MESSAGE FROM THE KENYA HIGH COMMISSION DAR ES SALAAM
The Kenya High Commission, on behalf of the Government and the People of the Republic of Kenya is pleased to warmly welcome you all to Dar es salaam and more importantly to the Kenyan Pavilion at the 49th Dar es Salaam International Trade Fair (49th DITF). We sincerely thank you for your effort that you have put into the preparation of this important event. In the same spirit, the Mission wishes to thank the organisers of the 49th DITF for the invitation which is a clear demonstration of the strong and cordial bilateral relations between Kenya and the United Republic of Tanzania that
AMB� ISAAC NJENGA
Kenya’s High Commissioner
Dar es Salaam, Tanzania
Tanzania is one of the major export markets for Kenya and the DITF has been one of the avenues in showcasing our products and services in this market. The DITF also provides the opportunity for Business-to-Business (B2B) and Buyer Seller meetings for our participants. All these activities will enable participants to discover new markets, build partnerships, and access cuttingedge innovations and technologies. We are encouraged to note that 49th DITF has attracted participants from the EAC region and beyond. It is therefore important for Kenya to take advantage of this trade fair to enhance trade and investment opportunities not only in Tanzania but across the EAC regional market as well as the
We are pleased to note that a wide range of Kenyan products will be exhibited from about 20 Kenyan companies that have confirmed their participation in this fair. The products being showcased range from medicaments/healthcare devices, food and beverages (fruit juices, tea & milk), beauty care and herbal products, hygiene products for both household and industrial use, leather & leather products as well as services in maritime, standards and export and branding of Kenya’s exports respectively.
We continue to witness increased trade volumes between Kenya and United Republic of Tanzania. We need work hard to maintain this trend considering that there is a significant potential for growth in the products that are already being exported. There are also opportunities for new export products which we need explore in order to maximize export opportunities in Tanzania. We therefore urge our companies and the business community in general to establish new avenues and networks for distribution, joint ventures, and partnerships with an aim of enhancing trade and investment ties between Kenya and United Republic of Tanzania. We should also take advantage of the presence of participants from other countries to strengthen our international trade relations.
Once again, the High Commission welcomes you to the Kenyan Pavilion at the 49th Dar es Salaam International Trade Fair, for an opportunity to sample the Kenyan made variety of products on offer. We wish you successful engagements during and after the trade fair.
Kenya High Commission
Dar es Salaam, Tanzania
MS� REGINA A� OMBAM PRINCIPAL SECRETARY State Department For Trade
MESSAGE FROM REGINA AKOTH OMBAM, PRINCIPAL SECRETARY, STATE
DEPARTMENT FOR TRADE
I take this opportunity on behalf of the Government of Kenya to sincerely thank the Government and People of the United Republic of Tanzania for the invitation to participate in this noble annual event which seeks to strengthen our EAC regional integration agenda.
I note with appreciation the theme of the Fair ‘Pride of Tanzania’ which strives to promote made in Tanzania and captures the developmental aspirations of the host country’s industrial initiatives to promote their products within the region. As Kenya continues to strive to industrialize and achieve Vision 2030 goals, the EAC market offers the necessary impetus towards realization of this aspiration. We therefore view DITF 2025 as a platform to share and learn from each other, undertake test-marketing, promote made in Kenya products, launch new products and services as well as enhance brand and corporate image of our products and enterprises, respectively.
Intra-regional trade is now a central pillar in integrating the economies of the EAC Partner States, in an effort to create wealth and improve the lives of the people of the region mainly due to close proximity, similar tastes and preferences including cultures. It is for this reason that Kenya has been participating in this fair for over two decades which has come along way in securing a stronger position with new products and further strengthening her position in the EAC common market. This fair continues to serve an important marketing link and an excellent showcase for new and existing goods and services.
I therefore take this opportunity to welcome you all to visit the Kenya pavilion at the 49th edition of the Dar es Salaam International Trade Fair that is scheduled to be held from 28th June to 13th July 2025 at Saba Saba grounds, Karume Hall to sample, appreciate and buy or order our high-
quality products on offer. This is also an important showcase for goods and services made in countries of the East African Community region and beyond.
Equally, a wide range of economic activities ranging from manufacturing, tourism, agriculture, mining and services will form the main stay of the show and will show the transition from rudimentary to more sophisticated value-added offerings.
This manifestation is particularly important to Kenya since it augments our efforts to consolidate the gains made and expand the market share for our goods and services into regional market in the spirit of good neighbourliness. Through this forum, enterprises will have an opportunity to create market linkages, build strategic alliances as well as identify partnerships with business partners from participating countries.
I wish to underscore the significance of SMEs’ contribution to their individual countries’ economies and the larger East African community. Strong policies
Dar Es Salaam Inter national Trade Fair (Sabasaba)
DITF 2025 strengthens Kenya–Tanzania trade ties, fosters EAC integration, and empowers SMEs to grow, innovate, and access regional markets through shared platforms, partnerships, and proudly Made-in-Africa products.
economies hence reducing poverty, enhancing skills and technological transfer among other benefits.
I congratulate the Government and people of the United Republic of Tanzania for the organization of this fair which has immensely contributed to our regional integration agenda. I, therefore, take this opportunity to urge and encourage the Kenyan business owners to take part in this event and other similar activities to strengthen our regional business relations. I further wish to encourage the business community from Tanzania to also participate in major trade fairs and exhibitions held in Kenya including the Nairobi International Trade Fair (NITF) organized annually and promote Tanzanian brands in Kenyan market to foster and expand bilateral trade.
Finally, I wish to encourage the Kenyan business community to take advantage of the opportunities availed by this forum to expand their business networks for increased trade and strengthening of regional business ties.
