Virtual Reality Course- MAGES Institute

THE FUTURE BEGINS HERE

Virtual Reality Course: Immersiv e Learning for the Future

BRIDGING DIMENSIONS Learn to create cutting-edge solutions with Virtual & Augmented Reality

Introduction

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Augmented Reality (AR) and Virtual Reality (VR) are enjoying widespread recognition across diverse sectors.

The development of content for AR/VR experiences demands a blend of profound creativity and technical proficiency.

Within the realm of artificial intelligence, Generative AI is assuming a crucial role in reshaping the content creation process for AR/VR.

Source: https://www.psmarketresearch.com/market-analysis/augmented-reality-and-virtual-reality-market

Virtual Reality & Augmented Reality ● ● ● ● ●

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The adoption of Virtual Reality (VR) and Augmented Reality (AR) has the potential to greatly enhance Singapore's creative sector.

These technologies usher in novel capabilities that streamline repetitive tasks and elevate the creative processes.

Singapore's creative industry stands poised for substantial growth, thanks to the contributions of VR and AR. Web-based AR holds significant promise for the field of education.

This user-friendly technology seamlessly integrates virtual elements into the real world, presenting a revolutionary approach to knowledge dissemination in educational institutions.

Beyond its applications in the realm of art and entertainment, Augmented Reality extends its potential to educators and designers, bridging the gap between the physical and digital domains.

Size of Singapore Market – AR/VR HARDWARE

56.3

SOFTWARE

43.7

As vision technology accounts for the majority of the IMAI market, ICM and Media sector (including video games) is expected to have the largest potential with the market share of 45.9%.

Healthcare and construction sectors show the second and third largest demand, followed by real estate, retail and other sectors such as security, education, food & beverage, and automotive

Source: IMDA

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AR/VR Industry Insights

Source: statistics & facts

Source: https://www.grandviewresearch.com/industry-analysis/augmented-reality-market

Exploring Social AR Market Let's explore the captivating realm of Augmented Reality (AR) and its influence on contemporary marketing tactics. We'll investigate how companies are harnessing AR technology to craft immersive encounters that enthrall customers and foster active participation.

XR: AR, VR, and the Metaverse

Source: statistics & facts

Size of Singapore Market – IMAI Technologies In Singapore, Immersive Media and Advance Interfaces (IMAI) Technologies are estimated to be valued at US$685 million by 2022.

(Ref. exhibit) Vision technology (AR/VR technology) will account for the majority of the IMAI market.

Singapore can develop itself as a hub for IMAI technologies by developing strong capabilities and ability to market products globally.

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Source: IMDA

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The Rise of Social AR Marketing Over the past few years, Social AR Marketing has witnessed a remarkable surge in its appeal to brands and marketing professionals. Social media platforms such as Facebook, Instagram, Snapchat, and TikTok have seamlessly incorporated AR features to offer engaging interactions to their user base. As a result, this development has unveiled fresh opportunities for businesses to establish inventive connections with their desired audience.

Benefits of Social AR Marketing

● Social AR Marketing presents an invigorating and ever-evolving method to involve customers through immersive encounters. ● Incorporating AR into your marketing blueprint enables the development of unforgettable engagements, elevates brand recognition, and propels business expansion. I ● t's crucial to maintain a spirit of innovation, continually explore new avenues, and, most importantly, grasp your audience's preferences to shape purposeful AR campaigns.

1. Enhanced User Engagement ● AR encounters are inherently interactive and entertaining, effectively captivating users' focus and sustaining their engagement over extended durations. ● Brands can harness AR filters and effects to generate enjoyable and shareable content, igniting discussions and promoting virality.

2. Personalized Brand Experiences & Boost Brand Awareness

● AR empowers brands to tailor experiences to each user's specific preferences. Through a deep understanding of user tendencies and actions, marketers can furnish customized AR content that deeply resonates with their target demographic, facilitating more robust brand affiliations. ● AR campaigns frequently generate a social media buzz, drawing the attention of a wider audience. As users share their AR experiences with their social connections, it magnifies brand exposure and recognition.

Driving Sales and Conversions

Immersive AR experiences can influence purchasing decisions. For example, cosmetic brands use AR try-on filters to let users virtually test their products before buying, leading to increased confidence and conversions.

Successful Social AR Marketing Campaigns Character Designing Example 1: Snapchat's AR Lenses Snapchat's AR Lenses feature allows users to apply playful and dynamic filters to their selfies. Brands have partnered with Snapchat to create branded AR Lenses, leading to millions of engagements and impressions.

Example 2: IKEA Place App IKEA's Place App utilizes AR technology to enable users to visualize how IKEA furniture would look in their homes before making a purchase. This practical and user-centric approach has significantly contributed to IKEA's marketing success.

Example 3: NARS Virtual Try-On Cosmetic brand NARS implemented a Virtual Try-On experience on their website and social media platforms.

Customers can try different makeup products virtually, increasing their confidence in buying online.

THE FUTURE IS HERE

Virtual Reality Cou rse: Immersive Lea rning for the Futur e Thank You for taking the First Step.

THANK YOU