Social Media Mother’s Day Campaign May 2 – May 8th March 29: Meta House e-newsletter Can’t Attend A Day for Meta House? Join Us Online! If you cannot attend A Day for Meta House, there are still ways you can be involved:
Click here to make a gift supporting Meta House programs and help mothers and children in Milwaukee today.
Take part in the celebration by honoring your mother with a tribute. More information will be posted on our Facebook page as the event approaches. “Like” us on Facebook to receive updates and stay tuned!
April 6: Film Preliminary Tributes Video 1 = Bridget Carey-Ruffan, explaining campaign and Manpower’s sponsorship, records her own Mother’s Day tribute Video 2 = WaterStone Bank Video 3 = J.Pat, explains Lake FM’s support of event, records Mom tribute, adds oomph Video 4 = Clear Verve Marketing Video 5 = Eric Paulsen, Lake FM and event emcee
April 18: Personally Ask Supporters to Join Board Members Special Twitter followers Meta House Staff Special volunteer/donors Basically, anyone we can approach personally will be asked to: 1. Like us on Facebook 2. Suggest your FB friends “Like” us 3. Record and post your own tribute to our YouTube channel May 2 – May 8
April 26: TMJ4 Morning Blend Kenyatta Stafford (Meta House graduate) will share her story on Morning Blend. Christine Ullstrop (Meta House staff) will talk about event, social media campaign, and how Meta House helps mothers and children
April 29: BizTimes Nonprofit Weekly
Alysha Schertz of BizTimes Milwaukee to write article about social media campaign in their Nonprofit Weekly e-newsletter
May 2: Campaign Launch e-blast Also posted on Meta House Facebook page and website 1. “Like” us on Facebook 2. Honor your mom with a tribute a. Write one on our Facebook page b. Record and Upload your own tribute video to YouTube using a choice of prompts i. I am grateful for my mom because… ii. I celebrate my mother because… iii. My favorite memory of my mom is… 3. Tell the world how great your mom is! Share your tribute as a video comment on Meta House’s YouTube channel a. Go to our video on YouTube and click in Comment box, then “Create a Video Response.” 4. Choose your tribute video to add as a comment 5. Share your tribute video on Meta House’s Facebook wall.
May 2 – May 8 Campaign YouTube: Release one tribute video per day (May 2 – May 6) 1. May 2nd – Bridget explaining Manpower’s sponsorship (why they support this campaign) and leaving her own tribute 2. May 3rd – Kelli and Sue explaining WaterStone’s sponsorship 3. May 4th – J.Pat explaining Lake FM’s support of event and leaving his own tribute 4. May 5th – Christina explaining Clear Verve’s support 5. May 6th – Eric leaving his own tribute as emcee and drive excitement for event Monitor for new tributes and respond as needed. Twitter: 1. Promote video tributes each day as new ones are released and new comments come in 2. Explain $1 per YouTube view and link to all of our videos throughout campaign 3. Link to online donation in case supporters cannot attend event 4. Encourage “Likes” on Facebook 5. Educate followers through information specific to mothers and children 6. Links and Thank Yous to sponsors Facebook: 1. Promote video tributes each day as new ones are released 2. Explain $1 per YouTube view sponsorship and encourage followers to view our videos 3. Link to online donation in case supporters cannot attend event 4. Links and Thank Yous to event sponsors 5. May 6: Post videos recorded at breakfast and lunch sessions
6. May 6: Explain campaign and tie to A Day for Meta House 7. Click to Donate 8. May 7: Post videos recorded at evening reception
May 4: Weekly Yelp! A Day for Meta House YouTube campaign promoted in Yelp’s weekly e-newsletter
May 5: LakeFM e-news A Day for Meta House YouTube campaign promoted in Lake FM’s weekly e-newsletter Help Meta House celebrate mothers and raise money through social media! For every YouTube view, Meta House will receive $1 from Manpower. “Like” their Facebook Page and leave your own video, text, or photo tribute honoring your mother. Learn more HERE.
May 6: Day of Event 1. Event Program a. Emcee will announce social media campaign and encourage attendees to film their own tributes on-site b. Last page of program includes explanation of social media campaign, and steps attendees can take to participate 2. Signage: large sign thanking sponsors of social media campaign 3. A Day for Meta House Video Stations a. Volunteer videographers will be present at each event session b. Will record short tributes from attendees c. Will edit tributes on-site and over weekend, upload to Meta House’s YouTube channel, and we will launch on our social media profiles 4. Social Media Takeaway: Attendees encouraged to share takeaway with a friend, which explains social media campaign and why they should participate
May 7 & May 8 1. May 7, Saturday a. Twitter – add your own tribute reminders, Click to donate if you didn’t make the event b. Email – send links to event attendees who recorded tribute 2. May 8, Sunday a. Twitter – Happy Mother’s Day, thank you for doing it so far, last day to get $1 per view, we’re at X views, we need this many more, share with your friends b. Facebook – Happy Mother’s Day, thank you so far, last day, we’re at X fans, we need this many more, share with your friends c. Launch A Day for Meta House video for Mother’s Day