and distribution.

As the industrial association covering the cosmetics industry and a member of the Confederation of Italian Chemicals Industry (Federchimica) and of the Confederation of Italian Industry (Confindustria), Unipro represents more than 95% of the turnover generated by concerns related to the specific field of consumer chemicals, with a special focus on the “wellness culture�.

For more than forty years, Unipro has been partnering Italian enterprise, stimulating its growth and development by providing qualified assistance in the areas of technical information, legislation, taxation, economics and promotions.

In 2009 Italy’s cosmetics industry reported a turnover of Euro 8,2 million. This was mainly driven by local market. Figures for foreign market closed over Euro 2 million in 2009. The Italian market is the fourth largest in Europe. The industry provides employment for a total of 35,000 people.

Cosmexport, the cosmetics industry export Consortium, was established for the purpose of supporting the Italian cosmetics industry all over the world, by taking a series of initiatives designed to offer a global service to export. Cosmexport comes into existence to cater for the needs of Italian business concerns that want to expand their horizons in foreign markets.

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Promos – Special Agency of the Milan Chamber of Commerce Promos is the Special Company of the Milan Chamber of Commerce dedicated to the development of international activities. Its mission on the one hand is to promote the local entrepreneurial sector abroad, facilitating the insertion of Milanese and Lombard companies in foreign markets and, on the other, to strengthen the competitiveness of the economic system at an international level, encouraging the attraction of foreign resources into the area.

To this end, its activities focus on both services of assistance, information and support for small and medium businesses and their associations in the process of internationalization, and on a specific programme of territorial marketing geared to increasing its appeal.

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Underlying its actions is a solid system of now consolidated alliances with leading bodies, institutions and international government agencies, representative organs of the interests and categories present in the territory.

Promos’s network is made effective and efficient by the network of economic and institutional relations, by the presence of marketing offices and desks in the most strategic business zones in the international panorama, enabling it to be functional in the striving for competitiveness that is characteristic of the global market.

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VIA SANQUIRICO 17 MONZA (MI) 20052 Tel: +39 039 83797 Fax: +39 039 2321122 Email: danzeo@aquimpex.it Web: www.aquimpex.it

A3 cosmetic laboratories is the unique Italian cosmetic industry with 25 years of successful experience in the sector of beauty.

Treatments for afro-american skin, marrying fashion, health and efficacy concepts in each single product. The considerable reputation achieved by skin care and hair care ranges throughout many countries is indeed a result of a serious and persevering work based on high standard of quality.

Transparent packs

Etuis transparents

Cosmetic Laboratories

AQUIMPEX

A14373

A3 COSMETIC LABORATORIES

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ARSMETALLO A15348 6

VIA CAVOUR, 33 CARVICO (BG) 24030 Tel: +39 035 791105 Fax: +39 035 791020 Email: paola.fasani@arsmetallo.it Web: www.arsmetallo.it

Arsmetallo, producer of luxury aluminum packaging for cosmetics and perfumery markets. Some of our items: caps, rings, jars, atomisers - that can be customized with advanced decorating techniques.

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VIA REPUBBLICA, 17 PREMANA (LC) 23834 Tel: +39 0341 890241 Fax: +39 0341 818689 Email: info@baruffaldi-fratelli.com Web: www.baruffaldi-fratelli.com

Founded in 1960, celebrates 50 years production of scissors, nippers, manicure and pedicure instruments.

NEW line of COBALT NIPPERS and SCISSOR in HIGH QUALITY MADE IN ITALY.

A14339

BARUFFALDI SCISSORS ITALY

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CERIOTTI ITALIAN TECHNOLOGY FOR HAIRDRESSER ART D13028 8

VIA MOSCOVA, 21 RHO (MI) 20017 Tel: +39 02 93561413 Fax: +39 02 93561646 Email: laura@ceriotti.it Web: www.ceriotti.it

Ceriotti is one of the worldwide leading company producing electrical items and furniture for hairdressers. Ceriotti provides the professional operator of hair with the widest range of products for his work: Hair and Handryers, Climazones, Steamers, Sterilizers, Working and Washing units, Chairs and Reception furnitures. The whole Ceriotti’s production is made in Italy, exclusively using Italian and European components, making its range one the highest for quality and reliability. Besides, the continuous innovations and research, allowed it to reach today’s presence on all of the 5 continents’ markets.

