labels that use 100% cashmere, which means it is not mixed with fur from other goats, which would compromise quality and comfort,” states Mrs Kirsch.
MODERN LOOK As well as being extremely comfortable, BRAM’s Contemporary Cashmere collection offers clothing that is versatile. “You can wear your cashmere sweater with jogpants and sneakers for a sporty, casual look or a cardigan can be worn with a silk shirt for a more elegant style, for example. Marsalla is the ‘in’ colour this year, but you can go for cool and subtle by opting for the ever-popular nude tones, or choose a brighter look from our range of 12 different colours.” BRAM’s Basic cashmere includes simple, classic cuts, while the Fancy selection has more fashionable, modern styles. “Cashmere is becoming increasingly popular among our male customers, as they have begun to acquire a taste for its luxurious, light warmth. Our collection includes sweaters for men, a selection that gets bigger every year as more and more men discover this wonderful material,” affirms Mrs Kirsch. IDEAL GIFT “Once you have worn it once, there is no other sensation like it against your skin. It is extremely soft and comfortable,” describes Mrs Kirsch. “For anyone who has worn cashmere once, they are sure to want more. It is a material like no other: warm, yet wonderfully light and delicate but also durable.” Cashmere is very popular among those in the know, but it still maintains exclusivity unrivalled by other materials, in part due to the scarcity of the goats but also the labour-intensive technique of obtaining the much sought-after undercoat. It is very rare and delicate, difficult and expensive to obtain, making it one of the most luxurious materials on the market. Cashmere is always classy, high quality and stylish. Whether you are after a more structured, thicker sweater or something loose knit, very fine and light, you can find it in BRAM’s Contemporary Cashmere collection. The BRAM employees know
B
A
A. No other material is as fine in texture while being strong, light and incredibly soft B. A cashmere sweater is a very special gift – and certainly a great idea
ONCE YOU HAVE WORN IT ONCE, THERE IS NO OTHER SENSATION LIKE IT AGAINST YOUR SKIN. " everything there is to know about cashmere and can offer shoppers first-class advice, including key tips on how to take care of your favourite cashmere items properly, to make sure that you can enjoy wearing them for as long as possible. 100% cashmere at BRAM: a popular gift for someone who deserves something special this Christmas. BRAM at City Concorde in Bertrange is open for Sunday shopping on: 29 November, 6, 13, 20 and 27 December.
WHERE TO FIND US? BRAM Zweigniederlassung der Konen Bekleidungshaus KG Shopping Center City Concorde 80, route de Longwy L-8060 Bertrange Lundi-jeudi 9 h-20 h, Vendredi 9 h-21 h, Samedi 9 h-19 h www.bram.lu
December 2015