1 minute read
SWOT Analysis Strengths
from Design Audit
by Maha Saker
Airlines are modern Airbuses, which offer high safety standards and efficient, on-time performance
Price of airfare is 50% cheaper than other airlines, with added options 40% prices are still cheaper Services such as Wifi are available
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High on-time baggage performance, highest ranking for an American airline
Well known to American consumers
Opportunities
Expansion of payment methods
Investment in New or Upcoming Technology
Expansion of flight locations within North America
Attract more loyal customers
Increase their presence on Social Media
Provide healthier food options such as granola bars
Weaknesses
Low Budget for Quality Control (limited resources). Advertisements are unethical and very controversial, giving an unprofessional brand image
Low level of diversity within the workforce. In-Flight purchases can only be made using either debit or credit cards
Workers are under high psychological pressure and receive a low-performance appraisal, which leads to High Employee Turnover.
Threats
Intense Competition: Allegiant Travel Company, Delta Airlines, and JetBlue Airways
Changes in consumer behavior
New Entrants of Domestic Low-Budget Airlines
Some people use other forms of transportation in the U.S. if they are sensitive to cost such as buses, cars, or trains
