Aug. 2022 Vol. 494494 TheJOYof FASHION HEARTWARMING FASHION INSPIRED by TRUE ROMANCE SALOME HAYMANOT SENSUAL PHOTOGRAPHEDBYANDYKOHLSTARRING
I live in Brazil, and here we say that August is ‘the biggest month of the year’, because there are no holidays and we’re just coming back from vaca tion, so we’re all re-adapting to work life. And if I’m being totally honest, I was not feeling too ex cited for August to come. I was feeling tired and overwhelmed by life and the idea of a living this “big” month didn’t sound so great. But then I realized: more days to work also means more days to improve my work and my mindset. I would not get anywhere if I just let myself drown on my anxious feelings and thoughts, I had to do something. And so I did. And things have been go ing so much better now. I wouldn’t say that is all about your mindset and the way you think about things, but it’s a very good start. I do believe that we can do everything if we really set our minds to it and work hard enough for things – even if the thing we have to do at the moment is just to believe things are going to get Ibetter.was not in a good path, and maybe you’re also not right now. But things do get better and we do get back to living life to the fullest and loving the things we do. Set your mind to it and watch it come to you.
MALVIE MAGAZINE* Contents ValentinafromLetter MALVIEmag.comOurNEWwebsite ONE OF THE BEST NEW MAGAZINESFRENCH7276
August FRONT COVER BACK COVERFOLLOW INSTAGRAMONUS @MALVIEMAG 1205 266620 60 36 2022 *The Artist Edition is a showcase volume. 46 54
FASHION JOURNALIST * Valentina Roque @valentinaroque EMAIL: valentina@malviemag.com
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MALVIE Mag is a one-of-a-kind Fashion, Beauty and Art Magazine based in France - WE ARE THE PEOPLE! Feel free to contribute with: Fashion, Beauty, and conceptual submissions.
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Photographer: Kaurdakova Irina @_irinafox Model: Anastasya
FRENCH FASHION AND BEAUTY MAGAZINE
Photographer: Nistirenko Kristina Julia Ryzhova Vladilena Artist: Elena
Evgenevna @oneseame Model:
Gimadieva @vladilenagimadieva Makeup
@juliaryzhovaa Wardrobe Stylist:
Svechnikova @makeup_helenas
15The Artist Edition | August 2022
FRENCH FASHION AND BEAUTY MAGAZINE
18 The Artist Edition | August 2022
As a society, especially living in the time of globalization, we are always eager to indulge in a trend — leather blazers and jackets, ple ated and mini-skirts and even peplum and cut-out dresses have been at least on our wishlists, if not already on our closets. And I don’t know about you, but now that I’m gro wing older and going further into my twen ties, I think it’s about time for me to identify, develop, and invest in my personal style as much as possible – a great time to remind you that it’s never too late to do the same, or to even change the one you have now. But my personal decision wasn’t made en tirely by thinking about what I hope is ma turity rather than prevention, but also in a new-found consciousness of how much wa ste is produced by the fashion industry and its consumers – myself included, of course. For example, did you know that in 2019 alo ne, more than 200 million pounds of waste were created by single-use outfits? Or that the textile industry is the second largest pol luter in the world? The industry’s waste issue is alarming, and despite various brands and manufacturers efforts to operate more sustainably in the last few years, this is a big problem that seems to persist. And the fact is that this is perpetuated by micro-trends and the shor tening of fashion cycles, which can be tied to the rise of short video sharing platforms – like TikTok and Instagram reels – and in fluencer culture.
Micro-Trends:
These two things, along with many others, are now responsible for making the micro -trends popular. But what is a micro-trend, exactly? Let’s start here so we can under stand the problems that come with them: A microtrend is a tendency in the direction of some new phenomenon that is fairly perva sive within a given sphere of influence and lasts for a few years, or even for a few mon ths now – sounds familiar, right? How many of the fashion trends from six months ago are still trending? Not a lot, and that’s the Inissue.general, when we call something a ‘trend’, we are talking about a general direction in which something is developing or changing, and when we apply that to the fashion world and industry, this describes the popularity of a specific type of style or piece of clothing. So, a micro-trend is a trend that rises really quickly in popularity and then falls even fa ster. The fashion cycle of a micro-trend can last from 3 to 5 years if we are lucky, whi le macro-trends typically last from 5 to 10 years. Macro-trends are the styles we tend to associate with the different decades, for instance, shoulder pads for the eighties, drop-waist dresses in the twenties, bell-bot tom jeans in the seventies, and the office-ca sual in the 2010s. The faster the fashion cycle is, the greater amount of waste is produced in that given time. The explanation is really simple: consu mers will likely buy more and more pieces to
WHAT ARE THEY AND HOW ARE THEY IMPACTING FASHION?
