WELCOME
Major Events International (MEI) is dedicated to helping global event organisers mitigate risk, reduce costs, and maximise revenue and fan engagement. Our expertise ensures safer, more profitable events with a lasting legacy.
In response to Vision 2030, MEI has created the Saudi Arabia Events Network (SAEN) - a strategic community designed to drive inward investment to the region and export Saudi expertise to global markets. This directory, therefore, serves two purposes: to showcase the major events expertise of Saudi-based suppliers, and deliver insight into the best-in-class capabilities of international suppliers who are interested in expanding into KSA.
Each supplier in this document has been accepted into our network due to their extensive experience in global sports events, making this document an essential resource for event organisers seeking innovative solutions to drive sustainability, fan engagement, safety, and profitability.
If you are a sports, music or cultural event organiser, please consider taking advantage of the offer of a free “round table” discussion and/or workshop with these sector experts. Challenge us with questions you want answered; gaps you need filling; suppliers you need replacing; or costs you need challenged. We can help with all of that, and there is no cost for the service!
With best wishes
Adam Tubbs International Project Manager Major Events International
AEI Saudi
Al Laith
Arena Group
Crowdlytics / Crowded Events
Creative Technology
Collaborate Global
ESM Operations
DB Schenker
ES:ME
Global Infusion Group
International Event Security
JAM Event Services
PMY
Reddoor Live
Safe Events Global Safe Responsec Group
Special Projects
Sword
Ayotte Recruitment and Training Academy
Arena Events & Venues
Big Green Coach
EPME (Michael Gorman Lighting Design)
Event Site Design
GeoJunxion
Hinson Security Srvices
KDJ Communique
Iventis
Niyu Event Production
PACE
People & Co - Spectaculars
Russell Partnership Collection
SCE Staffing
Surreal Design Studio
Transatlantic Translations Group
Telstra
Wiz
OPERATING IN SAUDI ARABIA
Experts in Saudi Success
Experts in Saudi Success…
As a Consultancy and Support Services provider in Saudi Arabia, 2025 marks our 13th anniversary. In that time we have helped over 2,500 foreign businesses to enter, establish and expand in Saudi
Why Choose Sport in Saudi?
Rapid Growth & Global Ambitions: Saudi Arabia's sports industry has grown exponentially in the past decade, with major investments turning the Kingdom into a rising global hub for sports and entertainment. The market value is projected to reach $22.4 billion by 2030.
Infrastructure-Led Strategy: To meet the demands of hosting global events like the Asian Winter Games, Expo 2030, and FIFA World Cup 2034, KSA is prioritizing large-scale infrastructure projects including stadia, transport networks, and hospitality.
Culture & Participation: The Kingdom is embedding sport into daily life through mass participation programs, entertainment-driven events, and media engagement. Sports engagement on a weekly basis has risen from 13% in 2015 to 50% in 2025, as the Kingdom continues to make sport a cultural cornerstone.
Why set-up in Saudi?
The ever-tightening regulatory environment, clamping down on the ‘fly-in / fly-out’ model of old, means having a legal footprint has never been more important for those seeking to access the extraordinary breadth of opportunity in the Kingdom.
What do we need to know?
Understanding your liabilities is crucial and ‘getting it right’ from day one will require informed, local advice. Regulations change often and keeping ahead of the information curve can be difficult.
Why Choose AEI?
We are a trusted partner to businesses, large and small and to Governments from around the world. We have supported numerous sportsfocused companies successfully enter the Saudi market, helping them navigate the landscape and achieve strong, sustainable growth across the Kingdom. They rely on our Saudi specific knowledge and experience which is second to none. Let us accelerate your journey to success in Saudi.
“Our strategy is to position AEI as the premier corporate services firm supporting companies be successful in the Kingdom .” Stuart D’Souza, CEO
Arena Ambassador Ryan Fox plays an approach shot at The Open Championship 2024 in front of a triple-deck Arena hospitality structure
Crafting Winning Experiences for Every Audience
With DB SCHENKER | sportsevents, we will bring your events to life across Saudi Arabia with unparalleled expertise and dedication. No challenge is too big!
