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Major Events Handbook 2018


WELCOME It is my pleasure to welcome all readers to the Major Events Handbook and to thank the contributors for some great content. The feedback from last year was very positive about the concept. It is an attempt to create an informative document which people “flick through and stop” when something catches their eye; something to refer back to with a variety of content. There is a diverse range of Major Event organisations on our database and companies which cover many, but clearly not all, disciplines involved in Bids, Games mobilisation, Games delivery and the often misused term, Legacy. Many chose to further broadcast the e-copy of the Handbook to key contacts, so we can safely say a large amount of people are aware of the content well beyond our own distribution.

The hard copies posted to the key people who could not make the Summit has proven to be popular and we have seen them on desks and coffee tables subsequently – if that is a measure of success! After 10 years of operations, we continue to look at how best to promote best practice through knowledge transfer which delivers value-add and enduring relationships for those who take part in the key activities you will see in the Handbook. Your ideas are always welcome and please get in touch if we can do more. With a new Membership structure which seeks to invite those to more formally join a professional community of experts, welcoming only those who can truly deliver, we invite you to let us know who else should be in the “Club”. Thank you for your support and I look forward to another rewarding 12 months working with you, and for you.

Dennis Mills CEO, Major Events International


Major Events Handbook 2018

VIP INTRODUCTION Dear friends, It is my great pleasure to welcome you to this latest edition of the Major Events Handbook. If you are reading this, you probably share something in common with those of us preparing for Peru’s largest ever international event, the Lima 2019 Pan American and Parapan American Games. Like us, you work tirelessly to deliver sports events that give athletes the perfect stage, get fans closer to the action, bring lasting improvements to communities, and inspire the next generation in sport and in life. Lima 2019 is a game-changer for the city, for the country, and for the Pan American Games. Peru has never delivered an event on this scale before; never before have we had the opportunity to achieve so much as a country through a single project. To realise our Games’ full potential, we have sought industry leading expertise from around the globe to eliminate risk, maximise efficiencies, and optimise the experience for every stakeholder group. As major event organisers, our goal must be to deliver the right Games for our country and our citizens. In Peru,

that means high-quality, efficient, transparent and affordable Games. It means a tangible, valuable investment in our country’s future. It is a big challenge, but one we are working steadily towards – supported by our international partners, not least the UK government via our unprecedented government-to-government agreement. There is a wealth of major event delivery talent in the marketplace today. By facilitating connections between passionate, professional experts, our community can continue to build sports events’ capacity to catalyse meaningful change in host communities, from environmental protection, to accelerating vital public infrastructure projects, to growing community sports participation. Major Events International has cultivated a truly global network of leaders in this dynamic field, and I am enormously grateful for their invitation to address you all. I hope you have the opportunity to visit us at Lima 2019: to see for yourselves the rewards global collaboration can reap, but most importantly to enjoy the best of Pan American sport at a captivating Games with a uniquely Peruvian future.

Carlos Neuhaus, President Lima 2019 Pan American and Parapan American Games Organising Committee

Major Events Handbook 2018



KEY: (A) - Advertorial (E) - Editorial











Major Events Handbook 2018


KEY: (A) - Advertorial (E) - Editorial








47 IBC






















Major Events Handbook 2018



OPINION: WHAT IT MEANS TO HOST A GLOBAL TOURNAMENT With one year to go until the ICC Cricket World Cup 2019 in England and Wales, managing director of the tournament, Steve Elworthy, reflects on a huge decade for hosting major events in the UK, and what it means to personally help deliver a global tournament… I have been immensely privileged to be involved in the world of major sporting events for the past 30 years, as a cricket player, fan and sports administrator. Having represented South Africa in Tests, One Day Internationals, the 1998 Commonwealth Games and the 1999 ICC Cricket World Cup, I was then fortunate enough to lead the planning and delivery of major cricketing events including the inaugural ICC World Twenty20 tournament in 2007, and the ICC Women’s World Cup in 2017. As a fan, I have passionately enjoyed the last decade of British sport, and admired athletes’ achievements at the London 2012 Olympic and Paralympic Games, the 2015 Rugby World Cup, and the 2017 IAAF Athletics World Championships in London. It truly has been a fantastic decade for major sporting events in this country.


have been well-rehearsed; whatever your views about event legacy, there is no doubt that major sporting events can offer the potential to inspire a nation, deliver significant tourism, regeneration and economic benefits, and really place a host city or nation on the map.

Next year will mark my tenth anniversary of events delivery, as I am leading a hugely talented team to stage the ICC Cricket World Cup in 2019. People often ask me what it means to host a global tournament; why do I keep coming back for more?! For me, there are so many amazing opportunities and possibilities offered by major sporting events. The benefits for a host nation

Despite all of this, it is the positive outcomes for a sport itself that truly motivate me. Major sporting events offer three significant benefits to a sport. Firstly, there is the opportunity to achieve a step change in operational event delivery, and to welcome individuals and volunteers with skills and experience from a range of other events, sectors and nationalities. Such a broadening of horizons and thinking can only ultimately enhance the experience for the fan, spectator and athlete alike, and

Major Events Handbook 2018

create positive outcomes for the sport itself. Within my own sport of cricket, the world of major events has moved on tremendously since the last ICC Cricket World Cup was staged in England and Wales, back in 1999. It is now extremely exciting to see how these changes are being reflected in the planning and delivery of the next year’s ICC Cricket World Cup in England & Wales. Secondly, a major sporting event can inspire participating competitors to achievement and excellence, as players reach their peak of skills and performance, and look to exceed past achievements. This in turn excites and enthuses fans and new spectators alike; the opportunity to connect with new audiences while refreshing the interest of existing fans is without doubt the third significant opportunity presented by major sporting events. Nothing stimulates a national conversation more than a successful home nation performance at a home

Major Events Handbook 2018

event, which in turn can reinvigorate, or in some cases launch a sport into the national consciousness, inspiring new young fans and creating the next generation of athletes and competitors.

32% of attendees were children; the highest percentage ever achieved for a cricket tournament in this country. 80,000 people attended the event, of which 45% were female, with a further 30,000 visiting the tournament’s vibrant fan parks. Former England cricket captain and respected commentator Nasser Hussain wrote “I took my 11-year-old daughter to the final, and she suddenly thinks it’s cool to be a cricketer. Why not, when you’ve got 26,000 fans screaming on both teams and a finish that you’ll remember for the rest of your life? Women’s cricket is now a brand in its own right. And that, for our sport, is a huge cause for celebration.”

For me, nothing better sums up the potential seismic impact of a major event upon a sport than the ICC Women’s World Cup, held in England in 2017. The final of this event memorably culminated in victory for England, in front of a passionate sell-out crowd of 26,000 at Lord’s. Viewing figures showed that a record 1.1 million people tuned in to watch England’s victory, more than the number that watch an average Premier League football game. No women’s cricket match in this country has attracted There is therefore no doubt in my mind a bigger audience. that major sporting events, like the ICC Cricket World Cup next year, can create This tournament truly was a step-change hugely positive legacies, and I am truly for women’s cricket, and will lay the honoured to be playing a small part in foundations for success in the sport creating those opportunities for future for years to come. 65% of tournament generations of athletes and sports fans. ticket-buyers were new to cricket, and


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Major Events Handbook 2018


The Balance on Legacy & Overlay By Reinaldo Pargas

AVM understands how critical is the balance between legacy (permanent) and overlay (temporary, rental) to a success event, which also affects budget numbers, planned to match high-level requirements and expectations. We recommend the legacy plan, based on the host city and its neighborhood development, must lead all projects for the major events. The use of temporary venues and infrastructure is seen very often. On this concept, the Olympics have set an interesting example in London 2012. A strong focus on the post-Games state of the city guided the planning, and 26 of the 34 venues were designed to be temporary including the “scaled back” Olympic Stadium.

Major Events Handbook 2018

Through the years, starting with Sydney 2000 Olympic Games, we have offered pre-event consulting, planning and games time operational leadership to Organizing Committees and private companies. For the FIFA 2014 Brazil World Cup, Telecom, IT and Audio/Video systems were supervised in detail on the 12 stadium plus other points of interest The following disciplines are covered for the event. by AVM staff: For Panasonic, the Rio 2016 Olympic • Audio (sound reinforcement)with emphasis on speech intelligibility Games sponsor for Audio/Video • Video (giant screens, digital category, we have supplied signage, distribution, broadcast) technology consultancy to support legacy projects on the games venues. • Legacy and overlay infrastructure design Recently, to FIFA 2018 Russia World • Connectivity and internet access Cup a planning on technology • Video CFTV Surveillance and systems to be deployed. monitoring • Building Management Systems On the planning phase of the Russia • Control Systems 2018 FIFA World Cup, AVM has consultancy and provided consultancy to establish • Project management updated parameters to support technology master plan. Providing technology services for Experience team on sport venue major events, on legacy or temporary design including infrastructure and basis, with different levels of quality equipment specification, with almost to various stakeholders, starts with 20 years in the market, AVM, has appropriate design and previous delivered 400+ project solutions to experience on equivalent challenges. corporate and government clients.



The Commonwealth’s ability to captivate us By David Grevemberg CBE, CGF Chief Executive Officer 2018 sees the successful completion of both the PyeongChang Olympic Winter Games and the Commonwealth Games on Australia’s Gold Coast. Both very different events but what is it that unites these two major international sporting events? The answer is simple. Whilst the lead up to any Games can sometimes feel dominated by logistics, politics, and a lot of background noise, it is the athletes and teams, and the inspiring stories of how and why they choose to wear their national flag on the global sporting stage which truly captures the public imagination. It is the athletes and teams who create defining moments that fill us with adrenaline, pride and ambition. In this age of multi-million-dollar commercial sport, it is the human stories – the likes of which dominate the Commonwealth Games on a regular basis


– that grab our attention and pull on our diverse and dynamic Commonwealth heartstrings. of Nations that has these stories in abundance and tells them so well. At the Pyeongchang 2018 Winter Olympic The inspiring women of the Nigerian Games, there were 15 Commonwealth bobsleigh team (Seun Adigun, nations and territories competing, fielding Akuoma Omeoga and Ngozi Onwumere) over 350 athletes: from Australia, Canada, making sporting history; the first-ever Bermuda, Ghana, India, Jamaica, Kenya, Ghanian skeleton athlete, Akwasi Malaysia, Malta, New Zealand, Nigeria, Frimpong, racing down an icy mountain Pakistan, Singapore, Tonga and at 90 miles per hour, telling CNN, “I can United Kingdom (who compete under the motivate kids in Ghana to chase their British flag, rather than the component dreams”; and the former youth-worker nations and territories of England, and Rio 2016 star Pita Taufatofua who Scotland, Wales, Northern Ireland, Jersey, turned from Taekwando to the hardest Guernsey and the Isle of Man as they do sport he can find on the snow-less Pacific at the Commonwealth Games). island of Tonga, cross-country skiing. It is no surprise that many of the human stories of commitment, determination and passion are Commonwealth stories, for it is the

Gold Coast 2018 was no different. Some of the coldest corners of the Commonwealth – such as the Canadian capital, Ottawa, where the

Major Events Handbook 2018

thermometer lingers in the minus twenties for days - staked their claim for greatness as the sun beat down on the Games’ inaugural beach volleyball court; the youngest-ever competitor for Team Wales, and possibly even the Games themselves, Anna Hursey, needed to take time off school, having qualified to represent her country, aged just 11, in table tennis; the Jamaicans fielded their first ever team in the ever-increasingly popular Rugby Sevens; Ugandan women athletes represented their country for the Commonwealth Games in Netball making sporting history. The Commonwealth excels, and one could argue is somewhat unique, in telling these kinds of stories and moments. As the national anthems are played, the flags are carried and raised,

Major Events Handbook 2018

it is impossible not to be swept up in the emotion of Commonwealth athletes representing their country, from the smallest Commonwealth member, Nauru, which has a population of just 10,000, to the largest country, India, with over 1.2 billion people. To these and all Commonwealth Athletes, sport is far more than just competition. Sport connects them – and all of us – with dreams, goals and aspirations for ourselves, our families and our communities. The teams of athletes are a microcosm of the Commonwealth itself. The team colours and flags Commonwealth Athletes wear with pride in competition mark them out as the world’s most diverse fraternity of nations, territories and people. They are the vanguard of a great movement whose

purpose has been carried and shared across decades, across generations and across borders. Through their drive to achieve greatness for themselves, their teams and their loved ones, Commonwealth Athletes stir ambitions and dreams in all of us. On behalf of the entire Commonwealth Sports Movement, the CGF would like to congratulate all Commonwealth athletes for their contribution to the 2018 Olympic Winter Games and Commonwealth Games which we watched with pride in what truly is a Commonwealth year. For it is how Commonwealth Athletes make us feel that inspires us to act. They drive the ambition and power of all Commonwealth citizens through sport.





Major Events Handbook 2018



Co-hosted by World Archery in January 2018, a pilot event was held to introduce a new concept, which has now been formalised as the International Federations Summit for 2019. It is an opportunity for 3 layers of engagement: 1. International Federations sharing best practice 2. Commercial Companies sharing experiences and the value they can bring to Federations when hosting Regional and World Cup series events 3. Networking dinner and a proposed team-bonding skiing trip after the Summit to build personal relationships


MEI are extending invitations to 15-20 International Federations to attend as guests. This is an opportunity to either brief your forthcoming 12-month plan and/or strategy, provide an overview of event ey dates and any challenges or trends you want to discuss. Themes include spectator experience, overlay & technology and safety & security. This is a unique opportunity to promote what you do and to seek more support.