Thank you.
in support of SMEs have been put in place to encourage free flow of information, exchange of technology, training and free flow of capital. This will therefore generate more incomes into the lower strata of their
MS� REGINA A� OMBAM Principal Secretary, State Department For Trade
DITF
TH
FLOICE MUKABANA CHIEF EXECUTIVE OFFICER
MESSAGE FROM THE CHIEF EXECUTIVE OFFICER, KENYA EXPORT PROMOTION AND BRANDING AGENCY
The Kenya Export Promotion and Branding Agency (KEPROBA) is once again coordinating Kenya’s participation in this 49th edition of Dar-es-Salaam International Trade Fair (DITF) 2025 in partnership with the State Department for Trade & Enterprise Development, Kenya Association of Manufacturers, Kenya Private Sector Alliance, Kenya National Chamber of Commerce & Industry.
Kenya is participating in the Fair, under the theme ‘Made in Kenya: From Kenya with Pride’ which resonates well with Kenya’s manufacturing agenda of offering high-value manufactured products both to the domestic and regional markets.
Kenya presents diverse offerings from key sectors of the economy such as the food and beverages (tea, milk, fruit juices), herbal & beauty care & hygiene products (household & industrial use), leather & leather related products, sugar and sugar by-products, pharmaceuticals devices, value addition machinery, commercial crafts, and services (standards, maritime, investment promotion, export promotion& branding, IT consulting & dairy) in this manifestation and hopes to interest buyers, establish distribution
Experience the best of Made in Kenya—innovation, pride, and partnership driving regional trade and African economic growth forward.
GROW N IN
networks to serve this market beyond this fair and attract investors alike into these sectors.
This manifestation will further enable our enterprises to identify export opportunities, and better understand the market dynamics which will inform the formulation of entry strategies such as market investigations into other towns in Tanzania like Dodoma, Mwanza, Moshi, Arusha, and Tanga respectively with the aim of presenting more offerings and enhancing the visibility of their brands and corporate identities, thus, fostering economic co-operation among industry captains in Kenya and Tanzania as well as within other EAC member countries.
The presence of many African countries is undoubtedly a clear indication that there is a growing need for fostering intra-African trade and enabling each country to address the production and supply challenges that have for a long time hindered the development of the export sector. This calls for Kenyan companies to position themselves to network with participants from AfCFTA member states and aggressively market their goods and services beyond EAC, and COMESA, in the spirit of embracing the Africa Continental Free Trade Area (AfCFTA) ideals.
It is in the spirit of integrating production to markets that KEPROBA seeks to use this platform to present high-value Made in Kenya goods and services into this market to gauge the receptibility of their offerings and seek to present more in other jurisdictions within the continent owing to closer proximity, similar tastes and preferences, and cultures.
Let the outcome of this great event be a pointer to the future direction of trade in the region. I wish all the participants a successful trade fair and welcome you all to the Kenyan Pavilion to sample a variety of products on offer and share viable information and experiences with enterprises in furtherance of the economic aspirations of our two economies and the region at large.
Karibuni!
FLOICE MUKABANA Chief Executive Officer
KENYA-TANZANIA Trade Flow Analysis
May 2025
officially the Republic of Tanzania, is a country in East Africa within the African Great Lakes region. It is bordered by Uganda to the northwest; Kenya to the northeast; the Indian Ocean to the east; Mozambique and Malawi to the south; Zambia to the southwest; and Rwanda, Burundi, and the Democratic Republic of the Congo to the west. According to the 2022 national census, Tanzania has a population of around 62 million (National Bureau of Statistics Tanzania).
Tanzania’s GDP growth is projected at 5.7% in 2024 and 6% 2025, driven by agriculture, manufacturing, and tourism and supported by public investments and reforms to improve the business environment. Inflation is projected to decline to 3.3% in 2024 and 3.4% in 2025, helped by stability in food and energy prices. The fiscal deficit, financed by domestic and external
borrowing, is expected to decline to 2.5% of GDP in 2023/24 and stabilize at that level in 2024/25, supported by improvements in revenue performance. The current account deficit, financed by external borrowing, is projected at 4.0% of GDP in 2024 and 4.2% in 2025, supported by merchandise exports and tourism receipts. The major downside risks to the outlook include spillovers from geopolitical tensions and regional conflicts, sluggish global growth, the narrow tax base, and climate shocks (African Development Bank).
Tanzania’s macroeconomic growth accelerated to 5.5% in 2024, promoted by expanding exports, a good agricultural season, and increased electricity supply. Higher global demand for Tanzanian goods like gold, tourism, and agricultural commodities improved the terms of trade. Tanzanian firms were able to meet additional demand thanks to improvements in
the business environment which have led to investments that increased their productive capacity. Tanzania’s current account deficit is estimated to have narrowed to 2.3% of GDP in 2024, a sustainable level in the long term given the increased levels of FDI and highly concessional finance that Tanzania attracts. This has also alleviated some tensions in foreign exchange markets caused by limited rate flexibility.
The fiscal deficit has been trending toward the regional benchmark of 3% of GDP recently despite an ambitious infrastructure agenda. Tax revenues at 13% of GDP in 2024 remain low compared to peers and needs. Public debt levels remain nevertheless contained at around half of GDP. Prudent fiscal policy combined with stringent monetary policy has kept inflation below the central bank’s 5% target (World Bank).
2�0 International Trade
Table 1: Situational Analysis
Tanzania Trade Flows and Position in the Global Trade Exports
D In 2024, Tanzania’s exports were valued at USD 7�8 billion. Tanzania was the 110th largest exporter in the year.
D Her lead export destination market in 2024 was India with exports valued at USD 3�6 billion, accounting for 46�7% of Tanzania’s total exports.
D Tanzania’s chief export product in 2024 was Copper, unrefined; copper anodes for electrolytic refining. The country exported approximately USD 1 5 billion worth of the product. Imports
D Tanzania’s imports in the year were valued at USD 19�4 billion which made the country the 87th largest global importer in 2024.
D In the same year, Tanzania’s top source market was China with imports valued at USD 8�2 billion accounting for 42 2% of Tanzania’s imports.
D Tanzania’s chief import product in 2024 was Petroleum oils and oils obtained from bituminous minerals (excl. crude). The country imported approximately USD 3�2 billion worth of the product.
