I prefer... something special
We should never forget that, above all, Malo is and should always be special. Though it is an understated, chic brand, it always has that little something extra. Something that is personal, intimate and unexpected. It’s what differentiates the ordinary from the extraordinary. And Malo, from all the rest.
pre fer (/priˈfə:/) Verb Latin Like (one thing or person) better than another or others; tend to choose.
Founded in Florence, Italy in 1972, Malo has remained committed to its ethos: understated, timeless - effortlessly chic and wearable luxury.
Malo is a high-end men ’ s and women ’ s clothing and accessories brand known for its cashmere products, which are the top of its line and the company ’ s core business since 1972. All production of every garment is 100% accomplished in Italy while adhering to the highest of quality standards and engineering production; the vast majority of Malo knitwear is produced in two Malo-owned and operated production houses in Florence and Piacenza. The remaining knitwear is outsourced to local Italian artisans. Malo yarns are spun from the finest fibres in the world, hand selected in Mongolia and woven in Italy. “Hands want to see, eyes want to caress ” . This literary citation, taken from Goethe’s Roman Elegies V, best expresses the Tuscan brand’s philosophy. This reflect Malo’s close ties to culture and the values that set the company ’ s creations apart: excellence, elegance and love for beauty, giving rise to collections that privilege timeless style over fleeting trends. The pieces in Malo collections embody a sensorial luxury as the brand strives to put its customers at ease, designing sweaters, dresses and outerwear that fit like a second skin. More than an aim, this is a true mission for Malo, which scrupulously oversees every step of production, many of which are handmade. One of the hallmarks of Malo’s philosophy is handcraftsmanship, like the brand’s enduring, close ties to Made in Italy.
Born in Florence in 1972, in a few years became a leader in the production of top cashmere knitwear. From noble materials come to life unique and precious items that confirm in every detail a rigorous attention to quality and tradition, experimenting new techniques and processes. Several people have collaborated over the decades with Malo bringing their knowhow For so long Malo has been the guardian of the treasure of beauty and elegance, aware of the fine craftsmanship of its staff. A team of talents makes possible to develop new ideas and experimenting with new paths to evolving garments, with a common denominator: the promise of a 100% Made in Italy luxury product. In 2019 with the new management, the brand returned to be an Italian company, with Italian timeless style and precious Made in Italy and Made in Malo.
...as in the past
The clothing is crafted entirely in Italy. The company has two main sites based in Campi Bisenzio, Florence and in Borgonovo Val Tidone, Piacenza, and each site upholds the Malo brand’s values: made-in-Italy products, excellence, handcraftsmanship and care to details. Malo uses certain 70s English looms, with finishings by hand, to ensure high quality, unique products. The old machineries are a precious value of the brand, creating unique sweaters made as in the past. In addition to these two production sites, which the company directly controls, a network of different small, highly specialised and well-trusted italian companies form an integral part of Malo’s production network.
The idea was born in 1972 in Portofino, between the essence of the coast, chic and sophisticated. With a real passion for cashmere and high quality, the brand is quickly grown up becoming, in the world, one of the THE MOST RENOWNED LUXURY BRANDS
Acquisition of two manufacturing sites Alexandria and Piacenza
becomes a leader in the product on of cashmere in Italy after the acquisition of its main competitor GMG Mal ma
Change of ownership The new ownersEvanthe, a branch of the Ital an Exa S
outside the
Focusing on export expansion; opening of commercial off ces n strategic markets (New York, Dusseldorf, Paris, Tokyo)
Change of ownership; brand repositioning
returns to production; the brand returns to its or gins 5 new boutiques Change of ownership New owners - Finplace 2
The encounter between cultures, a current and inspiring theme that traces the history of the most precious yarn in the world, cashmere. A path that caresses the Himalayan plateau, home of snow, and then touches the Far East in search of close encounters with nature and those who live there; the Andes to learn the secrets of the precious fibers destined for the garments of the Kings. Sweaters with three-dimensional seams, interweaving and inlays, soft embroidered reliefs and Jacquards creating a refined elegance. Clean and elegant lines, sublime workmanship, impalpable textures, modern prints, generous volumes even in their sober and delicate rigor are the guidelines of the Malo collections. White dominates, declined in various natural shades of cream and butter. A natural style with sublime cashmere, made of high quality fibers and harmonious clothing The search for a moderate and cultured luxury, worked and refined with wisdom and dedication
The first step - and one of the most important - in the production of Malo apparel is the choice of yarn. The finest yarns are sourced in Mongolia, and the Florentine company purchases the raw fibre locally. It is collected by hand in the spring when Cashmere goats shed their winter coat – and it is processed directly in Italy in a production chain under Malo’s meticulous oversight. Malo use only the white for white, the best quality cashmere.
