OCTOBER 2012 | ISSUE ONE
For Personal Trainers and
Fitness Professionals Professionals Fitness
OCTOBER 2012 - ISSUE ONE
at the London 2012 Olympic Games
of a successful PT
Digital Marketing for your business
at the London 2012 Olympic Games
TO FOCUS ON GROWING YOUR PT BUSINESS
SOCIAL MEDIA + ONLINE STRATEGY
PT+ BIO-SYNERGY EQUALS ULTIMATE TRAINING “
Partnering with Bio-Synergy has fuelled me and my clients through our High Intensity Training workouts, allowing us to push for peak performance while building an Ultimate Body and developing my successful business.
EMAIL pT@BIO-SYNERGY.cO.Uk TO REcEIvE YOUR
35% pROfESSIONAL dIScOUNT
Avaliable online and at all leading retailers www.bio-synergy.co.uk + www.facebook.com/BioSynergy
EDITOR'S LETTER WELCOME TO THE LAUNCH ISSUE OF
welcome Publisher Myles Davies Editor Jessica Rowley email@example.com Design Juliet Symes firstname.lastname@example.org Advertising email@example.com General firstname.lastname@example.org Subscribe to PT Magazine email@example.com
@PTMagazine www.facebook.com/PTMagazine Publishers: Magic Fountain Media, 17 Bruff Road, Ipswich, Suffolk, IP2 8GT Printed by: The Magazine Printing Company Please note: Points of view expressed in articles by contributing writers and in advertisements included in PT Magazine, do not necessarily represent those of the publishers. While every effort has been made to ensure the accuracy if information contained in PT Magazine, no legal responsibility will be accepted by the publishers for incidents arising from use of information published. All rights, including moral rights, reserved.
A very warm welcome to the first issue of PT Magazine, the new publication specifically for the Personal Trainers and Fitness professionals that help to keep everyone fit and active. This issue we are taking a look back at the fantastic Olympic year and the inspirational trainers that helped make the Olympics something special (page 12). We also have some fantastic giveaways on page 10 from our friends at Gripad, Mammoth Sports, Bio Synergy and Ice Bandage. Our Machine Showcase looks at what equipment is available to you for your home gyms/small group training studios. There is also injury prevention on page 37 and we explore marketing and social media for your business from page 39. The aim of PT Magazine is provide you, our reader with a tool to be inspired, to see what others are up to, to get ideas and socialise with other professionals in your field. As with anything new the magazine will evolve over each issue, taking on new content and exploring new avenues in the fitness industry. With this in mind we want you the reader to be as involved as possible, we want to hear your thoughts, what should we include, what would you like to know more about? Is there a section you would like to see that has not been covered? Working as a team with you our readers we will hone the magazine to make it what you need to support your business. Please email me firstname.lastname@example.org with your thoughts. From all of us here at PT Magazine we hope you enjoy our first issue. Be sure to stay fit, stay happy, and stay healthy.
GIVEAWAYS from Gripad, Mammoth Sports, Bio Synergy and Ice Bandage
COPYRIGHT: No part of this publication may be reproduced, stored in a retrievable system, or transmitted in any form or by any means without the prior written consent of the publishers. ©Magic Fountain Media T/A PT Magazine. Printed in the UK by The Magazine Printing Company using only paper from FSC/PEFC suppliers www.magprint.co.uk
PT Magazine Reader Giveaway
Metabolic Conditioning with weights
Functional Training Equipment
TechnoGym on their Olympic legacies With Molly Millington
experts Jason Reynolds An experienced PT who spent several years working at a top London orthopaedic hospital outpatient department, before moving to Ten Pilates in London.
Why not try this for size?
A fantastic piece of kit to incorporate into your sessions What it’s all about? And how to include it in your one on one and group sessions
For your one on one and group training sessions
So, you’ve qualified as a PT, what next?
On Gorilla Sports
With Sound Dynamics
Best on Test
Yoga, Sport and the PT
Work smarter not harder
take a look at these pieces for your studio or gym Protein Power, 3 recipes to help you recover faster Post and pre Workout energy and recovery
With Jason Reynolds With Greg Sellar
7 Ways You Can Focus On Growing Your PT Business
10 min with…
Tom Gilbert of Personal 121 Trainer
Londonbased personal trainer who offers in-person and virtual training support. Twitter (@PTMollie), or www. ptmollie.com
Simon Burden Is Strategy Director at SizeDigital with 10 years experience of managing Online and Social Media projects.
Anne-Marie Newland has trained and studied many of the traditional forms of yoga practice including Sivananda yoga in which she is qualified working with Swami Vishnu Devananda.
Greg Sellars He has presented in over 40 countries globally in his capacity as a Nike, BOSU, Physical Company master trainer.
And maximising your digital presence with Simon Burden of Size Digital
has been a professional fitness trainer for over 20 years working with a large variety of clients across the world.
industry news/ The Armoury Gym joins payasUgym.com The Armoury gym in Hampstead is the latest club to join the world’s largest gym access programme, payasUgym.com. The Armoury is ideally located close to Hampstead heath (National Rail) and Belsize Park (Northern Line) stations in North London. With a large selection of free weights and brand new Life Fitness cardio machines, payasUgym customers will get now be able to enjoy a virtual cross country bike ride or watch their own personal TV channel whilst exercising! For further information see www.payasUgym. com
Telford Printers Announce 30% Discount Offer to Sports Clubs The amazing success of Team GB in the 2012 London Olympics has seen membership requests at sports clubs all over the country hit record highs. Increased requests to join sports clubs puts an additional burden on those associations to have to pay for printed materials. The award winning Telford printers www. graphicsandprint.com, have therefore come up with their own way of supporting our future generation of budding gold medalists by offering sports clubs an incredible 30% discount on all their printed materials.
Welcome to the News Page, if you have something that you want to announce why not get in touch? Email email@example.com and we will be in touch. We look forward to hearing from you.
Perfect for the Gym - The world’s first self-fitted custom earphones, through Widget UK Fitting earphones properly means that they can be worn all day long, or during sports, without falling out or hurting. Specialist consumer electronics distributor Widget UK has been appointed the first distributor in Europe to ship eers™ Custom fitting improves the performance, reproducing music the way it was meant to be heard. It also means that music can be played at lower and safer volumes, safeguarding hearing. Product details: eers PCS-150 - SRP £199.99 inc VAT eers PCS-250 - SRP £299.99 inc VAT For more information visit www.widget.co.uk
Ottobock Healthcare to provide Technical Service for athletes at the Sochi 2014 Paralympic Winter Games Ottobock builds further on success of London 2012 Paralympic Games. At the XI International Investment Forum in Sochi, it has been announced German company Ottobock, a leading provider of innovative technology and services for people with limited mobility, has been named the exclusive provider of technical service for athletes competing at the 2014 Paralympic Games in Sochi. www.0ttobock.com .
For further information: Email: firstname.lastname@example.org Tel: 01952 290524
mailbox Welcome to the Mailbox
We want this page to be an interactive forum in print form, and with this in mind we would like to hear from any of our readers who have a question to pose to one of our experts. From injury to social media , funding availability to CPD, if you have a questio n and you want some help with the answer please get in touch. Please email mailbox@ptm agazine.co.uk with your question and we will end eavour to reply, while also printing the ones we feel will benefit our readers the most. We hope you enjoy the lau nch issue of PT Magazine, and we look forwar d to growing the publication to fit your req uirements as the reader and help you fur ther your business needs and goals. Enjoy the October issue!
