MEDIA AND ICT
A SPECIAL HOMECOMING THAT MADE A DIFFERENCE Jonathan Procter, Primedia Jonathan Procter was appointed CEO of Primedia in 2021. He is a seasoned professional in the commercial media space having been CEO of a European media group for the past two decades. His extensive international media experience in Africa and Europe positioned him well to transform Primedia and lead it in this fast-evolving highly competitive media landscape. Under the Chairmanship of the late Nomazizi Mtshotshisa, Procter led the Mineworkers Investment Company’s (MIC) successful bid to acquire a license for South Africa’s first freeto-air terrestrial television station, e.tv, which was successfully launched in1998. MIC is one of Primedia’s main shareholders. His other roles included leading Bop TV and developing it to become one of the most recognised brands across the continent, producing many of the great television personalities of today. He introduced several new content channels that were then regarded as market transforming, distributing these by satellite and terrestrially across the African continent. Bop TV was the first and only TV station whose news bulletins showed actual footage of former President Nelson Mandela when running stories on him or the ANC, whilst he was in prison on Robben Island - not just a verbal reference, as was the norm with other television channels in the 80s.
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DEI in the Global South | Edition 1
