AUDIENCES 32

Key learning:

Working with such a rich variety of partners enabled the digital marketing campaign to reach a wide ranging audience, nationally and internationally. Involving community groups in the visual identity for the campaign meant that people recognised and valued the brand and felt a part of it. The marketing meetings with the partners often felt rushed due to workloads and could have benefited from more involvement from some organisations earlier on in the planning phase.

Legacy of project:

 Working with such a wide range of partners across Greater Manchester and nationally has created new pathways for future projects

 The marketing campaign has created a huge digital footprint with hundreds of pieces of content now readily available online, helping to propel the story of Peterloo and increase engagement

Digital Engagement:

Spikes in website visits were noticeable on Thu 6 June (Peterloo Launch, 481 visits) and Friday 16 August (From The Crowd, 2,987 visits). When referred to the site from a social media platform, Facebook brought the highest volume of traffic, with 70% of visitors. The top traffic referral sites include: manchesterhistories.co.uk (40%) visitmanchester.com (10%) peterloomassacre.org (8%) manchestereveningnews.com (5%)

Ticket sales at Manchester Central Library events from June – August 2019:

June 1,101 July 827 August 4,240

Guardian tracking links:

5 Jun - 17 August Banner Advert 575,535 impressions / 1,705 clicks

6 June Culture Takeover 151,218 impressions / 260 clicks

12 July Culture Takeover 1,372 impressions / 4 clicks

Twitter Moment:

PETERLOO WEBSITE

The aim of the Peterloo 2019 website was to develop and deliver engaging and relational digital information to make the history and legacy of Peterloo easily accessible.

Using rich, interactive media and a collaborative web platform, the site showed how the history of Peterloo, its legacy and the movement that led to it are not only part of the rich history of democracy, but how it has relevance to contemporary society.

The website included some key elements:

Interactive

The 360° interactive section is the main way of telling the story of the day. People can switch between a number of different views to get a real feeling for how events unfolded throughout the day and explore individual topics in greater depth using an ‘explore’ mode.

Timelines

The timeline section contains between 90 and 150 data points, grouped into 3 ‘views’:

 Long view: from the Glorious Revolution of 1688 to Brexit

 Post Napoleon - Post-war unrest: 1815 to 1822

 16 Aug 1819: a detailed timeline of events surrounding the massacre and the day itself

Events

The purpose of this site section promoted and profiled the many events surrounding the 200th anniversary, including the Manchester Histories programme, key cultural organisations and a myriad of smaller community events.

Eyewitness Accounts

To commemorate the 200th anniversary of Peterloo the Peterloo Ambassadors worked in partnership with Professor Robert Poole (University of Central Lancashire) and the Age of Revolution, University of Kent to compile the 400+ eyewitness accounts which include press reports and petitions. This is the first time the original accounts have been compiled on an online archive. The website enables visitors to search by name, place and role and learn more about the eyewitness accounts from 1819.

Victims Map

Manchester Histories worked in partnership with Dr. Katrina Navickas (University of Hertfordshire) and Prof Robert Poole (University of Central Lancashire) to produce original research which maps the victims, casualties, witnesses, authorities and those detained following the Peterloo Massacre. Using data compiled from Peter Castree at the Peterloo Memorial Campaign the names and addresses have been applied onto an 1824 map of Greater Manchester highlighting where those who were involved came from.

Digital Archive

This collection consists of some of the key archives and objects relating to the Peterloo Massacre held by archives and museums across Greater Manchester. It was created thanks to funding from The National Archives which enabled us to work with Archivist Kevin Bolton and web developer Omid Kashan to bring together Peterloo artefacts online in a single resource for the first time.

where the project took place:

Online via the Peterloo website – peterloo1819.co.uk

Partners involved in the delivery of the project

Dinosaur –website design agency Neil Millington –3D Designer Omid Kashan –Developer Andrew Flannery –Developer Professor Robert Poole –Peterloo Historian David Caunce –Designer Dr. Shirin Hirsch –Researcher Dr. Katrina Navickas –Historian Kevin Bolton –Archivist

Artists:

Neil Millington –3D Designer David Caunce –Graphic Designer

Names of groups / organisations involved

Peterloo 2019 Network Group