Each issue we will bring you a selection of our favourite followers from the @PT Magazine twitter feed. Get on-line check them out and donâ€™t forget the #FF. @MaximuscleUK @sigwatkins @myzonemoves @essexbootcamp @ImpactSportLTD @MammothPerform @Boxerciseltd @TheBodyWorks @CybexUK @BenCoomber @LauraDoylePFT7 @Successful_PT @MANDARINLEISURE @L_I_W @focus_training @JHTUK @tktfitness @pocketfittweets @promotepr
Tell us what your favourite piece of functional training equipment for group sessions is and why? Email email@example.com with your answers and we will publish the ones we like the most.
Maximum grip • Maximum comfort • Prevents blisters • Absorbs sweat • Cushion the palms Hands can breathe • Easy to use
ONLY £9.95 per pair Available in four colours:
g a b t i k e h t sential es
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GRIPAD 25 Pairs of Gripad “The Kitbag Essential” up for grabs! Had enough of lifting gloves that just make your hands sweaty, don’t have enough grip, or really aren’t that comfortable? GRIPAD is the simpler alternative. www.gripad.co.uk We have 25 pairs to giveaway courtesy of the team at gripad.co.uk to be in with a chance please email firstname.lastname@example.org with your name and address.
giveaway Fancy getting yourself some great free prizes? We have some great products up for grabs courtesy of our friends from Gripad, Mammoth Sports, Bio Synergy and Ice Bandage. To be in with a chance all you have to do is email us here at PT Magazine with your name and address. No questions, No Catch… It really is that simple.
Win £50 to spend at bio-synergy.co.uk
to give With over 15 years of providing elite level sports nutrition away!
in the UK, Bio-Synergy is the perfect partner for personal trainers to improve their reach and connection with their customers. With detailed nutrition plans, exclusive discounts, and extensive support, Bio-Synergy nutrition is the only choice to take your career to the next level.
ICE BANDAGE Ice Bandage - 100 free samples www.icebandage.co.uk We have 100 free samples from the wonderful team at icebandage.co.uk to register email email@example.com with your name and address and we will do the rest. Apply Ice Bandage whenever you have an injury that needs cooling Ideal for: Muscle strains, Sprains, Bruises, Swellings, Contusions
5 Pairs of Mammoth Sports Ultimate Pillows up for grabs We have 5 pairs of The Hydraflex Ultimate Pillow to give away courtesy of our friends over at Mammoth Sport. The Hydraflex Ultimate Pillow provides outstanding zoned support to neck vertebra and by using V-Max technology it facilitates hydration through cooling air channels. A four-way stretch breathable fabric adds to both comfort and temperature control. The pillow ensures personal trainers and their clients gain a restorative sleep that enables them to maximise the impact of their training regime. Enter our exclusive completion to win a pair of Hydraflex Ultimate Pillows. See bottom of the page for how to enter. Full T&C’s can be found on our website www.ptmagazine.co.uk • Closing date for entry – Friday 16th November, winners will be notified by Friday 30th • How to enter - simply email firstname.lastname@example.org with your name, address and include in the subject bar the competition you wish to be entered into (Unless otherwise directed on the giveaway itself) • Full list of winners can be requested by emailing email@example.com please include which giveaway you are enquiring about in the subject.
PROFESSIONAL GYM EQUIPMENT FOR EVERYONE
BRING YOUR WORKOUT HOME BUY ONLINE AT WWW.GORILLASPORTS.CO.UK FACEBOOK.COM/GORILLASPORTSUK
Inspiration Trainers selected by Technogym to support London 2012 Champions
ollowing on from the most fantastic summer of sport the UK has probably ever seen, we take a look back at what made the London 2012 Olympic Games such a success.
Throughout the London 2012 Olympic Games Technogym supported the worldâ€™s leading athletes with a team of expert personal trainers. As part of this dedicated support team, a group of Inspiration Trainers were selected who added phenomenal experience, talent and energy to the team. Selected after a nationwide search, the Inspiration Trainers were given a once in a lifetime opportunity to work in the fitness centre at the London 2012 Olympic Village. The selected trainers included Qualified REPS Level 3 and Lifetime Achievement Award Winner 2011 for dedication to the Health and Fitness Industry, Rachel Hobbs and Qualified REPS Level 3 trainers Sally Kettle and Wanda Summers.
Wanda Summers broke her L4 Vertebra, after a serious paragliding accident, and was told by doctors that she would never walk again. Having led a very active life until the accident, she was devastated to be bed-bound for 12 weeks. However, with determination Wanda is not only walking again but has pursued her passion for ultra distance running and has won her age category in both the Gobi March Dessert Race in 2010 and the Atacama Crossing in 2011.
“… as part of “Being selected meant so much to the team, I was me… all my hard work and training able to share my passion for training and people thinking I am crazy because by inspiring others I live for fitness, actually counted for to never give up” something real. My love of health and fitness has once again rewarded me by allowing me this incredible opportunity to work alongside others who share the same passion as me. As part of the team, I was able to share my passion for training by inspiring others to never give up, because it pays off in the end, just like I do with my clients at the moment”
Rachel Hobbs, founder of www. zestforfitness.co.uk, has also founded the Love Kids Football Academy. The aim of this organisation is to help underprivileged Ghanaian children receive education, make friends and prevent them from criminal activity. Recently, she’s travelled to Ghana to promote the Power Of Movement, training the females of the native town to teach exercise to their communities, in an attempt to prevent the rise of obesity and type two diabetes commonly occurring in middle aged women in African Countries.
“I was very honoured to be part of the team, it was great to meet other professionals “Being selected as part of Team Technogym with a similar was very exciting…I was very honoured to passion to me” be part of the team, it was great to meet other professionals with a similar passion to me whilst also helping athletes to reach their goals.”
Sally Kettle Sally Kettle is a world record holder as the first women to row the Atlantic twice from east to west, a total of 183days 1hours and 53minutes, the second trip of which was with her mother. She has also gone on to support a number of charities including Shelterbox and London Sports Trust. “I felt honoured to have been selected and extraordinarily privileged to be part of the team… to be able to be a part of the build “I couldn’t up, working with athletes, and other wait to get trainers from around the world, involved; I work with the Technogym was a once in a lifetime opportunity. kit every day, and it was I couldn’t wait to get involved; I work a joy to show it off to with the Technogym kit every day, some potential gold and it was a joy to show it off to some potential gold medal winners!” medal winners!”
Spinning onathan Goldberg created the first prototype indoor cycling bike in 1987 while living in California. He was training for an ultra-endurance race at the time, but he needed to be home to help his pregnant wife more than his training schedule would allow. Soon friends were coming around to take a spin in the kitchen on his indoor bike. In the 20+ years since then, Spinning® has grown into a global phenomenon. Today, many other fitness companies offer indoor cycling certifications. Most people either love it or hate it. I am one of the ones who love it. It was my first exercise certification and opened many doors for me in the fitness industry. As a personal trainer, it is always good to have a few other certifications up your sleeve. Indoor cycling is a fantastic one to have as many gyms offer it on their timetable. Leading group exercise classes also makes it a little easier to get your foot in the door if you are looking for work. Once people start regularly attending your classes, you will build a rapport with them. They will understand your motivational style and hopefully when they start looking for a personal trainer, they will think of you first.
Most people either love it or hate it. I am one of the ones who love it.