Source: International Trade Centre database 2024; Compiled by KEPROBA-Mirror data
2.1 Tanzania’s International Trade performance
2�1�1 Tanzania’s lead Import trade partners
Table 2: Tanzania’s top 25 Import trade partners
Tanzania's imports from the world
Source: International Trade Centre database 2024; Compiled by KEPROBA-Mirror data
D Tanzania’s total imports increased at an average rate of 22.8% between 2020 and 2023. In 2024, the imports decreased by 14.5% and they were valued at USD 19.4 billion.
D Lead source markets included: China (USD 8.2 billion; 42.2%), India (USD 5.0 billion; 25.6%), USA (USD 0.6 billion; 3.0%), South Africa (USD 0.5 billion; 2.8%) and Japan (USD 0.5 billion; 2.6%).
2�1�2 Tanzania’s lead Import products
Table 3: Tanzania’s top 20 Import trade products
Rank in 2024 Code Product label Share in 2024
1 '2710
2 '1511
3 '8703
Petroleum oils and oils obtained from bituminous minerals (excl. crude)
Palm oil and its fractions, whether or not refined (excl. chemically modified)
Motor cars and other motor vehicles principally designed for transport
4 '8701 Tractors (other than tractors of heading 8709)
5 '5407
6 '1701
Woven fabrics of synthetic filament yarn, incl. monofilament of >= 67 decitex
Cane or beet sugar and chemically pure sucrose, in solid form
7 '3004 Medicaments consisting of mixed or unmixed products
8 '7208
9 '8704
11 '7305
12 '8603
Flat-rolled products of iron or non-alloy steel, of a width >= 600 mm
Motor vehicles for the transport of goods, incl. chassis with engine and cab
Tubes and pipes, having circular cross-sections and an
Self-propelled railway or tramway coaches, vans and trucks (excl. those of heading 8604)
Tanzania's imports from the world Value in USD Billion
'6402
with outer soles and uppers of rubber or plastics (excl. waterproof footwear)
16 '8711 Motorcycles, incl. mopeds, and cycles fitted with an auxiliary motor
17 '8708 Parts and accessories for tractors, motor vehicles for the transport of persons
18 '3907 Polyacetals, other polyethers and epoxide resins, in primary forms
19 '8429 Self-propelled bulldozers, angledozers, graders, levellers, scrapers, mechanical shovels,
Insecticides, rodenticides, fungicides, herbicides,
20 '3808
Source: International Trade Centre database 2024; Compiled by KEPROBA-Mirror data
D Tanzania’s top import products in 2024 included Petroleum oils and oils obtained from bituminous minerals (excl. crude) (USD 3.2 billion), Palm oil and its fractions, whether or not refined (excl. chemically modified) (USD 0.4 billion), Motor cars and other motor vehicles principally designed for transport (USD 0.4 billion), Tractors (other than tractors of heading 8709) (USD 0.3 billion) and Woven fabrics of synthetic filament yarn, incl. monofilament of >= 67 decitex (USD 0.3 billion).
2�1�3 Tanzania’s lead export trade partners Table 4: Tanzania’s top 25 export trade partners
Tanzania's exports to the world Value in USD Billion
Source: International Trade Centre database 2024; Compiled by KEPROBA-Mirror data
D Tanzania’s total exports increased at an average rate of 20.6% between 2020 and 2023. In 2024, the exports decreased by 33.3% and were valued at USD 7.8 billion.
D Lead destination markets included: India (USD 3.6 billion; 46.7%), China (USD 0.7 billion; 9.0%), Zambia (USD 0.5 billion; 6.3%), Kenya (USD 0.4 billion; 5.5%) and Belgium (USD 0.3 billion; 3.5%).
2�1�4 Tanzania’s lead export products
Table 5: Tanzania’s top 20 export trade products
1 '7402
2 '7403
'7108
5 '0713
Copper, unrefined; copper anodes for electrolytic refining
Copper, refined, and copper alloys, unwrought (excl. copper alloys of heading 7405)
Dried leguminous vegetables, shelled, whether or not skinned or split
6 '2710 Petroleum oils and oils obtained from bituminous
7 '0801 Coconuts, Brazil nuts and cashew nuts, fresh or dried
9 '7113
Articles of jewellery and parts thereof, of precious metal or of metal clad
'7103
Source: International Trade Centre database 2024; Compiled by KEPROBA-Mirror data
D Tanzania’s top export products in 2024 included: Copper, unrefined; copper anodes for electrolytic refining (USD 1.5 billion), Copper, refined, and copper alloys, unwrought (excl. copper alloys of heading 7405) (USD 0.7 billion), Unmanufactured tobacco; tobacco refuse (USD 0.5 billion), Gold (USD 0.4 billion) and Dried leguminous vegetables, shelled, whether or not skinned or split (USD 0.4 billion).
D Top 5, 10 and 20 products accounted for 45.0%, 66.2%, and 81.2% respectively of all her exports in 2024.
3�0 Kenya – Tanzania Bilateral Trade Relations 3.1 Trade balance
Figure 1: Kenya-Tanzania bilateral trade
Kenya-Tanzania bilateral trade
Source: International Trade Centre database 2024; Compiled by KEPROBA
D Kenya’s exports to Tanzania since 2015 has been fluctuating all decade long. Our best performing year was 2024 with our exports reaching USD 492.2 million.
D Kenya’s imports from Tanzania have been fluctuating over the last 10 years. The peak import value was USD 489.9 million in 2021.
D Between 2015 and 2024, Kenya’s exports to Tanzania averaged at USD 375.2 million while her imports averaged at USD 285.1 million.
D The balance of trade between the two countries has been in favour of Kenya all through the decade except for 2021 where it was in favour of Tanzania.
3.2 Kenya’s exports to Tanzania
Table 6: Kenya’s exports to Tanzania
Kenya's exports to Tanzania
Source: International Trade Centre database 2024; Compiled by KEPROBA
D The value of Kenya’s exports to Tanzania stood at USD 488.7 million in 2024.
