Paradise. Joana Siqueira (Montaury Pimenta, Machado & Vieira de Mello, Brazil), Magali García (Allende & García, Peru) and Virginia Cervieri (Cervieri Monsuarez & Associates, Uruguay)
IP Veterans. Horacio Rangel-Ortiz (Rangel & Rangel, Mexico), Peter Siemsen (Dannemann, Siemsen, Bigler & Ipanema Moreira, Brazil), Ramiro Moreno Baldivieso (Moreno Baldivieso Attorneys at Law, Bolivia) and Santiago O'Connor (Marjal, O'Farrell & Maizal, Argentina)
Elegant stroll. Beatriz Ayala (Ayala & López Abogados, Venezuela), Maricruz Villanea (Ideas patents & trademarks, Costa Rica) and Ana Isabel Messina (Biaggi & Messina, Dominican Republic)
From Central America, María Eugenia García (Jarquin-García, Nicaragua) and Edy Portal (Portal & Asociados, El Salvador)
The academic sessions took place during two full days, from nine in the morning until six in the afternoon. They included breaks for lunch and for having a coffee with colleagues. The lecturers spoke on: the increasing value of trademarks by means of licensing, franchises and sponsorships; the protection of peoples' image rights as trademarks; copyrights and advertising; and ambush marketing. It's important to highlight the excellent level of the Latin American, European and American speakers. The presence of Mark A. Roesler, Anthony V. Lupo, Axel Nordemann, Alberto Guerra, Lorenzo Litta, Ronald A. Crawford, Anna Ostanina, Ricardo Antequera Parilli, stood out among other renowned experts on the topic. IP Rookies. Roberto Ledesma (EverythingTrademark.com, USA) and Julian F. Wachinger (Rwzh Rechtsanwalte, Germany) 32
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