There are many advantages and benefits to indoor cycling. It is a high-cardio lowimpact exercise, great for people with joint problems, burns calories and fat, improves cardiovascular health, and tones legs. As each rider chooses their own resistance level, classes are suitable for both beginners and advanced athletes. Classes can be offered year around (offering periodization for runners and swimmers) and can be just as effective for short or long workouts. When leading a Spinning® class, there are a few safety points to remember. First is hydration. Spinning® recommends 1.2 litres of water to be consumed during a 45 minute class. Remind your members to sip
little amounts of water frequently during class, and encourage them to refill outside the studio if necessary. Positioning is also important, so if anyone is new to indoor cycling offer to help set up their bike. In the seated position, an extended leg should have a slight bend in it. When the knees are at 90 degrees and feet are 180 degrees
Encourage newbies to give it a go at least five times, as this will give them time to understand the terminology, and develop a better understanding of their resistance levels.
from each other, the rider should be able to look down their knee and see the edge of their shoelaces closest to the toe. It is a common mistake for riders to have their seat too far forward. Lastly, be conscious of the RPM, as pedalling too fast puts a strain on the knees. Some bikes will have a display, which is very helpful in explaining this concept to members. Encourage riders to increase their resistance level once they hit 100 RPMs to avoid doing damage. Also look for people who look out of control as they pedal, as they may need to use a higher resistance level.
Many people are afraid to participate in an indoor cycling class, or have tried it once and hated it. Encourage newbies to give it a go at least five times, as this will give them time to understand the terminology, and develop a better understanding of their resistance levels. By trying it more than once, they have the opportunity to find an instructor they like- whose music motivates them for that last big push and style makes them want to come back again and again. Hopefully you will be that perfect fit in the studio and eventually you will have a new client on the gym floor. Mollie Millington is a London-based personal trainer who offers in-person and virtual training support. You can follow her on Twitter (@ PTMollie), as well as visit her website www. ptmollie.com for health and wellness tips. Many thanks to Frame Shoreditch for use of their studio, bike, and manager Polly for the photos.
Metabolic Conditioning This is a short routine that really activates the core and works multiple muscle groups at one time, The cross activation of the muscles will get maximum amounts of muscle fibres firing and the short bursts of intense exercise will increase the heart rate and anearobically burn fat. Complete each pair as a superset 3 x each with no break and then 30's between each superset.
Curtsey lunges 30's
5 minutes of gentle jogging, knee lifts and arm swings
Works:Glutes, hamstrings, quads and core ( Stand with weights in hands and step 1 leg diagonally behind and sit into lunge. Step back to centre and repeat other leg)
Lower back into press up and repeat on the other side.
Lats, pecs, trapezius, rhomboids, core (In plank position with a weight under each hand. Lift alternate arms rowing elbows back)
Full body but Explosive quads, calves, core, shoulders, hamstrings (Place hands to floor and jump both feet back and then jump both feet in. Spring up to standing and star jump. Repeat.)
Core, shoulder stabilisers, glutes (In extended arm plank position. Lift opposite arm to leg keeping core still. Alternate sides)
Explosive leg strength (Jump legs and arms wide and sit into wide squat then spring back up to centre)
T Push up Pecs, Deltoids, obliques, triceps (In plank position lower into press up then push up and lift 1 arm up to ceiling rotating into side
Full body stretch, seated hamstring stretch and chest stretch, quads and shoulders.
Explosive Core and quads (Hold arms straight over head and run with high knees)
Plank Burpees with a star jump
Explosive quads, hamstrings and calves (Sit into wide squat and lift heels off floor. Run on tip toes fast as you can)
unisex • universal • unique • cardio • core TOTAL BODY CONDITIONER WITH OVER 1000 DIFFERENT EXERCISES DESIGNED BY A BRIT ISH INFANTRY SOLDIER
RECRUITING NOW WANTED – VENUES & INSTRUCTORS NATIONWIDE TO JOIN OUR RAPIDLY EXPANDING NETWORK SKIP LIKE A PRO ✔
improves cardio-respiratory fitness
Experience the adrenalin fuelled rush, everyone’s skipping ropes at the ready, the thumping sound tracks. Instructor about to begin, and we’re off! The intoxicating rhythm of dozens of ropes cutting the air and hitting the floor in unison. Driving you on, the most exciting, challenging and rewarding fitness class you have ever attended.
Improves motor fitness
helps to increase bone density
1. The Aeropic Class - this is not just skipping, but choreographed routines combining bursts of rope jumping excellence with aerobic style march outs.
reducing the risk of osteoporosis ✔
is very effective at burning fat
raises the body's metabolism
gives noticeable and fast results
2. The Skiptrix® Circuit - for stamina and endurance, attaining new personal bests with encouragement from your instructor. 3. The Skiptrix® Skills Workshop - where the emphasis is upon refining your existing skills and learning new ones under your instructor’s guidance.
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Be a part of the Skiptrix® phenomenon. VISIT WWW.SKIPTRIX.CO.UK FOR MORE DETAILS Skiptrix® offers licencing to Venues, Personal Trainers and Fitness Instructors
WELCOME TO THE WORLD OF
In the second millennium the fitness industry is screaming out for new and innovative ways to work out. The latest in cutting edge physical development comes from fitness experts at Skiptrix® Ltd, where training routines challenge people both physically and mentally.
IT’S HERE Rope jumping/skipping skills have been incorporated into one of the most exciting and innovative fitness programmes released to date. The routines are carefully structured to allow maximum increases in cardiovascular fitness levels in a short space of time. The powerful music and LED lighting give the fitness programmes an optional club style atmosphere. Skiptrix® training programmes are available to children in primary schools, teenagers in high schools and colleges; and adults in universities and the workplace. Classes operate in YMCAs, Leisure centres, private gyms and throughout leading fitness centres nationwide – in fact anywhere where a floor space is used for group exercise. Skiptrix® is available to everyone from the age of 5 years old with no upper age limit. Skiptrix® instructors can train individuals on a one to one basis, also in classes and operate team training sessions for football clubs, rugby clubs etc, where agility and speed are paramount. Skiptrix® also run corporate fitness programmes, as having staff in peak physical condition is a massive attribute to any company who wants the best from their employees.
A SKIPTRIX® BODY Razor sharp, quick thinking, rapid responsive motor skill development, all housed in a perfectly balanced lean yet muscular
physique. A state of human superiority ready to face any challenge, both in and out of the gym. Be the best you can be. Be a part of the Skiptrix® phenomenon.
FITNESS HAS BEEN REBORN There are three different styles of class which link together to provide a total body workout. The three class structure consists of participating in the “Skiptrix® Aeropics” class where physical fitness and motor skill fitness techniques are combined to give an overall body workout. From there you may then move into the “Skiptrix® Circuit” class where emphasis is placed upon fitness and endurance through a series of revolutionary training patterns. Then you can also move into the skills workshop where the emphasis is upon mental agility, and your skipping skills are developed individually.
INSTRUCTOR TRAINING PROGRAMME We are recruiting now. If you are interested in joining our elite squad of instructors, send your CV to training@ skiptrix.co.uk or phone us on 01253 365 294 and ask to speak to our training team.
JOIN A CLASS To find out if there is a class in your area visit our website www.skiptrix.co.uk
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Try this //
AB-MXR into your group or one-on-one sessions How Personal Trainers can incorporate the AB-MXR into their business
he beauty of training your clients with the AB-MXR is that instead of carrying dumb bells, medicine balls and kettle bells with you, you can take this all-in-one piece Joanna of kit with the added bonus that it fits easily into your backpack! It is weighted and comes in 1kg-5kg to suit all levels of fitness and provides a total core body workout. The AB-MXR is a compact, multi-functional device that is medically proven to support the neck and is a safe way for your clients to work their abdominal muscles. When clients complain about not enjoying sit ups as it hurts their neck, the AB-MXR alleviates the pain by correcting the position of the neck and giving the proper spinal alignment.
