E-Newsletter She dsfsfa looks like me An update from MBP September 24, 2021
By: Angela Lovell
[note: this article presents highlights from a presentation entitled, “She Looks Like Me” at the recent Canadian Beef Industry Conference.] A lack of visible, female role models in the global beef sector has promoted a new video campaign called ‘She Looks Like Me’ that showcases women in different roles in the sector. “We need to make authentic role models visible,” said Laura Ryan, Executive Director and founder of Meat Business Women, the group behind the campaign, during a recent presentation at the virtual Canadian Beef Industry Conference. “The meat industry can be very faceless, but creating role models, fresh, female talent seeing people who are like them, is so important. It’s about being positive as women, and promoting the industry, and we’ve seen that across the world from our community, women wanting to put their hand down and help those that are coming up, and are feeling huge passion for the sector that we all love and work in.”
mbbeef.ca
Meat Business Women started as a small event in London, England six years ago, and has since grown into a global networking group for women working across the meat industry with local committees in the U.K., IrelandAustralia and New Zealand and a growing number of individual and corporate members all across the world. “Our vision is to be the global, professional networking group for women working across the meat industry ensuring sustainability of our sector by attracting or retaining the best possible talent,” said Ryan, who has worked in the meat sector for more than 20 years, adding its mission is to inspire, network and grow. “(We aim to) inspire others to see the meat industry in a different light, to show the amazing roles that exist, and to be transparent about what the meat industry offers,” Ryan said. Meat Business Women has over 7,000 followers on LinkedIn and other social media channels, and members include the whole breadth of the supply chain from producers to processors to retail and food service. continued on page 6