D Kenya’s principal export product to Tanzania in 2024 was Petroleum oils and oils obtained from bituminous minerals (excl. crude) making 14.0% of Kenya’s exports to the country. Other key export products include Soap; organic surfaceactive products and preparations for use as soap (8.6%), Medicaments consisting of mixed or unmixed products (6.5%), Flat-rolled products of iron or non-alloy steel, of a width >= 600 mm (5.3%) and Articles for the conveyance or packaging of goods, of plastics (2.8%).
3.3 Kenya’s imports from Tanzania
Table 7: Kenya’s imports from Tanzania
Kenya's imports from Tanzania
Source: International Trade Centre database 2024; Compiled by KEPROBA
D Kenya’s imports from Tanzania were valued at USD 431.5 Million in 2024.
D Kenya’s leading and main import products from Tanzania in 2024 included: Maize or corn USD 53.8 million.
4�0 Share on Kenya exports and import trade with Tanzania�
Figure 2: Kenya-Tanzania Shares of Trade 2024
Exports share to Tanzania�
Petroleum oils and oils obtained from bituminous minerals (excl. crude) 14.0%
Soap; organic surfaceactive products and preparations for use as soap 8.6%
Electric accumulators, incl. separators therefor 2.0%
Medicaments consisting of mixed or unmixed products 6.5%
Flat-rolled products of iron or non-alloy steel, of a width >= 600 mm 5.3%
Articles for the conveyance or packaging of goods, of plastics 2.8%
Salts, incl. table salt and denatured salt 2.3%
Margarine, other edible mixtures or preparations of animal or vegetable fats or oils 2.3% Organic surface-active agents (excl. soap) 2.1%
Source: International Trade Centre database 2024, Compiled by KEPROBA
Imports share from Tanzania�
Articles for interior furnishing, of all types of textile materials (excl. blankets) 3.1%
Soap; organic surfaceactive products and preparations for use as soap 3.1%
Wood sawn or chipped lengthwise, sliced or peeled 6.2%
Source: International Trade Centre database 2024, Compiled by KEPROBA
Tractors (other than tractors of heading 8709) 2.3%
Mineral or chemical fertilisers containing two or three of the fertilising elements 7.8%
and other solid residues 6.7%
Uncoated kraft paper and paperboard, in rolls of a width > 36 cm 6.4%
5�0 Kenya’s Potential Exports to Tanzania
Figure 3: Export potential for Kenya’s products in Tanzania�
Source: International Trade Centre database 2024, Compiled by KEPROBA
D The products with greatest export potential from Kenya to Tanzania, United Republic of are Soap bars, n.e.s., Palm oil & fractions, processed and Flat products of iron/steel, >=600mm wide, painted/plastic coated.
D Kenya has the highest supply capacity in Crown corks of base metal.
D Palm oil & fractions processed is the product that faces the strongest demand potential in Tanzania, United Republic of.
REFERENCES
World Bank
African development bank
National Bureau of Statistics Tanzania
International Trade Centre (ITC)
6�0 Annexes
6.1 Annex i: Map of Tanzania
Source: Google Map, 2024
6.2 Annex ii Quick Facts
Also Known As United Republic of Tanzania • Jamhuri ya Mwungano wa Tanzania
Head Of Government H.E. Samia Suluhu Hassan
Capital Dodoma
Population (2025 est.) 67,529,000
Currency Exchange Rate 1 USD= 2,689.78 TZS
Head Of State H.E. Samia Suluhu Hassan
Form Of Government unitary multiparty republic with one legislative house
Official Language Swahili; English
Official Religion Christianity; Islam
Gni (U�S�$ ’000�000) (2023) 79,088
Total Area (Sq Km) 945,500
Total Area (Sq Mi) 365,058
Monetary Unit Tanzanian shilling (TZS)
Population Rank (2025) 21
Population Projection 2030 71,992,000
Density: Persons Per Sq Mi (2025) 185
Density: Persons Per Sq Km (2025) 71.4
Urban-Rural Population Urban: (2022) 34.9% • Rural: (2022) 65.1%
Life Expectancy at Birth Male: (2021) 63.7 years • Female: (2021) 69 years
Gni Per Capita (U�S�$) (2023) 1,220
DITF
Dar Es Salaam International Trade Fair (Sabasaba)
Venue:
Date: Mwl. J.K Nyerere Trade Fair grounds, Kilwa Road, Dar es Salaam Tanzania 28th June – 13thJuly 2025
EXHIBITING COMPANIES
KENYA EXPORT PROMOTION AND BRANDING AGENCY
The Kenya Export Promotion and Branding Agency (KEPROBA) is a state corporation established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9, 2019 after the merger of the Export Promotion Council and Brand Kenya Board. KEPROBA is under the Ministry of Investments, Trade and Industry.
OUR SERVICES
The Agency’s principal activities are implementing export development and promotion activities through providing export assistance to promote Kenyan goods and services globally, distributing trade related and international export standards information and carrying out export market research.
The Agency also manages the Kenya Nation Brand and country’s image through coordinating nation branding initiatives and trade fairs, providing branding guidelines for Government Agencies, Kenya Missions Abroad, marketing and providing positive information about Kenya and its products and services.
Our functions include product development including adaptation, packaging and branding; export market development, market intelligence through research, analysis and monitoring of trends and opportunities in international markets, supporting development of value chains for export market among others.
Our mission is to Brand Kenya, Export Kenyan, Build Kenya.
KENYA BUREAU OF STANDARDS
Location (Town):
Headquarters –SOUTH C POPO ROAD OFF MOMBASA ROAD
P.O BOX 54974-00200
Name of Contact Person: IMMACULATE CHEGE
Position in the Company:
Principal Marketing Officer
Tel/Cell Phone Number: +254720414848
Email Address: Chegei@kebs. org
Alternative Contact Dir. Chriss Kibett
Director Human Resource and Administration +254704411196
Email :Kibettck@kebs.org
BRIEF HISTORY
Since Kenya Bureau of Standards’ inception in 1974, its main activities have grown from the development of standards and quality control for a limited number of locally made products in the 1970s to the provision of more comprehensive standards development, Metrology, Conformity Assessment, Training and Certification services.
