DESIGN If you’re the person within your company who deals with marketing, then you’ll appreciate the value of having a graphic designer who can interpret your ideas and deliver the right look for your target audience.
“My favourite jobs are the campaigns. I can use all my skills in one. Starting with the logo I then make it work for all the marketing collateral, from invitations through to posters, forms, banners, magazine ads and web images.
You’ll also appreciate someone whom you can strike up a working relationship with, as though they were sitting at the desk next door.
As business owner and designer, Simpson is focused on building long term relationships with clients — working alongside business people to maintain their brand and ensure consistency in their advertising and marketing materials.
If you haven’t found that contact yet, or are looking for fresh talent, then check out 40 Knots Graphic Design. Anna Simpson is a freelance graphic designer who started her own business in 2007. With a diverse international background in advertising, marketing, education, publishing, tourism and the corporate sector, Simpson has valuable insight into how her designs can be used by clients to achieve their business objectives. Experienced and professional, Simpson has weathered the recession and built up a strong client base that keeps coming back for more. Simpson’s exceptional creative talent is complemented by a clear understanding of the functionality for whatever she is designing — a rare and special quality and one that is essential when combining large amounts of text and images.
“I love seeing the work complete and live and breathe it until it’s out there.”
Huge growth isn’t something 40 Knots is out to achieve — for Simpson, quality not quantity is important. “I enjoy having a core group of clients who feel they can just call or email, and we kick off a new project together. I’d love to work with more marketing companies or departments —those who want a contractor they can call to deliver a brief on time and with a clean design.” A visit to her website — www.40knots.co.nz — shows the attention to detail and diversity Simpson can offer. 40 Knots Graphic Design T (04) 387 8372 www.40knots.co.nz
TESTIMONIAL “Anna is a talented graphic artist, very adept at interpreting a design brief to deliver just what the client needs. She has a particular flair for using photographs creatively and is meticulous to ensure the quality of her work is always spot on. Having said that, she is not overly ‘precious’ about her designs and takes feedback very positively, making her extremely easy to work with.”
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GAYLE PRICE MOOR Synthesis Marketing
www.wellingtontoday.co.nz December 2011/January 2012 | 5