MANAV RACHNA UNIVERSITY, FARIDABAD Sector 43, Aravalli Hills, Manav Rachna Campus Rd, Faridabad, Haryana 121004
Ms. RIYA GUPTA
Designation: ASSISTANT PROFESSOR Qualifications: UGC-NET,MA(JOURNALISM & MASSCOMMUNICATION),MA(COMMUNICATION), MA DIPLOMA(DIGITAL MARKETING & COMMUNICATIONS) Email: Riya.fmeh@mriu.edu.in Experience: 5years in Industry & 2 years in Academics Research Interest : Media Planning,Consumer Behaviour, Marketing, Integrated Marketing Communications,Digital Media,Media Research
+ Book/Chapter Publications:
Chapter on Media Literacy in CBSE book on Media for class VI-VIII Research Article in CEC magazine on ‘Use of Mobile phones in Education’
+ Administrative Responsibilities: 1. ERP Co-ordination support 2. Admission Spoc for DJMC 3. Film Club co-organizer 4. Photography club organizer 5. Website Coordinator + Professional Affiliations 1. Associated with Lintas Media in 2017 and worked on media accounts of brands like NEXA,Maruti etc. 2. Xposure Media(2017-2019) during the launch of well-known brands like Goibibo,Shopclues,Cardekho.com,Kaunstercom,9Apps.Launched more than 25 Apple stores across India, handling the media(both online and offline) promotions for all the stores. 3. The Consilium(2019) working as a Media Analyst on various PwC projects. 4. Worked with The Voyages Booth(2019) as Digital media head +Expert Talk Delivered Recorded video lectures on Advertising for MHRD’Channel No. 5’ + Event Organized(Conference/Seminar/FDP/Workshops Organized a FDP on ‘Basics of Excel’ (April 2021)