OCTOBER 2020 ISSUE
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Branding of Eldoret County in support of the London Marathon
Branding of Eldoret town with the make it Kenya banners during the London Marathon celebrations
Development Partners Webinar
As the country joined hands to encourage and celebrate Eliud Kipchoge and Brigid Kosgei participation in the London Marathon held on 4th October 2020, The Agency supported by branding Eldoret county with the Make it Kenya banners, digital campaigns rallying Kenyan’s towards patriotism in support of the Kenyan athletes and the Kenya products exported to the United Kingdom market.. The Agency also hosted a luncheon which was attended by Tourism Sector Cabinet Secretary Najib Balala, Chief Executive officers from various entities and county Government officials.
The Kenya Export Promotion and Branding Agency organized a development partners webinar on 12th October 2020 under the theme ‘’Fostering Partnerships and Synergy in Export Promotion and Nation Branding’’. The main goal of the webinar was to develop credibility and inspire actions towards partnerships in export promotion and nation branding .The webinar was oriented towards discussions on the Strategic Focus, Status of Kenya’s Trade Relations with the World, Partnerships and Synergy as a National Resource and Perspectives from International Trade Centre and UNHABITAT on partnerships and synergy in Trade Promotion and Nation Branding. The webinar attracted 62 registrants and of these 47 attended the event; these were drawn from a total of 31 institutions representing bilateral and multilateral partners, corporations, National Government, Trade Support Institutions and Trust. In attendance to the webinar was the Principal Secretary of State Department for Trade and Enterprise, Amb. Johnson Weru, The Kenya Export Promotion and Branding Agency Chairman, Mr. Jaswinder Bedi and the Agency Chief Executive Officer Dr. Wilfred Marube PS State Department for Trade and Enterprises, Amb. Johnson Weru giving the keynote remarks