My clients love training with the AB-MXR as the results are visible quickly
My clients love training with the AB-MXR as the results are visible quickly. You will see the happiness in your clients as they achieve results quicker than they might think, feeling firmer and shrinking their waistline! It also provides a fun, safe workout and is easy to use at home and when travelling. The AB-MXR’s handles make all exercises symmetrical, automatically correcting body position, which is very important so your clients don’t cause themself any unnecessary aches and strains. The flat back means that you can lay it flat on the floor to aid push ups, or can be placed on the back as an extra weight when doing the plank. I originally designed the AB-MXR for both my clients and for myself as a trainer, as I couldn’t find a device that did everything I needed it to do and was easy to carry around. The great thing about it is that it makes life as a trainer on the move easier as you don’t have to lug around loads of different, heavy equipment. Another handy feature is that as the weight gets heavier, the device stays the same size, so whichever weight you chose to train your clients with, you can still fit it in your bag! There is a gym bundle available for PT’s, which includes a stand to house the five devices. There are also retail opportunities available for gym owners.
Incorporate these easy moves into your sessions for that AB-MXR burn
All of these exercises can be completed with a 1kg, 2kg, 3kg, 4kg or 5kg AB-MXR, dependent on the fitness levels of your clients and provides a total core body workout.
crunches The AB-MXR was designed to support the neck and has a medically proven spinal curvature. The weight behind your head helps to target the abdominal muscles and burn more fat
Lunges Lunges with an oblique twist, keeping the arms symmetrical with the weighted AB-MXR
Push Ups The AB-MXR works the biceps, triceps and abdominal muscles whilst using it as a platform for push ups
Squats Advanced power jump that works the quads, glutes and abdominal muscles by squatting, lifting the AB-MXR above the head and jumping.
s this the PT's new best friend? Unikurve is growing in popularity, and since its launch at the B-Fit Expo in January Mike Curry, the inventor of Unikurve, has been on a roller coaster ride."It looks so simple and that’s why it’s so good and PT's are loving it,” says Mike. When serving on operations in Iraq and Afghanistan, what Mike discovered he needed was an indestructible bit of exercise equipment. He broke his leg on a promotion course in the Brecon Beacons, and used the recovery time to draw on this idea. A rough prototype was made, and he started using it for his rehabilitation. He showed it to a few friends, and eventually more Unikurves were produced and sent out for testing all over the country to PT's. The next stage was launching and selling the concept. With his family behind him 100%, Unikurve was launched at the B-Fit Expo in London January 2012. Unikurve has grown in popularity as people become aware of its versatility, functionality and flexibility as a piece of training equipment. Unikurve can be used as a dumbbell, barbell, kettle bell, medicine ball, stepper, cardio trainer, core conditioner, press up aid, dip station and now comes in 3 weights. The 4kg lightweight model is great for toning, cardio and weight loss. The 8kg heavyweight model is useful for strength and conditioning, and can be used in conjunction with the 4kg Unikurve to create a great circuit workout. The latest edition to the family is Unikurve XTRHV, which is an 18kg Brute aimed at strength training. At least 4 different weights can be achieved with each Unikurve by using different holds, as increasing or decreasing the leverage makes the virtual weight increase or decrease. Unique, Unisex and Universal with over 1000 different exercises possible, Unikurve
is an asset to any PT's equipment list. It has no moving parts, requires no power, is vir tually indestructible (lifetime guarantee), is easy and fun to use, and suitable for beginners and pro athletes. The only limit is your imagination.
10% discount to PT's is available, go to http://www.unikurve.co.uk/ and contact Mike directly with your requirements, whether you do one on one training, are running boot camps or training clients in a gym.
Total Core Rock
Hold the Unikurve with both hands and the curve to the ground, shift weight from one side to the other to create a rocking motion that works your core.
Reverse Grip Bicep Press Up
Place the Unikurve on the ground length ways in front of you, hold at the base (Image 1) and preform press ups with your standard reps routine.
Core Rock Press Up
The same as the Total Core Rock but with an added twist! Try doing 3 then a knee raise in the central position, 3 more Core Rock Press Ups, then raise the opposite knee!
There are many more workout moves available from www.unikurve.co.uk with the new 18kg version and a variety of excersie methodologies why not enquire about putting the Unikurve into your group training or one on one session? Heavyweight Unikurve Package £110.99 (Save £29.00) Includes: A heavyweight Unikurve with the instructional Wall Chart, Exercise Mat, Gymbal and pump, a pair of Gloves and free p&p to Mainland UK. Total value of £139.99. Orders can take up to 28 days to be delivered due to the high demand for Unikurve. Stockist – www.unikurve.co.uk
If you are looking to add a new twist to the workouts you offer then why not take some inspiration from the past? Indian Clubbells have been a mainstay of total body workouts in the East for centuries and now you can stock up from the range on offer from Gorilla Sports. The cast iron weights are built to last and come in weights ranging from 2kg to 20kg. They can be used in both strength and aerobic workouts and can offer a new twist to your workout. From £14.99 | www.gorillasports.co.uk
Heavy Duty Flat Bench
A tough weight bench is such a versatile piece of kit. It can offer support during a weights workout as well as being used for bench jumps and steps in cardio workouts. The Gorilla Sports Heavy Duty Flat bench is a stable, comfortable bench with thick padding and widely spaced feet for comfort and stability no matter how intense your workout.
The Powerbag, an unconventional form of training, can be used for all sports specific training from Rugby and MMA through to Football and Tennis. It is ideal for improving Strength, Endurance and Power along with Coordination, Proprioception and Core Efficiency. The Powerbag can be used as a variation from Dumbell, Barbell or Medicine Ball training.
£79.99 | www.gorillasports.co.uk
From £42.52 | www.jordanfitness.co.uk
Official Kettlercise Kettlebells. The difference really is in the design - each Kettlercise kettlebell has been specifically designed to ensure that two hands can be on the kettlebell at any time. All of our Kettlercise Kettlebells are of the finest quality, highly finished, black cast iron and specially coated in orange neoprene to ensure there is no damage to your flooring when working out.
Gripad - the kitbag essential.
Had enough of lifting gloves that just make your hands sweaty, don’t have enough grip, or really aren’t that comfortable? GRIPAD is the simpler alternative. Gripad provides a firm and comfortable grip without covering your hand. Air can circulate, the hand can breathe, giving you a much more comfortable experience. The thick Neoprene padding prevents the soreness, heat and abrasion you often get from regular workout gloves. The stretchable finger loops ensures that one size fits most; and caring for Gripads couldn't be easier, just chuck them in the wash with your gym kit.
£9.95 a pair +p&p www.gripad.co.uk
From £14.99 (2kg bell) | ww.kettlercise.co.uk
Professional Fixed Dumbbells
The Gorilla Sports range of Professional Fixed Dumbbells are robust, stylish hand held weights ranging from 2.5kg to 32.5kg. Made from a cast iron core with a thick rubber coating, these dumbbells can withstand the roughest of treatment. Fixed weights are particularly secure and the textured handles make them safe and comfortable to use. For gyms and studios looking to store this range of weights there is a freestanding rack that holds up to five pairs of dumbbells.
Dumbbells start at £7.99, the rack is £179.99 www.gorillasports.co.uk
The Jordan Fitness premium quality textured rubber Tornado Balls are a colourful addition to any studio. Ideal for athletes training in racquet sports, and excellent for rhythmical stabilisation drills. The rope runs through the middle of the ball, making it a robust and durable piece of equipment, and also great for explosive rebounding exercises.
