Recommendations

Spirit Airlines needs to modify their payment methods to allow customers to pay for food and beverages through other means such as PayPal and cash.

Besides improving payment options, it is essential to offer flyers water for free since it is a basic need, especially for long journeys.

Spirit Airlines should change its controversial approach to advertising; by making their advertisements more ethical and appropriate for all viewers particularly those that are underage. Also, they should consider implementing a reward system to incentivize their employees especially those who overwork.

Spirit Airlines should improve its client’s services and interactions since their customer service is poor. In addition, by enhancing customer service, this would create a long-lasting relationship built on trust and sympathy.