Experienced suppliers can offer an expression of interest to attend this invitation-only Summit but places will be limited. As usual, priority will be given to MEI members. Attendees will hear about future opportunities and build personal relationships. By participating in panels and/or round table discussions, you will be able to demonstrate the role and value you can offer. There are hosting and sponsorship opportunities for the Dinner and post-Summit skiing trip. Overall, the aim is to present you with an opportunity to make new commercial partnerships and raise your profile.


Major Handbook 2018 +44 20Events 7709 2350



Security Technology, Protocols and People in Sync through Training By Melissa Odegaard; Director, Marketing; S2 Global; Most of us admire the skill and ability of today’s racecar teams. Some of us may have even entertained becoming part of one. However, without first understanding how an open wheel car works and how every person, part and track affects the ride, it would be impossible to get anywhere. The same holds true for inspection technology, security protocols and the personnel responsible for implementing the plan. Today’s security plans include a wide variety of technology and techniques and require multiple levels of skill and knowledge for peak performance. Like a championship racecar team, each individual needs to know more than their part; and when they are all working in sync, the result is a winner.

Security has become paramount in today’s infrastructure. Whether airports, stadiums, ports or border transit points, security plans include areas


managed by security staff, technology or a combination of both. In addition, non-security staff need to aware of what look for and how to handle issues if they arise. All of this happens amidst the public while not showing them what’s under the hood. It’s a tall order for any security plan to contain. As threats evolve, protocols change and technology becomes more powerful and sophisticated the most important component of a plan -- the people -- must remain well informed and consistently up to date. Syncing up personnel and technology

at the entrance, directing fans to the nearest concession stand and operating the VIP section during the multi-day event. What does this person need to know about security? Ideally, training volunteers in general security techniques as well as their specific duties would be a requirement, but today also training volunteers on advanced security protocols and helping them understand how the technology works gives them the tools to interact with the public and provide important information in the event of an emergency. At the parking lot or subway exit, the volunteer is the first interaction with the event. Fans at this point could be informed about security protocols, and since volunteers are trained they are able to pass on appropriate information. In addition, volunteers could explain what technology is used and why. This gives fans a high-level understanding of the security they are experiencing and an awareness of protocols to follow.

When considering the different types of individuals employed in the security industry and how they are to use their assigned technology within the security plan, it becomes apparent that the more knowledge and experience they have the better they will perform. Training is the key to successful security programs. Training personnel to perform their duties, use their technology, understand the plan and interact with the public takes Another example where thorough the right experience, the best message personnel training increases the and the easiest delivery system. success of a security program is at the border. At many entry points, Consider a volunteer at a world-class multiple agencies are performing event. It’s possible this volunteer is different duties. Different screening going to be checking tickets with a barcode technology is available to assist personnel scanner before the security checkpoint in discovering contraband or declaration

Major Events Handbook 2018

errors. When all personnel are trained with at least a general knowledge of protocol at the entry point, there is less room for deviations and costly errors. These two examples demonstrate how training, when combined with a comprehensive security protocol, can help: • Overall efficiency and effectiveness of security operations • Interaction and preparedness of the public • Improved experience with security technology

Knowledge is key: The information to perform at their best. benefit of comprehensive training By viewing training as a strategic contributor to a successful security Security operations use many types plan, decision-makers should consider of technology and situation changing these key questions when making the protocols in their plans. Training various most effective investment on training: personnel who need some knowledge of the technology to those who • How will proper security technology require an expert level of proficiency and protocol training increase our takes a specialized approach. With effectiveness? online learning, coupled by in- • Is the training accessible for person expertise, everyone from a everyone in our hierarchical volunteer to a technology systems structure? operator can gain the level of training • Will my permanent personnel necessary to make security successful. continually update their skills with Training designed by experts in process, refresher courses? protocol and engineering makes for • Do experts using real-world varying levels of education for each role. scenarios develop the training?

Current conditions: Compartmentalized Bundling these levels under one roof, and confused where the agency or company can manage all personnel assists with keeping The public, although very aware of staff up to date with their skills and allows the kinds of security issues they may new information to disseminate quickly. encounter today, expect that the agencies charged with providing Modern training: Key questions security are well informed and will know what to do if a problem were to Those responsible for implementing manifest. Part of that contract with the security protocols have in the past, public is for all parts of a security plan focused on basic issues when purchasing to come together and work in sync to training: time and costs. Now is the time mitigate and respond to threat events. to be asking how your training program The only acceptable answer is for can get beyond the basic and empower everyone to work together. your personnel to obtain the right

Major Events Handbook 2018

This is a different way of approaching decisions about training course selection and provides the opportunity to evolve personnel resources of many different security organizations. Ultimately, security directors should be seeking training solutions that enhance the knowledge and skills of their personnel; training has the potential, with the right vision, to be a critical component of the entire security operation and enhance your end user experience. Melissa Odegaard, Director, Marketing, S2 Global



2018 The Event Production Show is the UK’s leading exhibition for the live event sector with a quality audience of event organisers across sectors. Over the past three years EPS boasts an average of over 4,000 unique visitors per show.


of 2018 visitors are likely to return next year


of visitors identified EPS as important for their business


of visitors attend to see new products and innovations

3 hours 53 min

is the average time spent at the show

MEI involvement

26th – 27th February 2019

MEI is now a long standing association partner of EPS.

EPS attendees include event organisers from all areas of the industry, including; sport organisers, festival organisers, production companies, corporate event planners, charity event organisers, experiential and marketing agencies. It is renowned for being the event of choice to source and procure new suppliers.

MEI hosts expert panels at EPS; in 2018 the topic surrounded safety and security in crowded places. MEI members attend to expand their knowledge and grow their networks.

Contact us : +44 (0)208 481 1122


Exhibiting at EPS gives you the platform to showcase your brand and raise your profile amongst thousands of event industry buyers that attend each year.

Major Events Handbook 2018


By Lance Miller, Country Managing Partner - Tokyo, DLA Piper Within the next two years Japan will host both the 2019 Rugby World Cup and the 2020 Tokyo Summer Olympics, and excitement is already building as the world tunes in to watch these momentous sporting occasions, DLA Piper is proud to be associated with both events. As a law firm, DLA Piper provides a full range of business legal services to many of the world’s major stakeholders in the global intersection of sports, media and entertainment. Among our clients are sports leagues, bodies and teams, media, Internet and entertainment companies, organisers of Olympic and world events, corporate sponsors, advertisers, financiers, developers, investors and other commercial parties. They come to us for advice on broadcast and media rights sales; IP protection and licensing; mergers and acquisitions; disputes and controversies; development of and compliance with international and domestic regulations relating to

Major Events Handbook 2018

sports competition; development and financing of stadiums and arenas; and other finance and transactional matters. DLA Piper Tokyo, provides a full service client offering to clients who are proving goods and services in connection with global sporting events. Often advising on Construction and Real Estate practices as well as commercial contracts, including subcontracting or technology contracting, DLA Piper Tokyo has become an essential partner of sporting and media companies in Asia and globally.

includes advising on major sporting events such as the Spain and PortugalFIFA World Football Cups 2018/2011, 2012 UEFA European Football Championship, Glasgow 2014 Commonwealth Games, Twenty20 World Cup, Premier League Asia Trophy Event 2009 and more recently, our Japan team has been assigned with providing legal assistance related to conclusion of the host city agreement for the 2019 Rugby World Cup as well as a legal advisor for the Tokyo Metropolitan Government in relation to the 2020 Olympic Games.

As a firm we look forward to continuing to be at the forefront of advising the media, sport and entertainment industries, and working on these exciting projects. For more information on our services or to keep up to date on DLA Pipers Media, Sport and Entertainment insights, please visit our Media, Sports and Entertainment Hub at representation

Our market-leading global team of media, sport and entertainment lawyers throughout the Americas, Asia Pacific, Europe, Africa and the Middle East continue to advise leading companies on their involvement in the Olympics and other major sporting events. Examples






In-country local market representation

Safety & Security

Event Host Agencies


Overlay & Infrastructure

Venue Operators

Fan Engagement Government Trade Organisations

Meet the Buyers Overseas Delegation Visits

Bespoke Client Meetings & Strategy Support

Major Events Summits & Seminars Core Purpose Time & Cost Risk-Reduction & Result Optimisation for major sports events The Approach Facilitating the transfer of knowledge and lessons learned from multiple international Games to benefit future host organisations to include City level agencies responsible for the wider visitor experience and wider Trade opportunities Delivery of an annual cycle of trusted client engagement activities involving past Games leaders, multi-sector suppliers, country experts, business and government strategy advisors Partnerships with leading conference and expo organisers delivering Major Events content and market profile for speakers

Tailored scalable support model Project or retained support Market Profile Support

Business Development Support

Standard Membership 18

Major Events Handbook 2018


QUADRATICA : World Leaders in Computer Based Training Training is an investment in your future With Computer Based Training (CBT) typically saving 50-60% on traditional training overheads there is a cast iron case for adopting it. However, at Quadratica we recognise it is not that easy for everyone to achieve these savings and that’s what drove the decision for us to develop user-friendly tools and a support structure that would enable everyone to successfully transfer their training content to CBT.

Benefits of Computer Based Training Computer-based training allows trainees to work at their own learning pace and style which gives the trainees the confidence that they fully understand the training content. CBT is non-threatening and non-judgmental while providing immediate feedback as the training progresses. CBT also ensures standardised training content delivery. Computers deliver only the training they have been programmed with, in the manner they have been designed to deliver it. This reduces the chance of errors or inconsistencies in the training materials provided. As managers change or improve the learning materials, they can update the training system once and those updates are pushed out across the entire training landscape at the same time.

Exceeding our clients expectations for over 15 years Quadratica are world leaders in the provision of CBT. Driven by a genuine desire to improve the quality of training provision, Quadratica constantly deliver excellence in online training. Our clients continually rely on us to deliver into high pressure environments, and we consistently deliver the best online training solutions possible. Every minute of every day, a Quadratica course is being used somewhere in the world… with over a million courses delivered worldwide.

Protect the future by drawing on our wealth of experience form the past With a heritage of over 40 years’ experience, we understand the industry and create solutions that are economical, flexible and adaptable. Our simulation training and online course delivery systems empower our clients to ensure their staff are well trained and at the pinnacle of professionalism. From off the shelf courses, bespoke training systems tailored to your specific needs, or assistance to develop your own CBT, Quadratica can deliver!

Remember… it is YOUR event and YOUR reputation

“Rely on us to provide you with what you really need”

Major Events(UK) Handbook 2018Innovation Centre . Grimsby . DN37 9TT . United Kingdom . Phone: +44 (0) 1472 898 751 19 Quadratica Ltd . Europarc

STADIUM AND EVENT TECHNOLOGY SPECIALISTS PMY Group is an independent technology strategy, investment and management company, specialising in technology solutions for stadiums and events.

England & Wales Cricket Board (ECB) (UK)

Invictus Games 2018 (AUS)

London Stadium (UK)

Sydney Cricket Ground (AUS)

Arena Racing Company (UK)

Etihad Stadium (AUS)

Principality Stadium (WAL)

Optus Stadium (AUS)

We assist our clients with digital and technology strategy, enhancements, deployments, program management, event planning, resourcing and operations, as well as investment and commercial operations.

The Curragh Racecourse (IRL)

Spotless Stadium (AUS)

Croke Park (IRL)

US Open Tennis (USA)

PMY has a global footprint spanning the United Kingdom, Asia, Australia New Zealand, and the United States. Some of our current and recent clients include:

Westpac Stadium (NZ)

Houston Rockets (USA)

Mt Smart Stadium (NZ)

Legacy Sports Park (USA)

PMY works side-by-side with stadium operators and event organisers globally to deliver fit-for-purpose and commercially sustainable technology solutions for assets and events.

PMY’s unique value-add services are predominantly maximised by: • Organisers of major sporting events held at different locations every year or so e.g. Invictus Games, a multi-sport, multivenue event held every one or two years in different locations around the globe

• Organisers of major sporting events held at the same location once, annually e.g. the US Open Tennis Championships in New York

• Stadium operators that host sporting and cultural (e.g. music) events and festivals ongoing, week-in, week-out, throughout the year e.g. London Stadium, Croke Park, Principality Stadium, Sydney Cricket & Sports Ground



GAMES TECHNOLOGY SOLUTION PMY is engaged by the Invictus Games – to be hosted in Sydney during October, 2018 - for a number of technology initiatives that will contribute to the smooth running of this multi-sport, multi-venue event for returned service men and women, including: • Scoping, selection, deployment and ongoing management of the Games Management System (GMS) that supports critical aspects of the Games including accreditation, athlete entries and workforce management • Oversight and Support of the numerous and varied technology platforms and providers that supply the Timing, Scoring and Results (TSR) systems to support the 13 sports


contact us at:

• ICT Managed Service for the Corporate offices, staff and remote workplaces, including the Corporate network, laptops, PC, email, intranet and other systems as required • Games-time Technology solution scoping including program management, budgeting, venue IT requirements, network solution, organisational and operational framework and resourcing

Major Events Handbook 2018

Major Events Handbook 2018



IOC teams up with the UN Environment for its Clean Seas Campaign The International Olympic Committee (IOC) teamed up with UN Environment for its Clean Seas Campaign and calls on sport and the Olympic Movement to join the effort

The Clean Seas Campaign, launched in January 2017, aims to increase global awareness of the marine litter issue, and to implement measures that address gaps in waste management.

of the IOC Sustainability and Legacy Commission, said: "This is the biggest commitment ever made from sport to address plastic pollution. The International Olympic Committee's Clean Seas pledge will transform the awareness and use of plastic waste in sport. We are delighted to see the actions taken by so many sporting organisations as well as sponsors."

