The Kenya Export Promotion and Branding Agency (KEPROBA) is a State Corporation established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019 after the merger of the Export Promotion Council and Brand Kenya Board.
KEPROBA’s mandate is to implement export promotion and nation branding Initiatives and policies to promote Kenya’s export of goods and services.
VISION
To transform Kenya into a top global Brand MISSION
Brand Kenya, Export Kenyan, Build Kenya TAGLINE
Inspiring Global Trade
OUR FUNCTIONS
To provide cooperation to the export inspection agencies on quality control and preshipment inspection of export products to ensure observance of international standards and specifications;
To promote and brand Kenya as a supplier of high-quality goods and services;
To ensure the harmonized application of the national mark of identity for Kenyan goods and services;
formulate and implement strategies for improved balance of trade, foreign exchange earnings and retention;
To offer advice to Kenyan exporters including in technology upgrading, quality and design improvement, standards and product development, and innovation;
To provide export assistance services, such as distribution of trade-related information to exporters, foreign country market research, and counselling to exporters;
To co-ordinate Kenya’s participation in trade promotion events including trade fairs and buyer-seller meets;
To provide Kenyans with positive information about Kenya in order to promote national unity, patriotism and national pride;
To establish an integrated approach within Government and private sector towards international marketing and branding of Kenya;
To build national support for the nation brand with other Government Agencies, non-governmental organizations and the private sector;
To provide customized advisory services;
STRATEGIC OBJECTIVES
To develop, diversify and products
Research and Innovation
• Market and Product prioritization
• Market surveys and research
• Trade flows, export trends
• Policy input and analysis
To develop and diversify
• Stakeholder participation in policy formulation
• Impact assessment (M&E)
Product, Market Development & Promotion
• Trade Fairs, Exhibitions
• Buyer Sellers Meetings
• Trade Missions
To manage image and reputation of the Kenya Brand
• Establishment Of Distribution Infrastructure
• E-Trade
• Market Linkage
• Product Development And Adaptation
• Promote Value Addition
• Entrepreneurial Development
To strengthen institutional capacity for KEPROBA to deliver on its mandate
OUR SERVICES
Branding
Positioning of Exports, Positioning Kenya as a Country
• Clustering Of Producers
• Test Marketing
Research and Innovation
• Market and Product prioritization
• Market surveys and research
• Trade flows, export trends
• Policy input and analysis
• Stakeholder participation in policy formulation
• Impact assessment (M&E) Resource Centre
• Collection, analysis and dissemination of trade information
• Export Trade Alerts
• Promote use of E-trade
• Export awareness through county outreach programmes
• E-exhibition
STAKEHOLDERS
PUBLIC SECTOR
Productive and Economic Ministries: (National Treasury and Planning, Agriculture, Fisheries, Livestock, Industry, Trade and Cooperatives, Tourism, Mining, Energy and Petroleum, Environment and Natural resources, Water and Irrigation
In the 8 sectors; Manufacturing, Agriculture, livestock, Fish, mining, Gas and Oil, Handicraft, Trade in services
DEVELOPMENT PARTNERS
Development Partners/TISI: Department for International Development (DFID), EU, International Trade Centre (ITC), Trade Mark East Africa (TMEA), Japan International Cooperation Agency (JICA), UN Development Program (UNDP), International Finance Cooperation (IFC) Financial Institutions:Development Banks, Investment Banks, Commercial Bankse.g. ICDC, IDB, AfDB
RESEARCH INSTITUTIONS: Universities, KIPPRA, KIRDI
1st & 16th Floors, Anniversary Towers, University Way P O Box 40247 – 00100 GPO Nairobi Kenya.