From £28.33 | www.jordanfitness.co.uk
Finally ……..How to integrate Kettlebells in to your business! Kettlercise® Kicks It’s Way in to the Fitness Industry We have all heard the hype and the mythical legends of kettlebell training, how it was used by gladiators or Greek Gods 1,000’s of years ago. However, up until now it seems to have been exclusively aimed at the hard core element of the fitness market, routinely used by PT’s or in some sort of Boot camp setting. One of the biggest issues of training with kettlebells is that you can’t take a member from the gym floor that hadn’t seen a kettlebell before and put them straight into a kettlebell class without them doing some sort of basic kettlebell training course. A lot of gym managers have been conscious of using kettlebells due to the fact that without proper instruction the client is open to injuries, throwing a heavy kettlebell around in the gym is open to accidents and the damage to gym floors with heavy kettlebells can be an enormous cost. With the launch of the Kettlercise® program this now solves those problems. Kettlercise® brings Kettlebells in to mainstream health and fitness training and it’s open to anyone. So what is it? Kettlercise® integrates the traditional kettlebell in to a high volume, low intensity, all over body work out delivered in a 50 minute heart pumping, fat burning, muscle toning class routine. The kettlercise® training system is particularly aimed at women as 85% of people that attend fitness classes are female. From our own research and trails it is where it has the most success. ″ I’m already a certified Zumba Instructor and since certifying as a Kettlercise® Instructor I’ve had to expand my business and have recruited a further 3 Instructors to cope with demand. I’ve had to cap my classes now at 35 attendees per session for safety reasons. Kettlercise® delivers results for class attendees but it also delivers as a complete business model too!! ″ Tina El’Bikem, Lincoln Kettlercise Instructor
Why put Kettlercise® in to your fitness program? In these challenging times of retaining and attracting gym members you need to stay ahead of your competition. When clients find something new, fresh and exciting that really works their loyalty to you can be extremely tested to say the least.
Here are just a few of the many benefits of Kettlercise®: It’s easy for you to implement and market It can be an added profit opportunity – the important secondary spend Its simple and fun to teach and clients will love it It’s a brilliant cross selling opportunity in to 1:2:1 PT sessions It has countless routine variations helping you to retain client interest Instant return on Investment It’s open to 90% of gym members Has its own supportive supplement range It’s an entire functional body work out that gets results……FAST! How much does it cost? A vibrating plate machine can cost upwards of £3k. A new treadmill can cost you anything up to £15k. To book a place for one instructor on a Kettlercise ® course at any one of our training locations across the UK is only £167.00 (plus VAT) per person.
To Book call T: 01282 698698 or go to: www.RKPS.org
Gorilla Sports are go hen you are looking to invest in new gym equipment for yourself or your business, what are the key things you look for? Quality, a great price, a reliable supplier and fast, free delivery? It used to be hard to find all four of these from a single company, but now Gorilla Sports has stepped up to fill that gap in the market. In operation in the UK since the beginning of 2012, Gorilla Sports has a wellestablished track record as its products have been sold with great success in Germany since 2005. In this country Gorilla Sports is fast developing a reputation as the go to supplier for top quality, wellpriced gym equipment. Offering a great range of free weights, benches, kettlebells and aerobic equipment, all delivered next day, free of charge, it’s easy to see why the company has grown so fast over the last year. Whether you want a full 108Kg weight set and bench right down to lightweight hand weights Gorilla Sports has the equipment you need. Customer feedback has been overwhelmingly positive and Gorilla Sports
is working hard to develop relationships with PTs and independent gym owners, offering bulk discounts on large orders. As an online company Gorilla Sports is planning to bring much more than just a shop front to its website (www. gorillasports.co.uk). To offer customers support and advice on how to use its equipment effectively, the company is seeking PTs who would like to create workouts using its products for use on its blog. In return it is offering link backs to PTs websites or blogs to help you promote your brand to our ever-growing customer base.
Customer feedback has been overwhelmingly positive
As an innovative company Gorilla Sports actively uses Twitter (@gorillasportsuk) and Facebook (www.facebook.com/ gorillasportsuk) to engage with customers. The face of the Gorilla Sports ads, PT and fitness model Tim Chase, was recruited online, and there are always new opportunities to get involved with the brand, whether it’s reviewing products or joining the Gorillas in Action.
The hugely popular Gorillas in Action campaign supports trainers and clients by providing free T-shirts for them to wear during events. So far there have been Gorillas in Action at the Adidas 24hr Thunderrun Ultramarathon, The Nuts Challenge, Spartan Sprint, Total Warrior and many more events from tennis matches to powerlifting competitions. There are plenty more plans to encourage more people to get fit with the support of Gorilla Sports. Until now Gorilla Sports has focused entirely on equipment, but in the next few months it will be introducing a range of nutritional supplements and is looking for sports professionals to trial and promote these new additions to the Gorilla Sports family. For details on how you can get involved with any Gorilla Sports’ promotional projects or to trial the supplements email firstname.lastname@example.org
PROFESSIONAL GYM EQUIPMENT FOR EVERYONE
Try this //
How do you become a Personal Trainer? B
ecoming a personal trainer is a popular route for people who have a passion for health and fitness, and can be an extremely rewarding and lucrative career choice. A piece of advice we would give to anyone pursuing this route is to find your unique selling point. Find an area that interests you, perhaps it is teaching classes such as Indoor Cycling or Mixed Martial arts or perhaps corrective exercise. Whatever it may be, get qualified in that area and start selling your skills.
First Step This is the easy bit - you need to get qualified. You need to find a fitness training provider, like Discovery Learning, who offer fully accredited REPs courses recognised throughout the industry. In order to become a Personal Trainer, you will need to complete the below steps:
Level 2 Gym Instructor + Level 3 Personal Trainer + First Aid Qualification For both Gym and PT courses you will complete a range of modules both theory
and practical based and be assessed on these too.
each month and not worry about paying rent.
You can complete these courses on a full time or part time basis and there are affordable payment options available.
Freelance / Self Employed
Then What? Once you have the required qualifications you can either start working straight away or continue to develop your skills. Some people want to find a job and start earning immediately, whereas others want to continue their learning and focus on an area they are passionate about. It is important that you determine your USP as this will make you stand out from the crowd.
Finding a Job? There are different options when it comes to finding work in the fitness industry; the main two possibilities are freelance and employed routes. Both have advantages and disadvantages and the decision will be different for everyone.
Employed The employed route means you will benefit from having a fixed monthly income, holiday and sick pay and usually fixed shifts. You can gain experience and build up a client base with the security of an income
There are lots of plus points to working as a freelance personal trainer namely the ability to work your own hours, be your own boss and the ability to earn an unlimited income. To work freelance means you usually pay a monthly fee to a health club in exchange for using the club to train clients. The amount of rent depends on the location of the club and the type of club you’re in. Working in fitness is all about helping people achieve their goals, so if you do take pleasure in seeing others succeed then this really is right for you. If you would like any more information please contact email@example.com or call 0208 543 1017 and speak to our friendly team who can help with any questions.
STUDIO STYLING with
Sound Dynamics E
stablished for over 23 years, Sound Dynamics are Europe’s No.1 health & fitness audio visual supplier! Sound Dynamics supplies everything from small portable sound systems and fitness headsets right through to large studio installations. Their large product range also includes poolside systems and background music & lighting for gyms restaurants and reception areas. Sound Dynamics really recognises the importance of audio equipment within the health, leisure and dance industry, and for this reason they supply systems that are robust, reliable, powerful, portable and easy to use. These systems are much different to the domestic equipment you may find in your local hi-fi shop, and they will not be beaten on quality when it comes to new equipment. Their concept is simple: no compromise, no corners cut, they stick to what they believe in - high quality, excellent service, fast delivery and great value for money. Sound Dynamics are FIA ‘suppliers with integrity’ members and are also very proud to announce that they are now the only official audio supplier to Zumba Fitness, Powerhoop and Just Jhoom!