The IOC's stakeholders have already committed to taking an active position towards minimising their impact on the environment, but today also committed to join the IOC's Clean Seas movement with the following actions:

In June 2018, seven major sporting bodies, representatives from • European and Oceania National Olympic Committees and three sponsors joined the effort to support the IOC in addressing this global issue. The IOC has already begun reducing waste at the IOC headquarters, "The IOC is embracing sustainability as well as at The Olympic Museum, and is in its day-to-day operations, as well as working to increase responsible material • taking a proactive leadership role to inspire use at IOC events in collaboration with its Olympic stakeholders and the wider suppliers by 2020. sports community to implement best sustainability practices," said Prince Moving forward, the IOC will provide Albert of Monaco, who serves as the educational toolkits and workshops to Chair of the IOC Sustainability and the sports community, in addition to Legacy Commission. "Making a pledge further driving innovative solutions • to the UN Environment's Clean Seas together with its partners. With Campaign is another important assistance from Olympic Solidarity example of how the IOC is implementing funding, coastal clean-ups, campaigns its Sustainability Strategy." and education programmes have already begun in Oceania, a region of 17 nations Erik Solheim, the Executive Director that see first-hand the impacts of marine of UN Environment and a member debris in the oceans.


World Sailing will pledge to implement an ambitious waste reduction strategy for all its events by 2019, and launch an education programme to reach an estimated 70 million sailors. The International Triathlon Union (ITU) will work closely with its local organising committees, national federations, stakeholders and the IOC to raise awareness of the issue of marine litter. The International Surfing Association (ISA) will elect a Sustainability Partner by the end of 2018, aiming to implement a plan to use, reuse and recycle plastics at ISA World Championships by 2019, and expand its education materials on sustainability.

Major Events Handbook 2018

Credit: World Rugby •

The International Ice Hockey Federation (IIHF) is decreasing plastic use and encouraging recycling at its headquarters, and providing • recycling education opportunities at national and youth camps. The International Association of Athletics Federations (IAAF) has pledged to introduce measures to • reduce plastic waste at future IAAF events, and encourage IAAF member federations to follow suit in addition to its air quality partnership with UN Environment.

Credit: International Surfing Assocation responsible resource use through the GEO Foundation.

The Coca-Cola Company announced its World Without Waste vision in January 2018 with ambitious goals to address what it recognises is a major and growing problem in our world. One of those goals is to help collect and recycle a bottle or can for every one it sells by 2030 – regardless of where it comes from. It has also committed to making bottles with an average of 50 per cent recycled content by 2030. All of its PET plastic, aluminium and glass packaging is recyclable, and the company is continuing to pursue the goal of making all of it consumer packaging 100 per cent recyclable.

The Dow Chemical Company believes no waste, including plastic

World Rugby has undertaken a variety of actions to reuse and recycle, and will implement new measures with a focus on the reduction of plastic waste. National Olympic Committees from around the world will be joining the Clean Seas movement with their own commitments – such as Spain and Germany, which are reducing waste and working on raising awareness nationally.

The International Golf Federation (IGF) is working with governing Many of the IOC's TOP Partners are also bodies, national associations and doing their part to reduce marine litter. grassroots facilities to drive more They include:

Major Events Handbook 2018


Credit: Papua New Guinea Olympic Committee waste, belongs in the ocean, and has been collaborating with its key partners to help lead the transition to a sustainable planet and society. Dow is a founding member of the Trash Free Seas Alliance, which seeks solutions to • prevent waste from reaching our waterways and the ocean; has programmes underway with Ocean Conservancy; and supports the transition to a circular economy working with the Ellen MacArthur Foundation. Dow also supports the Declaration of the Global Plastics Association for Solutions on Marine Litter, which has approximately 355 marine litter projects planned, underway, or completed around the globe. Dow also recently joined Closed Loop Ocean, an initiative designed to fund


waste infrastructure and recycling solutions in Southeast Asia with a focus on investments to improve collection, sorting and recycling markets.

Olympic Movement to develop solutions to promote and implement recycling globally. It has also committed to 100 per cent recyclable packaging and keeping all P&G plastic out of the ocean by 2030.

The Procter & Gamble Company has made great progress towards its 2020 Julie Duffus, Sustainability Manager, goals to reduce packaging (already International Olympic Committee using 14 per cent less, on the way to a 20 per cent reduction), increasing recycled material use (34 kilotons recycled materials used last year on The International Olympic the way to 52 kilotons/year), and Committee calls on the readers increasing the recyclability of its of the MEI Handbook to also packaging (now 86 per cent make a pledge via the Clean recyclable). The company also has Seas Campaign at: partnerships with the Closed Loop Fund, The Recycling Partnership, the Material Recovery For the Future initiative, and the Trash Free Seas Alliance; and will work with the

Major Events Handbook 2018

FIH Global Leadership Partner Title Partner EventMajor

Host Partner

Events Handbook 2018Event

FIH Partners

FIH Suppliers



MEI IN JAPAN 2017 - 2018 MEI have made frequent visits to Japan in the last 12 months with delegations to observe how multiple Major Events are planned and gain new relationships with local companies.

Over the next couple of years, Japan will be hosting the Rugby World Cup 2019, the 2020 Olympic Games in Tokyo and the 2026 Asian Games in Nagoya. It is also planning to place a bid for the Winter Olympics in the next coming years. Japan is therefore, a vital market for all those who want to sustain their credentials as a provider of choice for major sports events as well as help to ensure these Games are an outstanding success. MEI has now run a succession of market visits there and due to the Rugby World Cup being held across Japan, delegation visits have included a visit to Sapporo, where there was an opportunity to see the almost space-age stadium in operation. We are very grateful for Japan Sports Tourism Alliance for their invitation to brief at their annual convention and brief over 200 delegates also attending the Sapporo Sports Commission event. Conference and Expos have always formed an important part of delegation visits and we were delighted to partner with both Stadia and Arena Asia Pacific and Reed Exhibitions in Japan. Getting delegates to speak, share their experiences and meet local companies by having a shared MEI stand are all ways to ensure new


providing updates on procurement to the wide range of vital legal advice for conducting business in Japan, they have also been excellent hosts at several networking drinks receptions.

relationships are formed and market knowledge gained. There are several key agencies involved in helping to prepare for major events and we are grateful to the many officials who have spent time with the delegations bi-lateral visits. These include Japan Research Institute, Tokyo Metropolitan Government, Cabinet Office, JTB Corp, Dentsu and staff involved in Tokyo 2020 and Rugby World Cup who have been very generous with their time. Some knowledge transfer can be achieved by these workshop style meetings and we are grateful to EY who have hosted many briefing sessions. We also thank the DLA Piper team, led by Lance Millar, who have always generously given their insights. From monitoring the market and

A big part of MEI’s last 12 months has been the formation of MEI Japan (MEIJ). It is central to all future operations within Japan and is now fully mobilised with an office base to meet the needs of MEI client and Members. Marc Fuoti, Ken Gold and Kaz Sato all have been in Japan for over 25 years and not only bring local market knowledge but also a wide range of skills in supporting companies develop their business. They are now active in following up on market visits, meeting new clients and the vital liaison role with key agencies. MEIJ offers a single point of contact for event hosts to draw on the experience of the MEI community and as a managed interface to those visiting the market. The next mrket visit will be taking place 24 to 28 September, with an event planned with other agencies which will include some high-value networked meetings and briefing opportunities if you wish to register your interest in attending.

Major Events Handbook 2018

Bottom Left - Sapporo Dome Bottom Right - Tokyo Metropolitan Government Japan

Major Events Handbook 2018



Written by Akifumi Okada, EY Advisory and Consulting; Co, Ltd.

We have 2 years to go until the Tokyo 2020 Games. Currently, there are many large-scale constructions in the venues and for other social infrastructures in Tokyo, and the New National Stadium, one of the symbol of the Tokyo 2020 Games, is gradually revealing its appearance. As you may have already seen on organising committee’s website, their procurement has been more active, such as overlay construction.


EY is a global leader in the areas of assurance, taxation, transactions and advisory services. Members of 247,570 people worldwide will fulfill a thorough responsibility in quality based on common values. EY considers the support of the development of the sports industry, in particular, as one major role, and has supported the achievements of numerous mega events throughout the world such as Olympics and Paralympics, FIFA World Cup, Rugby World Cup, Commonwealth Games etc. Especially, regarding the Olympics and Paralympics, we have conducted external audits and advisory services for all summer Games and many

winter Games since Los Angeles games in 1984. What I would like to introduce specifically here is EY’s achievement in the Rio Games in 2016. Fortunately, EY was a local sponsor of the Rio Games. As a result, EY was able to send a number of consultants to the organising committee as VIK, and more than 400 members were involved in the end. I believe that this is the largest number of involvement from professional firms in mega events. EY’s supporting area for Rio Committee covered all the functions of the organising committee as follows.

Major Events Handbook 2018

PyeongChang Olympic Winter Games 18 • • • • • • • • • • • • • • •

Strategic direction Program management Supply chain & Customer process Governance and internal control IT advisory Human resources related service Organisational improvement Tax Advisory & Taxation Compliance service Financial accounting service Non-financial performance and Reporting service Regulations related compliance service Risk management Fraud disputes related service Clerical, financial and corporate process related service

Major Events Handbook 2018

Rio Olympics 2016

It was a great experience for EY to be involved in all operation and execution phases of the Rio games as a part of the organising committee. The experiences and knowledge we have cultivated in the Rio Games greatly helped us to support other mega events.


EY will continue to gather knowledge and continue to support the development of the sports industry. A number of worldwide sports events will be held in the East Asia region starting from the PyeongChang Winter Games this year and the 2019 Rugby World Cup in Japan as well as Tokyo2020. EY Japan is aiming to make an effort to fulfill a major role in these

Last but not least, I hugely appreciate Mr. Dennis Mills and all MEI employees for supporting EY’s activities. I sincerely wish you a great success on this year’s MEI Summit.

We would be pleased if we could actively exchange information with MEI members and contribute to the success of these events through our mutual cooperation.



Major Events Handbook 2018


Joe Ryan - Managing Director 01458 251936

RDHS Limited is an award-winning safety management consultancy that provides health and safety and event safety consultancy both within the UK and globally. The team at RDHS, led by Joe Ryan, offer high levels of expertise, with the experience and skills giving confidence in the successful delivery of consultancy advice and support. Since we were formed in 2012, we have built a track record and reputation that now speak for itself. We remain grounded with our mission focussed on being our continued desire to provide a world class service. Our team; Our team builds successful partnerships delivering advice, with experience and knowledge. We help unravel complex legislation, making it easy to understand. Our first priority is to understand the challenges our clients face and consequently, provide solutions through our highly skilled team. All our consultants are both NEBOSH and Level 4 NVQ Diploma in Spectator Safety Management qualified, together with specialist industry qualifications. Our knowledge; Our knowledge and service is innovative and leading edge, most importantly our team has the ability to interpret legislation into the business environment, ensuring effective delivery in varying environments globally. Our reputation; Our team have earnt a great deal of trust and respect throughout the sport, leisure and event sectors. Our high standards of delivery, attention to detail and cost-effective service have been the main driving force behind this. We are widely known for being ‘driven by excellence and inspiring new standards’ at major events, major projects and contracts globally.

Our services include; Health and Safety Consultancy, Event Safety Consultancy, Assurance and Insight Programme Quality Assurance, RDHS Lead - Learning and Development, RDHS AIR – Accident and Incident Reporting Software Health and Safety Induction – Online Software

Games & World Championships;

Our Projects

INF Netball World Cup 2019 FIH Women’s Hockey World Cup 2018 IAAF World Athletics and ParaAthletics Championships 2017 Baku 2017 4th Islamic Solidarity Games Baku 2015 1st ever European Games UCI Track Cycling World Championships 2014, 2016 & World Cup 2018 ICF Canoe Slalom World Championships 2014 & 2015 Invictus Games 2014 (Client Side) London 2012 Olympic and Paralympic Games

Major Events Handbook 2018

Major Events & Mass Participation;

Six Day London 2015, 2016, 2017 & 2018 Hero FIH Hockey World League Semi-Finals 2017 Azerbaijan Open Joint National Gymnastics Championships 2015 Great Silk Way Elite Boxing Championships 2015, Azerbaijan Euro Hockey 2015 England Hockey London Investec Cup 2014 ITF Wheelchair Tennis Singles Masters 2014 & 2015 Jay-Z and Beyoncé On the Run II Tour 2018 Rihanna Anti World Tour, Manchester Emirates Old Trafford 2016 Beyoncé Formation World Tour, Manchester Emirates Old Trafford 2016



A unique opportunity to change Peru for the better By Carlos Neuhaus, President Lima 2019 Pan American and Parapan American Games Organising Committee I took on the role of Lima 2019 President in October 2016 – a little under three years before Peru hosts one of the largest sporting events on the planet. An event of the size and global significance of the Panamerican and Parapan American Games will never be without its challenges. But I was, and remain, profoundly honoured to lead this exciting project and help realise the wealth of opportunity it presents to the people of Peru. We must recognise that Lima 2019 has faced its hurdles. Early in the project there were delays in construction; there has been political uncertainty and devastating floods that affected the whole country. But thanks to the hard work of a dedicated and passionate team, we have achieved a remarkable turnaround. Now we are firmly on track to stage a captivating sporting celebration that will leave a defining legacy for the city of Lima and Peru for generations to come. In April 2017, we signed a Government to Government agreement (G2G) with the United Kingdom, a nation with a proven track record in successfully


planning, hosting and capitalising on major sporting events, especially the London 2012 Olympic Games. Together, we have continuously refined our Games plan to place legacy at the heart of everything we do. Lima 2019 will provide new elite and grassroots sports facilities, improve the quality of life for those living with a disability, boost tourism and the economy, and accelerate critical urban development projects. We have developed a much-needed procurement strategy that streamlines the process currently in place for public infrastructure projects in Peru. The transparency and efficiency of the procurement process has enabled us to accelerate key projects like the Pan American Village and Videna Sports Complex, and attract record interest from companies in Peru and around the world. For each of the five infrastructure projects procured under the G2G, we have received more than 30 proposals from a mix local and international companies. That record interest has allowed Lima 2019 to secure competitive proposals and ensure the government’s investment generates maximum benefit for communities in Lima and beyond.

