Profitable ways to promote your business on YouTube

Profitable ways to promote your business on YouTube VIA: MMBO.IN

Maximizing marketing success is maximizing sales.

Businesses that want to thrive in 2021 need to use all the tools available. One such tool is YouTube-the popular video streaming platform.

“How is YouTube useful for businesses?”

This is a common question of brand owners worldwide.

YouTube boasts of 2 billion+ logged-in monthly users. It is the world’s second-most visited website, the first being Google. It is also the second-most used social media platform after Facebook.

From LEGO to Coca-Cola, from Sabyasachi to Sephora, every brand of all industries has a YouTube account today.

Small brands are also concentrating their time and money on creating YouTube content.

With 3 billion+ monthly searches, YouTube has become a search engine people rely on.

Brands are using this opportunity to reach a wider audience, make themselves more searchable on Google, use YouTube videos on multiple platforms, increase web traffic, improve conversions, stream directly for better consumerbrand connection, and use YouTube ads.

Most people are afraid of promoting their brand on YouTube because they fear the algorithm or the inconsistencies.

However, if you’re too afraid to promote your business through the different facets of YouTube, you can lose a lot of money, time, energy, etc.

To make your journey a little bit easier we’re giving you a little guide to promote your YouTube channel.

Optimize your YouTube channel

A key tip for optimizing your YouTube channel is to stay consistent in uploading your content. This will tell the YouTube algorithm that your channel & content are relevant to the masses of YouTube viewers. Not only that, but your followers will also benefit from it. Why? Because they’ll know what exactly to expect from your channel and also allow new subscribers to look back on a wealth of consistent video content, letting them build a subconscious trust, value for your brand.

Here’s a checklist of what you can do: ●

Don’t forget to verify your business. Do it by confirming your email address & a business phone number. This will help you gain access to uploading longer videos while also increasing your verifiability to the ever-mysterious YouTube algorithm & new viewers. ● Next, link your YouTube business account to Google ads to promote specific videos to chosen audiences. ● After you’ve reached at least 250 subscribers, you can easily learn how to exactly use YouTube to change your business channel’s URL & make it easier for your potential audience to find your channel. ● Share your Youtube channel & content on other social media platforms to increase its reach. ● Insert 40 or more channel keywords into the metadata to make the algorithm understand and rank your content. ● Create a channel trailer. ● Use/refresh channel headers. ● Post community posts regularly once you’ve reached some subscribers. ● Keep updating your “About” text. ● Collaborate with other channels.

Make sure you match this checklist and more to optimize your channel.

Master YouTube SEO Even before you start your first video, if you want to make the most of your investment into it, you should plan well for search engine optimization or SEO. Planning and implementing SEO from the first step will help you produce content you know people are already searching for. This will set you up to gain a lot of things including but not limited to relevant, extremely targeted traffic for a long time. You will create well-crafted videos that rank well and are an asset working hard for you in the long run.

Keep with your own frequency More frequency of videos=More views=Profit Right?

To an extent, yes.

When you’re starting out, you might want to create more videos compared to when you’ve already gained viewership. However, no matter your stage in video making, keep your video frequency on a level at which the quality of your content does not suffer.

This will also help you keep your frequency constant. Such practice will help your viewers know when to expect your videos, they will flock to your channel then, and the YouTube algorithm will also have a steady idea about your uploads.

See which frequency suits you best and stick to it.

Don’t shy away from other social media platforms

Your brand needs a presence on every relevant social media platform. So, whether you have 10 followers or 10 M followers on Facebook, Instagram, and all other platforms, you have an audience. They need to see your YouTube content to engage with it.

You can generate mileage for new videos through these platforms. Not only that, but the engagement & social proof digits from the first few hours after the video has been published can determine the video placement in SERPs. If you have a website, add the video to the website. If another website has written content about the same or similar subject, contact them. Then you can let them know your video can add a media component to their written content.

Be a little giving Who doesn’t like free things?

We know we do.

You can conduct a contest or giveaway on your YouTube channel to mobilize your community & increase channel activity. It can drive engagement, become a means of exposing you & your channel to a new audience as your regular audience become participants and start sharing their entries for the giveaway/contest with their personal networks.

If you have fellow creators in your audience, you can end up with a lot of crowdfunded content that is both engaging & entertaining.

If you have your own products/services, you can give them away. It will help you more people interested in it & increase sales. Otherwise, you can get a brand sponsor for your contest.

Run YouTube video ads YouTube ads can help you reach potential customers & have them take positive action for your brand when they watch or search for videos on YouTube. According to YouTube, you’ll only have to pay if & when the audience shows interest.

There are a variety of ad formats to choose from: Display Ads: These can be seen on the right-hand sidebar of videos but are only available on desktop.

Overlay Ads: These ads are semi-transparent. They are displayed at the bottom of the videos. They’re also available only on desktop.

Skippable & non-skippable ads: These ads can be placed at any point in a video before, during, or after. Your audience can skip the skippable ads after 5 seconds but they can’t do the same with non-skippable ads.

Bumper ads: The viewer has to watch these non-skippable ads before they can watch the video. Their length can be up to 6 seconds.

Sponsored cards: These (ad) cards are displayed only within relevant videos. These can be used to promote your own product or other content.

Now you know what ads are available so you can make an informed decision about which type of ad suits your brand/content the best.

Get product reviews from other YouTubers

According to a recent study, 60% of buyers from all age groups said that they are more likely to buy a product/service from a brand endorsed by a YouTube content creator.

But product reviews on other YouTube channels also do another thing; they bring new potential customers into your brand’s circle. Your reach, views, sale, likes, shareability all can see an increase through this technique.

Content & giveaway promotion

Content & giveaway promotion Just hosting a giveaway/contest isn’t enough to draw in people.

Such events need promotion. The more YouTube channels sharing your contest or giveaway information, the more people are intrigued or at least informed about it. And since everybody likes free stuff, you can expect more footfall through associated YouTubers’ channels.

CONCLUSION

Video marketing is growing immensely. It is gaining recognition from the big wigs of marketing, business, and research as a scientifically apt method of engaging an audience. It can educate, drive conversations, bring people close to brands, and help brands show personality.

YouTube has the element of video marketing but is also endowed with the gift of being a social media platform. So, it mixes both these components to create something unprecedented yet extremely powerful.

If you’re not on board with using YouTube as a means of engaging your consumer base, you are missing out. Your business is not in a place it CAN be if YouTube is not in play for you yet. So, buck up and start using YouTubes; start promoting your YouTube channel if you have one, and your business will thank you.