Events engineered for precision, delivered with impact.
From packed stadiums to open-air arenas, ES:ME Entertainment Services delivers world-class technical solutions that bring major events to life with power, precision and passion.
With thousands of successful projects delivered across 15 countries, and more than 200 years of combined management experience, ES:ME stands as a trusted leader in AV engineering and infrastructure for major events throughout the Middle East and beyond.
Our services include expert rigging, staging, lighting and audio, all underpinned by detailed technical planning and ISO-certified safety and quality standards.
From intricate stage builds to region defining spectacles, we focus on prevision, safety and seamless deliveryevery time.
ES:ME — Reliable. Scalable. Engineered for impact.
Technical Services: Tell us about your vision for your next event by visiting us at es-me.net/contact-esme
• Lighting, Audio & Visual Integration
• Special Effects & Motion Systems
• Equipment Rental & Site Support
• Technical Planning & Consulting
• Rigging, Staging & Structural Support
• Temporary Structure
International Event Security
Category: Safety and Security in Crowded Places Website: www.internationaleventsecurity.com
IES is a multi-lingual network of international event security and crowd management professionals, operating on five continents, to deliver major live music and sporting events. By integrating into major event planning teams to design bespoke strategic, tactical, and operational protocols, lES respects the academic, experiential and interpersonal skills of the local event industry culture.
Collaborating with organisers, promoters and venues, IES guarantee a gold standard of event security project management and operational leadership throughout the event lifecycle. With clarity, passion and energy, the IES team decode creative visions into key deliverables, milestones and readiness preparation to produce secure spaces where crowds thrive.
FABRIZIO TORRE Chief Operating Officer
Fabrizio Torre is the Chief Operating Officer of International Event Security (IES). Fabrizio holds a degree in engineering and masters certification in security management.
Beginning his event security and crowd management training in 2000 with Italy’s leading company in the field, Fabrizio is now at the forefront of the Italian major event industry. He has lead the delivery on many major concerts, festivals and sporting events, such as Firenze Rocks, Live Nation concerts and Nitto ATP Finals.
As COO of IES, Fabrizio has served as the Security Director for the Formula E World Championship for the past three years and also leads IES’ planning and operational teams working with global live music and sporting events.
Contacts:
fabrizio@internationaleventsecurity.com +39 327 859 9356
JAM is the leading consultancy in the Middle East providing safety, people and training services & solutions to the live event and media industries. We work with local, regional and international event organisers, agencies, government entities, venues and production houses by providing a full range of skilled event professionals to create amazing experiences.
An in-house team of event safety and crowd management consultants based across the Middle East.
JAM supports clients with the provision of event freelancers, permanent recruitment and event staffing.
Training solutions for individuals, organisations, and government entities, with accredited and bespoke courses.
“Elevating your events through our safety expertise and event specialists.”
UNFORGETTABLE EXPERIENCES that create LASTING CONNECTIONS
REDDOOR LIVE IS A SPECIALIST GLOBAL SPORT, ENTERTAINMENT AND SPECIAL EVENTS EXPERIENTIAL AGENCY.
Partnering with some of the most iconic rights holders, events and brands, we harness the power of sport and entertainment to elevate the connections between our clients and their audiences to a new level.
We create thrilling, must-experience sport and entertainment activations, interactions and events by fusing razorsharp insight, cultural awareness and a relentless focus on performance.
WHAT WE DO
ZONES AND SPORTS EXPERIENCES
We create dynamic fan zones and experiential sport activations that engage visitors of all ages. Our tailored solutions bring fans, families, and casual attendees closer to the action, fostering connections and lasting memories through innovative technology and interactive experiences.
OUR CAPABILITIES
DESIGN AND INNOVATION
+ Creative ideation and visioning
+ 3D design & modelling
+ Graphic design
+ User journey design
+ Brand implementation & storytelling
+ Virtual & enhanced reality
+ Hybrid digital/face-to-face design
+ Mobile integration
+ Content design
Reddoor Live hosts unforgettable special events, launches, opening ceremonies and welcome parties. We handle everything–from venue sourcing, guest management, staffing, design and logistics–to creative storytelling, flawless AV, exceptional culinary experiences and outstanding entertainment.