So, whatever your role within the Fitness, Leisure and Dance industry - Instructor, Club Owner or Manager - you can't make a better choice than Sound Dynamics Ltd. - 'Your Partner In Class'. www.sound-dynamics.co.uk
White Magic Portable Sound System Whether it's a Poolside fitness class, outdoor event, gig, aerobic or dance class, business meeting or for educational purposes, the White Magic portable speaker system is the perfect mobile solution. With a long-lasting rechargeable battery, sturdy construction and funky portable design, the White Magic can be taken anywhere and everywhere. Featuring a high-efficiency amplifier with four inputs for connecting microphones, instruments, CD/MP3 players, and an integrated universal dock for iPods.
Price - £174.99 ex-vat
Gemini Pro-116 Urban Fitness Mic System Package The New Sound Dynamics 'Urban Fitness' PRO Wireless Microphone System Package. Fantastic Mic System Package that comes with everything required for your Fitness, Dance or Zumba Classes... Specialised Fitness Headset, Spare Headset included, Trendy Mic Carry Bag & matching Fitness Pouch Belt = The Perfect Package! Designed to provide clear, natural sound in any environment over longer distances. All matching and all perfect for your Fitness Classes! Current Offer Price £189.99 ex-vat
Welcome to the PT Magazine equipment profiles, this issue we are taking a look at all you need to kit out your own studio for one on one session with your clients.
DKN-Technology AM-3 exercise bike A high intensity cycle designed to perform to the highest standards. With a super smooth action produced by the large 11 kg fly wheel, and a heavy duty hi-tensile steel frame for extra robustness and stability, the AM-3 will help you achieve your fitness goals safer, faster and more comfortably.
DKN-Technology XG 5.0 Whole Vibration Trainer is the central model in the vibration trainer range and is a sleek and stylish model. With high gloss jet black paint finish, this premium vibration trainer is extra resilient and yet still produces superb quality targeted vibration training to the key areas of the body.
MRRP: £399.00 www.dknlifestyle.co.uk
Price: £1,249.00 www.dknlifestyle.co.uk
DKN-Technology T830 Folding treadmill This is the best selling model in the DKN Treadmills range, mainly due to its great specification, build quality and price point. Powered by a silent 2.5 Hp continuous duty motor (4Hp peak), it offers you a comprehensive speed range of 0 - 18 kph, and an incline range of 0 - 12 %, matching the needs of the more advanced runner. Backed by a full 2 year parts and labour warranty it provides you with complete peace of mind, and a level of comfort that offers you a great product at a great
Selection Med Leg Press This unique machine is the first in the world to combine weight stack resistance with an elastic weight stack, creating five workout modes for varying degrees of rehabilitation and performance. The elastic resistance system provides a smoother control for progressive rehabilitation while the traditional weight stack supports strength development. Combined, the Multiple Resistance System offers a total weight of 355kg - the largest resistance capacity on the market, providing an opportunity to perform ballistic, plyometric movements, whilst eliminating inertia.
www.technogym.com Price: POA
DKN-Technology RB-3 recumbent exercise bike Not only incredibly stylish looking with its sleek and classic easy step through design, but the reworked ergonomic design make it perfect for longer workouts with reduced chance of injury. The upright back support and integrated hand rests offer an easy and comfortable riding position, and makes the RB-3 incredibly easy to use and train with. The DKN-Technology RB-3 recumbent exercise bike is a solid, silent and smooth recumbent trainer that helps you get in to shape fast, and stay in shape for longer.
Price £699 www.dknlifestyle.co.uk
DKN-Technology XC-120 Elliptical Cross Trainer A state of the art cross trainer that is solid, smooth and easy to use, yet feature packed to suit your training needs. The larger 18” stride length ensures a full extension of the legs during workouts, while the large 14 kg fly wheel provides a smooth and quiet action and a natural feel. The XC-120 provides a resistance range of 10 to 350 Watts adjustable in 5 Watt interval steps, and means you can get a far more precise workout and feedback, and offers a wide range of intensities for all user types.
Price: £549.00 www.dknlifestyle.co.uk
Performance... is nothing without recovery
Clinically proven to restore healthy magnesium levels up to 5 times faster than oral supplementation.
For further information visit:
www.betteryou.uk.com Available from all good health stores nationwide and from:
Give your income a shot! BEET IT is proud to launch our brand new affiliate scheme! â€˘ Commission on purchases from our online store using your unique code â€˘ Preferential rates for you and your clients To find out more, email firstname.lastname@example.org BEET.IT.Sport
Per ball: 223 calories, 10g protein, 35g carbs, 12g fat
Each issue we will bring you tasty and nutritious recipes to help you recover faster or give you that pre workout training boost. For the first issue we take a look at Protein Power… Here are 3 fantastic recipes for you to take to your next session.
Per pancake: 210 calories, 17g protein, 440g carbs, 3g fat
PROTEIN PEANUT BUTTER BALLS
PROTEIN OATMEAL PANCAKES
(makes 8 balls)
(makes 4 pancakes)
185g Peanut Butter 60g Honey 1 Scoop Chocolate/Vanilla protein shake mix 115g Raw Oats
How to prepare Mix all ingredients together in a bowl and roll into 8 balls. Place in the fridge for a few hours and enjoy.
1 Cup raw oats 1 Scoop protein shake mix 3 Egg whites ¼ Cup water 1 ½ Tsp cinnamon 2 Packets Sweetener 1 ½ Tsp baking powder
How To Prepare
Per serving: 172 calories, 22g protein, 17g carbs, 1.5g fat
PROTEIN PARFAIT (makes 2 servings)
Ingredients 2 Cups of chopped tomatoes 2 Cups of Sugar free yogurt 1 Scoop protein shake powder
How to prepare Mix Maximuscle Promax Natural in with yogurt. Layer fruit and yogurt in a tall parfait glass. Top with chocolate shavings or a dab of fat free whipped cream.
Place all ingredients in a blender and blend for 30 seconds. Then pour onto a hot grill and cook like a normal pancake. An optional addition is to add some frozen fruit after the batter is blended.
The UK’s Supplement Wholesaler
“Ideal for Personal Trainers, Gyms & Health clubs”
Low Calorie Meal Replacement
PRICES TOO LOW
call us on
0844 745 1345
email@example.com quote PTMagazine
Best on test Each issue we are bringing you some of the best products to help maximise your group training or one on one session. We offer an unbiased opinion with an aim to helping you decide what’s the best product to stock or use regularly… For our first issue - Energy and Recovery Bars.
50% Protein Bar £42.84/Box www.multipower.com
With 50 % protein, fat-reduced and low in sugars this bar is ideal as a post-exercise snack to aid recovery and muscle building. The optimum ratio of protein, carbs and fat also make it a suitable healthy snack in between meals.
33% Protein Recovery Bar ™
12 x 50g Bars £26.40 www.realnutritionco.com A High protein bar with added Glutamine plus 10 vitamins, that can be used to speed up exercise recovery or boost protein intake throughout the day. If you have tried protein bars in the past that were unpleasant and chewy you will be amazed with the super soft texture and creamy taste. This is a giant step forward in protein bar taste and texture.
Pure Protein £35.99 (Box of 12) www.usn.co.uk
This complete engineered nutrition bar contains just enough carbohydrates to fuel your workout, replenish depleted glycogen and push your metabolism into hyperdrive. Not only is this a nutritionally packed bar, but it is also an easily portable and great tasting snack. Bars are only sold in boxes and not individually.
Promax Meal Bars
Mule Bar ReFuel
A throw in your bag source of protein and rapidly absorbed carbohydrate, designed to enhance muscle growth and repair and refuel tired muscles post exercise. It has a light texture and great taste which makes it easy to eat after a tough session. It contains 13g of quality protein per bar.
A high-performance protein bar to aid muscle growth, performance and recovery. Each bar is officially low GI, low carb, high in fibre and will give you that much needed feeling of “fullness”. High protein support before and after exercise, formulated to support faster muscle refuelling than carbohydrates alone. Tasty too!