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S.S. 18 KM 443+ 290 VENA DI JONADI (VV) 89851 Tel: +39 0963 265814 Fax: +39 0963 263936 Email: postmaster@cosmoservicegroup.it Web: www.cosmoservicegroup.it

“COSMO SERVICE deals with professional hair cosmetics by providing the market with a wide range of colouring, restoring, styling and restyling products.

Our target is to create top quality products for the particular needs of today’s society, by helping hairdressers look after the beauty and wellbeing of women’s and men’s hair.

It is on this belief that COSMO SERVICE founder Mr. Antonio Maiorana, inspired by true passion and with 20 years of experience in this field, was able to successfully build this company, today boasts accreditation of the Institute for the Protection of Italians Products with one of the most prestigious brands such as “Made in Italy”.

At COSMO SERVICE we only utilise the best quality natural ingredients and by investing in research, we are able to create exclusive and innovative formulas in our laboratories that completely respect the hair structure and its natural balance. All our products are carefully tested to guarantee safety and the best results”.

D13058

COSMO SERVICE

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EGOWORLD D13046 10

VIA A. FERRARI, 9 CASTELLUCCHIO (MN) 46014 Tel: +39 0376 437047 Fax: +39 0376 1872026 Email: info@egoworld.it Web: www.egoworld.it

Egoworld, leader for over ten years in the extension industry, is a young and dynamic firm, born from the high qualified experience of the owner and his partners, ever-attentive to the fashion evolution and demands. Beside the wide range of hair extensions and fashion hair accessories, Egoworld has recently developed a revolutionary product which upsets the concept of direct colouring.

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ELETTRONICA VALSERIANA VIA S. CARLO 45/47 CASNIGO (BG) 24020 Tel: +39 035 726301 Fax: +39 035 725684 Email: chiaraguerini@evlaser.com Web: www.evlaser.com

EV-MEDICAL and EV-Aesthetics are brands of Elettronica Valseriana – EVLASER – leading European Group manufacturer of medical laser and platform for skin treatments besides the newest technologies for professional aesthetics.

All the systems manufactured by EVLASER are 100% made in Italy, both in terms of design and construction with absolute emphasis on service performance that guarantees professional training and prompt and qualified assistance everywhere worldwide.

C13349

EVLASER GROUP ITALY

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GAMMA PIĂ™ D12047 12

VIA CADUTI DEL LAVORO 22 CAZZAGO SAN MARTINO (BS) 25046 Tel: +39 030 7751011 Fax: +39 030 7750206 Email: eletta.bellandi@gammapiu.it Web: www.gammapiu.it

Since its beginnings in 1978, our company has specialized in the manufacturing of all kinds of professional tools for hair styling: hair dryers, hair straighteners, curling irons, diffusers and accessories. Dynamism, flexibility, attention to the market and its needs are the factors that have led to our success, the essential elements for a growth always projected towards the future.

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VIALE DELL’INDUSTRIA, 43 PADERNO DUGNANO (MI) 20037 Tel: +39 02 9106131 Fax: +39 02 99041361 Email: makeup@gipiccos.it Web: www.gipiccos.it

Gi Picco’s Cosmetics offers micronized powders, bronzing powders, eye shadows, creamy eye shadows, cover–up sticks, blushers, lipglosses, mascara, camouflage, eyeliners, foundations, coloured face creams, lipsticks. Other products in which Gi Picco’s excels are: Relief Designs, Embossing and Debossing, Poured and All Over items, Baked Terracotta Wet & Dry, Mineral Line, Organic & Natural Lines Ecocert Certified and the new Sensitive Line.

Our R&D Laboratory offers a wide range of cosmetic products using CTFA and USP certified materials, in full conformity to EU, FDA and Japanese Standards. The raw materials are NOT Animal Tested.

All Gi Picco’s production is Clinically Tested under strict University rules on cosmetics for human use in cooperation with RTC / UNIPRO SERVIZI. Production Filling and Full Service on request. Together with all the afore-mentioned Gi Picco’s has held a great tradition SINCE 1967 as “MAKE-UP CONTRACT MANUFACTURER – PRIVATE LABELS”, only and exclusively in MILANO, ITALY.

A15336

GI PICCO’S COSMETICS

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GIMAP - HENBOR C13339 14

ZONA INDUSTRIALE GIABBIO PREMANA (LC) 23834 Tel: +39 0341 818000 Fax: +39 0341 890765 Email: vito@gimap.com Web: www.gimap.com

GIMAP is the Italian company manufacturer leader in the production of manicure-pedicure scissors, nippers and tweezers, specialized also in professional barber scissors with the whole full range of scissors for professional use only.