Whether a bespoke event, standalone pop-up, part of a fanzone, retail experience, or cultural campaign, Reddoor Live uses innovative design and cutting-edge technology to deliver immersive, once-in-a-lifetime experiences that create strong and meaningful brand connections.
+ Logistics and planning
+ Venue sourcing and booking
+ Sustainable event design
+ Technology integration
+ Staffing
+ Structural design and build
+ Lighting and AV
+ Set-up and de-rig
Ross Parker Commercial Director
+ Establishing objectives, measurable and key performance indicators
+ Quantitative and qualitative survey creation
+ Digital, paper and face-to-face based data capture platforms
+ RFID implementation and analysis
+ Data collation and evaluation
+ Post-event reporting
A
NEW APPROACH TO ENSURING THE SAFETY AND SUCCESS OF YOUR VENUE AND EVENTS
We are a nationwide & global Security & Safety Consultancy based in London, with regional hubs in Jeddah and Riyadh, KSA. We specialize in Security, H&S, Training, & Staffing across various sectors, including Events, Film, & Education. Our practical solutions help clients achieve their goals.
SCAN QR CODE For more Info.
WHY TO CHOOSE US?
Our difference lies in our people.
We invest in our employees, ensuring a skilled, SIA-licensed team.
Dedicated to quality & exceeding expectations.
SRG EVENTS
PLANNING
Event Debrief
Security Consultancy
Crowd Management Consultancy
Security Planning
SAG Security Representation
Security Risk Assessment
Crowd Management Plan
Community Engagement
SAG Security Liaison
Security Log Review
Improvement Advice
Incident Report Completion
SRG TRAINING
Our quality-assured trainers deliver engaging content, and our in-house training academy ensures staff meet the highest internal standards, overseen by senior management.
First Aid Courses
Security Courses
Health and Safety Courses
Fire safety Courses
Level 2 Certificate in Spectator
Safety
Level 3 Certificate in Spectator
Safety Supervision course.
OUR CORE VALUES
Reliability & Trust
Leadership & Communication
Competence & Training
0330 113 1490
Events@saferesponsecgroup.co.uk
Www.saferesponsecgroup.co.uk
124,128 UnitCity Road, Bunhill London, EC1V 2NX United kingdom
We listen to your requirements. We respond to the needs of your venue. We deliver a premium, tailored service.
OUR SERVICE DIVISIONS
SRG SAFETY
Our safety services provide comprehensive planning, production, and review for every project. We are recognized & accredited by Alcumus Safe Contractor for our strong Health and Safety practices.
PRODUCTION
Site Assessment/Design
Risk Assessment
Competent Advice Service
SAG Safety Liaison
Capacity Calculations
Event Safety Plans
Emergency Planning
Supplier Auditing
CDM Support
On Site Safety Consultants
Construction Sign Off
Site Safety Inspections
Safety Log maintained
Real time 'red flag' escalation
Incident Management
Stakeholder Liaison
Contractor Monitoring
Induction
Safety Log Review
Investigation Completion
SRG SECURITY
We offer reliable, professional support for corporate events, conferences, banquets, sports events, and festivals. Our services are flexible, adaptable to your schedule, and delivered with a commitment to exceptional customer service.
Dedicated event manager
Security Management Team
Access Control
Site Security (Build and Break)
Crowd Management
Safety Stewarding
Manned Guarding
Door Supervision
Security Control Services
Pit Area Operations
First Aid
CCTV
Security Liaison
All our stadium and venue security officers are equipped with body worn cameras to aid incident handling and transparency.
MAKING EVENT SPACES COME TO LIFE SINCE 2006
Driving Digital Transformation for Sport KSA Leaders
About Sword
Sword Group has been a key player in the digital transformation of global sports organizations since 2000, acting as a preferred and/or exclusive partner. With a team of over 3,000 specialists in 50 countries, the company delivers secure, cost-effective, and high-performance solutions.