One may still ask how exactly did the micro -trends become mainstream, and the answer is not a difficult one. Let's dig deeper into it.
• Whenever possible, try to shop in consign ment stores and apps. Giving lightly worn pie ces a second life is an honor and a privilege, and we can find many great things when we give second-hand clothes a try.
though we are not going to be perfect in the ways we consume fashion or media, we have to always try to improve ourselves, and then we’ll get where we want to be – both as individuals and as a society.
Before the rise of Tik Tok, Instagram reels, and influencer culture, we used to look up to mo dels, movies, celebrities, and fashion magazi nes to set the trends that would be followed carefully and diligently by some people aro und the world. This group of people, the ones who were admired and seemed like objects of desire, was much smaller, and our access to them was even more curated, which ultimately limited the public’s exposure to potential new trends, and that kept fashion cycles slower. In the past 15 years or so, however, the rise of YouTubers, bloggers, and more recently, In stagram and Tik Tok creators and influencers, have given almost anyone the ability to have a big influence on the masses. Now, there are hundreds of thousands of potential trendset ters who can quickly and easily reach millions of people through social media – all they have to do is make a post, and if it becomes viral, a new micro-trend starts.
• Try to not throw away clothes whenever you can, even though this may be the easy way to make space in your closet. Instead of thro wing them away, opt to donate or sell them –you can even make a little money on the way.
Shops and apps are wonderful ways to sell what you don’t want anymore, but clothing do nation centers are even better.
To draw in viewers and followers and keep their numbers high, these creators cleverly oversaturate people’s feeds with new and up -and-coming trends from fast-fashion brands that can mass produce quickly and cheaply.
Valentina RoqueArticle by keep up with the higher volume of overlapping trends and wear them for a shorter amount of time as the pieces go quickly in and out of style. And, unfortunately for us as both consu mers and people living on this planet, this mo vement is increasing. The volume of clothing Americans throw away each year has doubled from 7 million to 14 million tons in under 20 years. In under 15 years, clothing production doubled as well, with the average consumer buying 60 percent more clothing pieces. And while all the producing and wasting is going up, each piece is now kept half as long.
Another thing is that since these influencers are in constant competition with others in the same space, each one of them is racing to popularize the next big trend. This ultimately leads to many, varying posts and videos that essentially tell you to go out and buy the-next -big-thing-in-fashion or your closet will be out dated. That’s really all it takes for us to have consumers buying more clothes at accelera ted rates. This is exactly what expedites fa shion cycles and creates an overabundance of micro-trends, which causes colossal amounts of waste when consumers throw away their unwanted apparel to make room in their clo sets for the newest fashions of the week. Now that we understand what are micro -trends and how they become popular, we can make the really important question: what can we do about it? Consumer waste is a big one, but it’s still only a fraction of the fashion indu stry’s larger issues – but at least this is easier to solve on individual levels. Here are a few of the methods we can practice to shop and cyc le more ethically and mindfully:
• Finally, put more effort into your closet and personal style by not shopping impulsively and asking yourself: will I still be wearing this in 5 or even 10 years? Will it be conducive to the person I am and the one I want to be? The best thing about fashion is that it can reflect who we are or want to be, and if we think about it, I don’t think we want to be just-like-everybody Even-else.
Photographer: Nika Paramonova @photo.by.nika Model: Elizaveta Pedak @elizaveta.pedak
25The Artist Edition | August 2022
Photographer: Ada Ocean @adaocean Model: Nina Makeup Artist: Ekaterina Smolyakova @ekaterina_smolyakova
Whether it comes in big gestures, like bullying and name-calling, or disguised as “jokes”, racism is violent. It is always aggressive and has the only purpose to oppress people. And that is something we can no longer tolerate. As we live in a world where people are being discriminated and even murdered for their skin color and genetic features, it is our mission to try to make life a little less scary.
Racism goes against everything we believe here in MALVIE
You are not alone!
We know it will take time for us to make big chang es with worldwide im pacts, but we can try and start somewhere. That’s why we created MALVIE Noir, a special edition des tined to empower people of color and make their voices heard through the art. Also, in the immedi ate term, we are donating proceeds to a black led or ganizations that fights ra cial injustice. You deserve to be respected and appreciated for who you are, and nobody has the right or the power to say otherwise. We know we cannot change everything on our own, but we are doing our best to help in any way possible and to show our support in the making of a society in which everyone is safe, respected and gets ev ery opportunity they deserve.