Our key infrastructure projects are now all underway and scheduled to be delivered on time, with some expected to be completed early. Lima 2019’s procurement process has been the key to our project’s growing momentum and I have every confidence it will become the best-practice blueprint for future government infrastructure projects in Peru. We look forward to welcoming international visitors from all around the continent, and showing off all that Lima and Peru has to offer, from famous gastronomy to breathtaking archaeological sites. Visiting spectators are in line for an unforgettable sporting and cultural experience in 2019. We will stage more sports and more disciplines than any Pan American and Parapan American Games in history. A record number of those sports will be Tokyo 2020 qualifiers, guaranteeing world-class competition from the continent’s top athletes. Lima 2019 will be a record-breaking spectacle, the very best of sport in the Americas, and proof to the world that Peru is worthy and capable of delivering major events on the international stage.

Major Events Handbook 2018

Major Events Handbook 2018



Major Events Handbook 2018


UK SPORTS AND VENUES SUMMIT With the exciting line up of events and competitions coming to the UK in the coming years and the challenges and complexities of running stadiums & venues, there is a great opportunity to come together in October with key stakeholders and suppliers in this sector to share ideas & best practice and learn of business opportunities. It will follow a similar format to the Major Events Summit but with a focus on UK Sport Organisations, Clubs, Leagues and Venues. This Summit is open to international delegates who have an interest in all aspects of stadium and major events support.

15 November 2018 London Stadium

Register your interest by emailing or call +44 20 7709 2350

MAJOR EVENTS IN THE UK INCLUDE: Cricket World Cup 30 May - 15 July 2019 Netball World Cup 12 - 21 July 2019 Birmingham Commonwealth Games 27 July - 7 August 2022

Major Events Handbook 2018




It was from a good friend I had made at the 2008 Summer Olympic Games By Jeff Ruffolo in Beijing when I worked as Senior Expert in the Media and Communications Department; she was now with the Beijing Olympic Authority and part of the bid committee for China’s nacient Olympic Winter Games outreach to Guangzhou, China - It just kind of host these Games in February 2022. happens that way. “We need your help,” she said, “and the file It was early February 2014 and I had has already been e-mailed over to you”. just pulled out of the parking lot at Baiyun International Airport here in “Ah, what file is that?” I asked. Guangzhou, having picked up my wife from a business trip, when my “We have sent you the English version of mobile phone starting chirping away. our bid proposal for the 2022 Olympic


Winter Games and ask you to please re-write it for us. It’s quite urgent”. I replied, “Sure, how big is this project and what’s my deadline”? The reply almost caused me to crash our car into a telephone pole. “It’s more than 600 pages and we need it back in 48 hours”. I was further told that mine was to be the final “word” in the English version of China’s Olympic Winter Games presentation; my edited text would go before the Chinese Olympic Winter

Major Events Handbook 2018

Games Bid Committee for approval and from there to be printed, bound and then hand-carried to Switzerland and the International Olympic Committee and there presented as China’s official bid for the right to host the Olympic Winter Games. I’ve been working in China for a very long time and one of the most important things you need to remember is that English is not the native language here. You can have a Chinese professor write a document as complex as this and even if s/he is a fluent English speaker, will struggle to communicate in written form ability to allow words to come as easy as XXIX Olympiad departed China (besides due to the varied nuances and drinking water; it flows from your leaving behind big stadiums), the Games mind to your fingers effortlessly. left behind an inner fire that burned commonplace slangs. brightly in the soul of the Chinese Speeding home, I ran to fire-up my From all of my past Games experience nation. As those Games began to recede laptop and … as advertised … there … first as a radio broadcaster for US into memory, the Chinese people held was the file containing this massive Rights holder Westwood One at the those memories close to their hearts and document. Upon opening this Olympic 1996 Atlanta, 2000 Sydney and 2004 yearned for the Games to one day return Winter Bid, my first inclination was that it Athens Summer Olympics and from to a land the world knows as “The Middle read like a sales manual for farm BOCOG in preparation for the 2008 Kingdom”. equipment. But in truth, the writer (or Olympics in China … I learned that the most presumably several writers) not only important thing the IOC wants from It was this passion that I shared with the did their best but laid down a solid a potential host city is the high IOC and all who would read of China’s framework of information that was level of enthusiasm for the Olympic Olympic dreams. Games and the Olympic Movement. technically pure and perfect. So, as the deadline loomed and the As the 48 hour clock continued to The IOC calls it “passion” - presenting the editing completed … all that was then left tick away, first up was turning on love of sport and the Olympic Movement was to do was to press the send button. “track changes” so “Beijing” would and how hosting the Games will make a be able to see what I was changing. measureable difference in your nation And the rest they say … is history. and society. Next was running a basic spell checker to clean out all of the grammar. With this as the overriding mantra, words flowed easily - page by page Then, with some soft jazz playing in the linguistically unshackled to share the background, I said a short prayer and let glorious hunger the Chinese people had in once again hosting the Olympic Games. it flow. Natural born writers have this innate For you see … when the Games of the

Major Events Handbook 2018



MEI IN CHINA 2017 - 2018 MEI have made frequent visits to China over the past 12 months due to the growing focus on major sports.

With five Olympic and regional major sports events taking place in Asia over the next six years, it is quickly emerging as the world’s most important major sports events market. More specifically, China is becoming a sports powerhouse. So, over the past year, MEI has taken the opportunity to increase activity in China with visits and delegation meetings with key stakeholders and forming new partnerships with the major conference and expos organisers. In September 2017, MEI took a delegation to China. The mission comprised of B2B meetings with local companies and key sports officials, a city tour of Beijing and attendance at the Winter Sports Conference and Expo (WWSE). This included attending their Gala dinner where delegates were introduced to key officials. The purpose of this visit was to share experience and capability of companies who have previously supported the delivery of major sports events. This included areas such as, technology to enhance the visitor experience, the use of temporary structures when hosting events, event support services and the safety and security of crowded places. The expo was attended by individuals from Beijing 2022, BODA and


representatives from embassies of Austria, Canada, Finland, France, Norway, Czech Republic and the UK. Through one main conference with panels & forums, WWSE hoped to create more public attention, support and participation in winter sports. The mission also included a visit to the DLA Piper office where attendees were hosted and given a legal overview of doing business in China and a visit to sporting venues in Tianjin. The visit was hosted by Xiuping Zhang, who works at Sports China in support of the Chinese Olympic Committee. She also arranged a visit to the National Games outside Beijing so we could see the venues, some competitions and meet some senior Games organisers from various Chinese sports. A massive thanks to Xiuping for organising that visit! As part of our partnership with China’s Sport Market Forum (CSMF), MEI’s CEO, Dennis travelled to Hangzhou, the home of the 2022 Asian Games, in April to brief a mixed audience who were interested in major sports events in both China and internationally. Every year CSMF attracts a mix of sport companies, investment agencies, government and sports bureau officials from more than 30 countries and international sports organisations’

representatives. It may have been the 13th edition of CSMF but it was a first for MEI and we were invited to lead a UK Sport Seminar. Dennis, discussed sports marketing within the UK and what major events we have coming up – such as the Cricket World Cup 2019, Rugby League World Cup 2021 and Birmingham Commonwealth Games 2022. The seminar was attended by representatives from past and future Games, sharing lessons learned and current trends. We thank both Mr Yuan Fang and his team from CSMF for running such a successful event. A big thanks to Mr Du who is responsible for the Asian Games and who spent so much time with MEI and giving us the opportunity to see the sites of Hangzhou. It was great to see the progress around the main stadium which is well under construction and to hear of the plans for significant infrastructure enhancements to host the games. We will be making regular trips to China and growing our local presence. So, if this is a market that you are interested in, and want to get known and connected, please get in touch.

Major Events Handbook 2018

Major Events Handbook 2018




Most businesses still expect their procurement departments to have only bureaucratic, operational, and reactive skillsets that were stablished 30, 40 years ago, in an era of more stability, while there have been worldwide economic, technological, environmental, and laboural, transformations going on since then. Such an attitude is not only obsolete but also costly.

Pan-American, Commonwealth, Football World Cups, you name it, are considered too big to fail budget wise. Common sense is that, if money is needed, in the end, someone (usually the Host City/ Country Government) will come and put more resources in, to escape a shameful failure viewed worldwide. No wonder these events are known for being always over budget. This mentality enforces a procurement f unction more focused on guaranteeing the supply of whatever is On my role as consultant, I have asked, at any specification, no matter the noticed that most companies that have cost, instead of stimulating a strategic, done the shift and have stablished efficient approach. Procurement as a more strategic function, are the ones that operate in But the winds are changing. These events industries that have low margins. They had encounter an increasing resistance from to implement demand planning, strategic the host countries populations, that sourcing, e-procurement tools, market argue that costs are exorbitant, while and supplier development, negotiation economic benefits are dubious. We all skills, contract management, change saw Hamburg, Rome, and Budapest and claim management, etc, as ways to withdraw their bids for the 2024 survive, there was no other choice. In these Olympics, forcing the IOC to award, for industries, there are many cases where the first time in history, two summer the head of procurement is on the C-level, to be able to influence the whole business with this mindset. Nevertheless, in industries with higher margins, no matter where you are in the planet, procurement usually continues to be a routine, reactive role.

It’s been long since Peter Kraljic published the article on the Harvard Business Review called “Procurement Must Become Supply Management”– the year was 1983. The methodology he presents there is a classic, still up to date, and can be used in almost all businesses. Most of it because he created a brilliant, simple, and efficient model on how to deal with the different supplies a company must deal with, but also because since then, and that’s 35 years ago (!), most companies have simply not changed and continue to deal with their Unfortunately, this seems to be the case purchasing areas the same way they in the sport industry. Huge sporting have done for decades. events, such as Olympics, Paralympics,


Major Events Handbook 2018

Olympic Games at the same time. The race was for the 2024, but being left with only two bidders, the IOC awarded Games for both remaining of them, 2024 to Paris and 2028 to LA, to avoid the risk of not having any bidders for the latter. Moreover, event organisers, in industry gatherings like the MEI Annual Summit, continuously mention that they must look for ways to reduce costs in order to survive. Additionally, increasing sustainability requirements add more complexity to the supply, compliance and transparency pressures add more complexity to the purchase process. All of this ask for a more consistent and strategic approach from the procurement function, if ballooning costs are to be avoided.

Major Events Handbook 2018

The famous Einstein quote says, “insanity is doing the same thing over and over again, but expecting different results”. That’s exactly what has been happening in the case of the sporting events: organisers want to reduce cost, be more efficient, but they continue to build an organization that does not use the best practices on procurement. This industry deals with a lot of passion, it’s where it gets its incomparable energy from. But this passion is not an insane one. This market has always grown throughout its history by the capacity of adapting itself to the new realities of the world, by its professionalism on operating complex resource and operation systems. This enabled it to create the biggest major

events human-kind developed, and an ability to manage the biggest temporary supply-chains that exist in peace times. This gives us all – sport lovers – hope that it will change, in order to survive and continually evolve, entertain, and enable all the positive things it brings with it. Organising Committees are temporary associations. This gives them a great advantage in relation to more regular companies: they are created from zero every time, enabling them to learn from past experiences and build themselves differently the next time. To the new event organisations that are building themselves over the next years I recommend: Procurement Must Become Top Management.








THE WORLD’S GREATEST CRICKET CELEBRATION The ICC Cricket World Cup 2019 comes to England and Wales between 30 May and 14 July next year. Ten of the world’s top international sides will come to England and Wales in the summer of 2019 to battle it out for the biggest prize in world cricket.   Next year will be the 12th edition of the famous tournament, and will return to England and Wales for a record fifth time; the first occasion since 1999.   With over one million people expected to attend matches, and World Cup activations, in England and Wales next summer and a further 1.5 billion watching around the world, the ICC Cricket World Cup 2019 promises to be the one of the best yet. Major Events Handbook 2018

MEI MEMBER & PARTNER SUMMIT 15 NOVEMBER 2018 | LONDON, UK Given the success rate of business introductions amongst members at routine MEI events, a new annual Member to Members Forum will be held. The format will be to project the Supplier Directory for each Member and allocated 3 to 5 minutes for each Member to introduce their business. It is recommended this covers which markets are in focus, where collaboration options would add value and, on a case by case optional basis, identify key customers who are likely to welcome meeting the network and any other points. We are going to produce a hard copy of the entire Member Directory which will be a handout at the event for reference post the event. The event will conclude with an overview of the Red Letter dates for the next 12 months followed by networking drinks.

Representation options

If you cannot be with us for this summit the options are: We brief your capability or you can join by video conference call All presentations are recorded and made available after the event.


Major Events Handbook 2018


Changing the world through Para sport The International Paralympic Committee (IPC) is the Paralympic Movement’s global governing body with responsibility for organising some of the biggest and most impactful sport events on the planet. In addition to co-ordinating the organisation of the Summer and Winter Paralympic Games - which now regularly attract millions of spectators and billions of TV viewers - the IPC also serves as the International Federation for 10 sports. In its role as an International Federation the IPC, under the World Para Sport brand, supervises and co-ordinates World Championships and many other major competitions. Ahead of the Tokyo 2020 Paralympic Games, the IPC will oversee World Championships in eight Para sports in 2019. It is also on the look-out for hosts and service providers for a number of other events as it aims to develop long-term competition calendars.

Lasting impact

As well as the economic impact that each major Para sport has, the greater legacy is the social transformation that is delivered. The performances of Para athletes have a track record for changing attitudes towards disability, while the investment into accessible facilities made by host cities benefit generations for years to come. Today, the Paralympic Games are the world’s number one sport event for driving social inclusion as the IPC continues its work to make for a more inclusive society through para sport.