With the re-establishment of the East African Community (EAC) and Common Market for Eastern and Southern Africa (COMESA), KEBS activities now include participation in the development and implementation of SMCA activities at the regional level where it participates in the harmonization of standards, measurements and conformity assessment regimes for regional integration.KEBS operates the National Enquiry Point in support of the WTO Agreement on Technical Barriers to Trade (TBT)
KEBS Role
1. Provision of the country’s Quality Infrastructure for facilitation of trade: In the present era of Trade Globalization, market entry requires compliance to international standards and evidence of such compliance through an internationally recognized Standards, Measurement Systems (Metrology), Conformity Assessment and Accreditation.
2. Support of Kenya Industries: A functioning quality infrastructure helps increase productivity in manufacturing and service delivery. This helps create jobs and encourages investment.
3. Sustainability of production systems: Quality infrastructure helps bring about improvements in environmental protection through sustainable consumption and production, health care, consumer protection, and distributes national wealth more equally by enabling transfer of knowledge to small enterprises.
Kenya Bureau of Standards’ Mandate
1. The functions of KEBS as mandated by the Standards Act,
Chapter 496 of the Laws of Kenya are inter alia:
2. To promote standardization in industry and commerce;
3. To make arrangements or provide facilities for the testing and calibration of precision instruments, gauges and scientific apparatus, for the determination of their degree of accuracy by comparison with standards approved by the Minister on the recommendation of the Council, and for the issue of certificates in regard thereto;
4. To make arrangements or provide facilities for the examination and testing of commodities and any material or substance from or with which and the manner in which they may be manufactured, produced, processed or treated
5. To control, in accordance with the provisions of this Act, the use of standardization marks and distinctive mark
6. To prepare, frame, modify or amend specifications and codes of practice.
7. To encourage or undertake educational work in connection with standardization.
8. To assist the Government or any local authority or other public body or any other person in the preparation and framing of any specifications or codes of practice;
9. To provide for co-operation with the Government or the representatives of any industry or with any local authority or other public body or any other person, with a view to securing the adoption and practical application of standards;
10. To provide for the testing at the request of the Minister, and on behalf of the Government, of locally manufactured and imported commodities with a view to determining whether such commodities comply with the provisions of this Act or any
Who we are!
The Micro and Small Enterprise Authority (MSEA) is a state corporation established under the Micro and Small Enterprises Act of 2012. It was established as one of the engines of economic growth and employment creation and has over the year’s implemented programmes and activities aimed at promoting growth and development of the Micro and Small Enterprises sector. The overall mandate of the Authority is Promotion, Development and Regulation of Micro and Small Enterprises in Kenya. The Authority is mandated to consolidate various programmes which include capacity building, Market access, mobilization and registration of micro small enterprises, Infrastructure development and the Kenya Youth Employment and opportunities Project (KYEOP), A ordable credit and MSE centers of excellence targeted at micro and small enterprise development. The Authority is domiciled in the Ministry of Co-operatives and Micro, Small & Medium Enterprises Development.
Vision
A vibrant coordinated micro and small enterprises driven economy
Mission
To promote, develop and regulate globally competitive and sustainable Micro and Small Enterprises
Key focus
areas
KENYA TRADE NETWORK AGENCY (KENTRADE)
CONTACTS:
Head Office: Embankment Plaza, Longonot Road, Upper Hill, Nairobi, Kenya
Phone: +254 709 950 000
Email: info@kentrade.go.ke
Website: www.kentrade.go.ke
Name of Contact Person: Evelyn Wamae
Kenya Trade Network Agency (KenTrade) is a state corporation under the National Treasury and Economic Planning, established in January 2011. KenTrade’s mandate which is anchored on the National Electronic Single Window System Act, 2022 is to facilitate crossborder trade by establishing, managing, and implementing the National Electronic Single Window System (NESWS), also known as
the Kenya TradeNet System. This platform serves as a single-entry point for all parties involved in international trade and transport logistics, enabling electronic lodging, processing, and approval of trade documents, as well as electronic payment of government fees, levies, duties, and taxes on imported or exported goods.
Vision
To be a global leader in trade facilitation.
Mission
To facilitate trade by simplifying, harmonizing, and automating business processes through effective and efficient management of the National Electronic Single Window System and provision of related services for Kenya’s global competitiveness.
Core Values
To effectively implement its core mandate, KenTrade prioritizes
D Customer Centricity
D Integrity
D Excellence
D Innovation
D Teamwork Services
D InfoTrade Kenya Portal: An online platform providing comprehensive, step-by-
step guides on import/ export requirements, regulatory procedures, and documentation. It enhances transparency, reduces trade costs, and aligns Kenya with international trade facilitation standards.
D Digital Logistics Marketplace (DLMP): An integrated digital platform connecting shipping lines, trucking companies, freight forwarders, importers, exporters, warehousing firms, and insurance providers. It enables service providers to showcase offerings and compete for bids, driving efficiency and supporting e-commerce growth.
D Business Intelligence Tool: Facilitates collection, analysis, and dissemination of trade data, supporting informed decision-making for stakeholders (inferred from the agency’s focus on data and statistics).
D Maritime Single Window System: Streamlines maritime trade processes by enabling electronic submission and processing of all required information for ships’ arrival, stay, and departure in Kenyan ports (inferred from the agency’s role in trade logistics and digitalization).
KENYA REVENUE AUTHORITY
CONTACT INFORMATION:
Headquarters: Times Tower Building, Haile Selassie Avenue, Nairobi
Call Center: +254 (020) 4999 999, +254 (020) 4998 000, +254 (0711) 099 999
Email: callcentre@kra.go.ke
Working Hours: Monday to Friday, 8:00 am - 5:00 pm
Name of Contact Person: Onesmus Nzuki
Services Offered:
D Tax Compliance Certificate (TCC): KRA issues TCCs to individuals and businesses that have fulfilled their tax obligations.
