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COMING SOON: WWW.BOOKSTORE.LU BOOKSHOP.LU
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" WITH THE INTERNET THESE DAYS WE HAVE TO MAKE A DIFFERENCE WITH OUR CUSTOMERS ON THE EMOTIONAL LEVEL, CREATING A REAL SHOPPING EXPERIENCE." FERNAND ERNSTER
café, why not meet at a bookshop? That way if one person is late, the others can browse in the meantime. With the Internet these days, we have to make a difference with our customers on the emotional level, creating a real shopping experience.” What’s the personal joy for you, working around books? Have you received customer feedback so far? T.S.: “The most frequent comment we receive is, ‘It’s about time!’ The English-speaking community has been happy to be able to browse freely in an entire bookstore instead of being restricted to two small shelves hidden away among other language books. I’m an avid reader myself and read mainly in English, so when I had the opportunity to move from our other central shop to this one, it was really a dream come true. There is a joy in having books surrounding me every day.” Could you tell us a little more about your plans for the future? T.S.: “We’re currently exploring what is possible, but the English book and author events will definitely take place here. We’re also thinking about having a book club, story time for children, and
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other activities -- but the bookshop is a work in progress. We’ll adapt constantly to meet our customers’ wishes and changing needs. Now, for example, people are asking for English greeting cards, so we will be offering this.” F.E.: “Our market is changing every day, and the main competitor of reading is the Internet. People read all the time online -- but they aren’t necessarily reading books. People spend so much time exploring multimedia, and they admit they are wasting time doing so. Why not pick up a book and read instead? We are just beginning in this market, so it is crucial for us to have an excellent communication and exchange with our customers in order to go in the direction they want. The success we’ve already had as a company over the last 125 years is due to a very good and strong relationship with our customers. When the company first began, these relationships were fostered through the family, but now we rely on our very committed staff of nearly 80. Tania and her colleagues serve as ambassadors for the company, and I’m proud of what we have accomplished so far.”
WHAT CUSTOMERS ARE SAYING “Very convenient location in the city center. Interesting variety of English books, and moreover I ordered a book that was received 24 hours later. Thumbs up!” Chris NOT YOUR AVERAGE BOOKSHOP You’ll find passionate people who like discussing and recommending books. Have feedback? Share it with the staff. The bookstore is a work in progress-all ideas are welcome. PLANNING YOUR VISIT Located between place Guillaume and the Grand Ducal palace at 4 rue de la Reine, the shop is open Monday, 12:00-6:30 p.m., and Tuesday-Saturday, 10 a.m.-6:30 p.m. Phone: 22 50 77 - 280 Summer 2015