Contact us 44

If you would like further information about an upcoming Para sport event please e-mail or call +49 228 2018 2097 200 Major Events Handbook


Alberta Companies Focusing on Major Events Japan By Mary Beth Takao & Katie Meredith The Provincial Government of Alberta has put in place a series of initiatives to help companies with food and agriculture opportunities relating to Japan hosting major sports events. Alberta in western Canada has one of the world’s most productive agricultural economies and has a reputation for rigorous end-to-end food security. It has a wide range of natural and health beneficial products, which are highly suitable for the major sports events market. International sporting events create additional demands in quantity and a range of products for both the local market and the international visitors “Many of the producers we met in Alberta already have experience in including a large number of VIPs. delivering the right sort of products in Alberta products are already some challenging environments for popular in Japan. The Alberta Japan events in Canada, including FIFA Office has been in Tokyo for more than Women’s World Cup, Red Bull Crashed 47 years, with bilingual staff working to Ice and the largest rodeo in the world, the cultivate valued partnerships and Calgary Stampede. Some of these business opportunities between suppliers are already active in Japan and Japanese and Alberta companies. This it was great to hear, for example, of a willhelp support companies with new company supplying quality pork to the supply chain partnerships, raising the Japan National Sports Team. There is profile of their individual brands or much more which can be done to help othenter the market for the first time. er niche but highly relevant companies in The Trade teams in Alberta and Japan and the wider international sports Tokyo have been supported by market,” commented Dennis Mills, CEO, Major Events International (MEI) to bring MEI. ingredients-excellence to game-fit performance in a series of research and “The key focus is now on tailoring support seminars delivered both in Alberta and for some exceptional Alberta producers to take them to the next level of being Tokyo. Japan

Beth Takao, Senior Commercial MajorMary Events Handbook 2018 Officer, Alberta Japan Office

International game-fit for Japan and then on to wider Asia. But the “over-testing” of products from outstanding Food and Agriculture companies has consequences and post-work shop will need to return to a disciplined regime involving lots of fitness!” If you are interested in knowing more about the range of products which are available from Alberta, want to work with new supply chain partners or have a specific Japan-related event need, we are keen to establish new associations with caterers, agri-food producers and food service providers to support the successful delivery of the World Rugby Cup 2019 and the 2020 Olympics and Paralympic games. We stand ready for your inquiry.

Canada Katie Meredith, Trade and Relations Officer, Alberta Agriculture and Forestry



MEI MEMBERS FORUM One of our key aims at MEI is to drive more value towards Members. At one of our routine networking events, some feedback made clear to us that some attendees were not aware of the core services provided by our professional membership community. Out of this feedback came the idea of a Member and Partner event giving everyone a chance to brief on what they deliver as core businesses, where they are currently operating and what geographic markets they hope to enter. With a strict allocation of 3 minutes each, this was a challenge which was superbly handled by all concerned. As predicted, collaboration opportunities emerged and new business relationships were formed. All of this was achieved in half a day but feedback suggests that more time should be allocated to include general networking, updates and discussions on market visits and Summit planning. This new annual ‘Member and Partner Summit’ will now provide opportunities


for the conference and expo partners MEI works with, to explain their forthcoming content, speaking opportunities and discounted offers. We hope that all of this will help drive market profile, connectivity and more value when visiting key markets. As with most events, the challenge is getting everybody in one place at one time. For Members who are unable to attend but wish for MEI to brief their capabilities in their absence, slides were submitted or they were welcome to join us by a video conference call. The presentations were also recorded so that everyone could go away with a full record of key information to help companies develop their international major sports events strategy. Come and join us on 15th November and seek out opportunities.

Major Events Handbook 2018

Save the Date Conference 13 – 17 September 2018 Exhibition 14 – 18 September 2018


RAI, Amsterdam

Where the media, entertainment and technology industry does business Join over 1,700 exhibitors showcasing the latest technological innovations, 400+ speakers delivering the latest industry insights and over 57,000 attendees providing unlimited networking opportunities at IBC’s annual conference and exhibition. Add dates to your diary Follow us on social media for the latest news and updates #IBCShow

Major Events Handbook 2018



Following two transcendent Universiades, another promising year in international university sports begins anew By Torin Koos In 2017, the cities of Almaty and Taipei pulled back the curtain and showed the world what they could do as hosts of the Winter and Summer Universiades. More than providing home field advantage for their athletes, inviting student-athletes from all corners of the globe to compete instilled a certain special magic in the host city. While watching a movie trailer about the Taipei Universiade, mayor Wen-je Ko was seen choking back tears a number of times during the five-minute short Kazakhstan to Olympic gold on home soil, version screening. At the end of the his country’s first gold of the Games. documentary, the mayor loudly and From this sporting excitement of 2017, proudly proclaimed, “Taipei did it!” the well springs eternal for another year in university From the Almaty Universiade, some promising sports. With the 2018 FISU World six hundred plus student-athletes took University Championships (WUC) season their talents on the snow and ice to the PyeongChang Olympic Games. Perhaps opening with Ski Orienteering in none, though, did so more dramatically Estonia, the most ambitious event than Lim Hyo-Jun. The Korean short track calendar in FISU’s history began. All speed skater turned a fourth place in told, 34 WUC events will be held this year, helping bring high level sports events to more university campuses than ever before.

WUC edition of cheerleading, muaythai, modern pentathlon, roller sports and wushu as FISU continues to lead the way in offering sport events that resonate with today’s student-athletes. All told, FISU anticipates over8,000 participants to take part in this year’s World University Championship series.

In addition to its core business of sports, FISU has a wide range of educational and cultural events dedicated to enhancing and growing its activities. In recent years, FISU has put a focus on event volunteering, seeing this as an ideal way for a new generation of sport Macao, China and Namibia management professionals to improve join the growing FISU host- the athlete experience. countries list, demonstrating the growing universality of This year FISU launched the university sport around the International Volunteer Programme, globe. 2018 also marks the first inviting 70 students to join a 2018 FISU


Major Events Handbook 2018

World University Championships organising team, to gain the on-theground insight into what it takes to put on an elite sports event. Also on the career-development front, FISU hosts its premiere biennial educational event this summer. The FISU Forum is a five-day event where future young leaders meet with the executives and managers inside the international University Sports movement. No less than 70 countries are expected at the biennial forum, which will take place in the upcoming Winter Universiade host city of Krasnoyarsk, Russia from the 6-10 August. In Krasnoyarsk, attendees will get an up close and personal view of the venues and facilities of the Winter Universiade, creating a fertile ground for discussion on the main topics of the Forum. This year’s forum sessions centre on providing equal opportunities in sport, dual career, and ensuring good governance. In addition to the event’s comprehensive courses, there will be breakout workshops and leadership seminars to ensure that there’s a bridge to take new ideas learned at the conference into action.

Capital city along the banks of Lake Geneva and the second Monash in Motion in Melbourne, Australia. More than a day to promote sport activities, the 20th of September helps ignite a conversation about the educational side of sport and its benefits to areas such as inclusion and developing lasting leadership skills. These festivals of university sport bring together campuses and a city to promote the practice and the development of sports for all, and work as a platform to exchange ideas, developments, challenges and opportunities within and through university sport on a worldwide level. With the 20th of September being a day packed with 24 hours of exciting and engaging sports activities around the world, come celebrate the International Day of University Sport with FISU as a way to unblock the way for every student who wants to play sports.

As a capstone to the FISU’s educational events and tying into the excitement of the World University Championship season, FISU and its members will again celebrate the International Day of University Sport on 20 September in partnership with UNESCO. On this occasion, various events will take place, including the third edition of Lausanne In Motion in the Olympic

Major Events Handbook 2018




include being aligned with this bi-annual event and or Birmingham as a host city with the Commonwealth Games 2022 in planning. The June MEI Summit will focus on Olympic, World Cups, Regional Games or multi sports events and is attracts a global community to come together for 2 days of intense workshops and of course the MEI Awards Dinner.

“If it’s not broken, why fix it?” A well-known expression known to all of us. With MEI overseas missions and other MEI run ad hoc briefings delivering a similar approach to knowledge sharing, it could be argued this approach was satisfactory. The one thing, however, that has become clear, is that there is a much wider community of Secondly, after the success of a pilot people who want to work together but event in Lausanne, 2019 sees a more comprehensive programme solely we were not servicing their needs. aimed at International Federations many We feel that establishing 4 major of whom are based there and this will Red letter “Summit” dates is an easy happen every January. The Federations concept to understand, segments the clearly focus on the delivery of their target audience delivering more focus regional and world championship events, and sets an annual pattern to help with and this is an opportunity to look at delegate planning. Clearly other activities how to access commercial best practice, such as the missions and routine events engage with suppliers, potential sponsors will fit around this but the immediate and network and learn from each other feedback about this approach has been too. very positive. Thirdly, the number of major sports events being held in the UK continues SO, WHAT IS THE PLAN? to rise with the Cricket World Cup 2019, The aim is firstly to continue to deliver an Rugby League World Cup 2021 and annual “Summit” which this year is in its Birmingham Commonwealth Games 4th edition. Having been hosted in some 2022. Together, with precedented of the most relevant and iconic venues on levels of venue modernisation, we are the London 2012 Olympic Park, this year introducing a new Summit, which will we are being hosted in Liverpool as part focus on the UK market but will be open of the government backed International to all international delegates also. Business Festival. Future options clearly


Fourthly there will be a more formalised Summit is for the Members and Partners of our network. Last year each delegate briefed their capabilities, market focus and where they are looking for collaboration and support. It was a great success. Previously only a half day format will now become a full day annual event. IS THAT THE ACTIVITIES?




Asia is currently undergoing a huge increase of interest in major sports events. With this interest, there is a strong likelihood that there we will extend market coverage into Asia over the next 24 months with a bespoke Summit to help support this growing market. This is at concept design only and an idea we are starting to develop but will involve in working with delivery partners. We already have some excellent partnerships in our key markets but clearly we always welcome a discussion on new ideas of how to support our community by adding more content and managed “meet the buyer events” so please do not hesitate to get in touch if there are ideas you wish to discuss.

Major Events Handbook 2018



14 NOVEMBER 2018

15 OCTOBER 2018






Major Events Handbook 2018

26 - 28 JUNE 2018 BIRMINGHAM, UK



Major Events Handbook 2018


major Events need major SECURITY With over 20 years of major event experience, we empower organisations to handle emergencies and crises that aim for the best possible outcomes. Sheridan Consulting Group (SCG) has vast experience in risk and security, assessing major events utilising best practice guidelines that focus risk on size and complexity. Larger events tend to be a higher risk and more attractive to both terrorist or issue-motivated groups so care needs to be taken to selectively determine appropriate controls for risks with detailed vulnerability analysis. SCG implements policy which prioritises the safety of patrons and prevention of harm and other security risk-related issues. The policies link to the aims of the event and venue parameters to ensure a coordinated approach that promotes community safety and wellbeing. Managing Director and Founder of SCG, Craig Sheridan APM, is a retired NSW Police Commissioned Officer, Commander State Planning Unit, Major Events and Incident Group. Craig was awarded the prestigious Australian Police Medal in the Queen’s birthday honours list for distinguished service by a member of an Australian Police Force and was responsible for the NSW Police Operations

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Centre and Government Coordination Centre up until retirement from the NSW Police Force in 2015. Craig has “Top Secret” ASIO clearance and an extensive network in both the public and private sector to consult with in relation to local, national and international security threats. SCG also operates Sheridan Security Group, an expert service provider in Elite Manpower Guarding services, Expert Close Personal Protection Officers, Security and Close Personal Protection Training and Law Enforcement Liaison. All operatives are highly trained, experienced individuals with backgrounds in Police and Military service. Sheridan Consulting Group personnel have played an integral role in the successful delivery of countless major international events over the past 20 years. Contact us today to secure your major event.


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Major Events Handbook 2018

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GAISF LAUNCHES .SPORT DOMAIN EXTENSION PROGRAMME By Kevin Roberts on behalf of Global Association of Internation Sports Federations

The Global Association of International Sports Federations (GAISF), the umbrella organisations for more than one hundred International Federations and other sports organisations, is making the .sport internet domain extension available to its members and other branches of the global sports family, providing them with an exclusive digital signature which offers significant communications, branding and marketing benefits. International and National Federations, clubs, individual athletes and brands working in the sports sector will be able to replace their


current .org, .com, .net or country-based extension with .sport, marking them out as a recognised member of the gloal sports community.

small cluster of identifying extensions.

“Not only are these existing extensions scarce, but they have a complete lack of meaning. The .sport initiative is an opportunity for GAISF is currently appointing a federations to establish a strong number of Ambassadors and digital presence for themselves, their Pioneers who will be the first to adopt disciplines and their events across. .sport and demonstrate its value and different usages. Ambassadors are “The advantage for commercial brands which want to International Federations that sign up be strongly associated with sport to this initiative is not only that they while Pioneers are governing bodies, differentiate themselves as the athletes, clubs, event organisers, leading sports organisations in their media/ publishers and other fields, but they automatically expand organisations. their global footprint, rather than confining themselves to a According to GAISF’s Head of Digital website with only one or two Services, Pierre Germeau, there are language options,” he explained. more than 200 million websites in existence, but all share a relatively Members that participate in the

Major Events Handbook 2018

initiative can have a full portfolio of domains created for their federation, including portals that can be assigned to different events, disciplines and even athletes. Each domain will be available in more than 30 languages.