In 2024, Sword Group expanded to Riyadh, aiming to become the top technology partner for key sports stakeholders in Saudi Arabia, including clubs, event organizers, venues, and governing bodies.
Sword adresses your key business & IT challenges
CONSULTING
Our team of specialists supports your business in making the right strategic and operational decisions
SPORT BUSINESS APPLICATION
Create cutting-edge business applications aligned with your strategic objectives
IT OPERATIONS
Outsources your IT operations and infrastructure management
DATA & AI
DIGITAL WORKPLACE
MANAGED SERVICES
CYBER SECURITY
VENUE MANAGEMENT
Design, plan and operate your venue and event with a cutting edge venue management tool
FAN ENGAGEMENT
Monetise in venue and online end-to-end experience with digital solutions
sword-group.com/sport-industry
Sword engages its Teams and extended capabilities to support you
3’000 specialists in more than 21 countries
24/7 Operational support & coordination
On-site technical support and during events
High-quality and secure Software Development Lifecycle
EXCLUSIVE GLOBAL IT PARTNER
MORE THAN 20 CLUBS, FEDERATIONS, VENUES AND EVENT ORGANISERS HAVE JOINED US!
YOUR CONTACT
Hassan ALOREIDI hassan.aloreido@sword-group.com
Sword Group in Saudi Arabia 9313 Street Number 92 Al Olaya 2405, Riyadh 12214 +966 554001175
COMPLIANCE IS ABOUT MORE THAN SAFETY
We are the experts at helping companies to prevent and manage major incidences in the workplace – no matter the industry. We offer event management and training consultancy that will cover any safety, security, compliance or traffic management related needs.
Taylor Bridges understand exactly what companies require from a safety & security training standpoint, with a vast experience spanning 30 years and working towards national and international standards, we are more than qualified to help your business – wherever you are in the world. Our consultants are highly qualified crowd safety specialists with BA(Hons) in Crowd Safety Management.
We work with selected partners who we trust and believe in, whether they are products or services, and means that we can wholeheartedly offer a ‘one-stop’ shop for safety and compliance needs worldwide.
Strategy and Planning
Being strategic doesn’t have to be complicated. It’s about taking some time to step back, do your research, get everyone on the same page so you can make smarter decisions together. We have nine steps to help position you as a leader in strategic events.
This includes identifying your unique needs and priorities and document them for reference. What are your biggest concerns? What areas of the program warrant your input and support?
Moving forward, you’ll know who to seek input from and keep informed throughout the event planning process.
Training Courses
We provide a menu of training for event, security and policing solutions. Whether you need training for volunteers, crowd safety stewards, their supervisors or safety and security management, we have the appropriate course to suit your needs.
Audit and Evaluation
You have a comprehensive file of safety and compliance documentation, but how do you know that the aims, intentions and methodology work operationally?
How have you tested success? Do you know how your staff will react in an emergency situation? Have your trained and practiced for severe occurrences?
Our team can support you by firstly evaluating the scope and purpose of your operational safety and security planning, then test and audit your preparedness.
Safety Management
With over 30 years experience in policing large crowded events, we can provide qualified crowd safety officers to oversee the safe and secure operations at your venue.
From established sporting and entertainment venues to green field sites, the safe operating of the site is essential for the safety of your visitors. From strategic planning to the day of your event all aspects of safety and security can be provided for you by our team of safety professionals.
For more information, please contact Steve Laws - CEO TaylorBridges on +44 (0) 7859196213 or steve.laws@taylorbridgesconsultancy.com
We have the pleasure of working with:
For over 35 years, TAG has delivered personalised, high-touch travel and event management to global stars, executiv major productions worldwide. With operations in 22 citie including prominent locations in the UK, USA, Asia, and Australia we combine seamless logistics with customi luxury experiences.