What really sets ReFuel bars apart from the pack is their commitment to providing your body with what it needs solely from natural ingredients. Not only do the Refuel bars taste great, using natural fruits, almonds and cocoa, but they are readily digestible and easy on your stomach.
£1.69 Per Bar www.highfive.co.uk
£25.99 box of12 www.maximuscle.com
£17.99 box of 12 www.mulebar.com
Next issue… We are looking at whey protein powders, and give you a run down of our favorite 6 on the market.
+ the PT W
hy should a PT start introducing Yoga in their training programmes? This is a great question and one that many Personal Trainers ask me when they consider coming to train as an L3 Yoga teacher.
gaining a PB. As a motivational trainer I also use meditation to help deal with the stress and anxiety competitive sport causes. Resting the Mind as well as the body is necessary for optimum health and fitness and performance.
Injury limitation has to be an important part of your work but so is the clients mental well-being. I work a lot with footballers and they never want a heavy workout every session. They also want to be able to de-stress and learn how to relax after training and most importantly after a game.
Cycling is known to be one of the toughest sports on the body, and aging can be seen visibly due to a very strict high protein low fat diet and relentless training. In this last year, I have seen cyclists ‘battle’ with tight joints, tight muscles and a tight mind. A professional competitor competes every second of every waking moment and when asleep too I am sure.
We cannot live without breathing, but we give it little or no respect
For me it’s logical that if the body is inflexible, it will be injured in its most vulnerable areas such as the knees, lower back, groin and shoulders. But if the mind is inflexible then we are in trouble. Opening the mind of an Athlete to the benefits of Yoga used to be tough. In the last 35 years I have been teaching and training I have seen a marked move towards understanding Yoga and its role in Sport. A good sportsman needs more than a good body; they need a sharp focus on the goal, a keen sense of body awareness and an understanding of good breathing techniques. An intelligent training program is essential for good performance, injury limitation and
We cannot live without breathing, but we give it little or no respect. Good oxygen flow is imperative for optimum performance, and essential for avoiding severe muscular strain after competing. Yoga is the one exercise that concentrates on efficient breathing and mind-full awareness to achieve optimum output. The USA and some European countries have accepted yoga as part of cross training and I am still battling to have it accepted here in the UK. As a professional trainer I know what can be achieved but Yoga as part of sport is still kept very much in the closet here. How wonderful therefore to be asked to work with the Chicago Bulls last summer here at Loughborough University with Luol Deng. He managed a 162 game season that year with no injuries and attributed it to his yoga cross training. He wanted to educate the UK academy with this knowledge.
TRAIN TO BE AN L3 YOGA TEACHER AND ENHANCE YOUR PERSONAL TRAINING CAREER For Teacher training, Lectures, Seminars and workshops contact: Anne-Marie Newland Founder of Sun Power Yoga on 44(0)7730 680 221 email: firstname.lastname@example.org www.sun-power-yoga.co.uk
The leading supplier of fitness sound systems, headsets and accessories
01773 82 84 86 Fax: 01773 82 84 75
www.sound-dynamics.co.uk Yoga Teacher Training
Accredited Yoga Teacher Training Intensive Courses
National & International Diploma REPS L3
LIFE IS FOR LIVING. LIVE IT WELL. For a brochure call:
020 7812 9800 www.thehealthybackbag.co.uk
How Ice Bandage works Cooling – The cooling effect results in a
What is Ice Bandage?
narrowing of blood vessels, restricting blood flow through the specific area and reducing swelling Ideal for: and bleeding. This also cools and stabilizes collagen, the protein that forms joints in the Muscle strains, Sprains, Bruises, body.
Swellings, Compression – A constant and equal • Use to cool and help cure injuries; Contusions pressure is applied to the injury, so the blood reduces swelling & relieves pain is prevented from gathering and swelling is • Use on muscle strains, sprains, bruises, decreased. Immediate compression helps to swellings, contusions bring the injury swelling down and the cooling relief speeds up the healing process. • No need for refrigeration • Reaches a constant, ideal cooling Apply Ice Bandage whenever you temperature within a few minutes have an injury that needs cooling • Can go in a sports bag or first-aid kit • Small and ready to se in an emergency • The 1.5 meter bandage is ideal for treating ankles, wrists, elbows, hand and heads • Stays cool for 2 hours, much longer than ice packs, gels & sprays PT Magazine • Clinically proven We have 100 free samples to register please go to www. special offer that ice speeds up icebandage.co.uk but get in quick as once they are gone, they the healing process Buy 5 get 2 free, Ideal are gone. Please use voucher code ICE100. for carrying with you to for sprains, strains, group or one on one www.icebandage.co.uk Price £2.99 shin splints and other session’s. minor injuries
Injury rehabilitation and more importantly injury pre-habilitation starts the moment we meet clients. We speak with clients, find out their goals/ wishes/desires and then tell them in detail exactly how we will get them there. We discuss diets and eating plans/habits and give tips and advice on how to help maximise exercise performance.
Without a concise assessment of the body and its defects/ imbalances, we are unable to know the best exercises to prescribe
INJ URY PRE VEN TION
ver the coming months, this column will discuss a varying range of assessment techniques and when/why to use them, as well as focusing on specific injury rehab techniques.
We also ask about injuries and tell them how we will fix them and get them back to their best, but few trainers are using comprehensive enough assessment techniques to do this effectively.
Now, no client will be perfect, and their many faults will all affect their ability to exercise to the maximum level possible. It could be a postural defect, a lack of proprioceptive control, ineffective GAIT or a number of other ailments. Without a concise assessment of the body and its defects/imbalances, we are unable to know the best exercises to prescribe, and in fact could be prescribing exercises that are damaging to the client, and totally inefficient at best. As we all know, the human body has wonderful ability to cheat itself and use incorrect muscles when needed. For short periods of time this is ok (i.e. when resting a muscle strain, ankle ligament damage etc), but when this occurs for a longer period, joints become stressed and damaged, muscles become tight and tender and this is when the likelihood of injuries will increase. From a business point of view, an assessment is a wonderful visual effect for other clients. Giving a full assessment (i.e. standing squat assessment/GAIT analysis) in view of other clients in the gym/studio will draw interest from others in the studio, wanting to know what you are doing and why. When you explain why, they will want to be assessed and this will repeat. Jason Reynolds is an experienced personal trainer and accredited rehab trainer, Jason spent several years working at a top London orthopaedic hospital outpatient department, where he was able to enhance his knowledge of injury rehabilitation and exercise techniques. Jason works at TenPilates teaching reformer Pilates classes as well as focusing on one-on-one personal training and injury REHAB. For more information, please visit www.tenpilates.com
Body specific pre-cut kinesiology tape A non-medicated cotton tape that is applied to the body wherever it hurts or needs support. Designed to be worn during strenuous exercise, the non-latex adhesive holds when you need it to and does not leave residue when removed.