From over 50 years the quality and the innovation of our products are countersigned in the markets over more than 40 countries.

Products of high quality, “Made in Italy�, manufactured with the best precision and care.

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VIA ROMOLO GESSI, 16/18 BRESCIA (BS) 25135 Tel: +39 030 3363011 Fax: +39 030 3362602 Email: info@gmkosmetik.com Web: www.junglefeverstyle.com

Jungle Fever – by GM Kosmetik S.r.l. is the trendiest brand in the field of professional hair care and is designed to offer technologically and commercially innovative products to the hairdressers. In a very short period of time, Jungle Fever has conquered a leading place in both the Italian and International markets.

Jungle Fever’s key words are Technology and Fashion : thanks to the premium scientific research, the formulas of the products are specific for every professional treatment and allow hairdressers to deliver a really exclusive beauty service to their clients.

A15354

GM KOSMETIK

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GREEN ENERGY ORGANICS WORLD PHARM RESOURCE C13343

VIA MONTE ROSA, 27 CAPANNONE 17 LIMBIATE (MI) 20051 Tel: +39 02 92272607 Fax: +39 02 99692418 Email: info@wipr.net Web: www.greenenergyorganics.it Green Energy Organics has been the first Eco-Italian case of successful and innovative company which embody the luxury of the future with a eco-company’s philosophy.

An Elite Organics Eco-Institute and Retail

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Care line,guarantee of professionalism throughout the world. Anti-aging and antioxidant, Ecocert certificate, it’s a luxury organics skin-food, well cultivated in Italy without the use of pesticides, artificial fertilizers or sewer sludge. Well distributed into: Spa Line (Luxury Five Stars hotels) Retail Line (Perfumery-Pharmacy and Dep Store) Hair Line (Eco-Coiffeur).

Green Energy Organics (GE.O) offer You a wholesale programs to meet your needs as a small retailer, large retailer, spa professional, or professional distributor.

At Green Energy we do not sell packaging but sumptuous and professional level quality products, with the aims to fulfill the actually final customer required with love and professionally.

With pleasure we would like to offer You a gorgeous Brand that sell WELL, so loved worldwide, a brand hold a completely professional organics inspa customizing face and body treatments and completely gorgeous specialized organic retail skincare collection effectively Organics Certificate Ecocert France.

If you’re interested in distributing, or sell with your webside, our premium organics collection, please do not hesitate to contact us at any time and for any information. www. greenenergyorganics.it

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POOL SERVICE VIA SIRACUSA, 8 BOLLADELLO DI CAIRATE (VA) 21050 Tel: +39 0331 311399 Fax: +39 0331 311529 Email: info@mypoolservice.it Web: www.mypoolservice.it

We are a long established Italian Group in the hairdresser’s and beauty salon’s professional items market, that we produce and commercialize ourselves.

We export our products worldwide in all the five continents of the planet, in 35 countries with different cultural heritage, usage, religion and income, but all appreciating the unchanging and dependable quality of our work.

POOL SERVICE is the company of the Group that deals with the production and distribution of products Customer branded: hair colouring, shampoos, treatments and styling products: www.mypoolservice.it HAIR COMPANY is the company of the Group that commercializes our own branded products: Hair Light (colouring creams, technical products, bleaching powder......), Double Action (hair care and treatment products), Head Wind (finishing and styling products), Sweet Hair (fruit shampoos and balms), Self Appeal (care personal) e My C (accessories and services for the Customer): www.myhaircompany.it

C14336

HAIR COMPANY PROFESSIONAL

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KIEPE & CO. D13052 18

ZONA ARTIGIANALE GIABBIO PREMANA (LC) 23834 Tel: +39 0341 890271 Fax: +39 0341 890028 Email: kiepe@kiepe.com Web: www.kiepe.com

KIEPE & CO is an Italian manufacturer who specializes in scissors primarily for professional hairdressers, as well as razors, and manicure-pedicure and aesthetic instruments. The company, located in northern Italy, is a family owned business built on it’s extensive experience and forefathers’ tradition in the workmanship of steel blades. The company is known for it’s reliability, innovation and excellent price-quality relationship of the items. In addition, it offers a wide range of products as well the opportunity to produce private label or any other specific requests the client may have.- ‘Italian fashion creative’ -

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VIA LURISIA, 6 MONCALIERI (TO) 10024 Tel: +39 011 6479020 Fax: +39 011 642193 Email: sales@kleral.com Web: www.kleral.com

Kléral System has been manufacturing and distributing professional hair care and styling products for over 40 years. In 1990 the second generation of the Marianella family, which currently runs the business, began exporting to international markets. The excellent results achieved reflect their thorough knowledge of the sector. Kléral System understands what hairstylists need to satisfy their customers’ requirements: beautiful, healthy-looking hair. This is the key to the success of Kléral System products: targeted research to combine science and nature and develop products that care for hair and make it look wonderful.

