PORTFOLIO MALEA BURROUGHS
Select an existing ad or ad campaign you think is creative. Analyze its use of language, visualization, style, and tone in order to identify any subtexts, allusions, signs, or symbolism. Ask what the ad tells us about the human condition or examine the ad’s assumptions about ability, gender, race, socioeconomic class, age, or ethnicity. Redo the ad, interpreting it through a different lens. Use the software you favor
I developed a concept for cross media campaign by selecting 6 platforms. Our class was focusing on print, so 80% of the platforms we chose had to be focusing on printed technology. The rest could be digital or other medias.
Created 6 ad campaigns magazine tiktok ad instagram ad store front poster billboard times square ad
For this project for my beauty product campaign, Majestic Beauty, I chose digital ads on Instagram and TikTok as my next two platforms. I created the gradation backdrop as well as the phone on Photoshop. I downloaded the image as a png to create imagery behind the phone to appear as if the content is actually on the phone. I used similar imagery as I did with the billboard, but I added models that are drawing attention to their face because the new 'Sunkissed' line is all about have a glow-like make up look. I altered the app logo, some typefaces, font sizes, and small features to make the ads seem similar but cater toward the type of audience on the app.
Also, on Canva I added animations for fun to show viewers what the ads would look like in real-time on your phone. The trees sway back and forth and the models faces glide inward from the side.
My brand is called Paws and we sell allnatural dog treats. Our packing is also sustainable and we bake all treats and are safe for all breeds. I used Photoshop to create my composition for the mood board. I used Illustrator to make the tabloid. Pantone colors were used for the design to be professionally printed compared to our previous mock up which was in CMYK. The interactive website is attached below with all the info on the tabloid and more for our customers.
For this project, I created a luxury merchandise magazine catered towards wealthy individuals called Glamour. The purpose of this magazine is to sell luxury merchandise such as jewelry, watches, and perfumes to a rich and wealthy audience for the Christmas season. The footers have a title of the merchandise section for example, Wedding Rings. Lastly, the page numbers are in the outer corner of each page. These are two of my strongest pages above. I drew inspiration from luxury catalogs from the early 2000's and added my own flair.