Malo is Yarn Couture
Malo produces and sells men ’ s and women ’ s clothing and accessories. Knitwear and knit accessories constitute its core business and account for 70% of revenue. The brand identity is centred around knits and Malo’s style, offering a range of elegant, sophisticated and contemporary garments. The innovative items that best reflect Malo’s signature style are the deconstructed blazer in cashmere cloth and the homewear collection, which is also in cashmere and which combines the brand’s philosophy (comfort is the quintessence of sensorial luxury) with a relaxed and sophisticated atmosphere. Malo imagines men and women perfectly in comfort with a contemporary style, embracing a timeless aesthetic: a traveller with his own sense of style, combining beauty and comfort; a determined and feminine professional. Colour is a distinctive element in the luxury knitwear brand’s creativity: each season, the Malo palette is created out of different colours, including many classics – blue, beige, cream, and white, as identifying palette.
modern understated sensory soft craftmanship personal casual chic timeless style excellence
With a contemporary style, it goes beyond traditional to emphasize individual experimentation and preference. The versatility of Malo’s garments achieve this modernity, in a personal live cashmere style.
THE HANDS WANT TO SEE, THE EYES WANTO TO TOUCH
Sensor y A need to feel, to touch, to live. To better understand the excellence, you have to touch and feel it.
fluid forms, pure lines, discreet elegance of details that accompany naturally every moment of our life
Live cashmere moments and style
Your personal style that goes beyond the trends of the moment. Modern approach backed by true cashmere expertise and quality. Individual style, that personalize each piece.
Forever
The special regeneration service allows Malo garments to get back to their original quality. So that they can be handed down and embellished with personal memories. Forever.
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Malo Boutiques have been opened in places where you can breathe the luxury and elegance.
Malo becomes part of the timeless charm of cities, carrying on the tradition of a slow fashion with soft shades, dedicated to those who prefer the temporality of a timeless style.
Malo has six boutiques in Italy (Forte dei Marmi, Rome, Verona, Porto Rotondo, Milan, Venice), one in Spain (Marbella).
It also has several boutiques, retailers and outlets worldwide located in Europe (Germany, Spain and France) and extra EU (Japan, South Korea, USA, and Russia).
Rome (Italy)
The Boutique of 430 sqm, located in the heart of the luxury shopping district of the Italian capital.
Venice (Italy)
Malo Boutique becomes part of the timeless charm of the city, carrying on the tradition of slow fashion, dedicated to those who prefer the temporality of a timeless style.
Marbella (Spain)
Boutique Malo in Marbella is located in the oldest hotel of the place; the luxurious Hotel Club, founded by Prince Alfonso Von Hohenlohe.
Forte dei Marmi (Italy)
Boutique of 120 sqm located in Forte dei Marmi, welcomes customers in a space dedicated to luxury and timeless style
Porto Rotondo (Italy)
A Boutique sea view of 45 sqm. Porto Rotondo is a beautiful natural inlet that over the years has become a port and a village full of valuable architectural achievements and works of art.
Milan (Italy)
The Boutique of 190 sqm, is located in one of the most in the world of luxury and shopping in Milan, the city of Italian fashion par excellence.
Sylt (Germany)
Sylt is the northernmost island of the Frisian archipelago belonging to Germany. A refined destination, with magnetic landscapes that houses the timeless elegance of Malo in a Boutique present in the street of luxury
Courchevel (France)
Courchevel, a refined ski resort in the French Alps, is the ideal place for the warm creations of Malo A seasonal Boutique, set in a suggestive context
Kiev (Ukraine)
The Malo Boutique in the Ukrainian capital, Kiev, is located inside the prestigious Mandarin Plaza, in Bessarabska Square.
A small corner of Made in Italy craftsmanship.