From touring and events to the finance and corporate s our expert team provides 24/7 support to ensure efficie secure, and confidential travel anytime, anywhere
61 1520 6104
+96 65 6795 5035
Unlock Seamless Event Management with TT-SEC Global
Your Ultimate Partner for Secure, Efficient, and Affordable Accreditation Services. Whether you’re organizing a high-profile event, managing a bustling venue, or ensuring the safety of a corporate site, TT-SEC Global has the solutions you need. Our innovative, user-friendly systems are designed to integrate effortlessly with your existing processes, ensuring you never need IT assistance or prior knowledge to manage them.
Why Choose TT-SEC Global?
AXESS & AXESS Venue: Streamline accreditation and enhance security across single or multi-venue events. Perfect for stadiums, power plants, and more.
AXESS Media: Simplify media management with a centralized platform for accreditation and content distribution.
AXESS Crew: Automate staffing and logistics for large-scale events, from recruitment to budget management.
AXESS VAPPS: Control vehicular access with real-time tracking and flexible permissions, ensuring smooth traffic flow.
AXESS Go: Dynamic mobile scanning points for flexible, on-the-go access control.
AXESS PASS: Sustainable, digital QR code access for recurring staff and visitors. Project Management: Tailored support for every aspect of access control, from crowd flow analysis to onsite operations.
Discover How We Can Transform Your Event Today! Scan the QR Code to visit our website for more information.
SOME OF OUR CLIENTS SOME OF OUR EVENTS OUR PRODUCTS
TARGETING GROWTH IN SAUDI ARABIA
BIG GREEN COACH
COMPANY ELEVATOR PITCH
Big Green Coach is the UK’s largest events travel company, specialising in sustainable transport solutions for live music and sports events Partnering with well-known and large-scale music festivals and football clubs as their official carbon-neutral coach travel provider, Big Green Coach sets out to reduce the carbon footprints of events and attendees alike
WE DELIVER 3 CENTRAL PROPOSITIONS
Event Travel Consultancy
Full logistics planning
Reliable network of operators
15 years of expertise
Transport Management
24/7 transport manager
A to B guarantee
On the ground event managers and staff
WE ALSO HAVE CAPABILITIES WHICH INCLUDE
Sustainable Solutions
100% carbon neutral
Low-carbon transport education
Commitment to sustainability
Event marketing, customer service support, operational assistance and supply or reliable staff
OUR TYPICAL CLIENTS INCLUDE:
Event Organisers
Live event promoters and organisers (UK and international)
Small to large music, sports and corporate event organisers
CLIENT TESTIMONIALS
Corporate clients
SMEs to large corporates including household brands, construction, media, staff, food and beverage etc
Venues
Concert venues
Sports stadiums
Music festivals
I have worked Big Green Coach for around 15 years I have always found them to be reliable, professional and flexible in their approach to delivering high volume coach operations They are more than just a coach travel company With their brand personality, passion and focus on increasing coach travel to live music, as well as their dedication on reducing the carbon footprint of ev ents, Big Green Coach has created quite a unique niche in the live music industry Managing Director, Festival Republic
As the Premier League’s greenest club, we are committed to ensuring our fans are provided with as many options as possible to be able to travel to our matches sustainably and delighted to be working with Big Green Coach to further limit the amount of private car usage on event days The new electric coach service being provided to and from four key destinations in our supporter heartlands this season is the latest step on the Club’s journey to reach net zero and a continuation of Big Green Coach’s fantastic contribution to making our stadium a green travel destination Executive Director - Tottenham Hotspur Football Club
I have worked directly with Big Green Coach for well over a decade and it has never been less than a highly positive experience Having engaged them on some complicated and sizeable festivals and green field concerts, as both shuttle bus operators and coach package providers, they have proved themselves to be resourceful, self-sufficient, knowledgeable and communicative They work brilliantly as part of our overall team in advance and on delivery Their staf f are hardworking and fit well into our event family They are my go-to company for coach services and I can’t see that changing any time soon I am more than happy to recommend them Chief Operating Officer, Kilimanjaro Live
RELATIONSHIP TIMELINE:
CONTACT: Paul Johnson, Business Development Manager at Big Green Coach transportsolutions@biggreencoach co uk / +447795244112 / www biggreencoach
A Global Leader in Sports Lighting and Innovation
Experience
Expert event mapping that makes you look good
With decades of onsite site experience and tens of thousands of design hours, we speak your language and give your CAD plans the expert stamp that your stakeholders will love.
