CASE STUDIES
Key learning:
Working with such a rich variety of partners enabled the digital marketing campaign to reach a wide ranging audience, nationally and internationally.
Involving community groups in the visual identity for the campaign meant that people recognised and valued the brand and felt a part of it.
The marketing meetings with the partners often felt rushed due to workloads and could have benefited from more involvement from some organisations earlier on in the planning phase. Legacy of project:
Working with such a wide range of partners across Greater Manchester and nationally has created new pathways for future projects
The marketing campaign has created a huge digital footprint with hundreds of pieces of content now readily available online, helping to propel the story of Peterloo and increase engagement Digital Engagement:
Spikes in website visits were noticeable on Thu 6 June (Peterloo Launch, 481 visits) and Friday 16 August (From The Crowd, 2,987 visits).
When referred to the site from a social media platform, Facebook brought the highest volume of traffic, with 70% of visitors. The top traffic referral sites include: manchesterhistories.co.uk (40%) visitmanchester.com (10%) peterloomassacre.org (8%) manchestereveningnews.com (5%)
Peterloo 2019 : Impact Report
Ticket sales at Manchester Central Library events from June – August 2019: June
1,101
August
4,240
July
827
Guardian tracking links:
5 Jun - 17 August Banner Advert 575,535 impressions / 1,705 clicks 6 June Culture Takeover 151,218 impressions / 260 clicks 12 July Culture Takeover 1,372 impressions / 4 clicks
Twitter Moment:
35
