The Exporter - Oct 2020

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OCTOBER 2020 ISSUE

THE EXPORTER

The Exporter is a monthly publication of the Kenya Export Promotion Branding Agency

Setting the Partnerships Agenda During the month of October 2020, Kenya Export Promotion Branding Agency (KEPROBA) was able to engage several key stakeholders on several activities forging more collaborations and creating meaningful partnerships.

Mashujaa Day Celebrations........2

County Engagements .................4

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OCTOBER 2020 ISSUE

Professional Partnerships

The Agency engaged the Public Relations Society of Kenya, Marketing Society on probono basis to create a in covid Integrated Marketing Communication (IMC) plan for roll out towards the road to recovery. The professionals and team of experts handed over the Covid-19 Integrated Marketing Communication (IMC) Strategies, Workplan & Concepts to the Kenya Export Promotion and Branding Agency CEO Wilfred Marube. This brought a close to the engagement that kicked off in July 2020.

PRSK, MSK team hands over the IMC strategy to KEPROBA teams. The strategy includes recovery plans for export promotion initiatives, nation branding and institutional positioning.

SUPPORT GOVERNMENT PROJECTS BRANDING

Mashujaa Day Celebrations

The Agency participated during this year’s Mashujaa’s day celebration that was held on 20th December 2020 at the Gusii County Stadium. A documentary was produced showcasing the best of Kisii County ahead of the Mashujaa Day celebrations. Watch the video here: https://www.youtube.com/ watch?v=6khLRXaHrGo Military Parade during this year’s Mashujaa Day Celebrations held at Gusii Stadium

OCTOBER 2020 ISSUE

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Branding of Eldoret County in support of the London Marathon

Branding of Eldoret town with the make it Kenya banners during the London Marathon celebrations

Development Partners Webinar

As the country joined hands to encourage and celebrate Eliud Kipchoge and Brigid Kosgei participation in the London Marathon held on 4th October 2020, The Agency supported by branding Eldoret county with the Make it Kenya banners, digital campaigns rallying Kenyan’s towards patriotism in support of the Kenyan athletes and the Kenya products exported to the United Kingdom market..

The Agency also hosted a luncheon which was attended by Tourism Sector Cabinet Secretary Najib Balala, Chief Executive officers from various entities and county Government officials.

The Kenya Export Promotion and Branding Agency organized a development partners webinar on 12th October 2020 under the theme ‘’Fostering Partnerships and Synergy in Export Promotion and Nation Branding’’. The main goal of the webinar was to develop credibility and inspire actions towards partnerships in export promotion and nation branding .The webinar was oriented towards discussions on the Strategic Focus, Status of Kenya’s Trade Relations with the World, Partnerships and Synergy as a National Resource and Perspectives from International Trade Centre and UNHABITAT on partnerships and synergy in Trade Promotion and Nation Branding. The webinar attracted 62 registrants and of these 47 attended the event; these were drawn from a total of 31 institutions representing bilateral and multilateral partners, corporations, National Government, Trade Support Institutions and Trust.

In attendance to the webinar was the Principal Secretary of State Department for Trade and Enterprise, Amb. Johnson Weru, The Kenya Export Promotion and Branding Agency Chairman, Mr. Jaswinder Bedi and the Agency Chief Executive Officer Dr. Wilfred Marube PS State Department for Trade and Enterprises, Amb. Johnson Weru giving the keynote remarks

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OCTOBER 2020 ISSUE

Media engagements

To promote Kenya’s products in the regional and international market, Kenya Export Promotion and branding agency explored areas of possible collaboration with Nation Media group. The Agency team paid a courtesy call to the Nation Media Group CEO Mr. Stephen Gitagama to discuss areas of partnership. Nation Media Group is a key partner in progressing and sustaining Kenya’s export agenda and nation brand narrative. In partnership the two organization will roll out a nationwide call to profile all the companies that have adopted the made in Kenya mark where the sector players will pay select the desired rates for coverage in the supplement section of the Nation newspaper to enhance the visibility of the Made in Kenya products.