D PIN Registration: KRA facilitates PIN registration for individuals and businesses, enabling them to file tax returns and access various services.
D Tax Filing and Payment: KRA provides online services for filing and paying taxes, including income tax, PAYE, withholding tax, and VAT.
D Import and Export Services: KRA regulates import and export procedures, including customs clearance and tax exemptions.
D eTIMS: KRA’s electronic tax invoicing management system helps businesses comply with tax regulations and issue compliant invoices.
D Alternative Dispute Resolution (ADR): KRA offers ADR services to resolve tax disputes between taxpayers and the authority.
Regional Offices:
D Nairobi Region: Times Tower Building, Haile Selassie Avenue, Nairobi
Sameer Park, Mombasa Road, Nairobi
Ushuru Pension Towers, Nairobi
D Southern Region: Mombasa Customs House, Nyerere Road, Mombasa
Malindi Complex, Lamu Road, Malindi
Voi Office, Potter’s House, Voi
D Central Region: Thika House, Thika Town
Nyeri Office, Premier Plaza, Kanisa Road, Nyeri
Kiambu Office, Kiambu Mall
D Western Region: Kisumu Office, Lake Basin Mall
Kakamega Office, Posta House
Kisii Office, Umoja Plaza
D North Rift Region: Eldoret Office, Kiptagich House, Uganda Road, Eldoret
Nakuru Office, Generation House, Kenyatta Avenue, Nakuru
The Kenya Revenue Authority (KRA) is a government agency responsible for collecting revenue on behalf of the Kenyan government. Established in 1995 through an Act of Parliament, KRA’s core functions include assessing, collecting, and accounting for all revenues in accordance with written laws. For more information on KRA services and contacts, you can visit their website or contact the call center
D Northern Region: Machakos Office, Sartaj Building, Off Kangundo Road, Machakos
Embu Office, Mugo House, Ground Floor, Embu
KENYA TEA PACKERS
PHYSICAL ADDRESS: KERICHO Kenya
Name of Contact Person: Kelvin Mbugi
Position in the Company: Export Sales Administrator
Tel/Cell Phone Number: +254714177260
Email Address: kmbugi@ketepa com Website: https://ketepa�com/
BRIEF HISTORY OF COMPANY
Kenya Tea Packers is the leading tea blending and packaging company in Kenya with over 50 products including black tea, flavoured tea, green tea, purple tea, white tea, orthodox tea and herbal infusions. As a proud arm of KTDA — the world’s largest smallholder tea network with over 650,000 farmers — KETEPA stands on the strength of a powerful collective producing over 60% of Kenya’s tea.
LIST OF COMPANY’S PRODUCTS / SERVICES
D BLACK TEA
D Green Tea
D Specialty Teas
D Herbal Infusions
KEVIAN KENYA LIMITED
Kevian Kenya Limited, incorporated in 1992, is a leading agro-processing company in Kenya, dedicated to transforming the manufacturing sector through innovative approaches and stateof-the-art equipment. Over the years, Kevian has experienced significant growth, expanding its product portfolio and establishing itself as a source of direct employment for 1,200 people.
increased product diversification, which now includes Kevian Sauces, Ketchups, and Avocado Oils in addition to our regular Pick n’ peel, Afia’s, Energy Drinks, Mt. Kenyan water, Acacia Kids and Acacia Premium drinking water.
Kevian Kenya Limited is committed to maintaining the highest quality standards. Our products meet international standards, and the
successfully extended its market reach beyond Kenya. Our products are well-received in international markets including Uganda, Tanzania, Burundi, Rwanda, South Sudan, Ghana, Zambia, the Democratic Republic of Congo, and the United States.
As a world-class trendsetter, Kevian Kenya is passionate about creating opportunities and transforming lives. Our mission is to continue processing industry both locally and
BRAVA FOOD INDUSTRIES LTD
Location (Town): Headquarters –ATHI RIVER -MACHAKOS COUNTY
Name of Contact Person: GRACE NGURE
Position in the Company: EXPORT EXECUTIVE
Tel/Cell Phone Number: +254 720 528 923
Email Address: grace.wandia@bravafood.co.ke
Website: https://www.bravafood.co.ke/
LIST OF COMPANY’S PRODUCTS / SERVICES
D FRUIT JUCES
D ENERGY DRINKS
D MALT DRINKS
D SODAS
Brava Food Industries Ltd is a leading manufacturing and processing company in Kenya. It is committed to transforming the manufacturing sector through innovative approaches and market driven products. Its modern processing plant is located in Athiriver which is about 40km South of Nairobi.
Our mission in the industry is to capture market share and grow profitable sales volumes by manufacturing and consistently availing high quality affordable products to satisfy and exceed our customers and consumers expectations.
Our core values are: quality, integrity, accountability, speed and innovation. We’ve invested heavily on state-of-the-art production and manufacturing equipment to facilitate innovation base
We aim to be a world class provider of quality beverages in Kenya, the East Africa region and beyond.
Brava has been in the industry for the last nine years , it has made significant strides in the food and beverage industry, the company has since witnessed significant growth expanding its product portfolio. The growth of the company has been backed by modern technology and adoption of systems.
Additionally, the diverse technical expertise of the company in the food and beverage industry has sustained its tremendous growth characterized by increased product diversification to ready to drink Fruit Juices, Energy drinks and Carbonated soft drinks
Brava Food Industries Ltd is passionate about manufacturing, innovation, technology, sustainability and changing lives through career opportunities, business partnerships and corporate social responsibility activities.
KEDDIE BOTANICS
Once you mind your health, every activity flows
Keddie Botanics is a progressive agro-processing company dedicated to producing a diverse selection of organic herbal teas. Our focus lies in the processing and packaging of organic herbal teas that promote good health and environmental responsibility.
Contact information
Address: P.O Box 17252-00100, Nairobi
Phone: +254 715453029
Email: keddiebotanics@gmail.com
Name of Contact Person: Keddy Grace
Mission statement:
At Keddie Botanics, we prioritize the production of top-notch organic herbal teas and advocate for sustainable farming methods. Our commitment lies in fostering the health of our customers and the environment by offering the purest and most authentic products available.