That opens the door for companies which operate in sports as well as other sectors to differentiate, identify, market and grow their sports sector offering with a .sport extension and portal. This might, for example, include architectural, The initiative is not confined to design and construction companies Federations. The .sport extension is and consultancies providing services by the sports community, and to the sports sector at major events. for the community. As a community extension dotSport has A .sport extension signifies made community membership acceptance into an exclusive world an eligibility requirement for sports clubs and, to be accepted, registering a .sport domain which are users will be subject to criteria open to other sports organisations which establish their credibility, and governing bodies, clubs and teams, authenticity and alignment with cities and public authorities, athletes the values of sport. The .sport and practitioners, sport organizers, ecosystem creates a ‘trusted space’ event sponsors, sport brands and for the sports family and offers brand corporate partners, sports media, and protection and cyber security to sport facilities. participating brands and

Major Events Handbook 2018

organisations. A consolidated launch period will run from September 4 to November 6, 2018 and, following aquiet period, General Availability will begin on January 8, 2019. Premium pricing applies during the consolidated launch period. Standard pricing will apply starting with General Availability. For further information








5-6 March 2019 Olympia, London


International Delegations


Total Attendees


Exhibiting Companies

2018 PARTNER On 6-7 March 2018, the 10th edition of Security & Counter Terror Expo brought together 10,123 visitors, 71 international delegations and 304 exhibitors making it the most successful UK Security Week yet. The SCTX team successfully delivered 4 exhibitions, 10 conferences, 8 workshops and 2 live demos which has never been achieved by any other event organiser in the security sector. Security & Counter Terror Expo is the UK’s leading national security event for private and public sector security professionals. Visitors to the next event can expect to see the latest security and counter terror solutions from over 350 leading suppliers from across the globe. The exhibition at SCTX has established itself as an international hub where the industry elite come together to identify the security sector’s most significant innovations and new product launches.

Aligned with the Home Office’s CONTEST counterterrorism strategy MEI INVOLVEMENT and DITs export strategy, Security & Counter Terror Expo 2019 (SCTX), Partnered for 4 years. Major Events International has hosted briefings at Security which returns to Olympia, 5-6 March 2019intoMajor mark its 11th & Counter Terror. This yearsLondon briefing from was ‘Lessons Learned Events anniversary, will address the most pertinent issues security Security with MEI Members London Fire Brigade, EOS Risk and C3IA who shared professionals face from around the world,major providing them access to the some challenges & lessons learned of planning sporting events. expertise, technologies and&solutions required to prevent, pursue, protect The partnership between MEI SCTX has made incredible opportunities to MEI and prepare for potential attacks. Members in previous years.

5TH-6TH MARCH 2019 For all exhibitor enquiries, please contact: | +44 (0)20 7384 8232 To register your interest to attend as a visitor and receive a notification when online registration opens, please visit the website at:


Major Events Handbook 2018

Major Events Handbook 2018



World Archery and iconic venues: A long-term partnership Hosting the World Archery Championships in Central Park in New York was a dramatic step forward for archery. It put the sport in an accessible and memorable metropolitan venue – and was the start of a long-term partnership. One year later, at the Olympic Games in Athens in 2004, the ancient Panathenaic Stadium hosted archery and the sport’s association with iconic venues was officially in full swing. The launch of an annual international circuit in 2006, the now well-established Hyundai Archery World Cup, leant further opportunities for archery to visit some of the world’s most impressive locations. Finals of the tour have taken place under the Eiffel Tower, next to Edinburgh Castle and in Copenhagen’s Nyhavn. Archery’s showcase finals are surprisingly flexible. As long as there’s a safe area in which an archer can stand 50and 70 metres away from a flat target,


there’s an arena that can be created. Mexico City’s Zocalo – the central open square most recently brought into the spotlight by a dramatic chase scene at the beginning of a Bond movie – hosted the Archery World Cup Final in 2015 and then the World Archery Championships in 2017. The latter came just weeks after a tragic earthquake hit the city. + Not only did the event bring a measured 1.2 million USD in tourism impact to a community rebuilding, but it left a positive legacy among inhabitants. Over 97% of attendees said they had a positive experience at the event, which had a cumulative worldwide audience of 20.39 million across 105 nations. World Archery also donated 57k USD on behalf of the wider archery family to aid relief efforts. “Often the value of sport goes beyond figures,” said World Archery Secretary General Tom Dielen. “These

Major Events Handbook 2018

championships highlighted the positive legacy that sport can provide.” World Archery’s Hyundai Archery World Cup Tour is into its 13th year in 2018, with four stages in Shanghai, Antalya, Salt Lake City and Berlin, and the final in Samsun, Turkey at the end of the season. The next World Archery Championships and World Archery Para Championships take place in ’s-Hertogenbosch, Netherlands in 2019 – where a successful Dutch archery team will look to qualify for the Tokyo 2020 Olympic Games on home soil. Meanwhile, World Archery will continue to put major events in iconic locations, empower its member associations to promote archery as an elite and recreational pastime, and use its Lausanne-based World Archery Excellence Centre as a hub for international development activities. And as a result, it is hoped, archery will continue to grow.

Major Events Handbook 2018


Strategic Solutions for Global Issues ‡ Risk Management ‡ Crisis Communications ‡ Business Continuity & Recovery ‡ Police & Security ‡ Training, Mentoring & Exercising ‡ Publishing ‡ International Experience ‡ Bespoke Service ‡ Flexibility

‡ Customer Focus ‡ Communication Expertise ‡ Breadth of Experience

CRISIS RESPONSE JOURNAL the international publication focusing on response, resilience, continuity and security As well as being the parent company of the Crisis Response Journal, Crisis Management Ltd provides tailored, rather than off the shelf, consultancy and training across all aspects of crisis management, risk, resilience and security. We have expertise of supporting and working with international major events and our bespoke approach means that we would be happy to discuss requirements with any client. Contact us by email at for a no-obligation initial 60 conversation and to find out more about our services.

IN PRINT | ONLINE | DIGITAL | @editorialcrj Crisis Response Journal is the foremost international publication focusing on response, resilience, continuity and security issues arising from large scale natural and man-made disasters, emergencies and terrorist attacks. In the 15 years since its launch, CRJ has established itself as the unrivalled quality publication that truly reflects the crisis community’s thirst for critical information. Available to individuals and organisations by subscription, we offer excellent value advertising and partnership Major Events opportunities, both in the Journal itself and onHandbook our website. 2018

The GCC - Major Events, Giant Investments, Serious Potential With the Gulf Cooperation Council (GCC) countries hosting major international events such as Expo 2020, Special Olympics and Formula 1, in addition to developing multiple iconic venues in their efforts to diversify their economy beyond oil, the regional industry required sharing experience of both past lessons and best practice to ensure future success, which led to the birth of ME3S. Officially supported by Dubai Police and the Event’s Security Committee, Major Events Safety & Security Summit (ME3S) series was inaugurated in 2017 offering a unique “community experience” to the global major event and crowded places stakeholders. Organised by Reed Exhibitions in collaboration with Major Events International, ME3S welcomed a larger security audience on its second edition, as it was co-located with ISNR Abu Dhabi 2018 from 6 - 8 March. The next episode in this series will take the global major events community to the region’s largest market through the Saudi National Security & Risk Prevention (SNSR Expo) which will be taking place in Riyadh from 4-6 November 2018!

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Major Events Handbook 2018





Organised by



MAJOR EVENTS SUMMIT 2017 REPORT The 2017 Summit was held in the perfect setting. Held in the heart of the former London 2012 Olympic Park at Plexel, which was home to the press centre during the London games. Part of the legacy plan has resulted in supporting tech start-ups and it has been a phenomenal success. MEI was the first user of their newly fitted out conference facilities and full use was also made of the adjoining breakout areas. This 3rd Edition of the Summit mainly focussed on two markets: Pan American Games Lima 2019 and major events in Japan. Once again, companies spent time focusing on the key sectors for all major sports events: Overlay, Fan Engagement, Events Services and Safety & Security with workshops and discussion panels provoking some lively debate. One of the highlights was a detailed look at one of the International Federations, World Archery with Tom Dielen the CEO. It was


delivery and anticipate the future opportunities and challenges when hosting mega events. The setting was also perfect for what is now an established part of the Summit, which are the discussion points with some limited demonstration space which we term “capability stands.� This has proven to be very successful as it generates more conversations and is an ideal way of international visitors getting a feel a result of the reaction of both Tom and for a wide range of skills amongst the those in attendance which led to the attendees. recommendation for an event solely for the International Federations. This event Another part of the programme is subsequently took place in January and is the chance to meet, relax and build covered in this Handbook. relationships at the new Awards Dinner which was in a spectacular setting of the The meet-the-buyer elements of the BT Sports Television Studios and more programme allowed a good exchange of this follows in the Handbook. Many of experience and discussion on trends congratulations to the winners. in the market with the enduring themes on how to take risk out of Games

Major Events Handbook 2018

Major Events Handbook 2018


SUMMIT AWARDS DINNER 2017 The Summit Awards Dinner celebrates the success of the MEI Network . The winners of last year's awards were as follows:

Most Active MEI Member Winner: Quadratica

Business Innovation Award in Support of Major Events Winner: Ninja Hub

Contribution to Cyber Security for Contribution to Venue & Major Major Sports Events Event Safety & Security Winner: C3IA Solutions Winner: SGSA


Most Successful SME in International Major Events Winner: Touch of Ginger

Contribution to Transport Planning for Major Events Winner: FM4E

Contribution to Security Consultancy for Major Sports Events Winner: G4S Risk Consultancy

Contribution to Overlay for Major Sports Events Winner: CSM Live

Technology Innovation to Support Planning for Major Events Winner: Advanced Laser Imaging

Recognition for Support to the MEI Network Winner: PanStadia & Arena Managament Major Events Handbook 2018

MEI AWARDS DINNER 26th June 2019 A highlight of the annual summit is the Summit Awards Dinner, which recognises the contribution made by suppliers and event organisers in Major Events. This is a unique opportunity for expert suppliers to build relationships in an informal enviroment The award winners received a specially designed baton from Touch of Ginger which was made to IAAF competition standards and provided the perfect symbol for the teamwork and trust necessary in this market. Register your interest to attend: or call +44 20 7709 2350

Major Events Handbook 2018



Major Events Handbook 2018

We at the LOC are extremely grateful to the CSM Live team for their efforts leading up to and during the Games. We received many kind comments from SOI, delegations, honoured guests and supporters about the professionalism and creativity of the Venue Branding. I have no doubt that this was the result of exceptional teamwork not only between the LOC and CSM Live, but also within CSM Live itself.” Peter Wheeler, CEO of the Special Olympics Abu Dhabi 2019

As consumers get hungrier for unique experiences, we are driven to define, design and deliver award winning branding and live experiences. 2018 has seen us deliver the IAAF World Indoor Championships, the Emirates FA Cup Semi Finals, the SSE Women’s FA Cup Final and the 2018 Special Olympics MENA Games, to name a few. The Special Olympics saw our teams working flat out for 8 weeks to deliver an outstanding Look, feel and wayfinding program in Abu Dhabi, which was achieved through extensive scoping and surveying of 8 competition venues, 3 common area fanzones and 12 transport and accommodation hubs. Major Events Handbook 2018



Market Visit to Gold Coast, April 2018

Earlier this year, Major Events International (MEI) were invited to take a delegation of companies to participate in a highly innovative programme for the Trade 2018, Games time Trade and Investment Program, held alongside the Commonwealth Games 2018 Commonwealth Games. MEI had the opportunity to experience many Trade related activities which included seeing many different venues and Games in action. You can never have enough


experience of seeing any Games in action. They all present different opportunities and challenges and for those who supply this niche, iconic and high-profile market, all such exposure is invaluable. Central to the programme was the Trade 2018 Major Event Business Forum which had an exceptional range of speakers and attendees from a wide range of international destinations. Hosted in a temporary venue, Commonwealth House, right on the beach of the Gold Coast, all those who attended say they were very imapressed with the spectacular back-drop. It was the perfect setting for highly informative

panel discussions and key note presentations and the feedback was exceptional. MEI is delighted to have played a role in making this happen and facilitating the event on the day supported by staff from the Queensland Government. Other key parts of the programme involved: briefings by Queensland staff, on the way venues were designed for legacy use; the opportunity to visit Optus Technology Control, who played such a key role in Communications and IT infrastructure for the Games, social events and watching local companies pitch their technology solutions to an investor advisory panel.

Major Events Handbook 2018

All those who took part in the programme agreed it was “mission accomplished” in terms of the mission objectives which were; •

• •

The week-long trade mission was a great success and represented a strengthening of ties between the UK and Australia, as well as MEI and our partners. We would like to thank the Office of the Commonwealth Games and Trade and Investment Queensland (TIQ) for their valuable support and coordination. The plan now is to keep the Trade bridge going with the UK working again very closely with the London based TIQ staff and we are delighted that Birmingham City Council are already putting plans in place to drive this project forward. We will be returning to the Gold Coast and growing the numbers of Australian companies who interact with us including those who have flown to Liverpool to attend the Major Events Summit in June.

To create opportunities to engage with visiting international delegations active in APAC and the wider major events market To connect with local companies and fellow mission delegates with a view to long-term collaboration on regional major events To witness the Games in action to better understand the latest best practice for major sports event delivery and Gold Coast capabilities for future events To meet the Trade Officials responsible for inward investment To spend quality time with international peers We can help them enter the UK Major

Major Events Handbook 2018

Sports Events market. This is particularly important given the UK is hosting the Cricket World Cup 2019, Rugby League World Cup 2021 and the Commonwealth Games 2022. As a result of the growth of sport in Asia, Australia is a natural international base for those international companies who are interested in the region. We pride ourselves in long-term relationships and this is going to be a great example of one at country level that we will maintain.


PARTNER Contact us: +8610-67167105

CSMF Conference is aimed to build a global sports industry resources sharing platform, coordinating with 100 leading companies of market segments to grow together. We established the effective connection among China’s government, sport industry, IFs, investment organizations and academic institutions through 13 years experience in China’s sport industry.