Exported to more than 45 countries and used by over 15 thousand hairstylists, Kléral System products bear the hallmark of a company that is 100 percent Italian, respects the environment and does not use animal testing. Professional hair salons can rely on Kléral System to provide excellent products that also enhance their image.

D13040

KLÉRAL SYSTEM

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LANDOLL MILANO C13371 20

VIA SONCINO, 15 RICENGO (CR) 26010 Tel: +39 0373 267757 Fax: +39 0373 267973 Email: info@landoll.it Web: www.landoll.it

Manufacturer company of selective professional hairdresser’s products for middle-high level salons, founded in 1966 in Milan.

Landoll is successfully exported in more than 25 countries and is selecting exclusive distributors in United States.

At Cosmoprof Bologna 2008, Landoll launches “Myup”, the only tint in the world that lightens the tint.

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VIA TESINO 62/64 CAPERGNANICA (CR) 26010 Tel: +39 0373 2331 Fax: +39 0373 233355 Email: info@lumson.it Web: www.lumson.com

Passion, creativity, technology and innovation is what makes Lumson the leading Italian company in the cosmetic packaging industry at an international level. Since 1975 Lumson has been creating cosmetic containers and accessories that extend the concept of product to the packaging as well, making creations that contribute to the overall success of the brand.

Thanks to the different techniques and the “know how� of our company, every products can be customized with several types of decorations.

With our passion for cosmetic packaging we are able to mix creativity and technology, and the development of unique and individual ideas which makes Lumson an ideal partner for all company needs, always with an eye towards the consumer with the added touch of the latest fashions, trends, and styles.

C14370

LUMSON

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MASCARA PLUS ITALIA A15370 22

VIA BRESCIA, 3/C CERNUSCO SUL NAVIGLIO (MI) 20063 Tel: +39 02 92271865 Fax: +39 02 92271866 Email: ileana@mascaraplus.com Web: www.mascaraplus.com

Mascara Plus focuses not only on bulk production but the everevolving synergy between formulas and brush applications.

Our team is dedicated to constant testing of innovative mascara formulas, raw materials and market research. We work closely with our clients to find the best packaging solutions to realize their markets’ needs.

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VIA PRIVATA DA VIA KENNEDY SNC CERRO MAGGIORE (MI) 20023 Tel: +39 0331 525111 Fax: +39 0331 519627 Email: export@muster-dikson.com Web: www.muster-dikson.com

Muster e Dikson is a leading “global” Italian manufacturer acting in the beauty industry for more than 40 years and exporting in over 70 countries worlwide a full range of lines branching off as follows: • DIKSON – Professional hair care products • BENEXERE – Cosmetic Products • MUSTER – Salon furniture for hairdressers and beauty salons • MUSTER – Hairdressers’ equipments and accessories • MUSTER – BEAUTY DIVISION- Professional beauty appliances • MUSTER SOLARIEN – Suntanning machines The lines displayed during the show are DIKSON hair care products range including Dikson Color Extra, Formula Care, Move Me, and BENEXERE.

D12029

MUSTER & DIKSON

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MY YOYO PARKER O’BRIAN A15376 24

CORSO VERCELLI 51 MILANO (MI) 20144 Tel: +39 02 89697905 Fax: +39 02 89697902 Email: federica.valenti@my-yoyo.it Web: www.my-yoyo.it

MY-YoYo is the first luxury brand of cosmetic, made in Italy, entirely dedicated to the woman and the world of seduction.

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VIA FAUSTO COPPI, 5 ORBASSANO (TO) 10043 Tel: +39 011 9033111 Fax: +39 011 9033122 Email: export@naturahouse.com Web: www.natura.it

NATURA HOUSE is a leading Italian Company producing natural cosmetics and natural food supplements containing all nature’s goodness.

In all our products we can therefore state the real high percentage of natural origin components. NATURA HOUSE has made the choice of excluding, or only when strictly necessary to use in the lowest percentage possible, all ingredients of synthetic origin.

