1 minute read
Company Overview
from Design Audit
by Maha Saker
Spirit Airlines is a domestic low-cost airline. The airline company has roots in the truck industry, starting on 1964 in Michigan. In the year 1992, the company change its name to Spirit Airlines after purchasing jet equipment. In 1999 Spirit Airlines relocated its headquarters to Miramar in Florida (Spirit Airlines, 2011).
The airline company offers flyers 73 travel locations within the United States, Latin America, and the Caribbean (Spirit Airlines, 2019).
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Slogan
Less Money. More Go.
Mission Statement
We’re committed to delivering the best value in the sky by providing a customizable Guest experience. Our all-Airbus Fit Fleet is among the youngest and most fuel-efficient in the U.S. You can venture farther, travel more often, and discover more than ever before with daily flights to great destinations in the U.S., Latin America, and the Caribbean (Spirit Airlines, 2019).
Voice Tone
Friendly and Humorous tone.