Seamlesly embed interactive maps of your venue with any device and operating system, ensuring everyone always find their way
Seamless and stress-free outdoor/indoor digital experience before, during and after the match, sport event, concert or any other event arranged in sport venues. Navigate to the area and in the venue, with up-todate locations, services and event information.
HINSON SECURITY SERVICES
https://www.hinsonsecurity.co.uk/
Hinson Security Services Ltd was founded in 2016 to provide a professional, adaptable approach to security. With core values of Professionalism, Reliability, and Innovation, the company delivers expert security solutions for events, venues, and static sites.
Hinson Security specializes in Event Security, Executive Protection, CCTV Monitoring, Static Security, Stewarding, and Venue Security, with additional expertise in K9 Units, TV & Film Set Security, and Risk Management.
With decades of combined industry experience, the team understands the complexities of major events, high-profile protection, and venue operations. Their proactive approach ensures seamless security, whether managing thousands of attendees or providing discreet, high-end protection.
Big enough to deliver, small enough to care.
PUSHING BOUNDARIES & CRAFTING UNFORGETTABLE EXPERIENCES.
NIYU brings your boldest ideas to life, specializing in event production, fixed installations, complex productions, and white-label solutions for agencies. If nobody has done it before, we will. Bring us your craziest concepts, and we’ll craft tailored solutions to execute them with precision, innovation, and German efficiency. From consultancy to seamless execution, we deliver impactful, unforgettable experiences on time and to the highest standards. Partner with NIYU to turn your vision into reality, whether you’re a brand, agency, or government looking to redefine what’s possible.
Russell Partnership Collection
Creating a Positive Difference
We are global food, nutrition and hospitality consultants who create, guide and mobilise transformational strategies across major events and stadia.
We were key players within the Formula1 Jeddah, MDLBeast Soundstorm, World Defense Show, LIV Golf, Qatar 2022, London 2012 Olympic and Paralympic Games, Sochi 2014 Winter Olympics, Rugby World Cup 2015, Royal Ascot (since 2015), The Open Golf Championship (since 2017), Australia’s Gold Coast Commonwealth Games 2018, Rugby World Cup 2019, Expo 2020 Dubai, and the Birmingham 2022 Commonwealth Games.
www.russellpartnership.com
Global Food, Nutrition & Hospitality Consulting
Event Masterplanning
Space & Commercial Modelling
Procurement & Partner Brokerage
Design & Planning
Strategy Development
Project Mobilisation
Surreal Design Studio transforms spaces into unforgettable experiences. Specializing in experiential decor and lighting, we create dynamic installations for retail spaces, public areas, events, brand pop-ups, malls and the airports. Our end-to-end, design to production, take your vision from concept to execution, elevating both the aesthetic and atmosphere of every project.
WHAT MAKES WIZ-TEAM DIFFERENT?
We leverage the power of configuration to transform the unique needs of your event into an all-in-one, agile, efficient, and cost-effective digital platform...delivered and supported with our highly qualified and experienced event professionals.
INTRODUCING EVENT-WORKS
We help you deliver:
A modular platform configured to meet your event needs. Select from one or many modules to build an event management tool right for you. ...and much more.
Product and services are delivered globally across all of our locations: SWITZERLAND (HQ) - ITALY - BELGIUM - AUSTRALIA - UKRAINE - USA, and growing!
INDUSTRY DISRUPTING
EVENT MANAGEMENT SOFTWARE & SERVICES
Delivering cutting-edge technology and tailored support services to the world’s greatest events across sport, institutions, culture, and entertainment since 2012.
OUR PORTFOLIO
NOTES
NOTES
NOTES