2018 Highlights Asian Games session 40+ Sessions 200+ Sports Bureau Governors 6,000+ Attending Companies 2, 00+ Media Reports


As the leading sports event in China, we provide exhibition and session chance for leading sport companies, governments and international sport companies or organizations trying to introduce their business to China’s vast and fast growing sports market.


MEI involvement

MEI is delighted to partner with CSMF who have an outstanding reputation for delivery, innovation and growth. We aim to help them develop international content and connectivity, whilst the annual conference provides an excellent opportunity to visit China and meet influential sports related stakeholders. We look forward to working with CSMF for the long-term.

Major Events Handbook 2018

12 - 21 July 2019 | ACC Liverpool @NETBALLWORLDCUP #NWC2019

There’s one sport where superfans and those who’ve never experienced a game join to empower each other. Where they strive to inspire women and girls to be the best they can be. Where the whole world’s invited to one incredible destination to watch top athletes compete to be the crowned the best team in the world. From 12-21 July 2019 Liverpool will host the Netball World Cup, the most prestigious event in world netball. The competition will feature the world’s top 16 teams over 10 days of thrilling competition that will see newly-crowned Commonwealth champions England Roses compete for gold alongside arch rivals Australia, New Zealand and Jamaica. The Netball World Cup 2019 comes at an exciting time for women’s sport in the UK, and particularly for netball, as more people than ever before are now playing the game, watching it on television, attending matches and following online. So no matter what they’re there for – the thrill of backing their country to the top, a passion for electrifying team sport, a love of feeling part of something momentous, or simply to have fun with friends – there’s a piece of the Netball World Cup 2019 for everyone.

Find out more at Major Events Handbook 2018



Capability Based Procurement: an Olympic Security Perspective Written by Peter Ashwin, Principle, Event Risk Management Solutions Unique and Complex The Olympic Games by its nature is a unique event for any Host City, due to the scale and complexity of staging a multi-day, multi-sport mega event which is compounded by a large number of Client Groups and suppliers, all of which have different and demanding service level expectations. While Olympic host cities may have hosted large scale, international major events, it cannot be the basis for assuming an understanding of the Olympics. The scale of the Games will require significant Government and Organizing Committee (Security Directorate) resources to plan and deliver security and shouldn’t be under estimated at the outset. Another significant challenge that Host Cities face is that senior personnel within the responsible Government security authorities and the future OCOG


Security Department will have limited experience in the level of programme management and planning required to coordinate and deliver a major event (project) of this scale and complexity.

capability development and procurement based decisions, offering significant budget savings in security programs for the host Government and Organizing Committee, while providing Suppliers longer lead times for While a ‘business as usual procurement and supply chain approach” for policing and public safety management. operations within the Olympic Games environment is appropriate, Insights from the London 2012 Olympic organizational bias pertaining to “that and Paralympic Games the Games is just another major event” and a lack of understanding of complex- The following insights are based on ity of the “Olympic security additionality” in-depth post Games interviews introduces significant project related risks conducted in 2015 with senior for capability development, acquisition leaders from the UK Government and procurement. Security agencies, the London Metropolitan Police Service Capability Based Development – Risk, (MPS), the City of London and the Governance and Procurement London 2012 Security and Resilience Department. All of whom were Developing a deep understanding of the responsible for strategic guidance relationships and inter-dependencies and oversight of operational planning between risk, governance and resulting in the successful procurement will lead to better delivery of the London 2012 Olympic

Major Events Handbook 2018

and Paralympic Games in a heightened and shapes capability development and threat environment. acquisition across venue security infrastructure (protective security), Budget, Scope and Procurement people, process and security technology workstreams. The different funding and approval streams for Olympic Governance and Procurement security approval adds to the complexity of the procurement Existing Host Country legislation will process. The management of security influence the Games security governance funding would be far more framework, particularly, the respective efficient, if one overarching roles and responsibilities of organisations responsible body (London 2012 and agencies related to the Games safety had three) had oversight for the and security. Olympic security budget to ensure that the funding, where required, is The UK Government and the released to meet procurement timelines, Greater London Authority adopted a particularly for the acquisition of long lead ‘business as usual’ approach as the time items. foundation for the strategy, planning and operational delivery for London 2012, in London 2012 security funding was hindsight, it was recognized that it took managed through three budgets – approximately three years (until 2008) Olympic Security Directorate (Home for the delivery stakeholders to truly Office), the Olympic Delivery understand the complexity of the Authority (through the Government Olympic Games within a multi-agency Olympic Executive) and London 2012 security governance framework were Organizing Committee (OCOG). required to deliver the Games. Respective security funding streams were drawn from the public sector funding package for the Games, which proved to be overly complex, particularly in the later stages of planning due to frequent scope changes during the finalization of “security effect” to be achieved across greater London, the Olympic Park and stand-alone venues outside of the Olympic Park.

This means that senior appointments within the Olympic security governance structure should be assigned early, particularly during the strategic planning phase where decisions are being made that will influence and shape how industry and security suppliers will prepare for the Games.

Olympic security is to appreciate the differences in the program management and planning culture between the Government Security authorities as compared to that of the OCOG. The OCOG generally operates on a completely different road map and time line to that of the Government. This is due to a combination of factors including the timeline for recruitment of the Security Department’s senior management team (Heads of Functions), early budget constraints (drives late procurement decisions) and the fact that detailed operational planning typically occurs during the last three years prior to the Games. Early communication and engagement by the Government and the OCOG to the security industry on division of responsibility (governance) for funding and procurement responsibilities for Olympic Security will ensure that industry is engaged in the right way at the right time. The Future Landscape

Future Host cities and Governments should consider communicating an industry specific version of the Olympic Games Security Roadmap detailing key milestones and critical decision points for planning and procurement to provide The Olympic Security Roadmap to the industry to provide informed guidance on Games capability development and acquisition Defining the security effect to be programs as a Games delivery partner. achieved and the level of service (security The final aspect to understanding a related) for Client groups influences capability based procurement cycle for

Major Events Handbook 2018



Major Events Handbook 2018


Contact us: +44 (0)20 8947 9177

Evolving Security through Innovation & Best Practice

Uniting Government and Industry by sharing innovative homeland and commercial security technologies, integrated solutions and intelligence to create a safer world. International Security Expo (ISE) is the fastest growing international showcase of security delivering over 12,500 international buyers and influencers from Government, CNI, Law Enforcement, Military, Major Events, Transport & Borders, Cyber Security, Facilities and Public and Private sectors. It provides a unique platform for the entire security industry to come together to source products, share experience and gain the knowledge needed to address current and emerging security challenges.

2018 HIGHLIGHTS • New protecting Urban Spaces Immersive Demonstrator - a central live feature showcasing integrated physical, technical & operational security measures to protect people an buildings in the “public realm” • Larger Government Agency & Department Zone specialist zone showcasing the programs and capabilities in the coordination of international security. • We are working with British Embassies in priority export countries to recruit international buyers for this year’s event, bringing over £1Bn of potential spending-power

• New Conference themes covering Hotel Security, Education Security, Night-Time Economy Security and Retail Security - all free-to-attend and CPD certified • Drone Zone - a live flying area and pavilion for Drone & Counter-Drone suppliers to demonstrate their technologies and showcase the latest capabilities • Co-located with International Crowd Safety Conference - covering counter-terrorism at events, training for crowd safety, managing staff and stress in critical incidents, the guest experience update and defence strategies against litigation claims and more.

MEI involvement MEI is pleased to support International Security Expo. MEI’s access to an enhanced package at the expo continually provides incredible opportunities to our Security Members. Take advantage of added benefits. Please contact MEI for details:

Major Events Handbook 2018





Major Events Handbook 2018

Major Events Handbook 2018



WORLD ARCHERY EXCELLENCE CENTRE Chemin du Chalet Pra Roman 12 1000 Lausanne 25 | Switzerland T +41 21 614 20 60




: |



EVENTS Mr. Thierry Sprunger Mr. Ray Paroz



Major Events Handbook 2018

Major Events Handbook 2018



International Federation Engagement Summit - Lausanne In January 2018, Major Events International (MEI) took a delegation of commercial companies to Lausanne, Switzerland, to meet with a selection of International Federations (IFs) for the inaugural International Federation Engagement Programme. The idea came from Tom Dielen, CEO of World Archery who attended the MEI Summit on 2017 and told us that he felt that there was not a similar format for Federations. The aim therefore was to give IFs the opportunity to access a wide range of skills in commercial companies who routinely support major sports events. It was also a chance for them to brief their plans and identify areas where they are seeking to drive innovation or a better Games experience. The first International Federations Supplier Engagement Programme was run as a one-day pilot event. We were delighted with the reaction by those who attended and we gained good feedback which is shaping 2019 plans. Subjects covered were sustainability, overlay, fanengagement, safety and security but

“A very worthwhile event with a very strong contingent of Federation representatives. The small gathering on either side helped, as we were able to get more face to face time and the presentations had more resonance.”

- Andy Hampshaw, The Appointment Group


also a wide range of other important areas which are vital to events, such as event insurance, health and safety and logistics as example. Listening to trends, lessons and ideas around procurement seemed to add value and attendees also benefited from hearing the different approaches taken to delivery of competitions by each IF.

structured knowledge transfer to share lessons learned and form closer working relationships. With the IF’s all seeking to strike the right balance between growing participation, maintaining a high profile, finding quality host cities, the need for revenue generation, yet alone the sheer significant burden of running successful events, the aim of this approach is to provide some new ideas and access The event was helped by the fantastic to support which may not have been facilities of World Archery at their accessible before. Excellence Centre in snow-covered Lausanne. This new building has The way forward is to now develop this everything you need for hosting into a two day event to ensure that all routine events with well equipped seasonal sports have the opportunity to meeting rooms, great dining facilities, take part and get introduced to the idea. outstanding staff and with the ability Now called the International Federations to try Archery, for many the first time, Summit, we are in dialogue about how under the watchful eye of some great best to add value and help IFs achieve coaches - all under one roof! We have their objectives. This non-conference secured an agreement to be hosted again format, is also designed to provide next year. an opportunity to build relationships socially. Next year’s is scheduled for 23 Following feedback we are planning and 24 January 2019 and all ideas on how to change the format to align more to develop the concept will continue to be closely with the main MEI Summit, sought. where there are more discussion groups rather than briefings. This helps with

Having a select number of expert event suppliers in the room to provide their experiences and track record helped to bring our attention to methodologies and cost-saving strategies not previously considered - Tom Dielen, World Archery

Today was a great combination of international Federations & commercial companies servicing in major sports events. It was very useful to hear how commercial companies can help change our event for the better. - Ameline Gerbel, International Hockey Federation

Major Events Handbook 2018

Top - World Archery Excellence Centre Bottom Left - Winner of Archery Comp Charlie Hall, C6N Bottom Right - Federation of Golf briefing

Major Events Handbook 2018





Major Events Handbook 2018

Major Events Handbook 2018



MEI MEMBER EVENT - HOSTED BY IBM IBM joined the MEI Professional Membership Scheme last year and they very quickly made an impression when they lead and ran a venue technology seminar at their headquarters on the Southbank in London. The programme consisted of partners and suppliers getting involved in a series of panels and question & answer sessions. It was also a great networking opportunity as IBM brought together design, strategy, technology and data across different fan engagement, team performance and venue optimisation companies.

opportunities such as the Olympics, World Cups and many more international and regional events. It is no surprise that many companies are still not fully aware of the range and depth of opportunities in these markets despite MEI being in existence now for nearly 11 years and briefing in many cities and countries.

John Hamilton, Business and Executive Lead for IBM, explained how, with intelligent and innovative designs, venues can utilise the space for revenue throughout the whole year - not just when there's a major event MEI CEO, Dennis Mills opened the event happening.The innovation around with a summary of the global major multi-use continues to grow globally sports event market and how to address withthem hosting multi-sports events,


concerts, being used as conference and events space and event hotels and shopping facilities. Most venues are at the heart of local communities, so demands for venues to become more sustainable and to increase their use are starting to be heard. IBM plays a vital role within the sports technology industry. They are building a scalable and flexible platform to build upon the technological and wireless environments. IBM focuses on three key sectors; driving fan experience and engagement, venue optimisation and team performance. This is, however, something that IBM cannot achieve

Major Events Handbook 2018

alone. Aligning with key stakeholders can successfully help enhance the experience of fans, athletes and companies within the major sports and entertainment sector. The seminar was a great chance for MEI members to connect IBM with these key stakeholders and five of them were given a chance to brief everyone on lessons learned, best practice and future plans. Chris Dite, Associate Director from ARUP, discussed the effect of master planning and how this can make projects sustainable and economically viable. John Roberts, Director of AFL Architects, covered how venues must accommodate for the continuous technological advancements. He emphasised how the current focus is within the broadcasting and TV coverage of these major events and highlighted the challenges faced when having to accommodate within the boundaries of a

Major Events Handbook 2018

stadium or arena.

to maximise sales.

According to Damian Marsh, the General Manager of Anixter, there is real importance in the planning needed within the networking infrastructure industry. By finding exactly what the customer wants, the strength of IP connectivity at each venue and harmonising everything to single point of source, this can reduce time and cost, increases efficiency and mitigates risk.

Craig Doyle, Director of Key Account Sales for CommScope, spoke about the process of master planning and how organisations build upon the expansion of stadiums and how supporting its capacity utilisation can evolve its legacy. What followed was an extended period of questions and debate which continued into the networking part of the programme. It was a great event and well organised by John and his panels. The venue was superb for this type of seminar and was well received by all those who attended.