Prices starts from ÂŁ5.99 www.spidertech.com
...Not Harder T
he time has come for personal trainers to lose the one-to-one model of training as their single source of revenue. Personal training still remains the bastion of the upper middle classes and is a luxury that the majority cannot afford within the health club market, let alone the wider community. The question remains how you, as a personal trainer, can structure your business to accommodate the widest demographic and socio-economic backgrounds. The most recent trend in training is small group team training. It’s the best-fitting complement to existing genres of training services and fills the gap perfectly between one-to-one PT and larger formats such as bootcamps. It’s more money per hour and a decreased cost for the clients – a win, win scenario for all involved. If personal training is your chosen career, then you’ll want to expose yourself to more people every hour and every day. Change nothing, and you’ll definitely hit a revenue
ceiling. With only so many hours in the day and only one of you, it stands to reason that you only have two choices to get more money – work harder or smarter. Working harder involves getting up earlier to train clients and/or staying later and getting post-work clients. Once you’ve hit the maximum number of people you can train each day, your only option to get more money is to charge more for your services. This one is always tricky as you’ll keep some clients, but also lose a proportion as well. Team-training with typically small groups of 4-8 people is the answer. Instead of charging your 100% hourly rate, you could charge between 50-75% of the normal hourly rate, yet receive up to 400% of the hourly revenue return (depending on how large you allow the group to be). It’s not as cheap as your bootcamp large classes because people are paying for a more specialised service, but financially sits in the middle between that and your normal hourly one-to-one rate. People still feel like they are working out with a trainer, but
realise they are effectively sharing your cost with a select few. Have a game plan and try to never do the same thing for more than two years in a row. The one-to-one method will help you develop your training and communication skills, but once you’re on that path, switch it up and make your financial success in the game your prime thought process. You can have both in this industry. Greg Sellar Greg recently received the International Recognition Award from the International Fitness Showcase. He has presented in over 40 countries globally in his capacity as a Nike, BOSU, fitness fx, Fitness Industry Education, Indoor Cycling Group and Physical Company master trainer. He runs a fitness consultancy via his website WWW.GREGSELLAR.COM and can be contacted through Facebook (Greg Sellar) and Twitter (@gregsellar).
+ online strategy W
Today it’s possible to market and grow your PT business with little or no budget, the only expenditure being your time
elcome to the first Social Media & Online Strategy Column brought to you by SizeDigital. Over the coming months we will help you identify how your Website and Social Media can grow your Personal Training business.
to navigate with clear signposting, have clearly identified products and services and have up to date relevant content.
Before Social Media, Personal Trainers would use marketing tactics such as local area leaflets, hand to hand marketing, business cards, branded vehicles, printed merchandise and advertising to get new clients. These tactics required a marketing budget and are collectively known as “outbound marketing”.
IMAGERY AND VIDEO
Today it’s possible to market and grow your PT business with little or no budget, the only expenditure being your time. Digital channels have created a new area of marketing known as “inbound marketing”. This is where companies create content across media such as Website Blog, Facebook, YouTube, Instagram, Twitter and LinkedIn to gain attention of potential customers. These channels are highly effective in creating awareness and converting prospects into clients. The key components are: YOUR WEBSITE This should be the core of your online strategy. Your inbound marketing activity should drive traffic to your website. The role of the website is to convert these leads into clients. Therefore, your website should be easy
BLOGGING The key aspect of inbound marketing is that it uses content your personal training business generates. Blogging is an effective way of creating timely, relevant content that draws people to your website.
We will be expanding on each of the above channels over the coming months and in our column online. If you want to find our more about Simon Burden or Size Digital please visit www.SizeDigital.com
Aside from the written word your Personal Training business should be taking advantage of different media to convey the benefits of your business. Personal Training is about people and taking Photos, Videos and using Audio are great ways of communicating what you do with potential clients. SOCIAL MEDIA Social media sites such as Twitter, Facebook, LinkedIn and Instagram are great ways of identifying and engaging with a target audience of people who may be potential clients of your business. Once you have identified a target audience you can build and grow relationships by starting conversations, sharing knowledge and adding value. Use social media as a means to drive traffic back to content on your website.
Growing Your PT Business
Focus On Y
ou’ve done the training, got the qualifications and you’re raring to get on with what you do best. Now, stop and think again. Your time is precious so plan carefully where best to focus your efforts. In 1999 the Managing Director of Focus Training, Bob Ellis, transformed a company on the brink of collapse and took it into profit in under 12 months. Today, they are one of the largest providers of training for the health and fitness industry. Bob puts success down to a high quality product and service and says that his motivated team are focused on doing the right things so that they exceed client expectations. So, what should you do to help grow your business and your income over the next 12 months? Here are 7 things to focus on first:
#1 Think BIGGER
Thinking small rarely brings about great or inspiring results. Think bigger and look beyond what you know and do right now. This is one of the ways of finding the motivation and the solutions to every obstacle that comes your way.
#2 Build Your Team
If you work alone and try to do everything yourself not only do you make life more difficult for yourself but you miss out on opportunities to have a bigger impact. Build your team and open yourself up to the ideas, skills, resources and energy that others bring to your business.
#3 Increase Your Visibility
People buy from people they know, like and trust. What steps have you taken to really put yourself out there in front of the kind of people you want to work with? Don’t hide behind leaflets and websites; get out there and put yourself in front of your ideal customers.
#4 Develop a Powerful and Consistent Message
Do people really know what you do? Ask your friends and colleagues and you’ll probably find that the answers they give are not necessarily what you want to hear. “He does PT”, “She teaches fitness”. Develop a clear message that will be heard by the right people.
#5 Plan your marketing campaigns
You need to invest some time to plan your marketing campaigns. One off activities or random marketing actions won’t reap rewards or result in any significant growth.
#6 Get better acquainted with the people in your target market
Find out what your customers want and give it to them. Ask the right questions and listen carefully to their answers, then create a programme that will deliver exactly the results that they want.
#7 Develop a clear sales process
Your sales process takes someone from complete stranger to full paying client.. Marketing makes up the first part and if successful, you end up in a sales conversation. The more you can formalise your sales process the more likely you are to convert enquiries into paying customers. If you’re serious about growing your PT business in the next 12 months, whatever you do, don’t leave it to chance.
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Thanks to editorial contributor, Yvette Nverkla, author, speaker and founder of The PT Business Gym (www.theptbusinessgym.com)
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h it w w ie v r te in te u in m 0 1
t r e b l i G Tom er Personal 1-2-1 Train
We caught up with Tom Gilbert of Personal 121 Trainer, to talk training plans, nutrition and his experience working as a PT in a highly competitive market place…
So Tom… How was the time you spent with Louise and Steve? (Aus Beach Volley Ball Player & Coach) Eye opening and extremely motivating. What was the best advice they gave about training for a competition? Make a clear plan and stick to it until the end. Speaking with Steve, what was his best advice for creating a training plan? Training has to be specific to the person training. A full in depth meeting with the client in question should be had prior to creating a programme in order to get it right for them. Why did you decide to become a personal trainer? After leaving school I seemed to spend more time in the gym than anywhere else so decided it’d be a good career path for me. I still, a year on, think the same!
How important is nutrition to you? Will you strongly suggest that your clients follow a better diet to improve their fitness goals? Training and diet work hand in hand. One without the other will make your goals much harder to hit. My clients have the option for nutrition help and I make sure they’re aware of how important it is.
I personally recommend spin and body pump. They’re both classes in which you choose how intense it is. You make it harder or easier as and when you want meaning it’s good for everyone. What do you feel is the biggest problem that personal trainer’s face?
If a client suffers an injury during Personal training is an extremely big industry which means it’s competitive. Gym a session, how do you handle it? rental for personal trainers is high so you, as Most gym based injuries will be muscular a trainer have some pressure to deal with. so I’d stretch and massage the area in The hardest thing to do is to walk up to a question to try and relieve any pain. member and convert them into your client. If the injury continues to cause the You need to break that barrier and try to client problems I’d refer them on to a find approaching people easy. Clients won’t physiotherapist. come to you, you must go and find them. How do you keep clients fit when they’re not training? As I said before, nutrition is key. When the clients are not training it’s even more important to stay on top of their diets to make sure they’re not slipping out of shape.
Other than normal training/ exercises, what are some fun ways/ classes to take that can really get someone in shape?
If you would like to find out more about Tom please visit www.personal121trainer.co.uk or www.facebook.com/personal121trainer
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