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Previous Logo & Color Palette
from Design Audit
by Maha Saker
Primary Colors
Secondary Colors
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Palm Tree Green Sunshine Yellow Ocean Blue
Spirit previous logo had a set of primary colors such as red and blue as shown above. Alongside these primary colors, Spirit added the color yellow, blue and green altogether and used them on the tails of their plane to create an abstract letter S as shown on the right. Also, they chose those colors to represent the Caribbean.
Company Color Palette & Typography
Primary Colors
#ffe600 #00000d
The primary colors of their company are yellow and black as shown on the left. Spirit Airlines chose these colors to differentiate themselves from other competitors such as American, Delta, and Southwest Airlines that used the color red and blue for their company’s’.
Secondary Color
#0073e6
Typography
Spirit Airlines only uses sans-serif for their fonts that includes Helvetica, Helvetica Neue, and Source Sans Pro.
The Helvetica and Helvetica Neue family is used in their logo, headings, and subheadings. In addition, Source Sans Pro font is used for their body texts. Also, they modified their logo and is hand- written as shown above.