Photographer/Retoucher: Andy Kohl @andy_kohl Model: Salome Haymanot @salomehaymanot Wardrobe Stylist/Makeup Artist/Hair Stylist/Model: Tommy Tran @seedsmodels @tommytrvn Creative Director: Calvin Jäger @jaegercalvin Assistant: Samuel Svjantek @smvsk Assistant: Alejandro Cordero @alejandrocrd
jewelry GUCCI, VITALY, SWAROVSKI jacket HAN KJØBENHAVN FRENCH FASHION AND BEAUTY MAGAZINE
blazerbagESCADADIOR shoes
ZARA
top YVES SAINT LAURENT trousers ELISABETTA FRANCHI shoes CHRISTIAN LOUBOUTIN 42 The Artist Edition | August 2022
The Main ISSUE is a SINGLE and UNIQUE ISSUE that contains the most creative and editorials.well-executed
www.MALVIEMAG.com/submissionsNOW!WorkYourSUBMIT Photographer/Retoucher: Yury Romanov @yury_romanoff Stylist: Olena Romanova @helena.romanova.tm Makeup Artist/Hair Stylist: Julia Dzhulay @juliadzhulay Model: Viktoria Apanasenko @crystal.viktoria
Photographer: Dwayne Hill @dalvinphotos Model: Lailani Souza @laiitiingz Wardrobe Stylist: Tabitha Hanson @shop.jale
dressWardrobe:@shop.jale
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50 The Artist Edition | August 2022
Photographer: Ashley Westenskow @arw_photo Model: Matheus Santos @Talent Managment Group, Posche Models and Talent @brazilian.mat
Turtle Neck - @Zara Suit - @DCTuxedos Shoes - @Guess
Using one word how would you describe your art? Iconic. Blazer - @Zara Sweater - @NordstromRack Sneakers - @Gucci
What's been the biggest highlight in your career so far? Definitely working with Disney! If you could say one thing to someone younger who looks up to you, what would you say? No one will work harder at achieving your dreams than you will. So work your butt off in whatever it is you want to accomplish. Take opportunities as they present them selves and never be egotistical and think you are entitled to something. My favorite quote says, "Talent is God-given. Be hum ble. Fame is man-given. Be grateful. Con ceit is self-given. Be careful."
Can you give us a bit of background on how your career evolved? This career was never expected. I never planned on going into modeling and acting it just kind of happened. Doors opened and opportunities presented themselves and I couldn't, not take them. While I was in col lege working on my Biology degree I did some freelance modeling "photographer" friends i.e. they had a DSLR camera. After I graduated, I got myself a big boy job work ing in a big cancer hospital doing cancer research and I loved it. Six months into that job, I decided I wanted to pursue modeling and acting part-time and cold-called a few agencies. After a few interviews I signed with my first agency and three months later quit my full-time job to pursue this career full-time. Since signing with them back in 2020, I have constantly worked to perfect my craft and have had the amazing opportunity to model with Delta Airlines, Disney, and other large companies.
Who is the person that inspires you the most and why? My mother. We came to the USA as immigrants back in the 90s and she worked her butt off to put food on the table, make sure I went to the best school, and give me every thing I would ever need. And now in her 40's she's gone back to school and is studying to be a dentist. She is an incredible woman who I as pire to emulate. If you can have the power to share anything with the world, what would that be? As cliche, as it might sound it, would be love. Love can really change how we see and treat each other and I believe would resolve the majority of the problems in the world. What are your goals for the near future and do you have any ex citing projects you want to share with us? My goals for the near future include working on a few feature films and applying to more agencies to have more representation.
59The Artist Edition | August 2022
Photographer: Alena Ananeva @alena_ananeva_ Wardrobe Stylist: Маriya Spirina @maru.spirina
Photographer: Tigran Hovhannisyan @t.h.s.__ Model: Sophia @sofiaxivanova Model: Sona @moony666 Model: Aleksandra @rigid666 Model: Moony @m66ny6 Model: Elizabeth @elizabeth_lyskovets Makeup Artist/Hair Stylist: Luse @luseartroom Wardrobe Stylist: Argisht @argishtantonyan Fashion Designer: SHA @sha_____official
FRENCH FASHION AND BEAUTY MAGAZINE
Photographer/Retoucher/Creative Director: Antar Dipan Patra @insta___dipan Wardrobe Stylist/Model/Makeup Artist: Maitry Singh @maitrysinghh Wardrobe: Outfit from : Zara Goggles from : Carrera
74 The Artist Edition | August 2022
SraboniWardrobe:Bhattacharya
Photographer: Rohit Kumar Ghosh @fashionista.fashioninsta22 Model: Sraboni Bhattacharya @srabonib.official
SUBMIT NOW To Our Artist Edition The Artist Edition is an Open-Themed ISSUE. We accept fashion, beauty, art, studio, fitness, tattoo, sensual (implied nudity only) and more. You can submit your work here: MALVIEmag.com/submissions