All our products, both cosmetic and food supplements, are produced and controlled following an internal strict discipline well-tested by a more than 40 years experience.

Many products: skin care, body care, baby products, foot care, hair care, specialities, food supplements.

A14359

NATURA HOUSE ITALY

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OLIVELLA UMBRIA OLII INTERNATIONAL C14354 26

VIA G. AGNELLI 10 CAMPELLO (PG) 06042 Tel: +39 0743 2706 Fax: +39 0743 270021 Email: info@olivellaline.com Web: www.olivellaline.com

With more than sixty years of experience in the international Olive Oil markets, Umbria Olii International turns its focus to personal skin care. During Olive Oil refining we obtain “byproducts” that are raw material and virtuous ingredients for high quality Skin Care Products. We decided to focus our research in our laboratory and with the support of the famous “Istituto Sperimentale Acidi Grassi” of Milan, we developed a full range of products much richer in olive oil triglycerides, enhancing the beneficial properties of this natural ingredient. (We realized this and patented the industrial manufacturing process of our line ) OLIVELLA® project comes from the need to exclusively use Virgin Olive Oil as an only ingredient, extraordinarily rich in history and healthy benefits. Because the Olivella® line is made with 100% Virgin Olive Oil, it is considered the “Natural Mediterranean diet for our skin ®”.

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VIA INDUSTRIA S/N POZZOLO FORMIGARO (AL) 15068 Tel: +39 0143 318811 Fax: +39 0143 318815 Email: diego.zeme@paglierisellsystem.com Web: www.paglierisellsystem.com

Paglieri was born in 1993, it’s an Italian family owned company, located in Piemonte Region. It’s an UNI EN ISO 9001:2000 certified company with 220 employees, its own sales and marketing force. Beauty, health, wellness, personal grooming and the upkeep of the home: these are the markets on which we operate.

C13355

PAGLIERI SELL SYSTEM

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ROSACTIVE - SPACEUTICAL C14348 28

SKINACTIVE PROFESSIONAL COSMETICS VIALE REGINA GIOVANNA, 37 MILANO (MI) 20129 Tel: +39 02 96720285 Fax: +39 02 96328512 Email: export@rosactive.com Web: www.rosactive.com

Italian skincare and cosmeceutical manufacturer for professional and retail products for beauty centers, aesthetic clinics, medi spa and dermatologists. The cosmetic line is based on pure and natural active agents clinically tested with fast absorption and long lasting effect to treat all the face and body aesthetic problems especially anti-aging, acne, couperose and cellulits.

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STRADA PROVINCIALE 36 KM. 3950 VAIANO CREMASCO (CR) 26010 Tel: +39 0373 278623 Fax: +39 0373 278011 Email: a.vistarini@tecmes-italia.com Web: www.tecmes-italia.com

World-class leader in machines for the assembly of small and medium sized components in cosmetic industry (i.e. disposable razors, mascara, dispensing pumps, caps, trousse, etc.)

C14342

TECMES

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VITALFARCO D12041 30

VIA CANOVA, 8/10 CORSICO (MI) 20094 Tel: +39 02 36526956 Fax: +39 02 36528640 Email: m.lupi@vitalfarco.com Web: www.vitalfarco.com

Established in Milano - Italy in 1969, VITALFARCO produces and distributes professional hair cosmetics dedicated to the hairstylist.

Offers an extensive portfolio of innovative, high quality products to cover every salon need – haircare, haircolour, styling and texture, as well as treatments and service for today’s salon professionals and clients.

The constant attention payed to the hairdresser’s needs and the seriousness and care devoted to research and production of quality products, have made Vitalfarco’s competence in the trichological field more and more recognized in the world.

Successfully distributed in many countries all over the world, VITALFARCO’s products are always a guarantee of quality, innovation and image MADE IN ITALY.

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The Italian Pavilion at Cosmoprof North America LAS VEGAS, NEVADA - July 18 - 20, 2010 MANDALAY BAY CONVENTION CENTER pavilions A, C and D

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Italian Trade Commission 33 East 67th Street New York, NY 10065 t. (212)980-1500 f. (212)758-1050 newyork@ice.it www.italtrade.com

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Unipro Via Accademia 33 20131 Milano t. + 39 02 2817731 f. + 39 02 28177390 unipro@unipro.org www.unipro.org

Promos Via Camperio 1 20123 Milano t. + 39 02 8515 5881 f. + 39 8515. 5227 www.promositaly.com