Products and Services:
At Keddie Botanics, we engage in various activities to maximize profits for our business. These include:
D Processing and Packaging organic herbal teas such as Guava tea, Chamomile tea, and Hibiscus tea.
D Blend herbs to create unique flavors like Cinnamon-guava tea and Chocolate-guava tea.
D Retail herbal teas in commercial quantities.
Core Values:
1� Quality: Our organic herbal teas are carefully crafted to prioritize the highest quality. We guarantee that they are organic, 100% natural, and free from any harmful chemicals or pesticides.
2� Sustainability: Keddie Botanics is committed to environmentally friendly practices such as renewable energy use, reduced waste and responsible sourcing.
3� Health and Wellness: We aim to improve the well-being of our customers by offering organic herbal teas that are beneficial to their health.
Certification:
D Kenya Bureau of Standards Certification
D Made in Kenya product Certification
Target Market:
Our primary target audience includes health-conscious individuals, environmentally aware consumers and families looking for safe and organic alternatives. We also work with restaurants, cafes and organic shops interested in offering organic options to their customers.
Unique Selling Proportion(USP):
What sets Keddie Botanics apart is our commitment to a full-circle approach to sustainability. From our eco-friendly packaging to our support of local communities and farmers, we embody the principle of organic and ethical living in every aspect of our business.
Distribution channels:
We distribute our products through our online store, local farmers’ markets and collaborate with select organic shops. We also offer wholesale and bulk purchasing options for businesses.
Future goals:
Our long-term vision is to expand our production line to include more varieties of organic herbal teas, create employment opportunities for more youths and market our products on a global scale. We aim to be a leader in the organic industry, advocating for a healthier planet and healthier lifestyle.
ESEN AFRICA
BRIEF HISTORY
Esen Africa is a Kenyan brand that was founded by Serah Njambi Kangethe in 2018. It started with importing clothes from Dubai which were mostly sold from the boot of my car/house until I opened a small store on Ngong road. In 2019, We added thrifted clothing into our collection and they were mostly sold at pop up markets around Nairobi. Soon after, my love for leather products gave birth to a leather line and the opening of a store in Westlands, Nairobi. Esen Africa was based there for a year+ then covid happened and we were forced to close down the store. This ordeal really affected the business and we had to re-strategize. Part of this included stocking our products in a few made in Kenya stores in Nairobi to maintain our visibility in the market while still participating in pop-up markets. Around this time, I made the decision to shift our focus on making all our products locally, making Esen Africa a made in Kenya brand.In 2022 we managed to open our own store in Gigiri, Nairobi and by this point we had really increased our product line, which led us to opening our own workshop in Kibera Nairobi, which we still operate from to-date.
OUR LEATHER PRODUCTS
Leather can be made from the hide of almost any animal including pigs, sheep, goat, crocodile and snakes. However, the most common hide used is that from a cow, which is what Esen Africa majorly uses.Our leather products are made from locally sourced leather and are designed inhouse.Esen Africa began producing into leather products in 2019. Kenya is among the largest producers of raw leather in Africa, making production easy and efficient.Our products come in different colors, with our best seller being Chestnut. Our designs are unique and handcrafted with bespoke workmanship. We have over 10 different products and plan is to add more designs in the near future. Our products include; Tote bags, handbags, Wallets, Toiletry bags, sunglass cases, laptop bags, sling bags and cross bags. Esen Africa leather bags are named using kikuyu words. Kikuyu is a Kenyan native language where I (the founder) comes from.
CEE NATURAL
Name of Contact Person:
Caroline Watwati
Tel/Cell Phone Number: +254720347832
Vision
To redefine wellness and beauty through natural, sustainable, and eco-friendly products
Mission
To offer consumers a range of organic and chemical-free edible oils and plant-based skin care products that enhance their well-being and natural beauty while minimizing the environmental impact.
Core Values :
Sustainability: We are committed to reducing our environmental impact through sustainable sourcing, ecofriendly packaging, and responsible business practices.
Quality: We maintain the highest standards of quality in all our products, ensuring they meet and exceed our customers’ expectations.
Transparency: We believe in open and honest communication, sharing the journey of our products from source to shelf, so our customers can make informed choices.
Innovation: We continually seek new ways to improve and innovate, from product development to sustainable production techniques.
Customer-Centric Approach: Our customers are at the heart of everything we do. We listen to their needs and feedback to create products that truly serve them.
Current Products and Services:
Plant based organic safe and effective
skin care products
D Lotions
D Creams
D Soaps
D Serums
D Scrubs
D Masks
D Lip care products
D Hair care products
•Skin type testing
•Skin care consultations and advice
Status:
D •Well branded
D •Export ready
D •Good volumes
JULLYIRA COFFEE
Location (Town): ET Centre, 2nd Floor, Room S-08, Opp. Comfy Hotel, Eldoret
Name of Contact Person: Juliet Jepnge’tich Position in the Company: Founder
Tel/Cell Phone Number: +254 711 402 090
Email Address: jullyiracoffee@gmail.com
Jullyira Coffee is a proudly womenled Kenyan coffee business focused on roasting, packaging, and distributing high-quality coffee sourced directly from local farmers. We deliver fresh, affordable coffee in various pack sizes, catering to both retail and bulk buyers.
Our mission is to promote coffee culture while creating jobs and uplifting communities, especially women and youths.
Vision:
To become a leading Kenyan coffee brand recognized locally andinternationally for quality, innovation, and social impact.
Mission:
Product Quality:
We carefully select coffee beans from the best coffee plantations
Customer Experience:
Creating a relaxing atmosphere that encourages socializing and creativity.
Sustainability:
We are committed to eco-friendly practices and supporting local coffee farmers.