Andrew Butler, Product Line Manager from Nokia, described the benefits of their Passive Optical LAN (POL) solution network. The new fibre-based solution addresses the issue of the large quantity of cabling needed at the major venues. Many thanks to our member IBM for making this one of the highlights of the The single fibre optic solution can have last 12 months. We always welcome a positive impact upon architects and Member led events which help improve venues as the space can be utilised in their profile and connectivity so get in other sectors such as merchandising and touch if this is something that interests catering which can create opportunities you.


MAJOR EVENTS SUMMIT 26 - 27 JUNE 2019 BIRMINGHAM, UK INTERACT Interact through panels, workshops & meet the buyer sessions


Learn about best practice, opportunities and collaboration potential


REGISTER YOUR INTEREST 2019 Members are always first priority and a one-off opportunity to attend is available for approved registrations of interest Contact details below

Connect with senior major event host organisers & expert international suppliers

+44 20 7709 2350 #MEISummit 86

Major Events Handbook 2018

THIS IS ONE EVENT YOU DO NOT WANT TO MISS! The biggest hockey event in the world is coming to one of the greatest cities in 2018. London will play host to the Hockey Women’s World Cup and this is your opportunity to be a part of an unmissable major sporting event this summer!

Major Events Handbook 2018



Major Events Handbook 2018


Major Events Safety & Security Summit

At the beginning of March, Major Events International (MEI) worked with Reed Exhibitions Middle East to run a second edition of the Major Events Safety and Security Summit (ME3S) which was once again, supported by the Dubai Police. This content was a key part of the International Exhibition of National Security and Resilience (ISNR) major expo run by Reed Exhibitions. The Middle East is seeing an unprecedented growth in hosting major sports events, as well as the World Expo 2020, which has many similar characteristics. They all generate significant numbers of international visitors not just in the core event attendance but the wider cultural and entertainment zones, which creates security challenges. The unstable international security environment adds to the pressure for host cities and countries need to make sure their plans are resilient and tested. Technology is vital but so is the human factor, including military, police, stewards, event staff and volunteers. All of whom need training and support. ME3S is the only event of its type, focusing on this one key area. It also forms a part of the annual MEI Summit, providing continuity of relationships and

Major Events Handbook 2018

the development of content.

delivered an update on progress and activity within his organising committee. We were delighted that Brigadier Al Gaithi of Dubai Police also shared his vision for his organisation. MEI Member Dr David Rubens of Deltar TS conducted a well-attended workshop to open ME3S which was very well received and will be repeated in future.

The Summit made sure all the key parts of this wide-ranging and complex topic, were brought into focus through high quality panels and wide-ranging discussion sessions. All of which were well attended. There was high-level presence from the Dubai Police, commercial companies and government officials with many countries represented not just from the region. Embedding in ISNR ensured that sponsors and exhibitors gained extra A range of key speakers made value in the programme and business contributions to the Summit. They development. Additionally, we hope reflect the quality of ME3S and included government and security organisations MEI Members Quadratica, Sports had extra content to enhance their visitor Ground Safety Authority, Deltar TS and experience at this highly regarded event. Control Risks. Focus was also MEI was delighted to be the content lead given to the Special Olympics Abu once again for Reed Exhibitions Middle Dhabi 2019 The CEO, Peter Wheeler, East.



More cities, event owners and organisers than ever joined the fourth Host City conference and exhibition in Glasgow to hear VIP speakers from international sports federations, cultural events, large scale congresses and mega event organising committees speak on the theme of “High Impact Events in the Current Climate”. Attendees included more than 50 city representatives, 30 event owners, 20 organising committees, 15 media and two hundred delegates. Around the two-day conference, Host City’s sponsors presented the event’s biggest exhibition yet, with a 500 square metre exhibition area filled with 10 large stands from organising committees, sports federations, architects and suppliers.

20th - 21st November 2018 MEI involvement For the 2018 edition this will be the 4th year that MEI will be supporting the growth of this event and we are looking forward to November. MEI is grateful for Host City’s support in promoting the Summit in June and look forward to working together again in the future. Contact us : +44 (0)20 3675 9530


The theme of Host City 2018, “The Future of Major Events” was announced at SportAccord by Paul Bush OBE, Director of Events at VisitScotland and Sir Craig Reedie CBE, IOC member and President of the World Anti-Doping Agency (WADA). The rapidly changing way audiences are engaging with events through the advancements in technology as well as the social and economic impacts on the host country makes the future of major events a hot topic for discussion at Host City 2018.

Major Events Handbook 2018


BECOME A MEMBER OF iSPORTCONNECT iSportconnect is about you: your network, your development and your success. Our mission is to be the network of choice for senior sports business professionals, connecting and supporting our members through inspirational events and cutting-edge digital content. There is no fee to become an iSportconnect member.

Upcoming Events Lausanne Directors' Summit - Sept 2018 Stadia Masterclass - Nov 2018 Dubai Directors' Summit - Nov 2018

London Directors' Club - Dec 2018 Paris Directors' Summit - Dec 2018 Beijing Directors' Summit - Feb 2019

For more information, visit our website or email Ray James at Major Events Handbook 2018


FAQs Q: WHAT HAS BEEN THE MAIN FOCUS FOR MEI OVER THE LAST 12 MONTHS? A: Since the last edition, MEI has spread its reach geographically. Internationally, MEI has increased its presence in Asia and recently supported Trade & Investment Queensland on their ‘Trade 2018’ programme running alongside the Gold Coast Commonwealth Games. This involved the recruitment of a delegation and support to their Major Events Business forum held in the spectacular temporary venue effectively on the beach. Having met some of the key personalities involved in both the Rugby World Cup 2019 and 2020 Olympics during Rio 2016, we have been conducting frequent visits to Tokyo and bringing delegations to meet key stakeholders. Japan is set to host four significant major sports events over the next eight years including the World Masters and Asian Games 2026 and undoubtably will bid for a future Winter Olympics. This is a market which we are expected to support, and we are delighted with the mobilisation of a great support team now in place in Tokyo. Conveniently co-located for market visits in Asia, China is also mobilising a huge increase in public interest in sport and is hosting two major sports events in 2022: Asian Games 2022 and Winter Olympics 2022 in Beijing. We have taken the opportunity to form new conference and expo partnerships there to add extra value when visiting these markets and to gain both new contacts and market profile for delegates. There has been early dialogue ahead of Qatar 2022 Football World Cup about what potential support we can provide to the Trade element of hosting events. Additionally, we have started a good conversation with the senior staff from the Pan American Games 2019 in Lima. We were delighted to play a role in hosting them during the Commonwealth Games 2018 and are delighted they will join us at the 2018 MEI Summit. Q: DO YOU HAVE A FLEXIBLE APPROACH TO SUPPORT OPTIONS WHICH CAN MATCH MY BUDGET? A: We will always find a way of providing support to clients at any budget. We take extra care in finding the balance between available funding and the type and levels of manpower effort so that both parties will deem the relationship to be a success. Failure is not an option for us. Our approach of clear Statements of Work (SOW) means the deliverables and deadlines are clear. To enable this to happen, we often recommend an initial workshop and this clarifies the objectives and suitability to meet the strategy objectives. It also ensures there is full management buy-in to what is being proposed and how it will be run as a project. Please get in touch if you want to know more and let’s get the ball rolling! 92

Major Events Handbook 2018

Q: WHY DO PEOPLE TYPICALLY SEEK SUPPORT FROM MEI? A: We always ask one simple question when we meet potential new clients: How can we help? The reasons seem to fall into one or several of the examples below where there is a “need” or a “gap”: We do this for 4 reasons: 1. To reduce the risk of undertaking new projects or helping where success is proving hard to deliver. 2. Major events expertise within organisations and keeping “current” is hard to achieve when major events are not the only projects in focus and that means we operate as a specialist “department” within organisations. 3. Geographically, it is hard to be local experts and present at the same time. This is particularly difficult in host cities which have a limited event lifetime. This is why we grow a local business support presence in all key markets. 4. Finally, the sort of strategic advisory and representation model we deploy is very time consuming and involves extensive market visits which most organisations cannot sustain in terms of time and cost; we take this pain out of early operations. So, the main benefits MEI delivers in the specialist major events market is finding solutions to client, challenges and helping them to succeed. Uniquely, this is via our single point of contact model with all relationships managed with clear project management principles of clear deadlines and outcomes. Q: WHO ARE THE TYPICAL CLIENTS YOU SUPPORT? A: Commercial companies of all sizes and sectors are at the core to our client base. They value a workshop to “strip things back to the basics” where we look at their market proposition, communications and marketing approach and validate capacity to pursue this challenging market. We also work with conference and expo partners who need major event sector specialist input. This forms part of our market visit programme where we provide speakers and have an exhibiting presence as a base for our clients. Increasingly, government agencies are becoming clearer about our potential to support inward and export opportunities both by mentoring and training their staff, as well as working with their companies who are seeking a role in major sports events. We believe this plays an important role in justifying the benefits of hosting major sports events and its contribution to legacy. We think we are unique in providing this support. We are open to carrying out tasks for hosting agencies, but we do not actively seek consultancy roles unless there are obvious tasks which require more open dialogue and contact. In summary, whoever the client is our approach is the same: clear understanding of the need – tailored Major Events Handbook 2018 93 response – reduce the time and overhead in full mobilisation.


Major Events International (MEI) runs the only global membership scheme for major sporting event professionals. It is a multi-sector community for organisations of all sizes with a particular focus on Infrastructure & Overlay, Technology & Fan Engagement, Safety & Security of crowded places and the wider range of event services. Sports competition organisers, host cities and agencies complete a fully integrated network with the common aim of successful major event delivery with an effective legacy. Key to the model is collaboration, knowledge sharing and building enduring relationships which helps promote best practice and de-risks all activities involved in supporting major events. The approach is via red-letter annual summits, overseas meetings, hosted visits, and being involved in business of sport conference and expos. With MEI acting as the facilitator for event organisers and government agencies, there is a managed approach to access the power and depth of the experience the MEI Network.


MEI offers tailored and scalable support to members through the various levels of membership starting with free Associate level to access regular updates on key activities and e-publications. Professional Membership: • Recognition and branding as a Professional Member • Mobilisation workshop • Priority access to speaking opportunities at MEI and partner events • Discounted rates for MEI events and international trade market visits • Business to Business opportunities with fellow members • Entry in the MEI Supplier Directory • Ad-hoc advice and support

BUSINESS DEVELOPMENT PREMIUM MEMBERSHIP TO PROVIDE YOU WITH MORE BESPOKE SUPPORT There are two (or combined) options to support this level of Membership. Firstly, enhancing market profile and secondly support to strategic business development. In summary the range of support is: • • • • • • • •

Quarterly strategic business reviews and workshops Access to market intelligence and post visit reports Managed introductions (B2B or clients) Enhancing market profile via social media and communication support Member led event leadership Priority speaking opportunities Access to the MEI Leadership Forum Complimentary tickets to MEI red-letter Summits

Bespoke and project support includes membership but is subject to detailed discussion and an agreed Statement of Work (SOW) If you are not registered with us, please get in touch for more information and feature in this Handbook in 2019. 94 Major Events Handbook 2018 Email us at

MAJOR EVENTS HANDBOOK 2019 Want to get involved in the 2019 edition of the ‘must read’ annual publication for the major events industry? A chance to demonstrate your capability and showcase your business to key event organisers and sport industry professionals. • 500 hard copies; Sent out to key stakeholders – international and domestic Released at our MEI Summit in June 2019 Distributed through MEI conference and expo partners • Electronic copies; MAJOR EVENTS Sent to the full MEI database HANDBOOK Posted on MEI website 2019 EDITION • Shared on social media and pushed through our two LinkedIn channels Extended to partners and further connections Register interest by 1st April 2019 Content submission deadline 24th May 2019

Major Events Handbook 2018


To register your interest please email or call (+44) 207 709 2350


Throughout the year, MEI runs market visits around the world to countries hosting major sporting events. You are welcome to express your interest in attending or hosting a delegation visit. All market visits present an opportunity to meet local companies, key stakeholders, MEI’s in-country support teams and gain a better insight into business culture and ways of working. The format typically centres around one a conference and expo that MEI is a named partner for but we also offer host agencies the chance to meet the visiting international experts in the form of mini-workshop round table discussions. Typically, the programme is over 3 days and includes the opportunity to visit the future hosting venues, some key cultural sites of special interest, and equally importantly, some social time to help build relationships within the delegation. Key dates for your diary are: • 18th – 23rd September 2018: China • 23rd – 29th September 2018: Japan We will be visiting many more markets around the world and dates are yet to be confirmed so keep an eye out for our press Major releases.Events Handbook 2018




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CALENDAR 18/19 Provisional outline plan

Seminars & Networking

Partner Events

MEI Member Thames Networking Event 26th July 2018

MEI Market Visits

Stadia & Arena Asia Pacific 30th - 31st August 2018

MEI Summits

China/Japan Pre Visit Briefing 5th September 2018

China Market Visit World Winter Sports Expo Japan Market Visit 20th - 23rd September 2018 19th - 22nd September 2018 23rd - 28th September 2018

China & Japan Market Visit Debrief 4th October 2018 102

Saudi National Security & Risk Prevention 4th & 6th November 2018

China International Import Expo 5th - 10th November 2018 Major Events Handbook 2018

Seminars & Networking

Partner Events

Members & Partner Symposium 14th November 2018

MEI Market Visits

MEI Summits

UK Sports & Venues Summit International Security Expo 15th November 2018 28th - 29th November 2018

Shenzhen International Sport Expo 21st - 22nd December 2018

International Federations Summit 23rd - 25th January 2019

2nd Sports Business Expo Tokyo 27th - 1st March 2019

Japan Market Visit 26th February - 1st March 2019

Major Events Summit Launch 23rd May 2019

Major Events Summit 26th - 27th June 2019

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Major Events Handbook 2018

Major Events Handbook 2018  
Major Events Handbook 2018