KEPROBA CEO, Dr. Wilfred Marube, and Nation Media Group CEO, Stephen Gitagama, discuss areas of partnership between the two organizations in order to promote Kenyan products and the nation brand narrative.

Increasing Export Base

Directors from the PCTL Automation Ltd paid a courtesy to the Agency to explore areas of collaboration. PCTL Automation Ltd is an electrical engineering solution provider company specializing in the design, manufacturing and servicing of electrical switchboards, Industrial Automation, Servo Voltage Regulators for both commercial and industrial environments. Key discussions were held in regard to expanding their export base to COMESA in order to benefit from the African Continental Free Trade Area agreement

KEPROBA CEO Dr. Wilfred Marube meets with directors from PCTL Automation Ltd on expanding their export base

COUNTY ENGAGEMENTS Uasin Gishu County

In a bid to enhance County collaborations and engagements, the Agency engaged the County Government of Uasin Gishu where they engaged the Deputy Governor H.E. Daniel Chemno on rolling out a export programme which will assist in assessing the county products export readiness and possible areas of intervention. The continuing county outreach programmes are designed to build trust and credibility between the Agency and the stakeholders.

The agency’s officers and HE Daniel Chemno group photo afters discussions on Uasin Gishu county products export readiness

OCTOBER 2020 ISSUE

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Kisumu County

The Kenya Export Promotion and Branding Agency outreach team engaged the Kisumu County CEC Trade Prof. Judith Miguda- Attyang. Dr. Gerald Ondiek, the county Chief Officer in Business and enterprise and Polycarp Otedo, Assistant Director of enterprises development in Kisumu and Siaya County were also present. Discussions areas focused on product development, inventory of enterprises and the upcoming Africities summit in 2021 which Kisumu County will be hosting.

Kenya Export Promotion and Branding Agency officials engaging with Kisumu and Siaya county Trade officials in matters product development to build on export ready products

Integrated Marketing Communication (IMC) strategy to boost Kenya’s horticultural exports Kenya Export Promotion and Branding Agency in collaboration with Kenya Flower Council( KFC), Kenya Airways, Fresh Produce Exporters Association of Kenya( FPEAK) and Fresh Produce Consortium of Kenya (FPC Kenya) developed a one year integrated marketing plan targeting a 10% export growth by 2020-2021 on its horticultural product. The strategy is targets European Union, United Kingdom, Australia,

United Arab Emirates, Russia, China and the United States of America. Some of the outlined strategies include: Combined horticultural events planning, Advocacy on common issues, Public relations activities, Digital marketing, Compelling storytelling campaigns. This was achieved during a three-day workshop spearheaded by Kenya Export Promotion and Branding Agency during a workshop in Naivasha.

The FPEAK CEO Mr. Hosea Machuki shares insights on horticulture during the commissioning of the IMC strategy. KFC CEO Clement Tulezi and The Export Promotion and Branding Agency Board of Directors Ms. Kathleen Kihanya, Jackline Muga, Mr. Oliver Konje, FPC Kenya CEO Mr. Ojepat Okisegere, Kenya Airways representative Rehema Kahurananga & CEO Dr. Wilfred Marube,

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OCTOBER 2020 ISSUE

Branding State Agencies

The Export Promotion and Branding Agency CEO Dr Wilfred Marube training board members from various Government institutions on Corporate Branding and Communications. Dr. Marube leveraged in the opportunity to introduce board members to the Public Service Branding Program that aims at creating uniformity in Government and ensuring that all MDAs are recognized as working together as One Government in meeting our prescribed goals.

The Chief Executive Officer Dr. Wilfred Marube shares a presentation of the Government Identity Systems at the Kenya School of Government (KSG)

QUOTE OF THE MONTH

“Growth is never by mere chance; it is the result of forces working together” Ames Cash Penney