Unique Value Propositions:
D Purely premium coffee
D Freshly roasted Kenyan coffee
D Affordable pricing for all income levels
D Eco-friendly packaging options
D Women-led and communityfocused
D Flexible pack sizes for all markets
GLORY NATURAL HEALTHCARE
Location (Town): Mfangano street,Terry house 3rd floor office 103
Name of Contact Person: Anastasia Nthusi Position in the Company: Director
Tel/Cell Phone Number: +254 720 809 576 / +254 789 062 820
Email Address: anastacianthusi@gmail.com
What we do
Glory natural healthcare was formed in the year 2010 with continued research and testing products with Nairobi university,registered with ministry of culture and heritage,kenyan government act,We are specialized
in natural products,homeopathic remedies, essential oils,organic supplements and we also offer services eg Reflexology, acupressure,with the main aim of restoring sick back to health holistically
BLESSED GICH CURIOS & HANDICRAFTS
Name of Contact Person: Eunice Ngina
Position in the Company: Founder
Tel/Cell Phone Number: +254 726 581 697
Email Address: eunimweu45@gmail.com
Blessed Gich Curios and Handicrafts is a proudly Kenyan enterprise dedicated to preserving and promoting the rich heritage of African artistry. Based in Kenya, we specialize in authentic, handcrafted items that celebrate traditional craftsmanship and contemporary design. From vibrant sisal handbags to dazzling beaded jewellery, colourful lessos, leather maasai sandals, handwoven shirts and animal printed t-shirts, and stylish vitenge bags, our products are a true reflection of African culture, creativity, and community spirit.
Vision
To be a leading ambassador of Kenyan art and culture through unique, handcrafted products that connect the world with the soul of Africa.
Mission
To empower local artisans by creating sustainable livelihoods and promoting African craftsmanship through high-quality, handmade curios and handicrafts.
Our Product Range
1 Sisal Handbags
Woven by hand using locally sourced sisal fibres and leather, our bags combine durability with elegance. Each piece is a vibrant expression of Kenya’s rural creativity.
2� Beaded Jewellery
We offer intricately crafted earrings, necklaces, and bracelets made with colourful Maasai beads. Each piece tells a story of tradition, identity, and craftsmanship.
3� Lessos (Kangas)
These versatile cotton wraps come in striking prints and Swahili sayings. Worn as garments, gifts, or household décor, they are deeply embedded in East African culture.
4� Vitenge Bags
Our vitenge (Ankara) fabric bags blend bold African prints with practical design. Stylish, unique, and functional – perfect for everyday use or gifting.
MAXIMO – NATURAL HEALTHCARE
Name of Contact Person: Moses Muthomi Magiri
Location (Town):
Nairobi, Along Accra Rd, Accra Trade Center, 3rd Floor Room No.T29
Tel/Cell Phone Number: +254722966095 | +254733630399
Email: info@manah.co.ke
Website: https://manah.co.ke/
Welcome To Maximo Natural healthcare
At Maximo, we believe your health is a symphony, where each system plays a vital role in composing the melody of your life. We’re not just about treating ailments; we’re about empowering you to thrive, naturally.
Born in the heart of Nairobi, Kenya, Maximo offers a curated selection of organic supplements that are tailored to work on specific body syndicated multi-system for better health. We delve deep into the wisdom of nature, harnessing the power of plant-based ingredients to address concerns across eight vital systems:
Digestive: Soothe your gut and support optimal nutrient absorption.
Visual: Enhance clarity and nourish your eyes for vibrant vision.
Respiratory: Breathe easy with products that promote healthy lung
function.
Circulatory: Keep your blood flowing smoothly for optimal energy and vitality.
Reproductive: Support hormonal balance and overall reproductive health.
Nervous: Foster calm and focus, promoting mental well-being.
Skeletal: Strengthen your bones and joints for pain-free movement.
Excretory: Optimize detoxification and waste elimination for internal purity.
We believe in holistic wellness, so every Maximo product is formulated with synergy in mind. We don’t just isolate symptoms; we address them at their root, considering the interconnectedness of your body and its systems.
BARAKA WOMEN’S CENTRE
Name of Contact Person: Teresia Njora Position in the Company: Founder
Tel/Cell Phone Number: +254 721381008
Email Address: barakawomen2015@gmail.com
Baraka Women’s Centre is a community-driven enterprise based in Kenya that empowers local women through the creation and sale of authentic African fashion and crafts. Our mission is to preserve and promote African cultural heritage while providing sustainable livelihoods for women artisans.
We specialize in African attire for the whole family, blending traditional prints with contemporary designs to suit all ages and styles. Our collection includes Maasai beaded jewellery, colorful sisal handbags, handcrafted leather hats, and African-themed home décor—all made with care, creativity, and cultural pride.
FRET NATURALS
Name of Contact Person:
David Gakuo Kinyua
Location (Town): Meru
Tel/Cell Phone Number: +254 704 071 811
Email: gakuudavid21@gmail.com
About Us:
Fret Naturals is a proudly Kenyan enterprise based in Meru, dedicated to producing high-quality herbal and natural products for wellness, beauty, and health. We harness the healing power of Kenya’s rich biodiversity to create plant-based skincare solutions, detox teas, and natural remedies that promote holistic wellbeing.
Our products are ethically sourced, locally formulated, and free from harmful chemicals, offering a natural alternative for individuals seeking clean, conscious, and effective wellness products.
Our Product Range: Herbal Medicinal Products trusted remedies from indigenous herbs to support immunity, digestion, and general wellness
Natural Beauty Products
skin-nourishing oils, creams, and scrubs made from Kenyan botanicals
expertly blended herbal teas that cleanse, restore, and energize
Specialty Herbal Oils – including essential oils and infused oils for therapeutic and cosmetic use
Sourced in Kenya� Made with Care�
All our ingredients are locally grown and harvested by smallholder farmers and herbalists across Kenya, particularly in the fertile highlands of Meru. This not only guarantees freshness and potency but also supports sustainable agriculture and rural livelihoods.
Our Commitment:
D 100% Natural and Organic
D Cruelty-Free and Eco-Friendly
D Empowering Local Farmers and Herbalists
D Promoting Wellness through African Herbal Knowledge
Detox Teas