5 Backlinking Strategies to Boost Your Website Traffic

5 Backlinking Strategies to Boost Your Website Traffic

VIA : MMBO.IN

Facts 91% of web pages don’t get organic traffic from Google and mostly a lack of backlinks is to be blamed.

In fact, 55.24% of pages don’t even have a single backlink. According to experts, the more backlinks a page has, the more traffic it gets from Google. Therefore, not utilizing backlinks properly can cause poor traffic issues for a website.

Now whether you’re a start-up or a mid-size business, you might think why would anyone link your website given the sea of businesses online? After all, backlinks are like votes for your page.

Also, the sheer number of backlinks needed for you to land on the first page of Google results can seem daunting. Pages at the 9th or even 10th position have about 30,000 backlinks.

So, you should just give up, right? No, of course not. You don’t need to be outright famous to gain a traffic boost through backlinks.

In this blog, we will give you 5 highly effective backlinking strategies to boost your web traffic.

But, first, let’s talk about the importance of high-quality backlinks rather than low-quality ones.

High-quality backlinks-Why should you aim for them?

Beware of SEO tactics urging you to link your websites to other websites with low-quality domain authority or websites that are clearly spam or inactive. This is not only unethical, but it can harm your page more than help. Too many of these website linkings can even impact your rank.

Tactics that try to trick the search engines drastically to ensure that they are ranking your website and content way better than they deserve do not work in the long run. Even if you go unnoticed for a while, the search engines eventually find out. Then they do everything in their power to punish such websites. For example, they can decrease your ranking drastically while ensuring you never get the chance to move back up.

That’s never a good sign for a business.

Tactics striving to build backlinks & rankings through trusted websites with high domain authority are great. Why? Because while ranking your website, Google looks at 3 things: the authority of your domain, external link anchor text, and the strength of the said external links.

1. HARO Can Help When journalists need help writing an article, they go to HARO or Help A Reporter Out. HARO is a website where journalists post questions. If you can help them out, you can get free press. Many big International websites like entrepreneur.com, inc.com, etc., use HARO. This makes HARO a great place to get quality backlinks. You won’t get a ton of backlinks, but the ones that you do get will be of high quality because they are from highprofile authoritative websites.

2. Use public relations to your advantage

Building relationships is at the core of ensuring high-quality backlinks that actually generate growth. Simply put, if nobody knows you, nobody will link your website.

The best way to build relationships is to be active on social media. But make sure you’re authentic, honest, transparent, patient, and consistent.

This way, you’ll interact with other people, meet people from your related industry. Maybe you’ll get a chance to write a blog post or get on a video call with them. This will help you grow your network and slowly establish you as an expert in your area.

Also, blog posts and video appearances often generate great backlinks.

And don’t forget about growing your email list through these engagements.

3. Create an original study

An original study can inspire a lot of quality backlinks. If you are privy to data that nobody else on the Internet has access to, you immediately become a valuable asset/resource.

Now, when people want to reference your study/work, they have to link to your website or study. Voila, you got yourself a backlink.

If you feel like this is a huge task, don’t worry. You can simply use Google forms for such a survey.

Through it, you can collect your own data, draw your own inference, publish it, and encourage backlinks.

4. Make Infographics Everybody loves a fun yet informative infographic. They are easy to understand, easy to follow, and concise.

Hence, they’re both visually pleasing and engaging. Leverage that interest.

Moreover, if you create an infographic and someone shares it on their website, they will have to link your website.

Want to make sure you get the best from it? After publishing it, reach out to blog spaces in your niche, asking them to share your infographic wherever, whenever appropriate.

5. Crafting testimonials for other websites in your niche We know, writing testimonials for other websites from your own niche might seem counterintuitive. Why would you want to increase the traffic of other websites doing the same/similar thing as you? You would not want them to steal your customers, right? The thing is, writing such testimonials has proven to have a positive effect on the brand writing the testimonial just as much if not more compared to the brand for which the testimonial has been written. It is a great SEO & backlinking strategy.

Not only that but it puts you in the good books of the said brand and you can ask them to do the same for you.

MMBO is a reputed SEO agency in Delhi. We have a team of SEO experts, experienced marketers, web developers, eCommerce specialists, and creative content creators. After doing in-depth research on the truly effective backlinking strategies for organic traffic growth, we have short-listed a few. We work continuously in developing our understanding of the evolution of SEO & its subsidiaries. We’ve helped multiple brands, big & small, utilize backlinking in the best way possible, and we hope to do the same in the future.