Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
STEP 1 | BRAINSTORM Positioning Statement: 4-6 words, defines your role, worth, and establishes place ___________________________________________________________________ Key Strengths: your core competencies, skills in 1-2 words ___________________
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How to be seen and heard in an overcrowded marketplace. Your candidacy in the form of a tagline
Work History: Basic information from your resume, with value-added statements Job 1:________________________________________________________________________
Responsibility: ________________________________________________ o Accomplishment:________________________________________
Responsibilities are 1-2 sentences describing the role you played
o Accomplishment:________________________________________
Responsibility:___________________________________________________________ o Accomplishment:________________________________________ o Accomplishment:________________________________________
Accomplishments are measurable results that illustrate your value
Job 2:________________________________________________________________________
Responsibility: __________________________________________________________ o Accomplishment:___________________________________________________ o Accomplishment:___________________________________________________
Responsibility:___________________________________________________________ o Accomplishment:___________________________________________________ o Accomplishment:___________________________________________________
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Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
STEP 2 | ORGANIZE Take the information you gathered in Step 1 and organize it into 2-5 major skill set categories (take cues from your “key strengths” section for categorization ideas). Fill in each area with the accomplishments, jobs, duties, and skills that fit under that umbrella. This organization will be the roadmap for your social media presentation.
Skill:________________________
Skill:________________________
Skill:________________________
Skill:________________________
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Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
EXAMPLE | MRS. JONES, A TEACHER
Mrs. Jones’ brainstorm of work experience, accomplishments, and core competencies
Organizing the brainstorm into 3 skill set areas, and the key bits of information that fit within each
For More: http://getsocialgethired.wordpress.com
Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
STEP 3 | RESOURCES For HOW TO information on using the following programs, including step-by-step instructions, strategy, and best practices, visit http://getsocialgethired.wordpress.com. Traditional Format: www.linkedin.com Utilize LinkedIn’s Introductions function to network with decision-makers. Search for people who work for the employer and send your resume directly to the department. Use third-party applications to connect other social media to your LinkedIn profile.
For More: http://getsocialgethired.wordpress.com
Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
www.visualcv.com Embed writing and project samples as documents, videos, or presentations, create different versions for different employers/jobs, track who looks at your CV.
For More: http://getsocialgethired.wordpress.com
Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
Timeline Format: www.capzles.com Upload photos and add text for each “moment� in your timeline through easy-to-use interface, embed and/or share Capzle across social media platforms, easily create Flash-based presentation.
www.timerime.com Another available program that is easy to use. Uploading individual moments is time consuming, but TimeRime has capabilities to connect to a personal database for the possibility of uploading information quickly for the computer-savvy user. Final presentation of timeline is not as flashy as Capzles.
For More: http://getsocialgethired.wordpress.com
Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
Video Format: www.youtube.com Create a video that follows a timeline format and showcases your education and work experience, introduce yourself to employers with a narration, showcase project samples in a video/photo slideshow, and more.
For More: http://getsocialgethired.wordpress.com
Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
Portfolios: www.weebly.com Easy-to-use website creation tool that offers drag-and-drop features for beginners. Showcase your projects, writing samples, work history, education, and more.
www.issuu.com, www.scribd.com Services that allow you to upload and share documents as well as self-publish your own writing projects. www.slideshare.com Create a PowerPoint or Keynote slideshow showcasing your experience, education, portfolio, recommendations and more and then share it across social media platforms and/or with employers. Slideshare can be integrated with LinkedIn so that your presentations are embedded in your profile. REMEMBER: Unlike in-person presentations, your slideshow will need to stand alone to viewers. In other words, you will not have the ability to elaborate on bullet points.
For More: http://getsocialgethired.wordpress.com
Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
Freeform: www.prezi.com Prezi is a new presentation software that takes what you know about slideshows and throws it out the window. Use the sound bytes you created in Steps 1 and 2 and put them in Prezi using their simple interface.
For More: http://getsocialgethired.wordpress.com
Get Social. Get Hired. Using Social Media to Impress Employers, Land Interviews, and Get a Job. By: Mandi Lindner | www.mandilindner.com | @MsQuarter
Key Findings:
21% of companies are using social media to recruit and research potential employees – CareerBuilder Survey
22% of hiring managers report seeing more job seekers try unusual tactics to capture their attention. Unusual tactics may work, BUT they need to be done with professionalism – Jason Ferrera, Senior Career Advisor at CareerBuilder
Nearly 1 in 10 employers said they hired someone who used an unconventional tactic to get their attention – CareerBuilder
Tough Competition:
In an average day, 4 million people search for work online – Kronos
Fortune 500 companies receive about 2,000 resumes a day, 90% via email or web – Kronos
In 2007, 1 out of every 3 new hires was made online – Kronos
About the Author: Mandi is a communications student, teacher, and practitioner with experience in community relations, web development, and corporate marketing. A recent graduate of Marquette University with a Master’s in communication and digital storytelling, she harnessed the power of social media to get hired. Now a social media professional in the nonprofit sector, her creative and professional job search strategy impressed potential employers, landing her 11 interviews in 2 months, and got her hired in 3. She now shares her knowledge of the social media job search in her WordPress Blog, Get Social. Get Hired.
For More: http://getsocialgethired.wordpress.com